Job Description
SEO Content Specialist
Remote
Full Time
Marketing
Mid Level
As an SEO Content Specialist at Botkeeper, you will play a crucial role in developing and implementing our SEO content strategy. Your focus will be on creating top-of-funnel content that not only engages but also drives organic traffic through expert application of SEO techniques.
Responsibilities:
- Craft high-quality, SEO-optimized blog posts and articles targeting specific keywords and topics.
- Conduct thorough keyword research and competitor analysis to identify content opportunities.
- Regularly monitor, analyze, and report on content performance using SEO tools, adjusting strategies as needed.
- Collaborate with the marketing team to align content with overall marketing goals and initiatives.
- Stay updated with the latest SEO trends and Google algorithm changes to ensure content is optimized for search engines.
- Developing pillar pages
- Preparing content briefs
- Reviewing and analyzing client sites for areas that can be improved and optimized
- Topic clustering
- Regularly auditing and refreshing site pages
- Preparing detailed strategy reports
- Identifying powerful keywords to drive the most valuable traffic
- Writing powerful calls-to-action to convert visitors
- Filling websites and other content with effective keywords
- Writing effective SEO content for blogs, websites and social media accounts
- Analyzing keywords and SEO techniques used by competitors
- Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
- Compiling and presenting SEO guidelines
- Develop content to include keywords or phrases in order to increase traffic to website.
- Conduct outreach for the purposes of developing link building strategies
- Conduct various testing methods in design, layout and advertising techniques in order to gain the most organic traffic.
- Have in-depth knowledge of the ever-changing landscape of SEO; keyword research, SEO copywriting, topic clustering and the behaviors of search engines.
Qualifications:
- Proven experience in creating SEO-driven content with a portfolio of published articles.
- Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Google Analytics).
- Strong research skills and attention to detail.
- Ability to analyze data and derive actionable insights for content strategy.
- Excellent writing and editing skills, with a knack for storytelling.
