by Ronald Barron | Jan 10, 2025 | Uncategorized
About the Role
Title: Conversion Rate Optimization (CRO) Lead – DTC eCommerce
Location: Remote Remote VE
Type: Full-time
Workplace: Fully remote
Job Description:
About Freebird
Freebird is a fast-growing DTC eCommerce brand focused on delivering transformational head-shaving solutions through innovation and simplicity. With an average of 1 million monthly visitors to our website, we see a huge upside in driving growth through consistent testing and experimentation.
We are seeking a CRO Lead to take ownership of our optimization strategy, leading a team to ship impactful experiments that improve website KPIs such as conversion rates (CVR), average order value (AOV), and revenue per visitor (RPV).
You’ll be joining a collaborative team, including a UX Designer and a Developer, with support from a Project Manager to ensure smooth execution of ideas and tests.
What You’ll Do
As the CRO Lead, you will:
- Own the CRO Strategy
- Build and manage a robust backlog of hypotheses and experiments to continuously optimize website performance.
- Conduct research to uncover areas of opportunity using heatmaps, session recordings, surveys, and user behavior analysis.
- Prioritize tests based on impact, feasibility, and alignment with business goals.
- Lead the Experimentation Process
- Develop, execute, and analyze A/B and multivariate tests across the site.
- Collaborate with the UX Designer, Developer, and Project Manager to ship experiments on time.
- Document test results and learnings, iterating to create compounding improvements over time.
- Drive Key Website KPIs
- Focus on improving CVR, AOV, and RPV by addressing friction points in the customer journey.
- Partner with the marketing and product teams to align experiments with acquisition and retention strategies.
- Establish a Systemized CRO Engine
- Create scalable, repeatable processes for research, testing, and reporting.
- Ensure a constant pipeline of ideas and experiments to keep momentum high.
- Be the Insights Champion
- Use data-driven insights to drive decisions, leveraging tools like Google Analytics, Hotjar, and session recordings.
- Partner with the UX Designer to deeply understand customer pain points and behavior.
Requirements
- DTC eCommerce Expertise: At least 3+ years in a CRO-focused role at a high-growth DTC brand or DTC-focused agency.
- Proven CRO Success: Experience running impactful A/B tests and driving measurable improvements in website performance.
- Analytical and Data-Driven: Strong skills in analytics tools (e.g., Google Analytics, Hotjar) and A/B testing platforms (e.g., Optimizely, VWO, Google Optimize).
- Understanding of UX and Design: Ability to collaborate with designers to create customer-first web experiences.
- Team Leadership: Comfortable leading a small, agile team of designers and developers while working cross-functionally.
- Project Management Skills: Strong organizational skills to manage a steady flow of experiments.
APPLY HERE
by Ronald Barron | Jan 10, 2025 | Uncategorized
About the Role
Sr. Technical Consultant – Adobe Journey Optimizer – R01544828
Edison, United States
Senior Lead Engineer
Primary Skills
Specialization
- Adobe Experience Platform(AEP): Senior Lead Engineer
Job requirements
- Position: Sr. Technical Consultant – Adobe Journey Optimizer
- Location: Remote
- Duration: Long-term
- Total Experience: 6 to 10 Years
Must Have Skills:
- Good Communication Skills- Ability to interact with customers independently with good articulation and confidence and Articulation.
- Digital marketing experience, with Martech platforms implementation (Adobe/SFDC) from solution, design, and implementation specifically with AEP and AJO.
- Database skills – Have good expertise of either of databases SQL/ Oracle /Teradata etc.
- Data model design Skills for Marketing databases. Capability to query, work on aggregates, use filter conditions, Creation joins, define keys, set index etc
- Logical Programming knowledge, with either JS/ Python /PHP etc., Should be comfortable with HTML/CSS.
- Understand complex data models (preferrable XDM) and the objective of marketing campaigns.
- Familiarity with establishing rules and conditional logics to customize journeys based on customer attributes and behaviours. Advocate for improvements.
- Strong ability to partner and effectively work across the organization with line of business and technology colleagues. Strong implementation coordination and communication skills.
- Good to have Skills:
- Own the project deliverables end to end working independently.
- Prior experience with CDP/Adobe campaign
- Data engineering Skills
- Responsibilities
- Provide advisory, consulting, and technical implementation services to customers on Adobe Experience Platform and Adobe Journey Optimizer
- Assess customer requirements, pain points, goals and make recommendations on solution architecture, design, and roadmap.
- •Configure Adobe Experience Platform services like Identity Service, Data Storage Layer, Profile dataset, Real-time Customer Profile etc.
- •Implement data ingestion from various sources like CRM, MPNs, Website data, Mobile apps using APIs, Experience Data Model (XDM), schemas and mappers.
- •Create customer, visitor and product audiences using segments and AI/ML powered segments.
- •Configure destinations to activate audiences in channels like email, Journey Optimizer, Ad Cloud
- and CRM systems.
- •Implement Journey Optimizer features like journey orchestration, triggers, automations, actions, messages, and offers.
- Develop custom applications, workflows, and APIs to extend the platform as per customer needs.
- Troubleshoot technical issues, debug, and optimize performance of customer implementations.
- Provide post go-live support, enhancements, maintenance, and upgrades for customer solutions.
- Conduct product training, knowledge transfer and share best practices.
- Continuously track product updates and improve solution recommendations for evolving customer needs.
Skills and Experience
- 2+ years of implementation experience with Adobe Experience Cloud products especially Adobe Experience Platform and Journey Optimizer with 6+ years of overall experience in Digital marketing, campaign management.
- Expertise in deploying, configuring, and optimizing all major Experience Platform services and Journey Optimizer features.
- Strong SQL skills for querying datasets, implementing data transformations, cleansing data, etc.
- Hands-on experience developing custom applications, workflows and integrations using Experience Platform APIs
- Deep familiarity with Adobe Experience Platform and Journey Optimizer technical implementations including:
- Setting up source connectors and ingesting data using the API and UI
- Configuring Experience Events (XDM schemas) for capturing data from sources
- Creating audience segments using custom and AI/ML-based segments
- Triggering journeys and activations based on segments and profiles
- Implementing journey automations, actions, and messages
- Integrating with destinations like CRM, email, etc.
- Hands-on experience developing using the Platform APIs and SDKs in a language like:
- avaScript for API calls
- Java for extending functionality
APPLY HERE
by Ronald Barron | Jan 10, 2025 | Uncategorized
About the Role
Title: Senior Technical Product Manager – Remote
Location: La Crosse WI US
Job Description:
For those who want to invent the future of health care, here’s your opportunity. We’re going beyond basic care to health programs integrated across the entire continuum of care. Join us to start Caring. Connecting. Growing together.
The technology product management organization designs, develops, and manages activities for a specific product or group of products, from product definition and planning through production, release, and end-of-life. It is responsible for management of the full product lifecycle with a technical focus, including the strategy, design, development, management, and end-of-life of new, existing, or acquired products. The organization leverages market insights and emerging technology developments and trends to understand market/customer needs, as well as identify new opportunities or make adjustments to current product offerings. Team members balance deep subject matter expertise with knowledge of business use cases and solid technical aptitude. The organization is accountable for delivering product performance in alignment with expectations and updates changes to a product portfolio to improve competitive position and produce optimal product performance to meet customer and market needs. It is accountable to the OptumServe business line P&L owners and is responsible for cross-functional stakeholder management, including (but not limited to) design, engineering, scrum teams, and business leaders.
You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.
Primary Responsibilities:
- Supports capabilities under a product area
- Understands the “what & why” of user stories/features, ensures their relationship to OKRs, and how each may impact the customer
- Understands and contributes to initiatives and value propositions to deliver a thoughtful, holistic solutions
- Engages with users and delivers incremental value to consumers that will increase Net Promoter Score (NPS)
- Communicates effectively to build relationships with key stakeholders (scrum teams/product leads/delivery leads)
- Identifies and appropriately leverages SMEs
- Understands primary capabilities within the portfolio/product line
- Actively advances understanding of product model and product culture across assets/teams
- Understands a feature’s impact/relationship on other functionality
- Speaks credibly to both business and technology partners across teams and levels
- Diffuses conflict by driving consensus based on the greater good of the product and customer needs
- Manages prioritization and trade-offs between customer experience, business requirements, technical limitations, performance, and operational
- Drives the budget at feature/scrum team level
- Translates customer insights into actionable jobs to be done
- Supports the product backlog and prioritization
- Decomposes capabilities into manageable features/stories and partners with engineering teams on the creation of requirements and user stories
- Effectively balances needs of operations and technical teams
- Builds relationships to be a trusted partner and provides situational support to other product teams
- Positively influences capability outcomes
- Effectively leads cross-functional meetings
- Interfaces well with direct leadership
- Possesses a growth mindset, the ability to think on their feet and adapt quickly, and self motivation
- Anticipates needs of audience by preparing options and recommendations
- Uses evidence-based research and facts to influence and drive decisions
- Manages complex requirements and refines products based on business goals and market needs
You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications:
- 3+ years of experience in a product management role
- 3+ years of experience in internal or external customer engagement and managing customer expectations and feedback
- 2+ years of experience working in an agile or scaled agile development environment
- 2+ years of experience executing work across matrixed product teams
- United States citizenship
- Must be able to obtain and maintain a suitability or determination of eligibility for a Confidential/Secret or Top Secret security clearance
Preferred Qualifications:
- Bachelor’s degree in IT, Business Administration, or related field
- Certified Scrum Product Owner
- LESS certification
- 2+ years of Healthcare experience
APPLY HERE
by Ronald Barron | Jan 10, 2025 | Uncategorized
About the Role
Title: Product Manager – Community Experience (US Remote)
Location: Framingham United States
Job Description:
Company Overview
At Motorola Solutions, we’re guided by a shared purpose – helping people be their best in the moments that matter – and we live up to our purpose every day by solving for safer. Because people can only be their best when they not only feel safe, but are safe. We’re solving for safer by building the best possible technologies across every part of our safety and security ecosystem. That’s mission-critical communications devices and networks, AI-powered video security & access control and the ability to unite voice, video and data in a single command center view. We’re solving for safer by connecting public safety agencies and enterprises, enabling the collaboration that’s critical to connect those in need with those who can help. The work we do here matters.
Department Overview
The Community & Intelligence Organization is responsible for SaaS solutions supporting the safety mission of public and private entities. We help our customers engage with responders, households, schools, businesses, employees, students and other stakeholders to deliver critical communications, coordinate response, and exchange life-saving information.
The solutions we create apply exciting technologies such as geospatial visualization and analytics, high throughput communications, artificial intelligence, and numerous integrations with Motorola and partner systems to name a few. Working within Community & Intelligence you will be exposed to many other solutions offered by Motorola Solutions, the most trusted name in public safety technology.
To fulfill this mission, the Community & Intelligence Product Management team orchestrates the full product lifecycle, from customer and market research, product definition, roadmap planning, defining required software development outcomes, product launch, and continuing innovation.
Job Description
Motorola Solutions’ Community & Intelligence organization is seeking an experienced, enthusiastic, self-motivated Associate Product Manager to focus on emergency preparedness and response. As an Associate Product Manager, you will be responsible for defining, prioritizing, and guiding the development of features and enhancements for Rave’ Alert, Motorola Solutions’ Critical Communications platform. Rave Alert is trusted by thousands of universities, businesses and public safety institutions to keep communities safe, secure and informed. You will work with customers, partners and cross-functional teams to surface and represent market needs and contribute to the product roadmap. You will collaborate with Product Owners, Engineering, and other Motorola Solutions Organizations to execute on the product roadmap and launch innovative new capabilities. Working within our tight-knit product team, you will learn and grow continuously as you advocate for our products and customers.
What You’ll Do:
- Be the subject matter expert for Rave’s Critical Communications products and features.
- Remain on top of the competitive offerings, industry advancements, and our customers’ mission. Apply this knowledge to innovate on our market-leading platform.
- Work directly with customers, prospects, and industry groups to build relationships and uncover customer problems and opportunities.
- Establish and maintain relationships with marketing, sales, customer success, support, and engineering as they relate to your product; manage expectations, clarify issues, develop solutions, and communicate required actions.
- Collaborate with internal and external technology partners to identify and build integrated solutions that together best serve our joint customers.
- Use the accumulated input from these partner interactions to refine and advocate for roadmap initiatives that solve real problems.
- Speed innovation in your product line by applying Motorola’s extensive portfolio of public-safety and security technologies.
- Negotiate with other product managers and your respective engineering teams to prioritize the work that maximizes customer value. We win together.
- Work fluently in product management tools (e.g., Atlassian Suite, Aha!) to develop requirements and drive software delivery.
- Contribute to and execute on the product roadmap through an iterative Agile software development process. Ensure requirements gathering, development, and launch efforts are right sized to the initiative. Hold yourself and your partners accountable for excellence while working collaboratively as equals.
- Be a champion for innovation while ensuring our customers experience the performance and usability demanded by their public safety mission.
Who You Are:
- An individual with a passion for excellence and a track record of high productivity.
- Able to thrive in ambiguity and make qualitative judgments based on available information.
- Willing to make and admit mistakes and course-correct accordingly.
- Able to influence others to deliver results without having direct control over all participants.
- Deeply curious and driven by a desire for continuous growth and learning.
- A collaborative and approachable individual who prioritizes the success of our customers, corporate goals, and their team’s impact above their own interests.
- Exceptionally organized with effective written and verbal communications skills; able to effectively communicate with technical and non-technical stakeholders at operational and executive levels.
- Flexibility for travel to participate in collaborative working sessions, customer site visits, and industry events.
Above and Beyond:
- Experience developing integrated workflows and experiences that span multiple services.
- Background in software development for public safety, enterprise security, or similar environments.
- Experience working with communications providers across voice, SMS, email, and other forms of communication.
Note: Candidates can reside anywhere in US.
#LI-MP2
#LI-REMOTE
Basic Requirements
- Bachelors Degree degree with 3+ years of professional experience in a SaaS environment
- Legal authorization to work in the U.S. indefinitely is required. Employer work permit sponsorship is not available for this position.
Travel Requirements
Under 10%
APPLY HERE
by Ronald Barron | Jan 10, 2025 | Uncategorized
About the Role
Title: Manager, Training, Pre-Health & Nursing
Location: Washington United States
Job Description:
Job Title
Manager, Training, Pre-Health & Nursing
Job Description
For more than 80 years, Kaplan has been a trailblazer in education and professional advancement. We are a global company at the intersection of education and technology, focused on collaboration, innovation, and creativity to deliver a best-in-class educational experience and make Kaplan a great place to work.
The future of education is here and we are eager to work alongside those who want to make a positive impact and inspire change in the world around them.
The Manager, Training, Pre-Health & Nursing is a critical role in bridging content development, operational execution, teacher communication, and stakeholder collaboration to ensure Kaplan’s teacher training initiatives are delivered with precision and impact. The role drives excellent instruction by designing, developing, and delivering comprehensive training experiences that empower instructors to engage students effectively and ensure positive learning outcomes. Working closely with content and product development teams, this role focuses on creating tools and resources that help instructors bring content to life in engaging ways. Success is measured through KPIs such as Net Promoter Score (NPS), Teacher Ratings, and student engagement outcomes.
Primary Responsibilities
- Develop and deliver comprehensive teacher training materials, tools, and resources that support instructors in engaging students effectively across Kaplan’s live instruction modalities, including In Person, 1:1, and Live Online.
- Collaborate with content and product development teams to ensure timely and high-quality resources are available for instructors during product updates and launches.
- Oversee the coordination and execution of training programs and teacher-facing communications to ensure instructors are well-prepared to deliver exceptional student learning experiences.
- Lead and manage a team of part-time Adjunct Teacher Trainers to create and deliver impactful live, recorded, and written training experiences.
- Foster strong relationships with stakeholders across Academics, Product, and Content teams to ensure alignment, effective communication, and seamless implementation of changes in live instruction.
- Collect and analyze feedback from instructors and stakeholders to inform continuous improvement of training programs and live student experiences.
- Leverage data, including student and teacher feedback and course outcomes, to refine training processes and optimize instructor performance.
- Collaborate with the Teacher Training & Development team to identify and implement opportunities to improve the efficiency, quality, and scalability of training delivery.
- Maintain and enhance centralized resource repositories to minimize faculty-created content and drive standardization across programs, in partnership with product owners.
- Stay informed about best practices in live instruction and adult learning to continually enhance training strategies.
- Align training initiatives with broader business objectives and product goals, ensuring that teacher development efforts directly contribute to excellent student outcomes and a superior learning experience.
Minimum Qualifications
- Bachelor Degree
- 1+ years experience teaching a test preparation product
- Demonstrated project management experience
- Ability to analyze data and make data based decisions
- Strong proficiency in Microsoft Office, Google Workspace products, and similar collaboration tools.
- Ability to thrive in an innovative, creative, and teamwork-oriented professional environment
- Ability to work extended hours in order to meet business objectives (some evening and weekend hours required)
- Embracive of a fast-paced working environment with evolving job responsibilities
- Ability to work effectively in a dispersed workforce
- Coding experience with html, mediawiki or CSS
Preferred Qualifications
- Experience teaching the Medical College Admission Test (MCAT) is strongly preferred
- People management experience preferred
- A/V production or on-camera teaching experience preferred
- Experience creating or supporting diversity & inclusion training or initiatives strongly preferred
- Experience working with underrepresented populations strongly preferred
- Experience teaching online is strongly preferred
- Management experience preferred
- Demonstrated mastery of Excel, Google products, and/or coding
APPLY HERE
