by Ronald Barron | Sep 26, 2023 | Uncategorized
Job Description
Social Media Specialist
Social Media
Contract
Crawford Group (www.crawfordgroup.com) is seeking a Social Media Specialist to join our client’s team. The Social Media Specialist candidate should have experience adapting content and translating tone of voice for different social properties at high-volume with the utmost understanding of representing a brand’s aesthetic and guidelines. Should be comfortable acting as a gatekeeper and enforcer, ensuring social channels stay on brand, and on track with messaging for specific personas, such as graphic designers, fashion designers, and UX/UI designers. Must have experience curating and sourcing content from key influencers, as well as writing sticky social copy to drive engagement across social channels. Must also be a strong understanding of platform trends and best practices, including hashtags, character counts, owned/earned/paid strategies, etc. Additionally, understanding measurement and brand efficacy to drive
Looking for an adept content creator and curator: someone who can spot great user-generated content from key target personas, specifically graphic designers, illustrators, fashion designers, and emerging creators. One should be comfortable and adept at developing and ideating one’s own content, whether through stock content, sourcing UGC, or developing relationships with key influencers and personas to share across the company’s social media channels.
About Crawford Group.
We are revolutionizing how marketing gets done! Crawford Group provides expert marketing, digital, creative, events, and communications talent solutions for marketers.
Our customers want flexibility in their workforce solutions and need experts with the skills and capabilities to deliver on revenue and pipeline growth through marketing activities. At Crawford Group we believe in developing collaborative customer relationships to create the best talent solution for their marketing organization’s needs.
Responsibilities:
- Manage daily content calendar, scheduling of posts, and ensuring proper cadence across all social channels (Instagram, LinkedIn, Facebook, Twitter/X, TikTok, YouTube, Vimeo, Pinterest, and emerging platforms) to meet social media targets
- Work alongside key stakeholders (marketing, product, trends) to develop content themes and own visual briefs/requests for new assets with creative agency partners
- Serve as the voice of programs, engaging with end-users, customers, influencers, and creators via social channels (commenting, liking, RTing, etc.)
- Proactively seek out conversations in which the company should participate, particularly with key personas and influencers; up the conversation game on all existing channels and own the vision for where to go next
- Identify emerging influencers and potential brand partnerships in growing communities and develop authentic relationships with them that can take the programs to the next level
- Pull raw analytics from social platforms and work alongside the marketing team to create regular reports for critical social media KPIs
Requirements:
- At least 3-5 years experience working in social media, community engagement, curation, and content creation
- Experience pulling data natively from social media platforms and conducting analysis and report out on insights/findings
- Left and right brained person; a creator who is also analytical
- Requires a portfolio of well-managed brand channels that tells the story of one’s achievements (content production and community management)
- Must be focused, able to move at a fast pace, through a high volume of content needs and evolving conversations both with and about the design community
- Excellent writing, editing (photo/video/text), and communication skills
- Comfortable with all social channels, with a focus on Instagram (Stories, Pinterest, TikTok, LinkedIn, in particular), Facebook, and Twitter
- A willingness to engage via one’s authentic self/personal social profile
- Comfortable with real-time content creation (i.e. covering events, breaking news) and live streaming
- Experience with design workflow tools products, specifically with personas such as graphic design, UX/UI design, fashion/textile design, and/or other digital creative pursuits desired
- Bachelor’s degree in Marketing or Corporate Communications desired
- Experience working with professional agency partners a plus
APPLY HERE
by Ronald Barron | Sep 26, 2023 | Uncategorized
Job Description
Freelance, SEO Analyst
REMOTE, US /
MARKETING & ENROLLMENT MARKETING SERVICES /
INDEPENDENT CONTRACTOR
/ REMOTE
Noodle is higher education’s leading strategy, services, and technology partner. We develop infrastructure, provide life-changing learning experiences, and grow the awareness of and the enrollment in some of the best academic institutions in the world. Our vision is to empower universities to change the world. We achieve this vision by offering our university partners various products and services that help them be more resilient, responsive, efficient, and interconnected.
As a Freelance SEO Analyst, you will play a crucial role in optimizing our suite of partner-specific websites’ visibility and driving organic traffic through effective keyword research, keyword gap analysis, and SERP recommendations. Reporting to the Sr. Director, Demand Generation Strategy, this position requires in-depth knowledge of SEO principles, techniques, and best practices and a detail-oriented mindset with a focus on accuracy and delivering high-quality work.
As our Freelance, SEO Analyst, you will:
- Conduct comprehensive keyword research to identify relevant and high-value keywords for our target audience
- Perform keyword gap analysis to identify opportunities to improve our website’s search engine rankings and organic traffic
- Make SERP (Search Engine Results Page) recommendations based on keyword analysis and competitive insights
- Provide guidance and recommendations on content optimization to improve organic search rankings and click-through rates
- Collaborate with the content strategist to develop and refine editorial plans that align with SEO goals and maximize visitor experiences, and with the larger marketing team to ensure SEO best practices are implemented throughout the content development process
- Support on-page SEO content implementation, including meta tags, headings, URLs, and internal linking structure, to enhance search engine visibility
- Monitor and analyze website performance using SEO tools and analytics platforms to track keyword rankings, organic traffic, and other key metrics
- Perform regular audits of our website to identify technical SEO issues and provide recommendations for improvement
- Stay up-to-date with industry trends, algorithm updates, and best practices in SEO to continually improve our strategies and tactics
You have:
- 3-5 years of relevant previous experience as an SEO Analyst/Specialist or in a similar role, with a strong track record of improving organic search visibility and driving traffic
- Bachelor’s degree or relevant certifications/experienceExperience with keyword research tools, SEO analytics platforms, and crawling tools (Google Analytics, Google Search Console, SEMrush or similar tools)
- Familiarity with content management systems (like WordPress) and website development processes
- Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven recommendations
- Strong understanding of search engine algorithms and ranking factors
- Knowledge of HTML, CSS, and JavaScript as it relates to SEO
- Excellent communication and collaboration skills to effectively work with cross-functional teams
- Working knowledge of G Suite Applications (Docs, Slides, Sheets)
- Experience working in the higher education industry and awareness of trends in education and technology a plus
- Ability to work effectively in dynamic, rapidly changing, team-based environment
- Availability to meet with strategists during late afternoon South African time
APPLY HERE
by Ronald Barron | Sep 26, 2023 | Uncategorized
Job Description
Product Designer I
Remote USA
Full time
JR527
Welcome! You made it to the job description page!
At Zappos, we look for people who will show up as their whole self because we value diversity and inclusion, as well as people who enjoy fun and maybe even a little weirdness. So be sure to check on whether you’re aligned with our company values and culture. If you think you can see yourself delivering WOW as a member of the Zappos family, then check out the job description below!
Company Culture is at Our Core
Our 10 Core Values are more than just words, they’re a way of life. We know that companies with a strong culture & a higher purpose perform better in the long run.
Do our values speak to you?
Deliver WOW Through Service
Embrace and Drive Change
Create Fun and A Little Weirdness
Be Adventurous, Creative, and Open-Minded
Pursue Growth and Learning
Build Open and Honest Relationships With Communication
Build a Positive Team and Family Spirit
Do More With Less
Be Passionate and Determined
Be Humble
Company Perks: Quick Reference
- Zappos pays 100% of every employee’s medical, dental, and vision benefits.
- Zappos pays 100% of 12 therapy, mental health, or coaching session annually.
- A multitude of benefits and incentives to stay mentally and physically healthy and fit.
- Meaningful assistance programs like professional development, mentoring, and 401k with employer contribution.
- Paid time off for life, vacations, staycations, and rest.
- A generous Zapponian discount program.
- Make an impact through volunteer adventures and other community programs.
- Want to have some fun, too? Yes, please! Enjoy team building, family spirit, and plenty of room to recharge!
Zapponian [noun| employee of Zappos]. You are self-motivated. You think like an entrepreneur, constantly innovating and driving positive change, but more importantly, you consistently deliver mind-boggling results.
Bold [adjective| not afraid of anything]. A role at Zappos is an opportunity to be a part of something different. To go bold. We’re a company that isn’t afraid to take risks and question the status quo. Oh yeah, we like to have fun too.
Perks [noun| the good stuff you get for working hard]. Zappos pays 100% of your medical, dental and vision premiums. Primary care visits, dental exams, eye exams and generic prescriptions are all free. Plus matching 401k, life coaches, orthodontic benefits, and more. And don’t forget, an unlimited 40% Zappos.com discount.
1990s [noun| a decade we love, but no longer live in]. Old school cover letters are so 1990. Want to show us who you really are? Create a video cover letter. A flash mob, a comedic monologue… whatever showcases your passion for Zappos and the work you’d be doing! Videos are not required, but if you create it, we’ll watch it.
Scout [noun| you’re a recruiter, too]. As a Zapponian, we’ll ask that you always keep your eye out for great talent to join our family. Consider yourself an extension of the recruiting team, scouting for the best people to grow our company.
SUMMARY
As part of our continuous efforts to enhance our customer journey, we are seeking a curious, talented Product Designer to join our dynamic team. You will play a critical role in optimizing our website and digital platforms to ensure a seamless and engaging user experience for our customers. You will leverage your expertise in understanding customer needs, developing ideas and direction, and working collaboratively with cross-functional teams to deliver best-in-class experiences.
WHAT YOU WILL BE DOING
- Take broad, conceptual ideas and translate them into digital experiences for web, iOS, Android and internal systems/tools.
- Create design flows that are not only user-centric but also a fit for product strategy.
- Lead design activities to solve problems like problem definition, journey mapping, co-design sessions, planning and scoping design work, and contribute to user testing.
- Collaboratively work with product managers, engineers, researchers and other cross-functional partners to propose, test, and evaluate ideas that continuously build the relevance of the Zappos experience.
- Contribute to enhancing the user experience from conception through launch and continual improvement.
- Practice presenting design work and regularly engage with partners for feedback.
- Contribute to multiple projects and deliver high-quality work on time.
- Partner with other designers to ensure consistency and excellence.
- Share expertise and mentorship to help others develop skills.
WHAT YOU BRING TO THE TABLE
- Bachelors Degree required.
- At least three (3) years as a product designer, UX/UI designer, or similar role.
- Solid understanding of user-centered design principles, responsive design and mobile app guidelines.
- Familiarity with front-end development technologies and frameworks (HTML, CSS, JavaScript) to effectively communicate with developers.
- Expertise in design and prototyping tools such as Figma and Adobe Creative Suite.
- Excellent communication skills, with the ability to present and explain design concepts effectively.
- Ability to work collaboratively in an agile environment, adapting to changing priorities and feedback.
- Experience translating insights into actionable design concepts and improvements.
- Strong portfolio showcasing your design skills, problem-solving ability and impact of project work.
WHAT REALLY EXCITES US
- Bachelors Degree in a design-related field.
APPLY HERE
by Ronald Barron | Sep 26, 2023 | Uncategorized
Job Description
Title: Senior Design Manager, Core
Location: Remote (USA)
About This Role
Strava is the leading subscription platform at the center of connected fitness, with more than 100 million community members in over 190 countries. The platform offers a holistic view of your active lifestyle, no matter where you live, which sport you love, and/or what device you use. Everyone belongs on Strava when they are pursuing an active life.
The core product design team focuses on building the best in class experiences for all users on Strava related to the home & feed, groups & community, and athlete activities & progress. Additionally, this team is responsible for building a holistic design system.
We use design, research, data, strategy and empathy to guide cross-functional teams toward our common goal of becoming the preeminent platform for athletes. It is important to us to include diverse perspectives and empower our teams to do phenomenal work.
In this role, you will collaborate across the design organization and company. Developing the platform and processes that shape our core product strategy, roadmap, and the user experience on Strava. You will be responsible for some of the most important aspects of our athlete experience and community.
For more information on compensation and benefits, please click here.
You’re excited about this opportunity because you will:
- Be a leader in supporting the development and growth of a very hardworking team that designs experiences our athletes love and rave about.
- Align team development with company goals and values.
- Continue to evolve our design system, and be the champion voice of the athlete throughout the organization.
You will be successful here by:
- Leading and coaching energizing your team to deliver excellent results while keeping them happy and engaged. Supporting team balance through additional hiring and helping shape team growth.
- Creating design vision and strategy
- Delivering design ideas and excitement toward execution
- Aligning high-quality design work with athlete delight, company objectives, and a sense of a well-rounded and simple cross-app experience.
- Being responsible for our team of designers to build a comprehensive design system
- Being collaborative and having an alignment-centric mentality with product leadership
- Your ability to think in terms of user lifecycles, reusability, consistency, and scale, knowing when to pursue systems and frameworks vs. one-offs in collaboration with other orgs.
We’re excited about you because:
- You have 5+ years of experience managing, supporting, and growing experienced design teams.
- You have a growth mindset, passion for learning, and willingness to adapt and evolve your own perspective when collaborating with teammates who bring different backgrounds, perspectives, and expertise.
- You are experienced in leading and supporting a design team through growth and change and can orient towards positive business and athlete impact.
- You have partnered across the organization to help teams with complementary skills and perspectives (e.g. product management, engineering, qualitative research, data & analytics, customer support). Coming together to form a full picture of a problem or opportunity.
- You have outstanding communication and storytelling skills (written and verbal), a collaborative mentality, and the ability to persuade and encourage project teams, peers, and stakeholders on the value of a people-centered design approach.
- You have a deep passion and understanding for people-centered design and methodologies, which integrates multiple types of data (e.g. qualitative findings, market research, survey data, analytics, competitive landscape) into a singular strategic point of view
- You have experience with navigating the balance and tradeoffs between serving product team roadmaps and company-wide roadmaps.
- You have deep, hands-on experience and shareable examples of leading a variety of design projects from start to finish and across all stages of a product lifecycle (discovery to go-to-market). Using business strategies, design thinking, and collaboration to balance user needs and business objectives.
APPLY HERE
by Ronald Barron | Sep 26, 2023 | Uncategorized
Job Description
Chief Technology Officer (Remote CAN or USA)
Remote
Full Time
Research & Development
Senior Executive
What’s the role
The Chief Technology Officer is responsible for the strategy, vision, execution, and overall success of the software development, delivery, and production support of the Modern Campus SaaS software and technical services portfolio. This responsibility includes the creation and maintenance of high-quality software through the R&D/Software organization, the delivery of production systems via the DevOps team, achieving high CSAT scores through product support and timely delivery of internal IT requirements. Reporting to the CEO, the ideal candidate will be a high performing executive and leader able to oversee a wide range of projects while providing valuable technical insight and governance.
How You’ll make an impact
- Create and maintain a software delivery cycle that is predictable and repeatable
- Create a culture that strives for high quality, high performing software production
- Incorporate a security first attitude that safeguards customer and company data and respects privacy needs
- Strive for improvements to maximize efficiency in the software delivery lifecycle
- Ensure high levels of customer satisfaction from internal and external stakeholders
- Create a highly collaborative environment with product, marketing, sales, and other leader
- Identify impactful technology changes and incorporate as appropriate into company skillset and product
- Provide key reporting metrics to drive commitment and improvements to quality and timely deliveries
- Provide project forecasting and predictability by working with the Product, Engineering & Operations leaders
- Establish training to meet technical skills gaps in team
What we offer
- The salary range* for this full-time position is between $175,000 – $300,000* inclusive of annual bonus eligibility.
- Remote first workplace whether working from one of our offices or remotely, our employees get things done!
- RRSP/401(k) with matching employer contributions
- Professional development and internal career mobility opportunities
- Flexible time off
- Comprehensive benefits package
- Mental and financial health resources
- DEI, Culture and Environment employee led committees.
- Collaborative work environment
What you offer
- Degree in Computer Science and/or equivalent demonstrated technical skills and background
- 15+ years leading multiple development teams, DevOps, Support, and IT staff in a SaaS organization
- Extensive experience delivering commercially competitive software in a B2B software company
- Experience delivering on a multi-product portfolio incorporating a wide range of core technology and infrastructure
- Strong Agile methodology expertise
- Strong DevOps knowledge focused on security, reliability, and cost optimization
- CISSO, CISSP, or CISM certification or demonstratable years of experience in cybersecurit
- Experience with Security and Privacy compliance including PCI, SOC-2, TX-RAMP, GDPR and other industry requirements
- Extensive background with software development, automated testing, and general software SDLC considerations
- Demonstrated capabilities in delivering high performing, scalable, SaaS software products
- Strong experience with software deployment within AWS and Azure
- Corporate IT infrastructure knowledge
- Ability to identify and report on key performance metrics
- Strategic thinking and ability to translate vision into operational activity
- Experience working with and developing remote / geographically distributed teams both onshore/offshore
- Superior communication, analytical, organizational, and presentation skills
- Strong interpersonal, teamwork and problem-solving skills to promote customer success
- Leading technology teams in their day-to-day operations and setting performance goals
- Ability to lead effectively as a manager and cross-functional peer
- Analytical and process-oriented with an innovation mindset
- Superior communication, organizational, and presentation skills
APPLY HERE
