by Ronald Barron | Sep 7, 2023 | Uncategorized
Job Description
Chief Marketing Officer
Full Time | Remote Position
Vacation Races is an endurance event company that hosts running events at National Parks around the country and in stunning locations around the globe.
Chief Marketing Officer Position Overview
The Chief Marketing Officer (CMO) at Vacation Races is responsible for leading and overseeing all marketing efforts to drive brand awareness, customer acquisition, and total revenue growth. As a key member of the executive team, the CMO will collaborate with all departments to develop and execute strategic marketing initiatives aligned with the company’s vision and objectives. This role requires a deep understanding of the outdoor and travel industries, as well as a passion for creating exceptional customer experiences.
The CMO owns all customer-facing communications, working with production teams to ensure the consistency of all outward facing communication (including website, social media content, sms, and emails). It is expected that this role will travel up to 10% of the time both domestically & internationally.
This is a critical role that spends most of the time listening to ever-changing market demands, but can also deliver exceptional content and communications to the marketplace. This role will frequently transition from tactical management to strategic planning, keeping the larger goals in mind while executing beautifully and with precision. The role will build a team of high-performing marketers who can get the right message to the right people with minimal waste. In developing the Marketing team, the CMO will work with the CEO in hiring decisions, and in providing team members with the mentorship, training, and resources they need to be successful in their roles.
Who We Are Looking For
- A Data Hunter – We are looking for someone with an insatiable appetite for customer input, and who has the skills and expertise on how to find it. The landscape of reaching potential customers is ever changing, and requires a perpetual reinvention of our systems. We need someone with a deep and versatile set of skills and knowledge of how to best reach our target audience, can read between the lines of customer input, and work with the production team to identify new ways to reduce waste and increase customer satisfaction.
- An Experimental, Growth Mindset – Acquiring data is one thing. Understanding how to leverage data in order to increase demand is another. We’re looking for someone who likes to experiment, and is not afraid to fail. A marketer that can read between the numbers in order to guide new initiatives, rather than simply optimizing the channels we’re using now. An understanding of how to leverage AI tools is a plus. An Athlete – We need someone who is passionate about endurance events, travel and tourism. Someone who is a part of the endurance event community but remains deeply curious about the industry, and is willing to challenge industry norms in an effort to give our customers the best experience possible. Backgrounds working in other B2C industries are a plus – we don’t want to be beholden to historical event strategies.
- A Proven Leader – The ideal candidate is someone who has experience building and leading event marketing teams. Someone who can influence the experiences we offer, to be perfectly aligned with the expectations of our participants. We need someone who can hold themselves accountable to an impressive standard. They can model a healthy work-life balance for their team and will exercise empathy and understanding when possible. The work environment should be built with a culture of direct communication, trust, and an unwavering gratitude for our customers.
Key Responsibilities
Key Responsibilities for the CMO
- Develop and implement a comprehensive marketing and growth strategy to firmly establish and elevate the Vacation Races brand to increase revenue
- Work with the CEO to proactively identify and address talent gaps. Hire, train, and manage members of the marketing team in the scope and performance of their roles and responsibilities. Due to the remote nature of our organization, frequent and regular meetings with the team is necessary and expected. Special concern should be given towards keeping burnout and turnover to a minimum, all while maintaining a culture of transparency, accountability and ownership.
- Drive customer acquisition through effective offline and digital marketing campaigns, including SEO, SEM, social media, email marketing, content marketing, and paid advertising
- Work with the CEO to develop KPIs for the marketing team, and regularly report on marketing ROI to the executive committee
- Oversee the identification, development, and execution of engaging and impactful marketing campaigns, ensuring consistent messaging across all channels
- Analyze market trends, consumer insights, and competitor activity to identify opportunities for growth and innovation
- Collaborate with the production teams to align marketing efforts with the development and launch of new events and experience
- Manage the overall marketing budget effectively, allocating resources to maximize impact and drive profitability
- Educate and lead the company on efficiency and effectiveness strategies.
- Stay up-to-date with industry trends in marketing, emerging technologies, and changing customer demands to ensure Vacation Races remains at the forefront of the market
- Serve as part of the Executive Committee, whose purpose is to make major strategic decisions to drive the business forward.
Qualifications “Requirements”
If you don’t have them all, please still give it a shot!
- Education: Bachelor’s Degree in Communications, Business Administration or Marketing.
- Experience: 10+ years of leading event marketing teams in challenging environments; proven ongoing professional development.
- Specific Skills:
- Persuasive communicator, skilled at identifying the personal benefits of our customer base and can communicate that effectively to the entire market.
- Skilled Project Manager, who can effectively prioritize tasks, and can maintain a cool head under the pressure of immovable deadlines.
- Team motivator, able to “rally the troops” when needed to tackle the most pressing challenges.
- Growth-oriented marketer, willing to experiment, while simultaneously able to pinpoint repeatable growth opportunities, and drive virality.
- Passion: Relentless in their pursuit of excellence, never fully satisfied. Someone who can collaborate with partners at all levels across the organization to deliver value to our customers.
- Personality: Authentic, charismatic, inclusive, kind, diplomatic, collaborative, big picture thinker, full of ideas with a bias toward action and results.
Ideal Characteristics for the Role
- Unimpeachable integrity: Our remote work environment requires exceptionally high levels of trust and communication. C-Level references are preferred.
- Financial Expertise: Someone who delivers pertinent, accurate & updated financial information at all times, and respects how critical planning and budgets impact overall success.
- Experienced: We need someone with a long and proven track record of brand development and revenue growth.
- Strategic Thinker: Someone who can carefully and deliberately anticipate threats and vulnerabilities to guard against and as well as opportunities to pursue.
- Proactive, Driven: Someone who plans early, and takes little for granted. Someone with a passion to drive YoY double digit revenue growth.
- Gritty: Relentlessly seeking out problems and solving them is the name of the game.
- Self-motivated: Able to set goals and hold themselves and their team accountable.
- Organized: Marketing over 40 events each year requires extreme organization and highly developed attention to details.
- Empathetic: We are a people-first organization. We need someone who can understand how others feel and respond respectfully.
- Artistic: We see our events as a canvas, and it is up to the Production team to paint something beautiful. An ideal candidate will take pride in the details, and will relish in the elegance of good design!
- Passionate: Our company thrives on making all Stakeholders successful. This includes participants, contractors, employees, and partners. We seek someone who loves what we are bringing to the world.
- Communicator: Excellent communication and interpersonal skills
- Inclusive: Our company thrives on making all parties successful. This includes participants, contractors, employees, and partners. We seek someone who loves seeing our model of communal success. Someone who will go out of their way to include everyone.
APPLY HERE
by Ronald Barron | Sep 7, 2023 | Uncategorized
Job Description
Product Manager III, Software
Remote (United States)
Position
We are seeking a dynamic individual with a passion for cutting-edge technology and a knack for delivering exceptional customer experiences. In this role as a Product Manager III, you will be at the forefront of shaping the future of electric vehicle charging, transforming the way people power up their journeys. You will be focusing on our B2B partner and internal operations and SaaS platforms, ensuring that the features fit the needs of their users to ensure efficient daily operations. You will own all aspects of the product features and platform, including requirements discovery, roadmap prioritization, full product lifecycle development and delivery, and are ultimately responsible for the continued success of the products and program.
Required Qualifications
- Exceptional organizational skills with the ability to curate and maintain more than one feature backlog and support multiple teams simultaneously
- Collaborate with stakeholders to gather requirements while using market research and product analytics to prioritize features and create product roadmaps
- Must possess strong written and verbal communication skills, adapting their communication style to suit the specific audience they are addressing
- Able to navigate complex challenges and demonstrate excellent problem-solving skills while driving product and feature deliverables throughout the entire lifecycle
- A track record of making data-driven decisions with measured success and shipping features that rarely require rework
- Gather, investigate, and synthesize various data sources to measure impact of current products and to influence new product development.
- Prioritize, track, coordinate and communicate progress for strategic cross-functional projects.
- Define and clearly prioritize a one-year product roadmap that you can communicate across the business, recalibrating this roadmap for a 30 day, 60 day, and year views.
- Must possess excellent team collaboration skills that fosters productivity and a positive environment; able to mentor others and review ideas presented by other PMs
Preferred Qualifications
- At least five years of product management experience, preferably in the payments space
- Led and launched at least one large software product (more than 100k users) with measured success
- Experience in Agile development with a mastery of Jira
- Experience building and launching SaaS solutions including market scope, defining feature success, and supporting pricing and GTA strategies
- Proven track record building partnerships with external teams and partners
APPLY HERE
by Ronald Barron | Sep 7, 2023 | Uncategorized
Job Description
Title: UI / UX Design Subject Matter Expert
Location: New York or Remote
We are NYC based, but remote friendly unless specified.
Hello, World! Codecademy is on a mission to build inspiring careers in technology through engaging, accessible, and interactive online coding education.
Overview:
Codecademy is looking for an expert UI / UX designer or academic to provide guidance as we complete our newest course. The Subject Matter Expert provides the Codecademy Curriculum team with specialized, up-to-date, nuanced insight into UI and UX Design and how they should be taught. This is a paid, remote, contract position, with a typical commitment of 3-5 hours per week.
Opportunity Highlights:
- Jump right in and review the lessons, quizzes, projects, and other content items that other members of the Curriculum team create
- Provide complex technical and pedagogical insights in such a way that other team members and, ultimately, Codecademy learners can understand
Skills & Qualifications:
- 5+ years of experience as a professional UI and/or UX designer
- Extensive knowledge of UI/UX design through real-world experience
- Strong graphic design foundations mindful of typography, color usage, visual hierarchy, etc.
- Experience in user research methodologies and tools
- A strong understanding of design principles
- Experience in Figma, Miro
- The ability to provide clear, actionable, and empathetic feedback and explanation
- A strong command of written and spoken English
Bonus Qualifications:
- 10+ years of experience
- Experience in both UI and UX design and education
- Experience teaching UI and/or UX and related concepts specifically
- Experience in online education at scale
- Experience using the Codecademy platform
APPLY HERE
by Ronald Barron | Sep 7, 2023 | Uncategorized
Job Description
Title: Staff Product Designer
Location: Anywhere in the U.S. (Remote)
Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.
We do. We can’t cram it all in here, but you’ll start noticing it from the first interview.
Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.
This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move.
Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.
If that sounds exciting and the job description below feels like a fit we really should start talking.
As Staff Product Designer of our exceptional design team, you will have the opportunity to shape the direction of our UX framework and design strategy to help professionals shape their journey of career and personal transformation. You will take risks and push design boundaries while constantly advocating for our members (consumers), partners (Fortune 5000 companies), and coaches. You will partner tightly with product and engineering to understand pain points, validate your designs, collaborate, adjust, and iterate quickly. You will thrive in an ego-free environment that values finding the best outcomes.
If you are passionate about human thriving, applying UX thinking to complex system problems, and operating as a high-performing design team, we’d love to hear from you.
What you’ll do:
- Be a strategic problem solver who will lead the most challenging strategic and business related projects often without an obvious way forward. Fully aware of adjacent dependencies, making sure solutions are pragmatic and have a high impact at the company level.
- Exercise UX strategy and processes to enable the team to identify the right user insights, goals, and problem framing. Effectively applies empathy and context awareness of the problem at different zoom levels: the user level, business strategy, technical infrastructure, and organizational structure.
- Execute the process of planning, navigating trade-offs, and creating meaningful user experiences inspiring and ensuring that the products we build are designed to create impact.
- Effective communicator and brilliant stakeholder manager (leaders at all levels) who can collaborate closely with product, engineering, UX research, and UX writing counterparts to shape a data-informed vision for the user experience of our products.
- Make smart and decisive decisions and be comfortable and self-driven through ambiguity and uncertainty in an ever changing macroeconomy.
If you have some or all of the following, please apply:
- You have 9+ years of experience leading and/or operating as an individual contributing designer.
- Bonus if you’re familiar with multi-sided marketplace experiences, service design or enjoy designing experiences beyond the screen.
- Passionate about our mission to “help every person pursue their life with clarity, purpose, and passion”
- Naturally curious and want to push boundaries of what’s possible
- Methodical with strong attention to detail
- Self-directed and biased towards action
- Constantly improving and open to feedback through collaboration
- Expert verbal and written communicator with remote teams
- Previous experience contributing as Staff to Principal level designer.
- Strong design portfolio that demonstrates depth of skill in both UX and UI
- Experience communicating and demonstrating prototypes in various states of polish to coworkers and stakeholders using a variety of tools (Figma, Framer, etc)
- Experience leading the end-to-end design process and/or agile sprints.
- You have a track record of getting others to participate in, and contribute to, the design process.
APPLY HERE
by Ronald Barron | Sep 7, 2023 | Uncategorized
Job Description
Title: CRM Marketing Manager
Location: Remote (United States)
What is Teachable?
Teachable is a no-code platform for creators who want to build a more impactful business through courses, coaching, downloadable content, and community. With Teachable, creators can engage their online audiences and get paid on their own terms. Today, tens of thousands of creators use Teachable to share their knowledge and, to date, have reached more than 46 million students around the world.
Are you ready to join a dynamic, cross-cultural team at an exciting turning point in our company’s journey? Now part of the global Hotmart Company portfolio, Teachable continues to take the creator economy by storm as a true industry leader. Together, Teachable and Hotmart are delivering market-leading products that prioritize creator control and flexibility, alongside meaningful partnership and support from our team. If you have big ideas, relish the chance to challenge convention, and deeply believe in the power of creators to shape the future, we want you on our team!
About The Role:
The primary responsibility of the CRM Marketing Manager will be to manage paid onboarding, churn reduction, and paid user reactivation by bringing together deep expertise in customer targeting with beautifully crafted messaging that drives results.
This person will be responsible for end-to-end delivery from campaign development, to capturing business requirements, to planning, set-up, deployment, delivery, and evaluation of performance against KPIs. She/he will collaborate with key stakeholders in Marketing, Analytics, Brand & Content, Product Marketing, Product, and Customer Success.
What You’ll Do:
- Execute and manage user communications strategy, including enriching the E-mail program
- Be responsible for acquisition campaigns, from conceptualization through analysis. This includes idea generation, proposal preparation, overseeing the production process, and overseeing execution
- Develop, implement and own weekly reports for CRM program monitoring
- Analyze email performance and provide ongoing feedback to Creative, Marketing, and Growth Product teams on what is working and what is not
- Conduct regular, extensive experimentation (A/B and MVT) to facilitate rapid learning & application of any insights
- Continually assess the current state of CRM & e-mail programs to identify new opportunities and build them into the strategic roadmap
- Stay in touch with new technologies that can help us evolve our data-driven strategies and personalized customer communications
- Monitor industry statistics and provide benchmarking where available
- Project manage the brief submission, content calendar, and creative processes
- Works with various areas of Marketing to develop and execute marketing campaign strategies that attract, nurture, and convert current and future customers
- Manage the execution of marketing campaign tasks such as campaign setup, scheduling, triggers, tracking, testing, and deployment
- Help scale automated marketing campaigns across channels with email marketing, nurturing efforts, ad targeting, and journey personalization
- Work closely with marketers to understand objectives, develop programs, and ensure executions and segmentation strategies meet those objectives
- Maintains expertise through research and industry monitoring to evaluate and apply the latest industry best practices
- Manages deliverability and send volume through ESP and sending APIs, and maintains relationships with marketing automation vendors
- Work with data analysts to provide reporting of marketing automation efforts and present campaign analysis to key stakeholders.
What You’ll Bring:
- 3+ years of experience as a power user of Salesforce Marketing Cloud (or comparable platform)
- Demonstrated success executing marketing campaigns, including database management, list development, setup, testing, launching and scoring of campaigns and programs, and reporting on campaign analytics
- Knowledge of HTML/CSS is required; familiarity with SQL queries and APIs is a plus
- Desire to learn and grow within the marketing organization
- Excellent communication skills and proven ability to work cross-functionally
APPLY HERE
by Ronald Barron | Sep 7, 2023 | Uncategorized
Job Description
Title: Senior Software Development Engineer
Location: United States-Remote
LivePerson (NASDAQ: LPSN) is a global leader in trustworthy and equal AI for business. Hundreds of the world’s leading brands including HSBC, Chipotle, and Virgin Media use our Conversational Cloud platform to engage with millions of consumers safely and responsibly. We power a billion conversational interactions every month, providing a uniquely rich data set and safety tools to unlock the power of Generative AI and Large Language Models for better business outcomes.
At LivePerson, we foster an inclusive workplace culture that encourages meaningful connection, collaboration, and innovation. Every mind is invited to ask questions and actively seek new ways to achieve success and reach their full potential. We operate as one with a growth mindset. This means spotting opportunities, solving ambiguities and seeking effective solutions to challenges that make things better.
Overview:
Welcome to the Enterprise Analytics team at LivePerson! Here you will work with internal and external platforms, to organize and shape data to give insights into how our brands help customers.
In this role, you will be working across our teams, external partners, and large customers to create software solutions to deliver cutting-edge products to make our brands more efficient by providing insights using AI, data aggregation, and solid design principles.
You will report to the director of Engineering
You will:
- Design, build, and deploy Java and Python based enterprise-level solutions.
- Build and maintain high volume data pipelines using AWS, GCP, Azure, Databricks, Spark, or other analytics solutions.
- Strong understanding of necessary algorithms and design methodologies to process data reliably and efficiently at high throughput.
- Build innovative analytical solutions using Cloud, Big Data, and NoSQL related technologies.
- Actively participate in code review and test solutions to ensure it meets best practice specifications.
- Maintain and support existing applications and services with uptime on par with industry-standard.
- Utilize monitoring tools and logging services to debug and analyze production issues.
- Be responsible to maintain production pipelines for various services under the Data Platform team.
- Test software to ensure proper and efficient execution and adherence to business and technical requirements.
You have:
- 5+ years of experience in both Java, backend systems development.
- 2+ years of experience in Python.
- Experience in relational databases- Must.
- Experience in non relational databases (NoSQL,Elasticsearch) – Advantage.
- Strong computer science fundamentals, including data structures and algorithms.
- Experience working with data at scale, i
- Demonstrates the ability to self-learn and grow.
- Solid understanding of software design principles, concurrency, synchronization, memory management, data structures, algorithms.
- Team player with a can-do approach.
- Bachelor’s degree in Computer Science or SW Engineering.
Benefits:
The salary range for this role will be between $150,000 to $190,000. Final compensation will be determined by a variety of factors, including, but not limited to, your location, skills, experience, education, and/or certifications. During the phone screening, the recruiter will provide the location-specific salary range for this role. Regardless of your personal situation or where you are in the world, LivePerson offers comprehensive and great benefits programs to meet your needs:
- Health: medical, dental, vision and wellbeing.
- Time away: Public holidays and discretionary PTO package for flexible days off with manager approval.
- Financial: 401K, ESPP, Basic life and AD&D insurance, long-term and short-term disability
- Family: parental leave, maternity support, fertility services.
- Development: tuition reimbursement, native AI learning.
- Additional: 24/7 access to professional counselors, voluntary insurance coverage, exclusive perks and discounts.
APPLY HERE
