Digital Marketing Specialist

Job Description

Digital Marketing Specialist

ID: 2024-6311

US

Category: Marketing

Type: Full Time

Overview

Position: Digital Marketing Specialist

Location: Remote OK (Required to work hybrid if living within 31 miles of Tustin, CA)

Position Summary:

We are looking for a talented Digital Marketing Specialist who has a passion for all things digital with respect to the mortgage industry. The Digital Marketing Specialist should encompass a knack for attention to detail, strong leadership skills, and solid communication and organization skills. This role necessitates profound expertise in the mortgage industry and the real estate sector. A comprehensive understanding of the mortgage market is imperative for success in this role, coupled with strategic insights into marketing initiatives aimed at enhancing overall performance.

This position involves a wealth of experience in effectively overseeing, expanding, and cultivating relationships with new affiliate partners. This position requires a deep and comprehensive understanding of affiliate marketing, showcasing profound knowledge and expertise in this domain. This position requires excellent analytical and project management skills to recommend and drive new digital programs. Experience implementing and managing successful digital programs in a fast-paced environment is an absolute must.

The Manager’s main role is to execute the full cycle of digital marketing projects from digital “builds” through full-cycle online marketing programs. A strong understanding of digital project management (including information architecture, functional and technical specification requirements for websites, mobile applications, display ads, video ads, landing pages and email marketing) is essential.

Responsibilities

  • Play an integral role in planning and execution of performance campaigns spanning across digital channels.
  • Collaborate with design team on writing and implementing advertising copy for display/search ads, landing pages, video, and positioning to ensure brand standards and accuracy.
  • Effectively oversee affiliate platforms and cultivate relationships with affiliate partners to facilitate positive campaign performance.
  • Utilize strategic management techniques to inhibit obstacles and promote a collaborative environment that enhances the overall success of affiliate partners, lead partners or campaigns.
  • Develop innovative campaign strategies and concepts aligned with the prevailing trends and dynamics in the mortgage industry.
  • Proactively identify and secure new affiliate partners or lead generation partners through targeted acquisition strategies.
  • Leverage insights into current market conditions, including trending interest rates, to formulate compelling approaches that capture the target audience’s attention and drive engagement.
  • Collaborate with internal and external teams to produce, monitor, and optimize multiple digital campaigns.
  • Plan, execute, and measure experiments and conversion tests.
  • Collaborate with internal teams to create landing pages and optimize user experience.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Assist with weekly/monthly forecasting updates and budget flow management, including measuring and reporting performance of all digital marketing campaigns, assessing against goals (ROI and KPIs)
  • Instrument conversion points and optimize user funnels.
  • Ability to create materials and communications that are compliant, meeting all industry related requirements/regulations.
  • Identify trends and insights and optimize spend and performance based on the insights.
  • Provide thought leadership and perspective for adoption of emerging technologies.
  • Forge collaborative partnerships with agencies and various vendor collaborators to foster both short-term and long-term growth of campaigns.
  • Experience managing digital agencies holding them accountable for insightful reporting and actionable optimization recommendations.
  • Continuously stay abreast of digital trends and technology.
  • Make recommendations for new opportunities or enhancements to existing systems.

Qualifications

  • Demonstrable experience leading and managing display advertising, search advertising, programmatic advertising, contextual advertising, SEO/SEM, lead generation email campaigns, lead generation platforms, marketing database, social media campaigns and more.
  • Proficient background in the mortgage industry and real estate sector, marked by substantial hands-on experience.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Experience with A/B and multivariate experiments.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
  • Working knowledge of ad serving tools and the media buying space (DSPs, DMPs, SSPs).
  • Strong communication, writing and editing skills.
  • Experience in setting up with CRO platforms (Optimizely, Google experiment, VWO).
  • Strong analytical skills and data-driven thinking.
  • Up to date with the latest trends and best practices in online marketing and measurement.

Desired Education/Experience:

  • Bachelor’s Degree or Master’s Degree in marketing or a related field.
  • Minimum 5 years’ experience in digital marketing, affiliate marketing, lead generation, account management and data analysis.
  • Experience in marketing financial services/mortgage is preferred.

APPLY HERE

Content Update Strategist

Job Description

Content Update Strategist, The Spruce

Editorial/Content

United States

About the Role:

We are looking for a content strategist with strong analytic and editorial skills to be a key contributor to The Spruce. In this contract, remote role, youll work closely with our editorial and growth teams to create content briefs for new articles and our existing body of evergreen content. These content briefs are provided to our team of expert writers and editors to inform their content creation or updates.

This is a remote position, but applicants must live within the United States and be able to commit at least 20 hours per week (with a maximum weekly commitment of 40 hours). The rate is $25 per hour.

About Your Contributions:

  • Analyzing keywords and creating content briefs with SEO and editorial best practices in mind.
  • Maintaining strong relationships and daily communication with editorial and SEO staff, and freelance writers.

About You:

  • At least three years experience writing or editing in the home and lifestyle space
  • Worked on SEO for a publisher or similar and you have a strong editorial instinct and confidence around what makes a piece of evergreen content successful.
  • Able to easily adopt an established brand voice and adhere to strict brand and style guidelines.
  • Pro at competitive researchand love doing it.
  • Know your way around SEMrush and Ahrefs.

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Content Moderator

Job Description

Content Moderator (Short-term, IndependentContract)

Remote– US Or Canada /Los Angeles, California /Toronto, Ontario

WEBTOON WEBTOON | Operations /

Contract/

Remote

As the global leader and pioneer of the mobile webcomic format, WEBTOON has revolutionized the comics industry for comic fans and creators. Today, a diverse new generation of international comic artists have found ahomeon WEBTOON, where the companys storytelling technology allows anyone to become a creator and build a global audience for their stories.

With a massive catalog of incredible digital comics from rising stars on WEBTOON CANVAS platform, and a growing roster of superstar WEBTOON Originals creators, theres something for every type of comic fan on WEBTOON. With an average of 89+ million monthly active users, and WEBTOON adaptations on Netflix, HBO Max, and other screens around the world, WEBTOONs passionate fandoms are the new face of pop culture. The company has worked with DC Comics, Marvel Entertainment, HYBE, and many more of the worlds biggest entertainment brands.

We are looking for content moderators to review and moderate user-generated stories on the Wattpad platform. As a Content Moderator, you will review and investigate written long-from content that violate our Community Guidelines. You must be detail-oriented, visual, and self-motivated. Due to the sensitive and toxic content you will come across, having a strong wellness and resilience regime is crucial. Past moderation experience required.

This is aremote, short-termcontractrole for 3-6 months.

Requirements

  • 1-2 years of work experience in content moderation or content review
  • Demonstrated independent working ability
  • Experience in settings requiring resiliency/wellness plans
  • Aptitude for technology

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Lead Product Designer

Job Description

Lead Product Designer

Location: United States

EMPLOYEE TYPE:
Contract

WORKPLACE:
Remote

Job Description

We are looking for an experienced Lead Product Designer for a top retail company.An ideal candidate for thiscontractexcels in design thinking, cross-functional collaboration, and possesses a firm understanding of industry best practices in native mobile and mobile-first web experiences. They are organized, self-driven, and invested in mentoring and guiding the junior designers on their product teams. This position will beremote.

Responsibilities:

  • Collaborating and communicating professionally with internal and cross-functional teams
  • Works well with cross-disciplinary teams, including FEWD, to create functional and engaging product experiences
  • Creating experience maps, user scenarios, comps, and flows
  • Designs user experiences from low-fidelity sketches to high-fidelity prototypes
  • Creates rapid prototypes to validate design concepts
  • Developing processes and approaches to solving design problems
  • Coordinates multi-disciplinary project teams
  • Communicates design considerations to different audiences, including developers, management, and leadership
  • Uses known methods and anticipates problems to strategize design solutions that meet and exceed business objectives
  • Works closely with various teams to gain user insights, identify opportunities, validate concepts, and socialize ideas across the team
  • Presenting work to cross-functional teams and leadership
  • Demonstrates experience executing design practices within Agile software development
  • Collaborates with Project Owners and Business Analysts to build and maintain a product backlog
  • Works closely with partners on the crafting of requirements and user stories.
  • Understands and considers business goals into their design decisions/solutions

Required Qualifications:

  • BachelorsDegreeor equivalent experience
  • 8+ years hands-on designing product experiences or general UX design
  • 1+ years mentoring other designers
  • Previous experience working on a cross-functional product team in an Agile environment
  • Experts in navigating and leveraging a heavily cross-functional environment
  • Organized leaderwho hasextensive experience in leading the delivery of successful work and have contributed to or led work on multiple shipped products
  • Can clearly and confidently communicate decision-making rationale to their team, large groups, and organizational leadership
  • Takes a leadership role in cross-discipline meetings, bringing a design voice to the conversations and building trust between design teams and other disciplines
  • Fosters a highly collaborative design process and is trusted by their team to talk through both scope and technical challenges and negotiate thoughtful outcomes.
  • Able to positively influence partners and stakeholders, both directly and indirectly
  • Proficient in communicating direction, design principles, and design specifications
  • Understanding of HTML, CSS, JavaScript, and other front-end code frameworks
  • Experience designing native mobile apps
  • Experience in ecommerce
  • Working knowledge of design research methodologies

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UX Designer

Job Description

UX Designer

Remote

Arlington, Virginia, United States

Digital Services

Full time

Description

TechFlow, Inc. is seeking a talentedUX designerto join our team and assist our customer in enhancing the publics experience with their products and services. In this role, you will work closely with other CX/UX experts, including researchers, designers, and content writers, to create visually appealing and intuitive user interfaces that align with UX best practices. We are looking for individuals who are passionate about user-centered design and are eager to contribute to a variety of projects.

Responsibilities

  • Applies the User Experience methodology to process and software design to eliminate drag.
  • Analyzes the information present, understands the rationale behind the requirements and proposes interface designs based on user needs.
  • Research, conceptualize, design and make applications more usable and user friendly.
  • Conduct user research and gather feedback to inform the design process.
  • Implement usability best practices and ensure accessibility compliance in all design deliverables.
  • Iterate on designs based on user feedback, stakeholder input, and business goals.

Requirements

  • Bachelors Degree in a related field + 5 years of experience.
  • Proficiency in design and prototyping tools such as Sketch, Adobe XD, or Figma.
  • Strong understanding of user-centered design principles and methodologies.
  • Knowledge of usability best practices and accessibility standards.
  • Experience conducting user research and usability testing.
  • Excellent communication and collaboration skills.
  • Ability to obtain and maintain a Public Trust security clearance.

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Client Partner

Job Description

Client Partner

Location: USA

Job Description:

About Kinaxis

Kinaxis is the global leader in modern supply chain management. We serve supply chains and the people who manage them in service of humanity. Our software is trusted by renowned global brands to provide the agility and predictability needed to navigate todays volatility and disruption. We combine our patented concurrency technique with a human-centered approach to AI to empower businesses of all sizes to orchestrate their end-to-end supply chain network, from multi-year strategic planning through down-to-the-second execution and last-mile delivery.For more news and information, please visitkinaxis.com or follow us on LinkedIn.

Client Partner

Job location: This is a remote position. You can work from home and be located anywhere in North America.

About the team

Working as part of the Professional Services (PS) team at Kinaxis, the Client Partner is responsible for structuring and selling the services required to successfully deploy RapidResponse and associated services (Change Management, Business Process Design, Custom Learning Services and Integration Development where appropriate), within the North America region. Leveraging their knowledge of RapidResponse as well as their commercial acumen in the supply chain management space, the Client Partner acts as a trusted advisor to identify and promote Kinaxis solutions to assist in solving customer challenges and ensure an optimal delivery plan. The Client Partner must be able to communicate and work with all levels of internal and external stakeholders ranging from C-level executives, sales partners to key operational personnel.

What you will do

  • Identify sales and services opportunities for an assigned book of business and manage ongoing engagements with customers throughout the services sale lifecycle.
  • Present deployment methodology and make recommendations on phased approaches to deployments.
  • Develop strategic account plans to meet assigned revenue target.
  • Partner with the internal Sales team to identify and close new business opportunities.
  • Develop comprehensive SOWs, including communicating what would be required in terms of cost, time, and resources to deploy an implementation to client specifications.
  • Lead discovery workshops to understand client business issues and gain a shared understanding of the project and develop a design direction.
  • Build productive partnerships with internal stakeholders of the PS, Product Management, Support Services, and Sales teams.
  • Responsible for helping to establish referenceable clients for Kinaxis.
  • Build and maintain effective relationships with partner organizations who are engaged in sales, or deployment of, Kinaxis solutions.
  • Be the deployment trusted advisor for customers and partners.

What we are looking for

  • Bachelors degree in computer science, process engineering, business, supply chain management or a related field.
  • Minimum 7 years industry experience in large scale and complex implementations in software consulting services, including hands on experience developing SOWs to deploy client projects, ideally in the supply chain management space.
  • Minimum of 5 years experience in professional services sales with new customers.
  • A background in consulting
  • Excellent communicator and able to gain trust quickly with all levels of customers up to C-suite.
  • Proven negotiator with a track record of consistently meeting or exceeding revenue targets.
  • Dynamic and critical thinker who can understand the intricacies of a deployment and the solution, while also maintaining a strategic view of the project and customer needs.
  • Travel 30-60% of the time domestically and occasional international travel.
  • Kinaxis RapidResponse certification in the role of Contributor, Author, or Admin is considered an asset.

APPLY HERE