by Ronald Barron | Jan 17, 2024 | Uncategorized
Job Description
Lifecycle Marketing Manager
Remote, USA
Marketing /
/ Remote
Location: At Opencare, we are a remote first organization. We are open to applicants from across Canada and the US.
Before you read any further: Our strength at Opencare relies on the diversity of perspective that we work hard to craft on our team. We are all solving the same set of problems from our own unique lenses, and this is fundamental to our success as a business.
Experience means something different to each of us and your unique combination of skills, passions and experiences makes you a valuable asset to our team. If the role below is of interest to you, please consider applying!
Opencare’s Mission:
To reinvent how dentists run their practices, so they can focus on what matters most: providing exceptional patient care.
Running a dental practice is becoming more and more complicated every year. At Opencare, we believe that dentists shouldn’t have to worry about managing their practice, which frees them up to prioritize world class patient care experiences. After all, we live our most important life moments, from laughing and smiling to eating and talking, through our mouths.
Yet for such an important part of our body, the thought of visiting the dentist instills fear and confusion in most people. We want to change that.
Through the Opencare marketplace, we are enabling dentists to connect with new patients, streamline their day-to-day operations, and manage their billing seamlessly. All of this frees up time and energy that can be dedicated to helping patients understand and improve their oral wellness. We believe that people reach their full potential at work when they are happy and healthy outside of work. You can learn more about our culture and what we do at Opencare here.
Our TEAM (ie. Marketing team) Vision:
In order for Opencare to truly impact a change in people’s perceptions around dentistry, we need to attract patients to our platform, and effectively communicate the why behind this vision. We want to build a world where going to the dentist is a regular part of your overall wellness routine, and allow for proactive and well-informed decisions to be made around who you trust with this important part of your health.
How will you help us get there:
As a Lifecycle Marketing Manager at Opencare, you’ll be working closely with our Director, B2C Marketing and our CEO.
Your primary role to support patients will be to:
- Drive growth in patient bookings by re-engaging patients to move them through their journey, via email, SMS, and in-app
- Expand our referral program to enable patients to refer their friends and family to Opencare
- Implement a comprehensive and delightful customer experience through our transactional touchpoints
Your primary role to support dentists will be to:
- Collaborate with our CX team to ensure that our dentists are engaged and up-to-date with our product offerings, and understanding the impact on their business
- Support our sales team to build engaging and compelling email outreach as part of their customer journey
Additional responsibilities:
- Write interesting and persuasive content that communicates our mission and converts patients and dentists (leveraging content writers and designers as needed)
- Build, coordinate, and manage trigger and broadcast email and SMS campaigns that effectively engage and convert our customer base
- Perform data analysis in Looker to uncover opportunities for growth in patient bookings and customer insights
- Work cross-functionally with the rest of our GTM teams to ensure that all our channels are mutually supportive
Skills and attributes we are looking for in a successful candidate:
- 4+ years in Lifecycle or Email Marketing
- Track record of driving growth in lifecycle channels in the B2C and B2B space
- 3+ years of experience with ESP’s (Iterable preferable)
- Run automation workflows for re/engagement & custom audience segmentation
- Experience with both drip and transactional email/SMS campaigns
- A data-driven mindset with hands on experience gathering information from Looker and/or Heap Analytics to understand campaign performance
- Experience partnering with cross functional teams in a startup environment a plus
APPLY HERE
by Ronald Barron | Jan 17, 2024 | Uncategorized
Job Description
SEO Content Specialist
Remote
Full Time
Marketing
Mid Level
As an SEO Content Specialist at Botkeeper, you will play a crucial role in developing and implementing our SEO content strategy. Your focus will be on creating top-of-funnel content that not only engages but also drives organic traffic through expert application of SEO techniques.
Responsibilities:
- Craft high-quality, SEO-optimized blog posts and articles targeting specific keywords and topics.
- Conduct thorough keyword research and competitor analysis to identify content opportunities.
- Regularly monitor, analyze, and report on content performance using SEO tools, adjusting strategies as needed.
- Collaborate with the marketing team to align content with overall marketing goals and initiatives.
- Stay updated with the latest SEO trends and Google algorithm changes to ensure content is optimized for search engines.
- Developing pillar pages
- Preparing content briefs
- Reviewing and analyzing client sites for areas that can be improved and optimized
- Topic clustering
- Regularly auditing and refreshing site pages
- Preparing detailed strategy reports
- Identifying powerful keywords to drive the most valuable traffic
- Writing powerful calls-to-action to convert visitors
- Filling websites and other content with effective keywords
- Writing effective SEO content for blogs, websites and social media accounts
- Analyzing keywords and SEO techniques used by competitors
- Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
- Compiling and presenting SEO guidelines
- Develop content to include keywords or phrases in order to increase traffic to website.
- Conduct outreach for the purposes of developing link building strategies
- Conduct various testing methods in design, layout and advertising techniques in order to gain the most organic traffic.
- Have in-depth knowledge of the ever-changing landscape of SEO; keyword research, SEO copywriting, topic clustering and the behaviors of search engines.
Qualifications:
- Proven experience in creating SEO-driven content with a portfolio of published articles.
- Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Google Analytics).
- Strong research skills and attention to detail.
- Ability to analyze data and derive actionable insights for content strategy.
- Excellent writing and editing skills, with a knack for storytelling.
APPLY HERE
by Ronald Barron | Jan 17, 2024 | Uncategorized
Job Description
Senior UI/UX Designer
Remote
United States
Contract
Description
About Twine
We’re a thriving ecosystem of top-tier freelancers from around the world. Trusted by Fortune 500 companies and Silicon Valley startups, Twine is the go-to platform for mission-critical projects. Twine’s experts get to participate in generating quality datasets at an unprecedented scale. With over half a million registered freelancers and a growing roster of 35,000+ companies, we’ve become the comprehensive solution for all things freelancing.
Our Mission
At Twine, we recognize that companies require a flexible approach to hiring expert freelancers for their most critical projects. Traditional freelance platforms often fall short when it comes to scalability and diversity. That’s where we shine. Twine operates as a thriving global freelance network, with diverse experts across various fields, including marketing, engineering, and AI. Our core mission is to empower creators, whether they’re businesses or individual freelancers, to thrive in their creative endeavours.
About the Job
We are seeking a senior ui/ux designer for an an industry-leading provider of staff augmentation and consulting services. The senior designer will have a chance to experience the end-to-end process of developing an intelligent experience under the hood and packaged in front of millions of users. As a designer, you will work with cross-functional teams, including designers, product managers, software engineers, and data scientists, to solve complex challenges and create intuitive experiences that make data scientists’ lives easier and make Machine Learning more approachable to end-users. You will lead in designing for Cloud Data Infrastructure used for developing ML applications, define the best practices of creating intelligent experiences on Devices, and help product teams make that happen.
Duties and Responsibilities:
- Contribute to and help build UX vision and strategy for the design team, operationalising the strategy with cross-functional teams.
- Build partnerships, influence, and work with product teams to efficiently implement intelligent experiences that are cohesive and inclusive.
- Define the user flow, low to high-fidelity mocks, detailed interaction specs, and prototypes to effectively communicate interaction and design ideas.
Requirements
- BA/BS degree in design, HCI or equivalent practical experience; MS preferred
- 5+ years of experience as a designer
- Proficiency in Adobe Suite, Sketch, or other design software.
- Demonstrated experience in designing and shipping web-based applications.
- Experience with data visualization.
- Good understanding of engineering audiences and cloud data infrastructure user interactions.
- Strong presentation and communication skills
APPLY HERE
by Ronald Barron | Jan 17, 2024 | Uncategorized
Job Description
Title: Senior Product Designer
Location: United States
Type: Full-time
Workplace: remote
Job Description:
We are looking for a Senior Product Designer who is passionate about creating highly functional and beautiful B2B SaaS web applications for our Compliance product. You’ll be a vital member of a growing team of designers and artists that are motivated to build products that delight customers. We work in a blame free, low ego environment with the goal of creating a culture where we can grow as individuals and simultaneously produce great work. The role will work alongside designers, product managers, engineers, and interface directly with customers. Design is at the forefront of our product development process.
We are seeking Remote or Los Angeles, CA based candidates.
*Visa sponsorship is NOT available at this time
Responsibilities Include:
- Lead and oversee the user experience of a product from conception to launch in partnership with product managers, engineers, and other internal stakeholders.
- Create wireframes, user flows, mockups, prototypes, and alternative approaches to new and existing features.
- Provide innovative solutions by taking risks and challenges to find the best solution.
- Conduct user research, user testing, and collect analytics to make informed design decisions.
- Proactively collaborate with Product, Engineering, and other cross-functional teams to iterate on designs.
- Maintain and extend our current design language and style guide.
- Mentor other designers.
Desired Qualities and Skills:
- 5+ years of experience as a Product Designer.
- Experience building and shipping SaaS products.
- Cares deeply about user-centered product design and is motivated by creating tools that people actually enjoy using.
- Strong understanding of typography, information hierarchy, color, and other UI concepts.
- Craft user workflow diagrams, prototypes, wireframes, and high fidelity designs.
- Experience with user testing, use of data to drive product enhancements, and iterative design.
- Comfortable with giving and accepting constructive criticism, and incorporating feedback.
- Experience working with Engineering, Product, and other cross-functional teams.
- Strong sense of ownership.
- Proficiency with design tools such as Figma, Zeplin, and Adobe Creative Suite.
APPLY HERE
by Ronald Barron | Jan 17, 2024 | Uncategorized
Job Description
Title: Associate Product Manager
Location: Remote
Self Financial is a venture-backed, high-growth FinTech company with a mission to increase economic inclusion and financial resilience by empowering people to build credit and build savings.
We’re looking for people who share our passion and are driven to tackle challenges, find solutions and make the financial space better for the communities we serve.
Our team is passionate about challenging the status quo of the credit industry by providing people accessible tools to take control of their credit. Executing on our mission requires deep collaboration across our teams to ensure our products reach the people who can benefit from them the most, particularly the 100 million+ Americans who have no or low credit.
We celebrate diversity and are committed to creating an inclusive environment for all employees. To that end, we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
Who You Are
You have strong empathy for customers and a drive to identify and address their needs. You use that customer discovery to shape the product direction. You thrive in a fast-paced, fast-growing start-up environment. You understand the importance of collaborating with other teams but are also able to act quickly as the decision-maker when required. You have a passion for our mission of helping people to build credit and save money.
The Role
What You Will Do
- Product development: Collaborate with cross-functional teams, including engineering, design, marketing, risk, and analytics, to develop and launch new credit card products and enhance existing products. Define product requirements, prioritize features, and manage the product development lifecycle.
- Product roadmap: Work with the Sr. Product Manager to create and maintain a comprehensive product roadmap for the credit card vertical. Align product strategy with business goals and customer requirements. Regularly communicate the roadmap to stakeholders and ensure timely execution.
- Stakeholder management: Collaborate closely with internal stakeholders, including risk, customer support, and executive leadership, to gather feedback, address concerns, and ensure alignment across teams. Over-communication is key.
- Product performance analysis: Monitor key product metrics and conduct regular analysis to evaluate the performance of credit card products. Identify areas for improvement, develop quarterly OKRs, and implement data-driven optimizations.
- Conduct market research: Stay informed about industry trends, customer needs, competitive advantages, and regulatory activities in the credit reporting vertical. Utilize market research to identify opportunities for product innovation, positioning, and improvement.
- User experience optimization: Work closely with the design team to enhance the user experience of credit card products. Conduct user testing, gather feedback, and iterate on product design to maximize customer satisfaction.
- Product launch and training: Collaborate on go-to-market plans, coordinate product launches, and support training efforts for internal teams, including customer support and operations. Ensure a smooth rollout and ongoing support for credit card products.
What you Bring
- 1+ year(s) experience as a Product Owner, Business Analyst, Associate Product Manager, Technical Program Manager, or equivalent at a high-growth technology-driven company. Fintech experience preferred
- Strong analytical and problem-solving skills, with the ability to translate complex data into actionable insights.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and present ideas to stakeholders.
- Strong leadership skills, with the ability to motivate and inspire cross-functional teams
- A passion for collaboration and teamwork while driving towards a common goal. Build lasting working relationships grounded in inclusion and respect.
- Knowledge of the credit card industry, including regulations, emerging technologies, and customer preferences
- Experience with Agile/Scrum methodologies and product management tools is highly desirable (e.g. Jira).
- A passion for innovation, user-centered design, and delivering exceptional customer experiences.
APPLY HERE
