Job Description
Demand Generation Marketing Manager
Remote
Full Time
Marketing
Mid Level
About us:
Founded in 2010, we started RevenueWell because we saw a way to use the latest marketing automation technology to help dentists build better, more connected relationships with their patients and communities. We think it’s a problem worth solving, and thousands of dental practices across the country seem to agree. The company has grown very quickly over the last few years, and we’re now a team of about 200 diverse people that are committed to our mission, super-focused on our product, and fanatical about helping our customers succeed.
In December 2019, we partnered with Marlin Equity Partners to help us aggressively expand our vision in healthcare. Since then, we have more than doubled our footprint (through strong organic growth and acquisition of PBHS) to over 11,000 customers, and we are just getting started! If you are excited about healthcare, working with talented people, aren’t afraid to roll up your sleeves, and want to help build a healthcare technology company that makes a real difference for providers and patients – this opportunity might just be for you.
Why we’re looking:
We are seeking a highly motivated and results-driven Demand Generation Marketing Manager to join our dynamic marketing team. The ideal candidate will be responsible for developing and executing demand generation strategies to drive awareness, engage prospects, and generate high-quality leads for our Digital Marketing Services Business. The Demand Gen Marketing Manager will collaborate closely with cross-functional teams to optimize marketing campaigns, implement lead nurturing programs, and contribute to overall revenue growth.
What you’ll do:
If you are strategic, data-driven marketer with a deep knowledge for digital marketing strategies and a passion for driving demand and achieving measurable results in terms of MQLs and Revenue, we invite you to apply for this exciting opportunity to contribute to our company’s success.
1. Strategy Development:
- Develop and execute demand generation strategies aligned with overall marketing and business objectives.
- Identify target audiences, key market segments, and buyer personas to tailor campaigns effectively.
2. Email Campaign Management:
- Plan and execute effective email marketing campaigns that drive meaningful results.
- Ability to understand buyer persona pain points and to cater messaging accordingly.
- Monitor and analyze campaign performance, providing insights and recommendations for optimization.
3. Digital Marketing Management:
- Plan and execute multi-channel marketing campaigns, including paid search, content marketing, SEO, webinars, social media, and more.
- Monitor and analyze campaign performance, providing insights and recommendations for optimization.
4. Experimentation:
- Strong interest and experience in A/B testing, and ability to interpret and iterate based on results.
- Willingness to try new things and think outside of the box.
5. Content Creation:
- Work with content creators to develop compelling and targeted content for demand generation campaigns.
- Ensure content is optimized for different channels and resonates with the target audience.
6. Marketing Technology:
- Utilize marketing automation tools (ideally HubSpot) to streamline processes and optimize lead nurturing.
- Stay abreast of industry trends and leverage new technologies to enhance demand generation efforts.
7. Analytics and Reporting:
- Understand and track against defined (KPIs) for demand generation initiatives.
- Regularly analyze and report on campaign performance, making data-driven recommendations for improvement.
8. Collaboration
- Collaborate with cross-functional teams, including sales, product, and creative teams, to ensure cohesive and integrated marketing efforts.
- Work closely with the digital marketing team to align demand generation strategies with online presence.
What we’re looking for:
- Bachelor’s degree in Marketing or another related field.
- 3+ years of marketing experience, with 2+ in a demand gen marketing role.
- A data-driven mindset.
- Love of experimentation. Someone interested in questioning the status quo.
- SaaS marketing experience is a huge plus but not required.
- Experienced in creating dynamic business content for businesses/customers from SMB to Enterprise is a plus.
- Ability to be a problem solver and creative storyteller who can connect with what motivates and influences people by engaging with the audience, you’ll need to be able to turn boring into brilliant, find the human angle that connects and motivates, and find new ways to drive engagement and influence.
- Experience working closely with designers.
- Experience keeping multiple simultaneous projects and creatives on track and on deadline.
- Solid, up-to-date knowledge of SEO best practices and experience collaborating with web teams on SEO strategy and ensuring content is optimized onsite and off while still engaging humans (not just Google).