About the Role
Sr. Technical Consultant – Adobe Journey Optimizer – R01544828
Edison, United States
Senior Lead Engineer
Primary Skills
- AJO, CJA, AEP
Specialization
- Adobe Experience Platform(AEP): Senior Lead Engineer
Job requirements
- Position: Sr. Technical Consultant – Adobe Journey Optimizer
- Location: Remote
- Duration: Long-term
- Total Experience: 6 to 10 Years
Must Have Skills:
- Good Communication Skills- Ability to interact with customers independently with good articulation and confidence and Articulation.
- Digital marketing experience, with Martech platforms implementation (Adobe/SFDC) from solution, design, and implementation specifically with AEP and AJO.
- Database skills – Have good expertise of either of databases SQL/ Oracle /Teradata etc.
- Data model design Skills for Marketing databases. Capability to query, work on aggregates, use filter conditions, Creation joins, define keys, set index etc
- Logical Programming knowledge, with either JS/ Python /PHP etc., Should be comfortable with HTML/CSS.
- Understand complex data models (preferrable XDM) and the objective of marketing campaigns.
- Familiarity with establishing rules and conditional logics to customize journeys based on customer attributes and behaviours. Advocate for improvements.
- Strong ability to partner and effectively work across the organization with line of business and technology colleagues. Strong implementation coordination and communication skills.
- Good to have Skills:
- Own the project deliverables end to end working independently.
- Prior experience with CDP/Adobe campaign
- Data engineering Skills
- Responsibilities
- Provide advisory, consulting, and technical implementation services to customers on Adobe Experience Platform and Adobe Journey Optimizer
- Assess customer requirements, pain points, goals and make recommendations on solution architecture, design, and roadmap.
- •Configure Adobe Experience Platform services like Identity Service, Data Storage Layer, Profile dataset, Real-time Customer Profile etc.
- •Implement data ingestion from various sources like CRM, MPNs, Website data, Mobile apps using APIs, Experience Data Model (XDM), schemas and mappers.
- •Create customer, visitor and product audiences using segments and AI/ML powered segments.
- •Configure destinations to activate audiences in channels like email, Journey Optimizer, Ad Cloud
- and CRM systems.
- •Implement Journey Optimizer features like journey orchestration, triggers, automations, actions, messages, and offers.
- Develop custom applications, workflows, and APIs to extend the platform as per customer needs.
- Troubleshoot technical issues, debug, and optimize performance of customer implementations.
- Provide post go-live support, enhancements, maintenance, and upgrades for customer solutions.
- Conduct product training, knowledge transfer and share best practices.
- Continuously track product updates and improve solution recommendations for evolving customer needs.
Skills and Experience
- 2+ years of implementation experience with Adobe Experience Cloud products especially Adobe Experience Platform and Journey Optimizer with 6+ years of overall experience in Digital marketing, campaign management.
- Expertise in deploying, configuring, and optimizing all major Experience Platform services and Journey Optimizer features.
- Strong SQL skills for querying datasets, implementing data transformations, cleansing data, etc.
- Hands-on experience developing custom applications, workflows and integrations using Experience Platform APIs
- Deep familiarity with Adobe Experience Platform and Journey Optimizer technical implementations including:
- Setting up source connectors and ingesting data using the API and UI
- Configuring Experience Events (XDM schemas) for capturing data from sources
- Creating audience segments using custom and AI/ML-based segments
- Triggering journeys and activations based on segments and profiles
- Implementing journey automations, actions, and messages
- Integrating with destinations like CRM, email, etc.
- Hands-on experience developing using the Platform APIs and SDKs in a language like:
- avaScript for API calls
- Java for extending functionality