by Ronald Barron | Mar 19, 2024 | Uncategorized
Job Description
Title: Manager, Media Engagement
Location: Remote – US
JobDescription:
Who we are:
The Ad Council convenes creative storytellers to educate, unite and uplift audiences by opening hearts, inspiring action and accelerating change around the most pressing issues in America. Since the non-profit’s founding, the organization and its partners in advertising, media, marketing and tech have been behind some of the country’s most iconic social impact campaigns – Smokey Bear, A Mind Is a Terrible Thing to Waste, Love Has No Labels, Tear the Paper Ceiling and many more. With a current focus on mental health, gun violence prevention, the opioid epidemic, skill-based hiring and other critical issues, the Ad Council’s national campaigns encompass advertising and media content, ground game and community efforts, trusted messenger and influencer engagement, and employer programs, among other innovative strategies to move the needle on the most important issues of the day.
Job Summary
The Ad Council’s Media Team is looking for a Manager, Media Engagement who will play a key role in supporting the Media Strategy & Engagement Center of Excellence (CoE) and secure targeted exposure for the Ad Council’s social impact campaigns, including, but not limited to the ideation, execution, and evaluation of strategic media partnerships. The Ad Council is seeking applicants who are passionate about building new relationships with media companies, cultivating existing ones, and exploring innovative ways to work with all partners to deliver maximum impact that will benefit the Ad Council’s social issue campaigns.
The compensation for this position is within the range of $70,000 – $80,000 annually (based on experience level). The compensation package also includes an annual incentive, comprehensive benefit offerings, and generous paid time off.
What you’ll do:
- Assist the Media Strategy & Engagement Center of Excellence in prospecting new business and opportunities with a focus on growth areas such as streaming audio, OTT, new video platforms, gaming companies, retail media networks, and diverse-owned outlets.
- Support Media Strategy & Engagement CoE team lead(s) as necessary in bringing to life 360 degree media partnerships and executing ongoing donated media with the Ad Council’s most impactful and pivotal media accounts.
- Manage day-to-day responsibilities on an assigned list of media accounts, such as ongoing securing, tracking, optimization, and evaluation of donated media support.
- Ideate, implement, and measure impact of content partnerships and donated media that ladder back to partner’s social good priorities.
- Drive opportunities with assigned accounts to help support the Ad Council’s programmatic advertising strategy.
- Create engagement strategy for assigned media partner accounts, provide strategic guidance on quarterly planning, and manage outreach and implementation.
- Develop, grow, and manage senior level contacts at assigned media companies.
- Identify and pitch strategic opportunities in diverse and multicultural media spaces.
- Attend industry events (e.g. conferences, trainings, etc.) and share key learnings with the broader Media Center of Excellence.
- Work collaboratively and cross-functionally with internal and external teams to concept, execute and manage partnerships that maximize social good impact and drive campaign core KPIs.
- Keep a pulse on the cutting edge of media and advertising technologies and proactively identify opportunities for Ad Council campaigns to test, engage, and scale across the media landscape.
- Participate in task forces to learn and advise on best practices for key areas of growth within the industry
- Support the training and development of team members as needed, such as summer interns and new hires within the Media department
- Complete administrative tasks such as updating Salesforce, tracking donated media support in internal measurement platform, and filling out timesheets on a consistent basis.
What you bring:
- 3+ years professional sales, marketing, or agency experience, with experience executing strategic partnerships.
- A passion for, and a knowledge of media and advertising industries.
- Stellar communication and presentation skills
- Motivation and confidence to self-start on assignments
- Excellent project manager: organized and detail-oriented with a capacity to thrive in a fast-paced team oriented, deadline-driven environment; ability to expertly manage multiple projects simultaneously and manage-up to superiors
- Keen strategic thinking and problem-solving skills.
- Ability to build and maintain long term client relationships and see projects from start to finish.
- The ability to work collaboratively and effectively cross-functionally.
- A positive, empathetic mindset and a fearless openness to finding opportunities where others may not.
- The willingness to embrace opportunities presented by the ever-changing media landscape and recognize new ways consumers engage with content
- Proficient with Microsoft Office and CRM software (Salesforce, Smartsheet).
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by Ronald Barron | Mar 19, 2024 | Uncategorized
Job Description
Title: Marketing Manager, B2B
Location: United States
Type: Full Time
Workplace: remote
Category: B2B Sales
JobDescription:
At Colibri Group, culture is a critical part of our collective success, and we live our values everyday: Love, Joy, Boldness, Teamwork, and Curiosity. These values guide our interactions with each other, our customers, and the community.
Position Overview
We are looking to expand our real estate education marketing team by adding a B2B Marketing Manager who will be responsible for building multi-channel marketing strategies and campaigns designed to drive new business and build relationships with our customers!
The ideal candidate is a hands-on B2B marketer with a track record of driving profitable growth through online and offline channels(preferably in a B2b / B2B2C business), including direct marketing, email, content marketing, and social media. They will work closely with our digital and content marketing teams as well as our cross-functional business team and be responsible for designing and overseeing the execution of integrated marketing campaigns.
Experience with email marketing, social media, content development, project coordination, asset management are required. Experience partnering with B2C marketing strategies preferred. Experience managing, organizing and executing external events is a plus. In this role, it is necessary that you process the ability to work independently as well as part of a team are critical success factors for this role.
What You’ll Do
- Serve as the liaison between the business unit, channel sales, and marketing department
- Identify and target customer and prospect populations for integrated marketing campaigns that meet lead generation and revenue targets
- Analyze customer data and generate actionable insights that drive lead generation and retention, and increase wallet share and employer pay revenue
- Analyze marketing campaign performance data and generate insights to optimize future campaigns
- Create content and key messages designed to drive revenue growth with targeted employer populations
- Support sales team with collateral, templates, scripts and marketing assets
- Continually design and run well-structured market tests on pricing, offers, channels, messaging, and communication flows
- Set high standards for development, execution, and optimization of cross-channel marketing campaigns
- Develop content aligned to audiences and events
- Oversee day-to-day marketing activities, including email marketing, direct mail, website experience, social media, digital marketing analytics, database analytics, HubSpot customer and prospect work flows.
What You’ll Need to Succeed
- 3-5 years of related work experience required
- Bachelor’s degree strongly preferred, preferably in marketing, business, or related discipline. Applicable experience may be considered in lieu of a degree
- Hands-on integrated marketing expertise, including social, email and affiliate channels, and direct print marketing
- Skilled in developing value propositions that communicate clear value to targeted audiences
- Extensive experience creating audience segments and developing marketing campaigns that deliver a targeted message and create affinity with Real Estate Brokers and their agents/teams.
- Accomplished at leveraging full value from marketing automation processes and tools such as HubSpot or other marketing automation platforms
- Detail-oriented with the ability to manage projects from inception through execution
- Exceptional analytical and communication skills
- Experience with Hubspot is a must
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by Ronald Barron | Mar 19, 2024 | Uncategorized
Job Description
Title: Director, Paid Media
Location: United States
Type: Full Time
Workplace: remote
Category: Marketing
JobDescription:
At Colibri Group, culture is a critical part of our collective success, and we live our values everyday: Love, Joy, Boldness, Teamwork, and Curiosity. These values guide our interactions with each other, our customers, and the community.
Position Overview:
The Paid Media Director will be responsible for managing search, paid social, display and related digital marketing campaigns to drive revenue and awareness to Colibri Group properties. This position will provide strategic recommendations and strategy to help guide optimizations based upon transaction data, customer and prospect insights, and an understanding of each business unit’s objectives. This is a key role based in our St. Louis, MO office, or remote.
What You’ll Do
- Lead & grow the paid media team. Be a skill multiplier for knowledge tasks as well as management and oversight training across all paid channels.
- Act as an organizational subject matter expert for paid media channels.
- Lead strategic direction of paid search, social and display marketing channels across multiple business units.
- Manage agency relationship among several internal business units.
- Own and ensure proper resourcing and level of service across Colibri.
- Develop and own operational efficiencies to drive value throughout the organization.
- Assist teams in growing revenue while managing performance toward established KPIs. Ensure teams are tracking, reporting, and analyzing campaign performance and translating results into business recommendations / insights.
- Partner with various internal teams to align on business objectives, driving revenue through paid media channels.
- Assist with on-boarding of acquisitions and mergers, optimizing or creating new paid media strategies/campaigns as well as corresponding with new employees.
What You’ll Need to Succeed
- At least 6-9 years of experience
- Agency experience preferred
- Experience managing a performance marketing team preferred
- Bachelor’s degree in Business or Marketing
- Demonstrable experience with media platforms including Google Ads, Bing Ads, Meta, LinkedIn and YouTube.
- Working knowledge of marketing KPIs, such as ROAS, Marketing ROI, CPA, CPL, LTV
- Strong analytical skills using Microsoft Excel/Google Sheets
- Experience with Google Analytics or similar web analytics platforms
- Strong, proactive communication skills; demonstrable experience presenting recommendations to stakeholders
- Self-directed with an ability to work independently and cross-functionally; strong organizational and time-management skills a must
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by Ronald Barron | Mar 19, 2024 | Uncategorized
Job Description
Title: Lead Product Designer – Financial Products
Location: United States
Job Description:
About Faire
Faire is an online wholesale marketplace built on the belief that the future is local independent retailers around the globe are doing more revenue than Walmart and Amazon combined. At Faire, we’re using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so that small businesses everywhere can compete with these big box and e-commerce giants.
By supporting the growth of independent businesses, Faire is driving positive economic impact in local communities, globally. Were looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.
About this role
Faire is a company invested in good designas a Lead Product Designer, youll join a tight-knit, collaborative team of designers who care deeply about creating beautiful and intuitive experiences. Our team is at the center of product work at Faire, designing experiences for the thousands of independent retailers and maker brands growing their businesses in our marketplace.
In this role, youll help shape Faires product, working with team members across research, engineering, product, and data. You’ll embed in the Financial Products Pod and focus on designing for a sustainable & differentiated ecosystem of financial products powered by our scale and data. As a design lead, you’ll strive to understand our customers challenges and craft experiences that help people move through our products with confidence.
Were looking for team members that excel across the entire product development lifecycle, have a strong track-record of shipping high-quality experiences, come with a growth mindset, and bring a genuine desire to learn about our customers.
We’re looking for candidates open to working in San Francisco, CA, Los Angeles, CA, New York City, NY, Atlanta, GA, Toronto, ON, Kitchener, ON or remotely.
What youll do
- Collaborate with partners across product and engineering to define, build, and release new products and features.
- Construct user flows, wireframes, and prototypes that effectively communicate design concepts for validation.
- Develop and deliver well-documented, high-fidelity visuals that accurately represent Faires brand and design system standards.
- Write UX content that helps customers accomplish their goals on Faire
- Design user-centric, engaging content to increase usability, inform, and help customers accomplish their goals on Faire
- Participate in and/or lead user interviews and research to better understand customer needs.
- Contribute strategic thinking to product features and roadmap.
- Mentor and guide team members, helping them develop and grow.
- Contribute to and positively shape the design teams culture through collaboration, feedback, and process iteration.
Qualifications
- 6+ years of experience designing digital products and systems. You have a breadth of knowledge of what goes into product design, from systems to visuals.
- Fintech experience. You have experience designing financial products that simplify complexity.
- Great communication skills. You present design decisions and processes clearly and confidently, regardless of audience.
- A collaborative approach. Youre a great partner to other designers and your cross-functional teammates.
- A growth-mindset. Youre open and receptive to feedback, and can adapt quickly in a fast-paced environment.
- A sense of humor. We spend a lot of time togetherhaving fun and laughing with each other in team meetings and Slack threads keeps us energized and inspired throughout the day.
APPLY HERE
by Ronald Barron | Mar 19, 2024 | Uncategorized
Job Description
Title: Product Designer
Location: NYC or Remote
Type: Full-Time
Workplace: remote
Category: Design
JobDescription:
We are seeking a talented Product Designer to join our expanding Onboarding team. As a Product Designer, you will collaborate closely with cross-functional teams to design and prototype new user experiences that meet the needs of our enterprise restaurant customers. Reporting to the Associate Director of Design, you will play a critical role in crafting innovative solutions that drive business success.
You can work remotely from anywhere in the U.S. or at Olo’s headquarters in NYC.
What Youll Do:
- Design and prototype new user experiences based on product requirements.
- Communicate solutions visually through sketching, storyboards, and flows.
- Craft rapid prototypes for team communication and user testing.
- Translate UIs across all devices and screen sizes.
- Guide the development and communication of clear design guidelines, patterns, libraries, and assets.
- Validate designs through research, including competitive analysis, data analytics, and interaction with clients and end-users.
- Prioritize different design problems by understanding their significance and influence on our overall ecosystem.
What Well Expect From You
- 2+ years of experience in product design.
- Strong understanding of design principles, visual hierarchy, and information architecture.
- Experience working with cross-functional teams, including product designers, engineers, and stakeholders, to deliver high-quality design solutions.
- Excellent communication and collaboration skills, with the ability to explain complex design concepts and rationale to non-designers.
- A strong portfolio that showcases your work, including detailed documentation and examples of the impact your designs had on business outcomes.
Nice to Have Experience:
- Familiarity with rapid prototyping tools
- Experience using design systems
- Familiarity with SaaS and the hospitality industry
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