by Ronald Barron | Nov 24, 2023 | Uncategorized
Job Description
Title: Senior Manager, Growth Marketing
Location: United States
Who We Are
Babylist is the leading digital destination for growing families. For over a decade, Babylist has been the technology solution for expecting parents and the community that supports them, expanding from baby registry into a full-service platform that helps parents make decisions with confidence, stay connected and build happy and healthy families. Every year Babylist helps over 9M people make purchases through its registry, app, ecommerce shop and comprehensive product guides. The Babylist ecosystem now includes Babylist Health, which provides access to products and services including insurance-covered breast pumps, Expectul, a new voice in health and wellness for pre-pregnancy through postpartum care, and The Push, a branded content studio that works with the biggest companies in the baby space. With over 59M monthly pageviews and 1.2M TikTok followers, Babylist is a generational brand leading the $88 billion baby product industry. To learn more about Babylist’s registry options, editorial content and more, visit www.babylist.com
Our Ways of Working
We have team members located across the United States spanning multiple time zones. This means we put in extra effort to make sure we connect and collaborate in ways that make sense for us. We know how valuable the flexibility of remote work is for our employees.
We know that personal connection is the foundation for the great work we do together. In order to build those relationships with team members in other cities, we meet with coworkers in person two times a year at a full company offsite and a departmental offsite. These offsites are expected of employees and are great opportunities to meet the people you work with every day and to do some of the work that is much more difficult to do virtually.
What the Role Is
We are looking for a Senior Manager, Growth Marketing to join our growing Performance Marketing team! Reporting to the Associate Director, Growth Marketing, you will analyze existing strategies to optimize for peak performance, making paid media, paid social, and marketing analytics more effective.
Who You Are
- You have 5-8 years of experience in performance marketing
- You have experience at companies with $XXM annual performance marketing budgets
- You are highly confident and innovative with a deeply data-driven mindset, using quantitative analysis to determine what channels and strategies will be most effective
- You have an understanding of subscription models and/or business models with longer lead funnels
- You have excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels
- You are user centered and customer focused. You have a deep understanding of the customer and effectively propose solutions and opportunities to meet those needs
- You have deep marketing experience directly managing Paid Affiliate and other performance marketing channels
- You know how to optimize campaigns and hit targets
- You have a strong marketplace understanding for new and innovative performance marketing tests to drive our testing roadmap
How You Will Make An Impact
- Consistently optimizing campaigns to efficiency and growth using CAC, LTV, and ROAS and incrementality testing
- Drive strategy and execution of our performance marketing efforts as we continue to scale growth, expand channel mix, and drive lifetime value
- Monitor KPIs, measure performance of paid affiliate and test channels and campaigns to assess effectiveness and determine ROI, and make and implement recommendations for improving new customer acquisition and conversion metrics while optimizing spend
- Manage digital spend and KPI’s to ensure efficiency and profitability for channels under management
- Partner cross-functionally with analytics, CRM, tech teams, and the executive team to implement tests and measure the success of campaigns
- Collaborate on product launches and promotions, leveraging marketing strategies to maximize reach and conversion success
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by Ronald Barron | Nov 24, 2023 | Uncategorized
Job Description
Title: Content Strategy Lead, Global Field Effectiveness
Location: Anywhere in the U.S. (Remote)
Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship.
We do. We can’t cram it all in here, but you’ll start noticing it from the first interview.
Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters.
This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move.
Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture.
If that sounds exciting and the job description below feels like a fit we really should start talking.
At the backbone of any successful sales enablement function is a content strategy that supports the success of the field. If you are passionate about owning how we tie learning objectives to problems or opportunities that we see. You get jazzed about thinking about the different modalities that bring content to life and you ensure impact by turning learning into doing and being, then we want to talk.
What you’ll do:
- Define our content roadmap for all field effectiveness initiatives
- Design and develop content that supports the success of the field
- Co-Lead an enablement SteerCo
- Be the lead for our key events (including FKO, Field All-Hands and Executive Leadership conversations
- Manage our strategy for our LMS and CMS
- Be a principal advisor to ELT and other corporate functions on change management, often owning the relationship
- Be the voice of the field for the tools and technology we use for field effectiveness
If you have some or all of the following, please apply:
- Experience working for a high growth company in content strategy
- The ability to simplify change management in a complex sales environment
- Experience running events with multiple stakeholders and executive engagement
- Experience designing learning experiences around sales practices, methodologies and capabilities
- Experience Collaborating cross-functionally to achieve shared objectives
- Ability to consult on what would make content, contextual, relevant and applicable to a field audience
- Qualification in adult learning, instructional design a plus
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by Ronald Barron | Nov 24, 2023 | Uncategorized
Job Description
Lead User Experience Researcher
Cleveland, OH, United States
United States
Job Description
The Lead User Experience Researcher is responsible for conducting excellent UX research that helps to ensure useful, usable and desirable digital experiences for our customers, partners, and employees. Through an in-depth knowledge and application of research techniques, the Lead User Experience Researcher will inspire change at all stages of product development and infuse teams with information to help create quality products.
Responsibilities
Strategy and Planning
- Partner with key stakeholders and other UX team members on strategic roadmaps and the identification of research needs to support successful product evolutions.
- Identify user needs, determine feature usefulness and uncover new opportunities through UX research. Contribute findings and help generate innovative solutions to shape product strategy.
- Act as the go to on UX research, with in-depth knowledge of research techniques, UX best practices and standards. Use research-related services, theories and methods to support your recommendations.
- Execute research activities, tending to the strategy and details required in the planning, execution and reporting phases. Create standard approaches as well as custom plans that fit within given scope, time and needs.
- Develop expert-level knowledge of competitive and complementary products to bring new ideas to the team.
Acquisition and Deployment
- Collect and analyze user behavior through field visits, ethnography, usability testing, click-stream analytics, surveys, card sorts and online experiments (A/B testing). Partner and educate designers in the creation of personas, scenarios, user journeys, story maps, user flows, etc.
- Present top-notch, engaging, written and in-person presentations.
- Lead the UX team in the creation of UX research standards
- Collaborate on design concepts as a result of research, providing input on design considerations and on occasion enhancing wireframes/prototypes.
- Provide product usability, evaluation and support to development teams.
- Lead the creation and maintenance of user-research documentation and standards.
- Utilize, assess and maintain a portfolio of customer insight tools including survey tools, user research tools, analytic platforms, a/b testing tools, etc.
- Create plans for ongoing product success measurement that leverages input from end users through thoughtful data collection, observations, and careful analysis.
Operational Management
- Utilize a flexible approach to changing priorities per stakeholder/customer feedback in an Agile work environment.
- Collaborate with designers, marketing, eCommerce, product, IT and customer support on the implementation and support of research findings and artifacts.
- Gain a deep understanding of business operations & industry practices to successfully aid in strategy, design, decision making and recommendations.
- Mentor and coach a team of designers, providing feedback and perspective, helping to ensure a cohesive experience across all touchpoints.
- Make presentations to management, clients, and peer groups, guiding them towards decisions that lead to exceptional experiences.
Incidental Functions
- Mentor and coach designers, developers, product owners and/or Professional Apprentices.
- Schedule and lead project and communication meetings.
- Conduct research into new technologies, including tools, components, and frameworks.
- Provide input to manager on the User Experience team evolution & growth strategy.
- Participate in hiring activities and fulfilling affirmative action obligations and ensuring compliance with the equal employment opportunity policy.
- Establish and maintain research standards, principles and patterns to be used across all channels and experiences.
This position is not eligible for sponsorship for work authorization now or in the future, including conversion to H1-B visa.
This position can be remote.
Qualifications
Formal Education & Certification
- Bachelor’s Degree (or foreign equivalent) or in lieu of a degree, at least 12 years in experience in the field of Information Technology or Business (work experience or a combination of education and work experience in the field of Information Technology or Business).
Knowledge & Experience
- 8+ years IT and/or Business experience.
- 5+ years of UX experience.
- 5+ years’ experience as a UX practitioner conducting research and working with internal clients and/or external agencies/partners.
- Highly skilled at executing UX research methodologies e.g. interviews, surveys, usability testing, field studies, etc. and fitting them into a full user-centered design process.
- High degree of both design expertise and business acumen, including familiarity developing new software solutions.
- Good understanding of standard expected interfaces and basic user behaviors.
- Understanding of Google Analytics with experience extracting UX insights.
- Well versed in Microsoft Office applications.
- Understanding of various essential business functions of an organization.
- Strong technical knowledge coupled with business intelligence and ability to understand customer’s needs.
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by Ronald Barron | Nov 24, 2023 | Uncategorized
Job Description
UX Designer
Remote
United States
Contract
Description
About Twine
We’re a thriving ecosystem of top-tier freelancers from around the world. Trusted by Fortune 500 companies and Silicon Valley startups, Twine is the go-to platform for mission-critical projects. Twine’s experts get to participate in generating quality datasets at an unprecedented scale. With over half a million registered freelancers and a growing roster of 35,000+ companies, we’ve become the comprehensive solution for all things freelancing.
Our Mission
At Twine, we recognize that companies require a flexible approach to hiring expert freelancers for their most critical projects. Traditional freelance platforms often fall short when it comes to scalability and diversity. That’s where we shine. Twine operates as a thriving global freelance network, with diverse experts across various fields, including marketing, engineering, and AI. Our core mission is to empower creators, whether they’re businesses or individual freelancers, to thrive in their creative endeavours.
About the Role
We are on the lookout for a Part-time UX Designer for a pioneer in the next generation of virtual character platforms.
Responsibilities:
- Design and iterate on user interfaces, focusing on creating intuitive, user-friendly experiences.
- Develop responsive designs that provide an optimal user experience across various devices and platforms.
- Collaborate with cross-functional teams, including developers, users, and other designers, to understand requirements and deliver design solutions.
- Create wireframes, prototypes, and high-fidelity designs for various features of the platform.
- Apply best practices in UX design, considering the latest trends and techniques in the gaming industry.
- Conduct user research and usability testing to gather feedback and inform design decisions.
- Work closely with the development team to ensure accurate implementation of designs.
- Stay informed about advancements in UX design and gaming industry trends to remain at the forefront of user experience design.
- Contribute to the development of design guidelines, best practices, and standards.
Requirements
- Bachelor’s degree in Design, HCI, or a related field.
- 3+ years of experience in UX/UI design, with a strong portfolio showcasing responsive web and mobile designs.
- Prior experience in the gaming industry, with an understanding of gaming audiences and user expectations.
- Proficiency in design tools such as Sketch, Adobe XD, Figma, or similar.
- Strong knowledge of wireframing and prototyping tools.
- Excellent understanding of design principles, user-centered design processes, and interaction design guidelines.
- Experience conducting user research and usability testing.
- Ability to work effectively in a team and communicate design ideas and prototypes to developers, managers, and stakeholders.
- Strong problem-solving skills and attention to detail.
APPLY HERE
by Ronald Barron | Nov 24, 2023 | Uncategorized
Job Description
Title: Sr. Consultant II – DLP | Remote, USA
Location: Austin, TX
Type: Full-Time
Workplace: remote
JobDescription:
This position will be fully remote and can be hired anywhere in the continental U.S.
Our consultants are skilled technical and consultative resources expected to be strong in both technical and soft skills. A Consultant must be a proven self-starter with the ability to problem-solve, communicate, participate in diverse project teams from a technical perspective, and interface effectively with customers, vendor partners, and colleagues. Establish & maintain productive and respectful relationships with the delivery team, practice management, and client management team. You will actively contribute to improving operational efficiency on projects and internal initiatives. Deliver timely engagements and works closely with Practice Directors to drive training and education, career development, performance development, and collaboration across the team. In line with Optiv’s commitment to quality, you will confirm that work is of the highest quality as per Optiv’s quality standards, by reviewing the work provided by other members.
How you’ll make an impact
- Able to solo deliver or act as “point” for complex projects
- Acts as technical escalation point to assist other consultants
- Lead in capacity planning and HW specification recommendation efforts
- Lead in all Technology deployment activities, connector configuration, custom rule development, workflow configuration and development, and third-party system integration
- Lead User Acceptance Testing and bug-related engineering efforts
- Design, implement and educate on specific technology build processes, code migration, and source control use.
- Provide knowledge transfer and post production support activities as necessary
- Effective team communicator
- Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional associations such as ISSA, ISACA or ISC2.
- Obtain and maintain top tier vendor certification
- Complete administrative project tasks like time and expense entry, status reporting, and project completion reporting.
- Acts as contributor in Optiv communities for solutions of focus
What we’re looking for
- Expert knowledge of Data Loss Prevention technologies, specifically with Symantec/Broadcom, Proofpoint, Microsoft Purview, Netskope, Zscaler and/or Forcepoint. Forcepoint Certifications Preferred
- Bachelor’s degree and approximately 5-7 years of related work experience
- Approximately 4-7 years of technical architecture experience
- Desirable experience within one or more of the following Security Architecture and/or Enterprise Architectural Frameworks (e.g. SABSA, TOGAF, O-ESA)
- Knowledge of general security concepts and methods such as vulnerability assessments, data classification, privacy assessments, incident response, security policy creation, enterprise security strategies, architectures and governance
- Strong understanding of networking (TCP/IP, OSI model), operating system fundamentals (Windows, UNIX, mainframe), security technologies (firewalls, IDS/IPS, etc.)
- Strong understanding of networking (TCP/IP, OSI model), operating system fundamentals (Windows, UNIX, Linux), security technologies (firewalls, IDS/IPS, etc.) and foundational network protocols (SSH, SFTP, TLS)
- Strong understanding of regulatory requirements and compliance issues affecting clients related to privacy and data protection, such as PCI DSS, GLBA, GDPR, HIPAA, and/or U.S. State Data Privacy Laws.
- Expert knowledge of using Microsoft Office
- Ability to build relationships with and influence other functional areas
- Well-developed negotiation skills
- Ability to build consensus
- Ability to manage multiple tasks in parallel
- Willingness to travel to meet client needs
- Valid driver’s license in the US
- #LI-GN1
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