by Ronald Barron | Jan 26, 2024 | Uncategorized
Job Description
Demand Generation Marketing Manager
Remote
Full Time
Marketing
Mid Level
About us:
Founded in 2010, we started RevenueWell because we saw a way to use the latest marketing automation technology to help dentists build better, more connected relationships with their patients and communities. We think it’s a problem worth solving, and thousands of dental practices across the country seem to agree. The company has grown very quickly over the last few years, and we’re now a team of about 200 diverse people that are committed to our mission, super-focused on our product, and fanatical about helping our customers succeed.
In December 2019, we partnered with Marlin Equity Partners to help us aggressively expand our vision in healthcare. Since then, we have more than doubled our footprint (through strong organic growth and acquisition of PBHS) to over 11,000 customers, and we are just getting started! If you are excited about healthcare, working with talented people, aren’t afraid to roll up your sleeves, and want to help build a healthcare technology company that makes a real difference for providers and patients – this opportunity might just be for you.
Why we’re looking:
We are seeking a highly motivated and results-driven Demand Generation Marketing Manager to join our dynamic marketing team. The ideal candidate will be responsible for developing and executing demand generation strategies to drive awareness, engage prospects, and generate high-quality leads for our Digital Marketing Services Business. The Demand Gen Marketing Manager will collaborate closely with cross-functional teams to optimize marketing campaigns, implement lead nurturing programs, and contribute to overall revenue growth.
What you’ll do:
If you are strategic, data-driven marketer with a deep knowledge for digital marketing strategies and a passion for driving demand and achieving measurable results in terms of MQLs and Revenue, we invite you to apply for this exciting opportunity to contribute to our company’s success.
1. Strategy Development:
- Develop and execute demand generation strategies aligned with overall marketing and business objectives.
- Identify target audiences, key market segments, and buyer personas to tailor campaigns effectively.
2. Email Campaign Management:
- Plan and execute effective email marketing campaigns that drive meaningful results.
- Ability to understand buyer persona pain points and to cater messaging accordingly.
- Monitor and analyze campaign performance, providing insights and recommendations for optimization.
3. Digital Marketing Management:
- Plan and execute multi-channel marketing campaigns, including paid search, content marketing, SEO, webinars, social media, and more.
- Monitor and analyze campaign performance, providing insights and recommendations for optimization.
4. Experimentation:
- Strong interest and experience in A/B testing, and ability to interpret and iterate based on results.
- Willingness to try new things and think outside of the box.
5. Content Creation:
- Work with content creators to develop compelling and targeted content for demand generation campaigns.
- Ensure content is optimized for different channels and resonates with the target audience.
6. Marketing Technology:
- Utilize marketing automation tools (ideally HubSpot) to streamline processes and optimize lead nurturing.
- Stay abreast of industry trends and leverage new technologies to enhance demand generation efforts.
7. Analytics and Reporting:
- Understand and track against defined (KPIs) for demand generation initiatives.
- Regularly analyze and report on campaign performance, making data-driven recommendations for improvement.
8. Collaboration
- Collaborate with cross-functional teams, including sales, product, and creative teams, to ensure cohesive and integrated marketing efforts.
- Work closely with the digital marketing team to align demand generation strategies with online presence.
What we’re looking for:
- Bachelor’s degree in Marketing or another related field.
- 3+ years of marketing experience, with 2+ in a demand gen marketing role.
- A data-driven mindset.
- Love of experimentation. Someone interested in questioning the status quo.
- SaaS marketing experience is a huge plus but not required.
- Experienced in creating dynamic business content for businesses/customers from SMB to Enterprise is a plus.
- Ability to be a problem solver and creative storyteller who can connect with what motivates and influences people by engaging with the audience, you’ll need to be able to turn boring into brilliant, find the human angle that connects and motivates, and find new ways to drive engagement and influence.
- Experience working closely with designers.
- Experience keeping multiple simultaneous projects and creatives on track and on deadline.
- Solid, up-to-date knowledge of SEO best practices and experience collaborating with web teams on SEO strategy and ensuring content is optimized onsite and off while still engaging humans (not just Google).
APPLY HERE
by Ronald Barron | Jan 26, 2024 | Uncategorized
Job Description
UX/UI Designer, Core Math (contractor)
Remote – United States
Full time
Req_10831
A pioneer in K–12 education since 2000, Amplify is leading the way in next-generation curriculum and assessment. Our core and supplemental programs in ELA, math, and science engage all students in rigorous learning and inspire them to think deeply, creatively, and for themselves. Our formative assessment products help teachers identify the targeted instruction students need to build a strong foundation in early reading and math. All of our programs provide educators with powerful tools that help them understand and respond to the needs of every student. Today, Amplify serves more than 10 million students in all 50 states. For more information, visit amplify.com.
Amplify’s creative team is a group of designers, artists, and storytellers. We sketch, we write, we push pixels, we also love paper. We live for the big ideas, and we sweat the details. We work on digital, print, environmental, interactive, and animation projects. We have a strong hands-on and highly collaborative approach to both product development and graphic design systems and ensure ideas are realized to the highest standards of execution.
UX/UI Designers at Amplify create smart and meaningful product experiences that directly meet the needs of our young learners and their teachers, inside and outside of the classroom. As a member of Amplify’s design group you will partner with a diverse cross-functional product team of designers, product owners, developers, and curriculum experts to extend and improve Amplify’s digital curriculum.
Amplify’s COVID-19 vaccination policy requires all staff to provide proof of vaccination for in-person meetings unless an approved exemption is provided.
Responsibilities:
Collaborate closely with the Math Graphing and Design team to gather design requirements for math interactives
Develop wireframes, interaction flows, mockups, and front end design specs for interactives based on requirements
Implement and iterate on established design style guides for interactives
Lead problem solving and design to drive compelling user experiences and interfaces
Think holistically and contribute to high-level product strategy
Participate in and conduct collaborative discussions, including listening closely and providing honest, thoughtful feedback to colleagues
Utilize strong and effective interpersonal and communication skills (written, verbal, and listening)
Prepare and present designs for review to internal teams and key stakeholders
Develop polished front end designs for handoff to developers
Basic Qualifications:
3+ years experience with end-to-end product design
Deep understanding of how qualitative research and data inform product and design decisions
Strong visual design and typographic sensibility
Interaction design expertise and experience collaborating with engineers
Expertise with Adobe CC, Sketch, InVision, Zeplin
Experience with Agile processes
Experience designing desktop and mobile experiences
Preferred Qualifications:
Experience with digital product design in education technology or a related field
Enthusiasm for contributing to the landscape of literacy education
Experience designing with Accessibility as a priority
Demonstrated ability to work iteratively with customers to gather and document user experience requirements
A formal education in Interaction Design, Communication Design, User Experience or related field
Experience with interactive motion design or games
Working knowledge of HTML, JavaScript and CSS
Experience and/or knowledge with high school level Algebra and Geometry
Experience and/or knowledge of Desmos Graphing Calculator
Any lived experience with teaching or tutoring students ages K-12
APPLY HERE
by Ronald Barron | Jan 26, 2024 | Uncategorized
Job Description
Web Manager
Job Locations: US
Job ID
2023-5871
Category
Marketing
Remote
Yes
At Wipfli, people count
Our people are core to everything we do — the catalyst behind our ability to create exceptional impact and extraordinary results. We believe in flexibility. We focus on relationships. We encourage each individual to follow their own path. And we seek feedback openly, from all.
People matter here and they feel it.
And we value curiosity. Curious is more than a personality trait. It’s a way of thinking. Of learning. Of working.
There’s purpose in this wonder. It makes us better. It makes us Wipfli.
If you want to be in an environment where you can make a difference — and make a professional home — Wipfli is the place for you.
We are seeking a skilled and detail-oriented Website Manager to oversee the development resources who provide the development, maintenance, and optimization of our company’s online presence. The ideal candidate will have a strong background in web development, excellent project management skills, and a keen understanding of development, design and user experience principles. This role is instrumental in ensuring our website aligns with our brand, meets user needs, and contributes to overall business objectives.
Join us in maintaining and elevating our online presence. If you have a passion for web marketing, a keen eye for user experience, and the ability to drive impactful changes, we invite you to apply and be a key player in shaping our digital footprint.
Responsibilities:
Website Updates and Maintenance:
- Lead the in-house and vendor resources who provide development and maintenance of the company website, ensuring it reflects the latest design trends, industry standards, and best practices.
- Collaborate with web developers, designers, and content creators to implement new features, pages, and functionalities.
- Accountable for managing development resources in execution of support, maintenance and enhancement projects. Guide project activities, including areas such as UAT and bug resolution.
- Act as main point of contact for I3T on ongoing website maintenance and development.
Content Management:
- Partner with Website senior specialist on authoring activities.
Search Engine Optimization (SEO):
- Working with Senior Specialist, develop and execute SEO strategies to improve the website’s search engine rankings.
- Provide development teams with technical SEO direction and prioritize relevant development activities.
- Stay current with SEO trends and algorithm changes, implementing adjustments to maximize visibility.
Performance Monitoring and Reporting:
- Regularly monitor website performance, analyzing key metrics and providing insights for continuous improvement.
- Ensure key metrics around site health, such as speed and accessibility.
- Work with analytics team and senior specialist to prepare and present reports on website traffic, user engagement, and other relevant KPIs.
User Experience (UX) Optimization:
- Analyze user behavior through web analytics and feedback mechanisms to enhance the overall user experience.
- Implement improvements based on usability testing, A/B testing, and user feedback.
Security and Compliance:
- Working with I3T, implement and maintain security measures to protect the website from potential threats.
- Ensure the website complies with data protection and privacy regulations.
Collaboration and Training:
- Collaborate with cross-functional teams to align the website with marketing and business objectives.
- Provide training and support to internal stakeholders on website-related tools and processes.
Qualifications:
- 5+ years of professional experience in marketing-related field.
- Experience working with, and strong technical knowledge of, Sitecore and related tools.
- Bachelor’s degree in Digital Marketing, Computer Science, Web Development or a related field.
- Proven experience in website management, development, and optimization.
- Excellent project management, collaboration and communication skills.
- Strong understanding of UX/UI principles and best practices and the use of analytics tools, including GA4.
- Knowledge of SEO strategies and tools.
APPLY HERE
by Ronald Barron | Jan 26, 2024 | Uncategorized
Job Description
eCommerce Web Analytics Manager
Marketing & Design
Remote, United States
About The Institutes
A not-for-profit organization headquartered in beautiful Malvern, PA, The Institutes have been the leading provider of risk management and property-casualty insurance education for more than 100 years. By living our values—Put the Customer First, Do What You Say, Work Together, Be Innovative and Do the Right Thing— our talented team delivers innovative solutions that best empower risk and insurance professionals to help those in need. In 2023, The Institutes was named a Top Workplace by Philly.com for the eighth time. We understand the importance of work-life balance and provide excellent benefits and a friendly and team-focused work environment to drive employee engagement.
eCommerce Web Analytics Manager
The eCommerce Web Analytics Manager is responsible for analyzing website user experiences and purchase pathways to identify strategic insights on The Institutes core business performance, as well as opportunities for optimization. The ideal candidate will be a highly effective communicator who uses data to create a narrative and can help drive user focused experiences. In addition to reporting on key metrics and visualizations, the eCommerce Analyst’s responsibilities may include user experience architecting, conversion rate optimization (CRO), A/B testing, and SEO. This role reports directly to the Director of eCommerce.
What You’ll Do:
- Provides reporting on and mapping of the customer journey to find opportunities to increase eCommerce
- Utilize Google Tag Manager to implement events and success measures
- Manages advanced analytics requests tied to web properties working with IT
- Partners with eComm team and Enterprise Research to create, maintain and optimize reporting and KPI dashboards
- Partners with Enterprise Research to leverage findings to develop insights that translate into actionable recommendations
- Works with Enterprise Research to understand, track, visualize and report on the core business’s eCommerce and campaign data and analytics
- Responsible for helping to architect the core business’ user experience
- Responsible for conversion rate optimization efforts (CRO), including helping to define and implementing plans, tracking efforts and reporting to continually improve site UX
- Create and conduct A/B testing plans; report out on findings, insights, and optimizations
- Responsible for SEO monitoring, reporting, and recommending optimizations
- Monitor compliance standards on website and related web properties
- Partner with both internal and external technical and specialized partners as needed
Education & Experience
- Bachelor’s degree required with focus on Marketing or related field a plus
- 3-5 years’ experience required
- Hands-on experience in GA4; GA4 certification a plus
- Hands-on experience with tools such as Looker Studio, web content management systems and heat mapping tools
- Experience with omni-channel marketing
- Understands and can explain customer experience (CX) and user experience (UX)
- Experience working with third-party agencies
- Exceptional written, oral, and presentation communication abilities.
- Experience with user experience tools, CRO and/or A/B testing tools a plus
- Experience with back-end database querying technologies such as Big Query and SQL is a plus
- Experience with Tableau a plus
- Special Working Conditions & Physical Demands
- Non-traditional hours required; including on, but not limited to, emergency, pre-scheduled, or project basis
- Significant percentage of workday seated at a computer
APPLY HERE
by Ronald Barron | Jan 26, 2024 | Uncategorized
Job Description
Data Analyst
Remote
Full Time
Analytics
Experienced
THE COMPANY
Talent Inc is rapidly growing and looking for driven and customer-obsessed professionals to help our team revolutionize the career-services industry.
We’re committed to helping job seekers write the next chapter of their careers and we want to help write yours, too! We hire for growth and longevity because we value the happiness and well-being of our employees.
THE ROLE
We are seeking a highly skilled and experienced Data Analyst to join our Analytics team. You will be responsible for conducting research, creating dashboards, and generating reports for teams across the organization. You will utilize technical expertise to ensure data is accurate and high-quality. Data is then analyzed, structured, and presented to aid individuals, businesses, and organizations in making informed decisions.
This is a 100% remote/work-from-home role.
THE KEY RESPONSIBILITIES
- Develop and implement data-driven strategies to enhance product performance and user experience.
- Analyze user behavior and product usage data to identify opportunities for optimization and innovation.
- Design and maintain databases to ensure efficient storage and retrieval of product-related information.
- Create visually engaging reports and dashboards for internal teams and external partners, aiding in data-driven decision-making.
- Perform in-depth data analysis to uncover reasons behind metric fluctuations and verify assumptions, addressing ad-hoc questions beyond standard dashboards.
- Collaborate with cross-functional teams to understand product requirements and improve feature functionalities.
- Utilize statistical models and machine learning techniques to predict product trends and user behavior.
- Implement rigorous quality assurance processes to uphold data accuracy and reliability.
- Present insights and recommendations to stakeholders, contributing to product strategy development.
- Enhance data warehouse organization with new objects like analytic data marts and views.
- Collaborate with Data Engineering to influence data governance, addressing Analytics Team needs.
THE MUST-HAVES
- Bachelor or master’s in Data Science, Computer Science, Engineering, or related fields.
- Possesses strong knowledge of, and experience with, SQL and Python.
- A solid 2 to 4 years of hands-on experience in data analytics or a similar role.
- Expertise in analytical tools, specifically Periscope, MixPanel, Google Analytics, etc.
- Having statistical knowledge, strong analytical and problem-solving skills are key, including the ability to handle and accurately analyze large data with detail.
- Excellent communication skills including experience speaking to technical and business audiences and working globally.
- Comfortable with multi-tasking, managing multiple stakeholders and working as part of a team.
- Technical proficiency in database design development, data models, data marts as well as techniques for data mining and segmentation.
THE NICE-TO-HAVES
- Experience with cloud-based data warehousing platforms such as Redshift, Snowflake, etc.
- Experience with Message Gears.
APPLY HERE
