by Ronald Barron | Jul 19, 2023 | Uncategorized
Job Description
Digital Marketing Manager
Chicago, IL
Florida, US Offsite – Illinois, US Offsite – Ohio, US Offsite – Utah, US Offsite – Texas, US Offsite – Arizona, US Offsite – Allen, TX (TX139) – Indiana, US Offsite – Michigan, US Offsite – Wisconsin, US Offsite
Full time
R39340
This position can be remote anywhere in the USA
Company Overview
At Motorola Solutions, we believe that everything starts with safety. It’s the constant that empowers people to confidently move forward. It can fill a flight or sell out a stadium. It can care for a patient or graduate a class.
As a global leader in public safety and enterprise security, we create and connect the technologies that help to keep people safe where they live, learn, work and play. Our integrated technology ecosystem unifies critical communications, video security and access control, and command center software, enabling collaboration in more powerful ways.
At Motorola Solutions, we’re ushering in a new era in public safety and security. Bring your passion, potential and talents to a career that matters.
Department Overview
The Americas Marketing Campaigns team is responsible for the management, measurement, lead flow and tracking of robust marketing strategies and tactics supporting the business and sales objectives for the company. The team drives all campaigns strategy, demand generation and marketing programs across the key vertical markets Motorola Solutions serves.
Job Description
- The Digital Campaigns Marketing Manager is responsible for leading the organization’s campaign strategy, planning, execution, and measurement for our government solutions and technology.
- Working collaboratively with the broader digital and global marketing teams, this position will identify and prioritize campaigns, channels, promotions and strategies to drive demand and awareness to our key audiences.
- Seeking someone who possesses a passion for digital marketing, account-based marketing, has a data-driven decision mindset, is able to grow and nurture relationships with our key working partners, is ready to spearhead and strategically orchestrate new marketing initiatives in an exciting and rewarding team environment.
Primary responsibilities include but not limited to:
- Lead the creation, planning, and execution of the integrated, digital marketing objectives and strategies for our enterprise solutions and technology, including audience segmentation, outbound email, paid and organic media mix, 3rd party media channel recommendations, and website planning and organization.
- Advance the existing opportunities for the sales team within a targeted account and specific contacts, generating new prospects by planning, organizing, and executing account based marketing programs
- Define common campaign goals, structure and elements to be used across online campaigns including but not limited to: Email Automation, Paid Search, Digital Display, Social Media, Google, Bing, and more.
- Track KPI’s and develop campaigns and strategies that tie back to revenue goals. Perform analyses on the media mix, budget distribution, and segmentation strategy regularly. Work directly with the internal media team to optimize marketing budgets efficiently .
- Lead the creation of compelling marketing creative and digital website content in an effort to drive demand through various integrated digital channels
- Continuously test and optimize existing campaigns to improve the customer experience to grow revenue and increase account engagement, leading to cross-sell/upsell opportunities.
- Coordinate with key functions (marketing operations, IT, website team, product, business operation leaders) to ensure proper go-to-marketing strategy, management and reporting of campaign attribution, online use, and engagement.
Additional Knowledge/Skills:
- Ability to think big picture and holistically to help drive campaign initiatives to meet demand generation revenue goals.
- Go-getter with the mindset to take ownership and drive results. A proactive approach to problem identification and resolution.
- Team player who enjoys working closely with other team members.
- Exceptional verbal and written communication skills, confident in ability to write short and long-form copy.
- Experience working directly with sales leadership, external agencies, marketing operations, graphic designers, copywriters, and other development teams.
- Demonstrated project management skills and proven ability to deliver results in a fast-paced, deadline-oriented environment.
- Ability to develop and deploy multi-channel ABM campaigns that target one-to-one, one-to-few accounts to accelerate campaign pipeline across strategic opportunities.
- Experience working with marketing automation platforms (Eloqua a plus), Content Management Systems (i.e. Adobe Experience Manager), and analytics tools (Google Analytics, Hotjar).
- Ability to understand marketing data and analysis while developing plans to adjust tactics from these insights.
Basic Requirements
- Minimum of a Bachelor’s Degree and 3+ years of experience
Travel Requirements Under 10%
Relocation Provided None
Position Type Experienced
Referral Payment Plan Yes
Our U.S. Benefits include:
- Incentive Bonus Plans
- Medical, Dental, Vision benefits
- 401K with Company Match
- 9 Paid Holidays
- Generous Paid Time Off Packages
- Employee Stock Purchase Plan
- Paid Parental & Family Leave
- and more!
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by Ronald Barron | Jul 19, 2023 | Uncategorized
Job Description
Senior Full Stack Engineer
Remote
Full Time
Experienced
Cooler Screens was founded on the core idea that consumers deserve a far better experience than what is available today in bricks-and-mortar retail. We call this concept “CX” and it guides all that we do. We have begun the CX journey by bringing what consumers love about shopping on-line to the frozen and refrigerated food aisle.
Cooler Screens is re-imagining the business of brick-and-mortar retail for retailers and brands. We are transforming retail cooler surfaces into IoT enabled screens that deliver new marketing opportunities and smart merchandising for the ultimate shopper experience. Cooler Screens is building the world’s first and largest in-store digital media and edge computing platform at the retail point-of-sale.
As a Senior Full Stack Engineer focusing on development, you will continuously add value to the interface between our edge computing platforms and host. You will contribute directly to solutions that enable content and collect critical performance data.As an important part of the software engineering team, you will help create our in-store IoT solutions.
Cooler Screens is backed and led by some of the most prominent Chicago and Silicon Valley leaders and advisors. As we transform the retail customer experience with our digital mediaplatform,we invite you to join Cooler Screens in enabling the journey.
What You Will Do:
- Be a key member of the software engineering team: collaborating, designing, coding, and testing.
- Actively engage in the agile process.
- Work cross-functionally with product management and QA to ensure optimal outcomes.
- Participate in our software engineering culture: striving for excellence, mentoring others, keeping an eye out for refactoring, investing in skills, thinking of the future, having fun.
Who You Are:
- 6-8+ years of experience
- Strategic & critical thinker
- Focuses on outcomes
- Thrives on freedom and responsibility
- Team player, low ego
- Positive, energetic, enthusiastic
- Great communication skills
What You Need to Succeed
- Minimum of a BS in Computer Science, related degree or equivalent work experience
- Solid practical fundamental knowledge of web-based application development, software engineering, and design
- Deep skills and experience in a modern strongly typed programming language
- Knowledge and experience of
- algorithms, data structures, software design, and architecture
- UI and back end performance
- Docker + Container Runtimes (IoT Edge, Kubernetes, or similar systems)
- modern development workflow (CI/CD, automated testing, PRs, etc)
- Cloud, Azure preferred
- writing test plans, automated testing, functional, reliability, scalability testing
- Developing Ad Tech software would be helpful
- Interest in full stack development would be helpful
- Ability and desire to rapidly learn new technologies and solve challenging problems
- Ability to work productively in a changing environment.
- Comfortable with remote work and distributed teams
Cooler Perks
or the right candidate, we have a competitive compensation and ownership package with an excellent benefits package that includes medical, dental, vision, 401(k), life insurance, paid time off, and many other perks. Come join our fast-growing team. This is remote first position with travel as needed.
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by Ronald Barron | Jul 19, 2023 | Uncategorized
Job Description
Principal Data Analyst
at SmartAsset
Remote, Contiguous United States
About SmartAsset:
SmartAsset is on a mission to help people get better Financial Advice. Our vision is to be the web’s go to resource for financial advice powering the largest marketplace connecting consumers with financial advisors and financial products.
We have raised $110 Million in Series D Funding, bringing our valuation to over $1 Billion to further fuel SmartAsset’s continued growth of its market defining SmartAdvisor platform. Today, SmartAsset reaches more than 100 million people each month through its personal finance content, custom tools and personalized calculators. SmartAsset was also named to Y Combinator’s list of Top 100 Companies of all time and Forbes’ list of America’s Best Startup Employers in 2020.
SmartAsset has been featured in hundreds of publications, including the Wall Street Journal, CNN, TechCrunch, The New York Times, CNBC, FOX Business, The Washington Post, U.S. News World Report, TIME, Reuters, Businessweek and Barron’s.
About the Team:
You’ll be joining a Data Organization that focuses on all aspects of Data Engineering, Science & Analytics. The Data Analytics Organization provides advanced analytical capabilities & insights to all parts of the enterprise including Marketing, Product & Sales driving impact through timely data driven decisions.
About the Job:
As a Principal Data Analyst you will have extensive experience driving impact through actionable insights across multiple disciplines including Marketing, Product, Sales, etc., as well as providing and managing an easy to use BI ecosystem for the business partners. You must have great attention to details, and an analytical mindset, work with Business leaders, and collaborate with Data Scientists. You will be responsible for mentoring and guiding junior colleagues, and driving, coordinating, and executing experiments that lead to actionable insights that affect multiple departments. You will have to proactively propose analytical roadmaps that are aligned with the dynamically changing needs of the business to help drive efficiency.
Skills / Experience You Have:
- 8-10 years of business focused (e.g. Product, Sales, and Marketing) analysis experience in a Data Analyst or Analytical Scientist role
- Proven track record of delivering business impacts via insights.
- Strong Python 3 (pandas, numpy, etc.), SQL and Excel skills used in a collaborative working environment
- Able to code professionally (advocate for good coding practices, gitlab, data visualization, pipeline automation, data quality checks/reports).
- Strong statistical background (hypothesis testing, p-value, confidence intervals, bayesian statistic, conjugate priors, …)
- Experience developing and maintaining reports in Tableau or other data visualization tools, and with data warehouses like SnowFlake. Experience with tracking / analytics tools such as Google Analytics, Google Tag Manager, Mixpanel, Optimizely.
- Comfortable with large data sets and interest in building data models for consumer behavior and business metrics.
- The ability to work effectively with both technical and non-technical stakeholders is a key factor of success, as is the ability to balance independent and highly collaborative aspects of the job function.
Skills / Experience Preferred:
- Partner with Engineering to optimize data tracking / quality and drive data warehouse improvements. Work closely with business partners to identify and analyze practical solutions through existing or new business systems.
- Develop standardized dashboards through deep data analysis and ad hoc reports to inform business decisions, with an emphasis on automation and scalability.
- Conduct the full suite of data analyses to uncover insights about our product and users: Hypothesis Testing, Cohort Analysis, Funnel Analysis, Data/User Segmentation, etc.
- Experience managing Tableau deployments and administration.
- Knowledge of data governance, data security, and data quality best practices.
- MS or Ph.D. in a scientific background (math, physics, chemistry, statistics…) and previous experience in a multidisciplinary working environment
Available Benefits and Perks:
- All roles at SmartAsset are currently and will remain remote – flexibility to work from anywhere in the contiguous US.
- Medical, Dental, Vision – multiple packages available based on your individualized needs
- Life/AD&D Insurance – basic coverage at 100% company paid, additional supplemental available
- Short-term and Long-term Disability
- FSA: Medical and Dependant Care
- 401K
- Equity packages for each role
- Time Off: PTO, 3 Month Paid Parental Leave, Secondary Caregiver Leave
- EAP (Employee Assistance Program)
- Employee Resource Groups supporting our underrepresented communities
- Pet Insurance
- Home Office Stipend
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by Ronald Barron | Jul 19, 2023 | Uncategorized
Job Description
Senior Manager, Brand Marketing
Remote
How will this role have an impact?
The Sr. Manager of Brand Marketing is an entrepreneurial brand and marketing communications leader who supports all aspects of our brand, building awareness, reputation, and preference among our B2C and B2B audiences. The Sr. Manager of Brand Marketing role is data-driven and vital in supporting Signify’s corporate goals.
Reporting to the Sr. Director of Brand and Marketing Services, this individual is responsible for establishing and maintaining an overarching brand strategy that reaches diverse audiences from healthcare consumers, potential and current employees to clients, prospects, influencers, and the media. The director represents the brand’s voice and drives a unified brand experience across all channels and touchpoints.
The Sr. Manager is a consummate brand storyteller and a strong marketing communications leader. They will bring a strategic, growth mindset focusing on making an impact. This individual enjoys working in a fast-paced, team-oriented environment and is skilled at tracking KPIs and converting them into meaningful insights to guide marketing decisions.
The Sr. Manager will also be a key brand ambassador with CVS Health, our parent company, and establish strategies and brand guidelines for when and how we go to market together.
Responsibilities
- Convey the Signify Health brand story across all audiences
- Create & manage communications programs (internal/external) to drive awareness and excitement about Signify
- Oversee brand-level messaging and consistency on signifyhealth.com and other owned channels (e.g., social media sites).
- Work closely with other parts of Marketing to proactively drive the website content plan and regular updates across the site. Measure all aspects of brand performance.
- Lead and implement brand-level content marketing initiatives across multiple channels (e.g., website, email, social etc.) to increase audience engagement.
- Develop a range of digital and non-digital materials to successfully convey the Signify brand story (slides, collateral, digital assets, social media descriptors, etc.).
- Monitor Signify’s brand presence and proactively recommend programs and activities to boost awareness with B2C and B2B audiences
- Own Signify’s corporate signage and environmental branding program, considering both physical locations and virtual channels.
- Partner with HR and Strategic Communications on employee branding efforts and marketing campaigns targeting prospective employees and positioning Signify as an employer of choice. Ensure a strong presence on Glassdoor and other hiring sites.
- Identify and manage external agencies and resources to help execute high-quality digital and traditional materials to support the brand
- Ensure brand standards are maintained across the organization; audit materials from other departments and work with leaders to appropriately represent Signify’s visual identity, style and tone
- Regularly track and report on KPIs to identify program performance and uncover areas for improvement
The Successful Candidate Will Have
- Deep functional expertise in branding, digital marketing and marketing communications with a proven track record of driving business results through disruptive brand marketing programs
- Experience in agency partner selection and ongoing management
- Passionate about what they do, intellectually curious and a fast learner
- Excellent communication (both written and oral) and presentation skills
- Excels at working cross-functionally and aligning multiple stakeholders
- The ability to think creatively to integrate problem-solving and structured thinking
- Demonstrated ability to lead corporate-level marketing campaigns from ideation to development through execution and measurement
- Experience managing websites and other online properties
- Self-motivated with strong project management and analytical skills; exceptional attention to detail
Core Qualifications
- 5-7 years corporate brand and marketing communications experience
- Bachelor’s Degree required; Master’s Degree preferred
- Strong proficiency in PowerPoint, HubSpot, Adobe Analytics, brand monitoring platforms, and all social platforms
- Healthcare industry experience
What will you do?
- Generate favorable brand awareness and sentiment and create client interest through differentiated brand messaging, content marketing, storytelling, digital marketing, web content and a robust speaking engagement/events program. Tight linkage with Product/Segment Marketing and Strategic Communications.
- Inspire next-generation thinking about ways to differentiate and credential Signify to targeted customers and other stakeholder groups.
- Build a shared services model to plan, execute, test and measure multi-channel marketing programs — reaching the right audiences at right time with right messages.
- Proactively prepare and present integrated marketing plans, including objectives, strategy, audience, messages, tactics, resourcing and timing.
- Develop plan for optimizing owned, earned and paid placements.
- Partner with HR leaders on talent acquisition marketing and employer branding initiatives.
- Establish guidelines and lead branding initiatives that support Signify’s ongoing growth and development, including partnership programs and acquisitions.
- Oversee execution for key priorities and integrated marketing campaigns; identify consistent processes and ROI success measures.
- Track, analyze and report on key measures of success (brand awareness, engagement, digital marketing/website results, followers, etc.)
We are looking for someone with:
- Track record of effective team and functional leadership.
- A proactive driver who’s focused on results and energized by the opportunity to build a new team.
- Strong creative, web/digital marketing and project management skills.
- Ability to build trusted, collaborative relationships across all levels.
- Highly organized, with strong presentation skills and ability to thrive in a fast-paced, deadline-oriented environment.
- Ideal candidates are self-starters who are strategic thinkers, inquisitive and able to see the big picture.
- Ability to easily transition from high-level strategic thinking to creative and detailed execution; experience in designing and executing marketing communications programs.
- A career path that demonstrates increasing levels of responsibility and proven success.
- Ability to effectively manage time and juggle multiple priorities; agility and maturity to adapt to evolving needs.
- High attention to detail and strong presentation development & delivery skills.
- Excellent judgment in visual design and copy writing.
- Positive attitude and self-motivating; eagerness to roll up sleeves and get things done.
- Experience building and managing a strong network of agency and freelance creative resources.
- Minimum of 5-7 years’ experience in Brand/Digital Marketing/Marketing Communications, including a team leadership role.
- Marketing or Business degree required.
- Design experience a plus, but not required.
- Healthcare experience
APPLY HERE
by Ronald Barron | Jul 19, 2023 | Uncategorized
Job Description
Director, Global Sourcing
locations United States Virtual
time type Full time
job requisition id R-100385
As the Director of Global Sourcing, you will lead a team responsible for all phases of strategic sourcing for a specific set of assigned sub-categories. In this capacity, you will manage a team that understands the vendor landscape, identifies cost-saving opportunities, creates competitive environments, creatively negotiates, generates contracts to ensure seamless availability of all products to support the company objectives, and employs the best practices of the sourcing industry at all times.
What will be my duties and responsibilities in this job?
- Support and execute the strategic sourcing goals of assigned categories and establish key metrics and reporting to ensure that those goals are achieved
- Responsible for negotiating the best possible cost service guarantee and developing “win-win” strategies that achieve sustainable relationships with suppliers
- Evaluate supplier core competencies and competitive positioning using industry cost models
- Implement supplier agreements/contracts working with cross-functional stakeholders and suppliers to reach an agreement on contract terms and conditions
- Research and anticipate shifts in the negotiating power of suppliers within assigned categories
- Analyze industry trends and evolving technology to proactively identify issues to minimize risk, protect continuity of services, and utilize emerging opportunities
- Manage vendor selection and build ongoing vendor relationships
- Maintain and develop supplier relationships (trade shows, supplier meetings, conferences, etc.)
- Participate in establishing short-term and long-range planning and budget development of the company to support strategic business goals
- Execute vendor governance program with key suppliers, including metrics, performance goals, and improvement initiatives
- Adhere to Sourcing policies and standard processes while ensuring compliance within the department
- Seek to continuously improve productivity and efficiency of processes throughout the Sourcing organization
- Develop forecasts for future renewals, demand needs, and expansion of services in a timely fashion for assigned category(s) based on vendor lead-time
- Understand the cost drivers in assigned categories/markets, and challenge traditional thinking by presenting new information
- Manage and mentor direct reports encouraging professional growth & development
- Oversee staffing/recruiting/training /coaching of 4 direct reports, including performance reviews
- Support the Global Sourcing team’s annual operating budget, savings targets, and strategic initiatives
What are the requirements needed for this position?
- Bachelor’s degree required
- 8 years experience in both: Sourcing and Procurement industry
- 5 years experience managing complex and large category and contract management for outsourcing services and procurement commodity purchases
- 3 years of people leadership experience in Sourcing and Procurement
- Proven strong leadership of team(s) experience in both Sourcing and Procurement
- Global (domestic and international) Leadership experience in Sourcing/Procurement/ Supply Management Business
- Complex and Large Category and Contract Management Experience
What other skills/experience would be helpful to have?
- Master’s degree (MBA) is a plus
- Experience with ServiceNow and Apttus preferred
- Cross-functional experience at the interfaces of IT/technology/operations/finance/sales/marketing/legal/HR/Real estate & facilities, and the lines of business
- Deep experience successfully addressing escalations/disputes between cross-functional stakeholders and suppliers
- Ability to manage projects and establish clear goals and accountabilities to ensure successful delivery (on time, within budget, meeting agreed-upon success criteria)
- Firm knowledge of the legal terminology and language related to third-party agreements and contracts
- Thought leadership and application of sourcing and supplier industry concepts
- Advanced skills and working knowledge of MS Office and MS Excel
- Must ensure compliance at all times with company business policies and procedures
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