by Ronald Barron | Jul 6, 2022 | Uncategorized
Job Description
Title: Sr. Marketing Operations Manager
Location: Remote
About MarkUp
MarkUp is the leading visual commenting platform for websites, PDFs and images. It’s the perfect companion in your creative process to bring teams together, helping close the feedback loop for anyone that works with multiple collaborators on a project.
Within just 2 years, we have signed up over 250,000 users and won Product Hunt Product of the Year in 2020. 2022 is already looking to be a bright year for MarkUp as we grow out our nimble product team.
Our customers include some of the world’s leading brands such as Verizon, Herbalife, Getty Images, BDO, Colliers, AIG, Rosetta Stone, Johnson & Johnson, and Dolby.
We are owned and operated by our parent company Ceros a design platform that empowers the creation of bespoke, immersive digital experiences without code. As we share the same DNA as Ceros, we’re also passionate about helping companies transform their approach to creating and managing digital content.
We are well-funded and institutionally-backed by prominent investors including Sumeru Equity Partners, Grotech Ventures, Greycroft, and Starvest Partners.
We are remote first forever with a 4 day workweek that finishes every Friday at 1pm.
The Role
We are seeking a badass marketer with a background in digital and SAAS able to take a complex idea and turn them into a methodical, structured campaign. This role will touch everything from content marketing to landing page optimization, to ideas to make the website into a lead gen engine and community building. You don’t have to have experience in everything but should have a strong digital growth mindset and a stronger opinion about how to use digital to drive business goals. MarkUp already has over 200,000 users but we are ready to grow to the next level. This is a cornerstone hire, which will allow us to continue to scale our marketing team.
Key Responsibilities
- Lead the execution of the higher-level marketing strategy for MarkUp.
- Take an innovative approach to growth at Markup to drive engagement, conversion, and opportunities for the team to pursue.
- Bring new ideas to the table around top of funnel lead generation and engagement
- Out of the box thinking – we want an innovator not the standard B2B playbook
- Manage, optimize, or remove obvious and non-obvious conversion points in the sales and marketing funnel
- Support after-sale marketing, such as automated nurturing streams to customers and active pilots
- Optimize the lead-to-customer conversion rate
- Manage and build various email lists and campaigns, and come up with new, non-lame ways to engage the people in our database.
- Segment lists based on behaviors like past engagement and website interactions, customer lifecycle, lead score, and other things we haven’t thought of, to ensure people are getting relevant messages they actually enjoy.
- Understand SEO, what things are worth optimizing, what things aren’t, and know when and where to spend your time trying.
- Understand and potentially test paid media to understand how we can leverage it to find new people who need Ceros.
- Building out and managing the overall marketing function of Markup
Practical stuff we anticipate you having:
- 5+ years of experience with specific experience in B2B SAAS growth
- Past experience with web analytics, A/B testing, and inbound marketing
- Highly analytical and able to derive meaning from data
- Experience with email marketing, lead nurturing, marketing automation, and/or web analytics, and with trying new things to make marketing interesting
- Experience building communities of engaged and active users
What we’re looking for from the heart:
- Passion, enthusiasm, energy, humor, team player mentality, and the ability to convey this through communication and presentation skills
- Intellectually curious; you want to understand everything about our product, customers & market opportunity
- Comfortable working in a complex and ever-changing environment
- Strong network of contacts and excellent communication skills with the confidence to build relationships at all levels
Key things to know
- We want you to start ASAP
- This is a remote, full-time position
Benefits
- Competitive salary
- Unlimited vacation days
- Stock options
- Premium health insurance
- Paid parental leave
- Wellness Fridays (Half Day Fridays)
- Excellent gear (Macbook Air, external monitor, etc.)
- Stipend for the home office set up
- Growth and Learning opportunities within the company
- Virtual experiences in which Cerosians can collaborate, educate, and create social connections with one another
At MarkUp, we are deeply committed to the recruitment, retention, and growth of diverse talent; uniting people from unique backgrounds in our shared passion for unlocking creativity through technology.
As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, veteran status, parental status, gender identity or expression, transgender status, sexual orientation, national origin, age, disability or genetic information. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.
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by Ronald Barron | Jul 6, 2022 | Uncategorized
Job Description
Title: Senior Manager, Paid Social
Location: United States
Who we are:
Tinuiti is a performance and data-driven digital marketing leader, focused on every aspect of the customer journey across the quadropoly of Google, Facebook/Instagram, Amazon, Apple, and beyond. We believe success requires specialization across all channels, and our offerings cover the full spectrum from paid to earned to owned media. Our goal when we come to work every day is simple – to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values – Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change – inspire us to maintain a culture where our people take pride in their work and have fun doing it.
We support 100% remote work for applicants who reside in the United States and Canada.
Why Paid Social
- Work with the most exciting brands in retail, eCommerce, and more on activating across the “socialsphere” including: Meta, TikTok, Reddit, Snap
- We are the only partner Independent agency for TikTok (campaign management), Reddit, and TikTok and are big on channel expansion
- Learn how Social can plug into the full customer journey and achieve success for all clients
What you’ll be doing:
- Support the Director of Paid Social on key process and procedure implementation.
- Participate in establishing and implementing Paid Social Objectives.
- Develop, mentor & retain direct reports. Work with your team to develop their skills as it relates to both account management & client services.
- Become vital team leader and resource on all things Paid Social. Contribute to whitepapers and POVs.
- Retain and grow current client revenue and meet KPIs across accounts.
- Financial & KPI success: Work with Director of Paid Social to hit goals
- Grow current client revenue by 5% and retain 90% of current revenue
- Overall Account Management:
- Evaluate goals & tasks for team, conduct weekly 1:1’s
- Ensure the team is adhering to tasks outlined on their scorecards & goals, recommend promotions, field and personal actions
- Oversee accounts across all account managers: monthly/quarterly reporting, join calls, review & attend QBR meetings, review billing sheets
- Feedback & Evaluation of team members
- Overall Client Management:
- Assign clients to employees based on employee bandwidth
- Client Onboarding and ensure onboarding process is followed through
- Ensure all accounts are reaching max potential: Bringing new insights & strategies to clients including other digital marketing field growth opportunities
- Facilitate resolution of any client issues
- Transition Clients & off-boarding Clients when necessary
- Facilitate the execution of case studies & testimonials
- Assist in the development & documentation of practices for improving campaign management efficiencies, within the team & Paid Social department.
- Work with team members to ensure learning/education/ development.
- Maintain certifications, staying up on industry trends, industry practices, attending conferences, etc.
Who you are
- 6+ years of related Social/Paid Social work experience
- Previous experience managing direct reports.
- Up to 30% travel this may fluctuate based on client need
We’d love to hear from you if:
Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don’t necessarily meet every single point on the job description, please still get in touch. We’d love to connect and see if you could be a great fit.
FLSA Classification: Exempt
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Benefits:
At Tinuiti, we want to ensure you have the time you need to rest and recharge. That’s why Tinuitians have an estimated 70 days off per year through our time off programs
- Flexible PTO : We encourage (but do not require) all employees to take at least 20 PTO days per year and a maximum of 40 PTO days annually subject to general parameters of Tinuiti’s PTO usage policy
- Holidays: We offer 17 paid holidays, if one of your religious holidays is not covered, please by all means take advantage of your Flex PTO!
- Flex Friday’s: Meetings are minimized and all Tinuitians have the option to start their weekend early at 1pm local time.
- Owning Our Offline: Clients are informed and all offices will be closed for 3 total weeks throughout the year to give everyone the chance to truly unplug.
Workplace Flexibility: Office or Remote? Your choice.
Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
Retirement: Match up to 4% of your contributions at 100% with immediate vesting
Perks and Wellness: Fringe, Forma, Thankful giving, Equity
Learning and Development: Bravely coaching session, Mentor program and more
Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.
COVID-19 Vaccination Requirement: Tinuiti requires anyone working onsite, visiting Tinuiti offices or attending company sponsored events to provide proof they are fully vaccinated against COVID-19 unless a medical or religious accommodation is requested and approved by The People Team. Please reach out Recruiting@Tinuiti.com if you have questions or concerns about this policy and how it may apply to your candidacy for a role with Tinuiti. It is also our employees’ duty to recognize the potential risks of vaccinations and consult with a medical professional to help in determining what is best for their health. Tinuiti reserves the right to update or modify this policy at any point in time.
Working Conditions: Working indoors, sitting at a computer for extended periods of time, lifting no more than 10 pounds.
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by Ronald Barron | Jul 6, 2022 | Uncategorized
Job Description
Product Marketing Specialist
Product Marketing
Boston, MA|Perm
Job Description
Product Marketing Specialist
The Sage Group’s client, one of the hottest tech companies in the SaaS/Cloud industry, is looking for a Product Marketing Specialist to be on the forefront of driving positioning and messaging, as well as educating customers and prospects about our client’s industry leading AtomSphere Platform. You will lead and own product marketing initiatives, working closely with other members of marketing, sales and product management. The PMM org is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results. Product Marketing is a key product evangelist and will play an integral role in organizing product launches. We know our buyers better than they know themselves, including how they make their buying decisions. We also know our competitors like the back of our hand: what they do today and what they plan to do in the future. We back up strategic insights with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.
PMM collaborates with the marketing team to develop innovative programs that drive demand. An attention to detail and eye for quality are critical to success, along with an ability to grasp and present our client’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems. We are obsessed with tracking performance and have the data to prove what’s working and what isn’t. In addition to the marketing team, we regularly collaborate with product managers and sales channels; it’s a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.
What You’ll Be Doing:
- Own the creation of sophisticated marketing assets and measure results
- Work closely with, product management and sales evangelize the AtomSphere Platform
- Identify and track Total Addressable Market (TAM), CAGR and market share for our client in the relevant product segment
- Set, measure and track stretch goals for PMM-defined sales program
- Set, measure and track stretch goals for product assets created
- Understand the technology market for the product segment
- Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
- Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan
- Ensure there are adequate touch points/guidance for customers from purchase, to onboarding, to expansion
- Map existing product assets to buyer’s journey and create assets that are needed to align to better
Essential Requirements:
- 5 to 7 years of related experience
- Experience in product marketing: assessing market requirements, investigating new technologies, developing recommendations for technical product direction, establishing plans as well as strategies and roadmap plan-of-records
- Good understanding of the competition
- Proficiency in technical illustration
Desirable Requirements:
- Bachelor’s degree
- Understanding of products and their value to the customer
- Ability to influence others to achieve results and to work effectively cross functionally and with senior management
Duration: Direct Hire
Location: Remote within U.S.
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by Ronald Barron | Jul 6, 2022 | Uncategorized
Job Description
Marketing Compliance Lead
Location:
Remote
Job Terms:
Temporary
Job Description:
Some EST zone hours required
Our large, Fortune 100 client is seeking a Marketing Compliance Professional to join their Marketing Operations team. If you have an affinity for parsing out legislation and enjoy marketing and advertising while collaborating for success, this may be an opportunity for you. An ideal candidate for this position delights in working in complex, fast-paced environments and interacting with people.
The Marketing Compliance role reports to the Marketing Compliance Regulatory Manager. Under general supervision, you will assist in identifying, mitigating, tracking, and reporting marketing risks through pre-issuance quality reviews and post-issuance monitoring. This role’s primary function is timely advertising material quality assurance reviews to ensure compliance with federal and state advertising rules and regulations prior to state or federal filing. Additionally, you will offer support in establishing and maintaining policies and procedures, training and onboarding Marketing staff, and serving as the in-house, first line SME for regulatory matters.
Key Responsibilities
- Review, edit, and advise on a broad range of marketing/advertising materials to ensure compliance with applicable federal, state and local advertising laws and regulations, and Company guidelines.
- Serve as the initial point of contact for review of enterprise marketing materials and act independently in approving use of such materials, as appropriate.
- Handle complex issues and make decisions based on broad knowledge, background and experience, and manage independently and with wide discretion on most matters.
- Assist in implementing special projects involving marketing and advertising.
- Assist in the creation and maintenance of marketing/advertising reference materials, including guidelines, policies and procedures.
- Assist in the development of training to increase advertising compliance competency.
Desired Candidates will bring:
- 4-year college degree, paralegal certificate or equivalent work experience required.
- 5+ years legal or compliance experience with proven ability to act independently and decisively.
- Experience in review of marketing materials.
- Strong analytic, organizational, problem solving, and written and verbal communication skills.
- Knowledge of healthcare and specifically insurance products and marketing materials a plus.
- Exceptional track record of project management, strong partnership and collaboration, influential leadership, and process management.
Skills and Experience:
- PROBLEM SOLVER
- DETAIL ORIENTATED
- PROBLEM SOLVING
- PROJECT MANAGEMENT
- EXCELLENT WRITTEN AND VERBAL COMMUNICATION SKILLS
- MARKETING/ADVERTISING
- QUALITY ASSURANCE
Sucessful candidates must pass a drug test and background check prior to starting.
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by Ronald Barron | Jul 6, 2022 | Uncategorized
Job Description
Senior Motion Graphics Designer
Remote
Hims & Hers Health, Inc. (better known as Hims & Hers) is a multi-specialty telehealth platform building a virtual front door to the healthcare system. Hims & Hers connects consumers to licensed healthcare professionals, enabling people to access high-quality medical carefrom wherever is most convenientfor numerous conditions related to primary care, mental health, sexual health, skincare, and more.
Launched in November 2017, the platform also offers thoughtfully created and curated health and wellness products. With products and services available across all 50 states and Washington, D.C., Hims & Hers’ mission is to make it easier for all Americans to access affordable care and treatment for conditions that impact their daily lives.
In January 2021, the company was listed on the NYSE at an initial valuation of $1.6 billion and is traded under the ticker symbol HIMS. To learn more about our brand and offerings, you can visit forhims.com and forhers.com.
As a Senior Motion graphics designer you will be responsible for creating high quality motion graphics as well as editing videos. You have comprehensive experience and knowledge of all the leading industry standard post production and editing applications.
You have a good knowledge of the principles of animation and motion design and can apply these principles in a variety of projects. We are looking for someone who is self motivated, proactive and comfortable working collaboratively. You’ll work with a team of copywriters, art directors and brand designers to deliver work across a multitude of touch points.
Responsibilities:
- Produce high quality motion graphics/animation for a range of Marketing and internal purposes
- Work with a variety of creative team members on ever evolving and diverse projects from Television and streaming service adverts to social media ads and web projects.
- Quality check each edited video and audio package for visual and audio errors and rectify, where necessary to avoid on air errors
- Work to ensure projects meets company creative standards
- A willingness to keep up with changes in industry standard tools and practices
- Deliver final video edits to international broadcasting standards.
Experience/Skills:
- 6+ years of experience and expertise animating in Adobe After effects
- 4+ years of experience designing and animating in Maxon Cinema 4D (or another 3D software)
- 6+ years of editing experience with Premiere pro and adobe suite (photoshop, illustrator)
- Experience with Figma design tool
- Understanding of multiphase post production workflows.
- Experience at post production houses and or creative agencies is a plus.
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