by Ronald Barron | May 9, 2024 | Uncategorized
About the Role
Title: Director of Field Marketing
Location: US, Remote
JobDescription:
Jasper is an AI copilot for marketing teams that want better outcomes in addition to faster outputs. Jasper securely trains on your brand and strategy, accelerates content and campaign production, and helps marketers measure and optimize for performance all as part of an end-to-end copilot. Jasper has been recognized as “one of the Top 15 Most Innovative AI Companies of 2024” by Fast Company and was one of the fastest companies to reach 100M+ users. Customers include Morningstar, Anthropologie, SentinelOne, ZoomInfo, and more.
Our teams are passionate about supporting new employees and growing a diverse culture of ideas and collaboration. We value being customer-obsessed, ownership, being creative problem solvers, helping one another achieve the best outcomes through collaboration and most importantly making magic. We’re not just building solutions; we’re creating experiences that captivate and amaze us. We strive to deliver moments of wonder and delight that enable our customers to be more effective and creative in ways they never thought possible. Learn more at jasper.ai.
About the role
As our Director of Field Marketing, you’ll be responsible for developing and executing the field and event strategy for our AI copilot. You’ll be a critical member of our performance marketing team, working cross-functionally to build out successful events and programs that drive pipeline and accelerate sales.
Reporting to our VP of Enterprise Marketing, you’ll work closely with sales leadership to understand the needs and regions of our target customers and develop creative strategies to engage them at a range of events and experiences. You’ll also manage a field marketing manager with the potential to grow the team over time.
What you will do at Jasper:
- Strategic Development: Lead the creation and execution of a comprehensive events and experiences strategy tailored to drive substantial mid-market and enterprise pipeline growth.
- Budget Management: Plan, allocate, and oversee the field marketing budget to ensure maximum return on investment, tracking spend against the projected pipeline and adjusting strategies as needed.
- Cross-functional collaboration: Work cross-functionally with marketing and sales to get the best possible return from event prep, onsite experience, and follow-up campaigns.
- Data-Driven Decisions: Utilize historical data and career benchmarks to make projections and set goals for your strategy.
- Bring Jasper’s Brand to Life: Partner with Jasper’s design team to create impactful, in-person brand experiences that elevate Jasper’s brand with prospects and customers.
What you will bring to Jasper:
- 10+ years of field marketing experience, with clear experience running all event details and communicating ROI.
- A history of organizing and leading cross-functional project teams toward a common goal.
- Experience managing small teams and helping direct reports develop in their careers.
- Great project management skills including strong communication around project timelines, responsible individuals, and status.
- A well-rounded background with a variety of event types, including large-scale industry gatherings and exclusive, high-touch experiences.
- Experience building and interpreting reports to make data-driven decisions driving maximum ROI.
APPLY HERE
by Ronald Barron | May 9, 2024 | Uncategorized
About the Role
Marketing Technology Specialist
United States
GTM Effectiveness /
Full-Time- Remote /
Remote
Articulate is looking for a Marketing Technology Specialist to maintain and maximize our marketing technology platforms, data integrations, workflow processes, and campaign productions. This role will support the delivery of marketing operations projects that streamline our go-to-market initiatives and business objectives.
Youll assist with the setup, documentation, and administration of the martech stack, including our marketing automation tool. The partnerships you strengthen with IT and other cross-functional teams will ensure data integrity between systems. You will help troubleshoot unforeseen issues and technical problems as they arise with oversight from your team and leadership.
The role contributes to the GTM teams success and reports to the Senior Manager, Marketing Operations.
What you’ll do:
- Support the development, testing, and enablement of ongoing and new marketing automation campaigns and workflows to streamline marketing operations
- Perform day-to-day martech stack maintenance and troubleshooting, including setting up, testing, researching, updating, and launching projects
- Help cultivate collaboration with internal and external partners in the marketing campaign production process
- Assist in optimizing database architecture to support measuring lifecycle stages effectively by analyzing performance and recommending solutions to field management, unsubscribe parameters, and data purges
- Maintain documentation of existing martech platforms and prepare drafts for new systems, including setup, configuration, user management, data integration, and campaign execution
- Collaborate with various Marketing stakeholders on cross-channel campaigns to account for diverse needs
- Communicate proactively with peers and leadership on plans, progress, and challenges
What you should have:
- Suggested 2+ years of experience in marketing operations or other relevant fields
- Experience using marketing automation, lead management, in-product tours, and other tools like Marketo, Salesforce, Intercom, Looker, Captello, Typeform, etc.
- Understanding of database and segmentation best practices
- Analytical and reporting skills to extract meaning and recommend actions
- Excellent project management abilities
- Outstanding communication skills
- Ability and desire to learn quickly and troubleshoot problems
- Attention to detail and flawless execution
- Four-year college degree or equivalent experience
APPLY HERE
by Ronald Barron | May 9, 2024 | Uncategorized
About the Role
Programmatic & Streaming Media Coordinator
at StockX
Remote, USA
Help empower our global customers to connect to culture through their passions.
Why you’ll love this role
As the Coordinator of Programmatic & Streaming media, you would be an integral part of our internal paid media team. In this role, you will be responsible for the global strategy and execution of our Programmatic and Streaming media across platforms like DV360, The Trade Desk, MNTN, YouTube, and others. This individual would report directly to the Senior Manager, Programmatic & Streaming media and work closely with our teams across Paid Shopping, Search, and Social. Your scope would include the conception and execution of performance and brand media campaigns in each Programmatic digital platform. This individual should have expertise in Programmatic media activations across various platforms, as well as deep knowledge of ad tech, tracking, and customization and a strong attention to detail.
What youll do
- Develop comprehensive programmatic media plans aligning with StockX company objectives and campaign goals
- Execute our media plans within Programmatic platforms and ensure proper end-to-end media tracking
- Conceptualize and execute an always-on-testing calendar with a data-driven foundation
- Collaborate with cross-functional teams to ensure seamless integration of programmatic strategies with broader marketing initiatives
- Leverage data insights to refine targeting strategies, optimize budgets, and maximize campaign ROI
- Partner with internal stakeholders to further deepen our Audience strategies and identify new customer segments while ensuring correct audience targeting and on-boarding
- Work closely with our Analytics team to ensure best-in-class tracking, measurement, and reporting, leveraging a deep understanding of digital analytics and tracking platforms
- Stay abreast of industry trends, emerging technologies, and platform updates to drive continuous innovation
- Assist in Programmatic discussions and presentations, providing strategic insights and recommendations based on campaign performance analysis
About you
- Experience in Programmatic media buying and/or execution
- Demonstrated experience being hands-on, driving successful results using a variety of programmatic media
Nice-to-have
- Bachelor’s degree
- Ecommerce marketplace or retail industry experience
- Agency experience
APPLY HERE
by Ronald Barron | May 9, 2024 | Uncategorized
About the Role
Senior Manager, Research & Insights (Qualitative)
Location
Remote, USA, Los Angeles Office, New York Office
Type
Full time
Department
Research & Insights
Compensation
- $86K $108K plus bonus & equity. Your final base salary will be determined based on location, work experience, skills, knowledge, education and/or certifications.
OverviewApplication
As a Senior Market Research Manager, you will lead a diverse range of qualitative research projects, serving as the primary point of contact, and managing the complete execution of projects that address the major business questions for our Fortune 500 clients across a variety of industries. Responsibilities include executing market research projects, nurturing client relationships, and collaborating with cross-functional teams to integrate market insights into decision-making processes. Additionally, you will oversee junior researchers while ensuring the quality of project deliverables.
The ideal candidate will have extensive knowledge of qualitative research methodologies (including moderation experience), effective organizational skills, experience leading a team, the ability to delegate tasks efficiently, a keen attention to detail, and a commitment to delivering accurate and comprehensive market insights. While hands-on project delivery experience is essential, our ideal candidate will also excel in the role of a trusted advisor, contributing to strategic decision-making for our high-profile clients. The role offers a robust career path and a dynamic learning environment where you can enhance and refine your leadership and market research skills.
Key Responsibilities:
Market Research Strategy and Execution
- Help translate business inquiries into comprehensive market research plans, utilizing our internal platform to design and program research instruments.
- Play the role of lead moderator/interviewer in the gathering of insights, primarily through moderation of focus groups and in-depth interviews.
- Assure data accuracy and relevance to objectives at every step in the project process to ensure the data is both internally consistent and demonstrates face validity.
- Learn and become an expert user of the Fuel Cycle Research Engine platform to efficiently and effectively execute research projects.
Team Leadership and Mentorship
- Lead and mentor junior market research team members (RM/SRA), ensuring high-quality deliverables and adherence to timelines.
- Participate in training, coaching, performance management, and support to continuously enhance team skills and market research acumen.
Project Coordination and Management
- Efficiently manage time to coordinate and execute project components for multiple projects
- Prioritize tasks, communicate effectively, and remain flexible to meet client needs.
- Ensure all project components are executed within scope contract and/or project proposal, and all timelines for met.
- Collaborate with cross-functional teams (community management, programming and data processing teams, Customer Experience) to deliver all project components in a high quality, timely manner.
- Assist with daily moderation of research activities in the communities and extract insights. Oversee data collection and ensure quotas are met and data quality is achieved.
Deliverable Management & Project Satisfaction
- Serve as the primary market research point of contact for your assigned clients, facilitating complex conversations and communications related to project design, analysis, and unexpected challenges.
- Ensure client satisfaction by delivering high-quality market insights and managing client expectations.
- Analyze data and develop insightful results or story that addresses business objective in a clear and concise, visually appealing format.
- Utilize advanced data analysis techniques to interpret research findings and generate recommendations.
- Prepare and present reports summarizing research findings and recommended actions.
Your Success Metrics:
- Quality and Accuracy: Maintain a data accuracy rate of 95% or higher across all research projects.
- Project Efficiency: Complete 90% of projects within the agreed timelines and budget.
- Internal Customer Experience Satisfaction and Client Satisfaction (Receive a rating of 4 or higher on a 5-point scale for 90% or more of your projects)
- Insights and Impact: Generate actionable insights that lead to measurable business impact for clients.
- Team performance: Ensure that SRAs and RMs under your direct management consistently deliver Quality, Accuracy, Efficiency, and Client Satisfaction metrics, demonstrate growth in their role and meet established goals.
Who youll work with:
- Research Excellence and Customer Experience
- Community Management
- Programming and data processing partners
Core Skills & Competencies:
- Market Research Expertise:Proficiency in designing and executing qualitative research methodologies, including surveys, focus groups, interviews, and data analysis.
- Project Management:Experience in managing end-to-end research projects, including budgeting and task delegation.
- Team Leadership:Experience in leading and mentoring a team of market research analysts.
- Client Relations Management: Ability to understand client perspectives, develop and foster effective client relationships, effectively communicate with them, and deliver high quality, value-added thinking to address their needs.
- Analytical Acumen:Proficiency in data analysis, statistical methods, and research techniques.
- Strategic Thinking: Ability to translate business questions into actionable research plans and translate research findings into actionable strategies.
- Communication:Effective presentation and communication skills to convey insights effectively.
- Team Collaboration:Capability to work independently and collaborate effectively within a research team and other company functions.
- Problem-Solving:Ability to address challenges and provide innovative solutions during research projects.
- Organizational Skills:Attention to detail and the ability to manage multiple tasks effectively.
What youll bring:
- Bachelors degree in a related field
- A minimum of 5 years of prior custom, qualitative research experience (specifically interviews and focus groups), preferably with a research vendor, with a track record of successful research initiatives.
- A minimum of 2 years of staff management experience in market research.
- A minimum of 3 years of client relationship management experience.
- Moderating experience of IDIs or focus groups.
- Strategic thinker with a passion for market research.
- Proficiency in Excel, PowerPoint, and Outlook is required.
- Attention to detail and ability to prioritize task and contribute to multiple projects simultaneously.
- Ability to work effectively in a fast-paced and dynamic environment.
- Self-motivated, flexible, and organized.
- Capable of working independently and within teams.
- Excellent interpersonal, problem-solving and project management skills.
- Excellent verbal and written communication skills.
Preferred (but not required)
- Ability to stay informed about industry trends, consumer behavior, and emerging technologies to identify growth opportunities.
APPLY HERE
by Ronald Barron | May 9, 2024 | Uncategorized
About the Role
Staff User Researcher (Platform)
At Coinbase, our mission is toincrease economic freedom around the world, and we couldnt do this without hiring the best people. Were a group of hard-working overachievers who are deeply focused on building the future of finance and Web3 for our users across the globe, whether theyre trading, storing, staking or using crypto. Know those people who always lead the group project? Thats us.
There are a few things we look for across all hires we make at Coinbase, regardless of role or team. First, we look for candidates who will thrive in aculturelike ours, where we default to trust, embrace feedback, and disrupt ourselves. Second, we expect all employees to commit to ourmission-focused approachto our work. Finally, we seek people who are excited to learn about and live crypto, because those are the folks who enjoy the intense moments in our sprint and recharge work culture. Were a remote-first company looking to hire the absolute best talent all over the world.
Ready to #LiveCrypto? Who you are:
- Youve got positive energy. Youre optimistic about the future and determined to get there.
- Youre never tired of learning. You want to be a pro in bleeding edge tech like DeFi, NFTs, DAOs, and Web 3.0.
- You appreciate direct communication. Youre both an active communicator and an eager listener – because lets face it, you cant have one without the other. Youre cool with candid feedback and see every setback as an opportunity to grow.
- You can pivot on the fly. Crypto is constantly evolving, so our priorities do, too. What you worked on last month may not be what you work on today, and that excites you. Youre not looking for a boring job.
- You have a can do attitude. Our teams create high-quality work on quick timelines. Owning a problem doesnt scare you, but rather empowers you to take 100% responsibility for achieving our mission.
- You want to be part of a winning team. Were stronger together, and youre a person who embraces being pushed out of your comfort zone.
We are looking for a self-motivated Researcher who thrives working in a fast-paced startup environment, with full autonomy and ownership. You are comfortable dealing with ambiguity, able to think through complex challenges, and are able to align cross-functional teams around your research in order to launch successful products. Knowledge and past experience working on research for Platform products and Internal Tools are value-adds for this role.
Our Platform UXR Lead encompasses partnering with XFN teams across Coinbases core Platform Products and tooling, Design Systems and Specialists (Content, Illustration + Iconography, Motion, Visual Design) to conduct internal and external user research.
What youll be doing:
- Leading the UX Research function for our Platform Product Group, working in close partnership with the Design and Product teams – from large foundational and generative projects to evaluative, tactical, and investigative quick wins
- Coordinate and conduct mixed-methods research, including interviews, usability testing, concept testing, surveys, fieldwork, and other methods as needed
- Provide thoughtful guidance and education to stakeholders to turn vague business needs into actionable research questions
- Partner with other researchers on larger strategic research initiatives and internal team processes
- Craft research reports to clearly communicate your findings and make impactful design and product recommendations for the team
What we look for in you:
- 7+ years of user research experience, preferably with some experience in a lead role or primary point of contact for a large product area with many stakeholders
- Experience scaling UXR so that a variety of stakeholders can conduct effective and valuable research under your guidance
- Experience in Design Systems UXR
- Working knowledge of general research principles (experimental design, bias, confounds, etc.) and UX research principles (usability testing, design thinking, etc.)
- Provides both confident team leadership and patient guidance to a range of stakeholder levels, including guiding designers and PMs through their own research
- Easily communicates complex concepts, with ability to influence strategy and decision making
- Can successfully manage project prioritization and multiple stakeholder relationships independently
- Experience with both moderated & unmoderated testing
- Collaborative attitude, team mentality, and humility
- A learners mindset, seeing feedback as a chance to grow
- Interest in crypto or financial products
Nice to haves:
- Research experience working with Internal Tooling or other platform products
- Research experience in working with/in Marketing
- Research experience in working with/in Accessibility
- User and familiarity with Coinbase products
APPLY HERE
