by Ronald Barron | May 16, 2024 | Uncategorized
About the Role
Clean Transportation, Senior Manager (Remote – US)
at Energy Solutions – USA(View all jobs)
Remote – US
Interested in joining a growing company where you will work with talented colleagues, enhance a supportive and energetic culture, and be part of the climate solution? At Energy Solutions, we focus on the big impacts. And we believe that market-based programs can be a powerful force to deliver large-scale energy, carbon, and water-use savings. Since 1995, weve harnessed that power to offer proven, performance-based solutions for our utility, government, and institutional customers.
Energy Solutions is currently seeking a full-timeSenior Manager,Clean Transportationto join our Distributed Energy Resources (DERs) team. In this role you will play a key role in Energy Solutions Clean Transportation practice, leading a large, complex program to accelerate the adoption of electric vehicles, helping oversee a portfolio of smaller projects and teams, and supporting DERs Directors in developing proposals to grow the practice area.
Daily responsibilities include but are not limited to:
- Project management of a large-scale incentive program to accelerate the adoption of electric vehicles, including managing the project schedule, budget, and a multidisciplinary team to execute the work.
- Providing subject matter expertise in electric vehicle and clean transportation technology, markets, and policy.
- Supervision of activities involving multiple, complex projects or programs.
- Staff management and supervision.
- Marketing and business development support.
- Financial planning and reporting.
- Developing and maintaining client relationships.
Minimum qualifications:
- A bachelors degree in business administration, economics, engineering, or a related field
- A minimum of 10 years of work experience including at least 4 years in a supervisory or leadership capacity.
- Initiate, lead, and see through to completion proposals for new projects and programs.
- Demonstrated mastery of project and program management.
- Demonstrated exceptional client management skills.
- Demonstrated expertise in clean transportation subject matter including electric vehicle and charging technology, electric micro mobility solutions, and vehicle-grid integration.
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by Ronald Barron | May 16, 2024 | Uncategorized
About the Role
Manager, Account-Based Marketing
CategoryMarketing
Req IDR0011631Remote:Yes
This job is available in 44 locations
- Remote, South Carolina, United States of America
- Remote, Wisconsin, United States of America
- Remote, West Virginia, United States of America
- Remote, Washington, United States of America
- Remote, Virginia, United States of America
- Remote, Vermont, United States of America
- Remote, Texas, United States of America
- Remote, Tennessee, United States of America
- Remote, South Dakota, United States of America
- Remote, Rhode Island, United States of America
- Remote, Pennsylvania, United States of America
- Remote, Oregon, United States of America
- Remote, Oklahoma, United States of America
- Remote, Ohio, United States of America
- Remote, North Carolina, United States of America
- Remote, New York, United States of America
- Remote, New Mexico, United States of America
- Remote, New Hampshire, United States of America
- Remote, Nevada, United States of America
- Remote, Nebraska, United States of America
- Remote, Montana, United States of America
- Remote, Missouri, United States of America
- Remote, Mississippi, United States of America
- Remote, Minnesota, United States of America
- Remote, Michigan, United States of America
- Remote, Maryland, United States of America
- Remote, Maine, United States of America
- Remote, Louisiana, United States of America
- Remote, Kentucky, United States of America
- Remote, Kansas, United States of America
- Remote, Iowa, United States of America
- Remote, Indiana, United States of America
- Remote, Idaho, United States of America
- Remote, Georgia, United States of America
- Remote, Florida, United States of America
- Remote, Delaware, United States of America
- Remote, District of Columbia, United States of America
- Remote, Connecticut, United States of America
- Remote, Colorado, United States of America
- Remote, Arkansas, United States of America
- Remote, Arizona, United States of America
- Remote, Alabama, United States of America
- Remote, North Dakota, United States of America
- Remote, Wyoming, United States of America
About the role:
We are looking for a strategic, commercially minded, data-driven Account-Based Marketing (ABM) leader who will be responsible for defining and delivering marketing initiatives that generate new top-of-funnel pipeline and expand on existing opportunities within target accounts. This role is responsible for driving key performance metrics, including pipeline generation and funnel conversion rates to meeting and opportunity; as well as engagement driven by lower-funnel ABM campaigns. This individual collaborates with senior marketing and sales leadership to recommend tactical targets to achieve results. They lead decision-making for annual, bi-annual, and quarterly planning for their respective business line that will impact strategy, performance, and resource allocation.
What you’ll be doing:
- Lead the development and execution of the demand generation strategy and ABM plans aligned to the goals of designated Top Accounts business segment.
- Manage Demand Generation team members across various marketing disciplines and guide the team toward specified goals.
- Develop and implement personalized, targeted multi-channel ABM campaigns that support individual accounts throughout the mid and lower sales funnel
- Ensure timely lead and contact follow up and establish campaign feedback loop with Sales team members.
- Collaborate with product marketing and revenue leaders to define winning go-to-market messaging and positioning for each business segment, including product launches
- Recommend new and innovative marketing tactics, partnerships, and technologies to serve in attaining the goals of the business segment
- Oversee the development and performance of plans and tactics that drive brand awareness, generate qualified leads, and accelerate inbound requests, resulting in revenue.
- Lead a team to define metrics of success (channel, campaign, etc.) and report to marketing and revenue leadership, compiling ad hoc recommendations that support current and future needs
- Measure Forecast, measure, analyze, and report on the impact of demand generation and ABM tactics and provide data to marketing leadership on the return on investment (ROI) of individual marketing campaigns on pipeline, bookings, and sales cycle length.
- Collaborate with Content Marketing team and SMEs to create and align content and campaigns with the buyers journey and EVERFI offerings.
- Support senior Marketing leadership with budget allocation and tracking
- Identify process improvements, outline recommendations, and coordinate with necessary stakeholder to get buy-in and promote change, both within the business segment and within marketing or operations
Skills, Experience, and Qualifications
- Minimum of 8 years of demand generation or account-based marketing
- Deep understanding of digital marketing channels, including paid advertising, lifecycle marketing, and social media, with hands-on experience in ABM campaign planning, execution, and optimization.
- Experience operating in a lead generation and funnel management process, generating pipeline and revenue
- Experience developing highly personalized marketing campaigns
- Effectively communicate campaign metrics and identify areas of opportunity or improvement
- Proficiency with marketing technologies including but not limited to, marketing automation & analytics (Marketo, Salesforce, Adobe Analytics, Qlik), Key intent & ABM tools (Demandbase, Agent3, etc.), social media (LinkedIn, Facebook, etc.)
- Curiosity to innovate, test, and make recommendations
- Ability to travel up to 10% of the time
APPLY HERE
by Ronald Barron | May 16, 2024 | Uncategorized
About the Role
eCommerce Strategist
United States
G&A ECommerce Services /Full Time / Remote
RevolutionParts is not just a pioneering force in the automotive eCommerce realm; we’re actively seeking passionate and talented individuals to join our squad of Revolutionaries (yes, that’s what we call ourselves!). As leaders in providing streamlined, userfriendly solutions, we empower automotive brands to maximize online sales. Our commitment to technology, topnotch customer service, and a profound understanding of the automotive market sets us apart. If you’re ready to revolutionize the eCommerce space for automotive parts and accessories, consider joining our dynamic team of Revolutionaries.
The Role
The eCommerce Strategist manages the creation and coordination of marketing strategies associated with growing our enterprise clients eCommerce business on the RevolutionParts platform. Their primary duties include analyzing market trends, identifying buyer path improvement opportunities, developing merchandising calendars, creating growth plans and demonstrating the results of those activities.
This role will directly interact with clients to develop these strategies, implement with our internal agency resources and report back on the outcomes of the initiatives.
The person should view themselves as the business partner of the client, with the purpose to guide them to growth in the eCommerce sector.
The best candidates have handson experience in eCommerce strategy, campaign management and client communication.
- Business Planning: Experience building business goals and targets across key eCommerce metrics like revenue, gross margin, product mix, marketing mix and tracking actuals against these detailed plans for efficient business management.
- Market Analysis: Conduct comprehensive market research to understand current trends, customer preferences, and competitive scanning in the automotive landscape.
- Pricing Strategy: Experience designing and implementing effective pricing strategies to maximize profitability while remaining competitive.
- Merchandising Management: Experience building merchandising calendars that harmonize product demand with product availability and site placement, including promotional planning, sales, and events to drive sales/GMV growth.
- Digital Marketing : Experienced with digital marketing channels (SEM, SEO, email, Social, etc.) and collaborate with marketing teams to align category goals and sales targets to create impactful campaigns that target audiences tailored to the P&A category.
- DataDriven Decision Making: Experience in data analysis tools to make informed decisions and track the performance with an ability to unpack the business and identify drivers.
- Customer Feedback Integration: Regularly review customer feedback and use insights to improve product offerings and customer experience.
- eCommerce Customer Journey: Experience in understanding the purchase journey of a P&A customer and collaborating closely with Site experience and product teams to enhance enduser experience.
Responsibilities:
- eCommerce Strategy Advisory: Act as a trusted advisor to clients, providing expert guidance to enhance their eCommerce strategies in the automotive parts industry.
- Market Analysis and Client Education: Conduct market research and educate clients on demand trends, customer preferences, and competitive practices in the P&A sector.
- ClientCentric Assortment Management: Assist clients in identifying new product opportunities and implementing effective pricing and inventory strategies.
- Collaborative Planning: Work with clients to develop tailored promotional campaigns and merchandising events to optimize their online sellthrough and enhance customer engagement.
- Data Analysis and Performance Tracking: Employ data analytics to track client performance across key output (Sales, profits) and input (pageviews, conversions, AOV, etc.) metrics, offering insights and recommendations for improvement, tying actions taken to outcomes and course corrections needed to set the business on track to achieve revenue and profitability goals.
- Digital marketing & Site Experience: Understand the clients buyer site experience, methodology of demand generation.
- Client Relationship Management: Work with Partner Success Managers to establish and maintain strong relationships with clients, understand their unique needs and challenges, and flex our approaches to accommodate their dynamic needs.
Requirements:
- Bachelors degree in business administration, Marketing, economics or a related field, with a strong preference for automotive industry knowledge.
- Minimum of 5 years of experience in eCommerce marketing, with a focus on clientside relationships.
- Solid proficiency in data analytics and performance management via data and insights.
- Experienced in defining customer/user experience to maximize conversions and repeat behavior.
- Proficient in digital marketing, especially knowledge in multichannel marketing, marketing mix optimization
- Exceptional communication and relationshipbuilding skills.
- Experience in automotive parts or a related industry is highly advantageous.
- Customer Orientation: Dedicated to understanding and meeting the needs of end customers & clients.
- Strategic Advisor: Capable of providing insightful, actionable advice to clients.
- Collaborative Communicator: Skilled in working closely with diverse stakeholders, from the analyst to the CSuite level.
- Innovative Thinker: Brings fresh, practical ideas to enhance client eCommerce strategies.
- Highly analytical: Leverages data and insights to drive meaningful outcomes.
- Resultsdriven: Focused on achieving sales and performance targets.
APPLY HERE
by Ronald Barron | May 16, 2024 | Uncategorized
About the Role
Digital Marketing Manager
Fully RemoteRemote Worker – N/AMarketing
Job Type
Full-time
Description
We are seeking a Digital Marketing Manager to lead our efforts in managing all digital marketing channels including social media, pay-per-click (PPC) advertising, search engine optimization (SEO), email marketing, and the company website. Reporting to the Director of Marketing, this role involves designing, executing, and optimizing digital campaigns to enhance lead generation, nurturing leads through the sales funnel, and driving conversions. The manager will leverage deep insights from analytics to refine strategies and improve overall marketing effectiveness.
Who We Are
Wayside Publishing is a progressive developer of world language programs, resources, and materials for middle and high schools across the United States. We partner with educators to craft transformative texts and digital tools that engage students and foster successful communication and understanding across cultures.
Primary Responsibilities:
Team Leadership:
- Overseeing the functional areas of the department, establishing best practices including managing Digital Marketing functions.
Strategy Development:
- Develop and implement comprehensive digital marketing strategies to increase brand visibility, engage customers, and generate leads.
- Craft and manage email marketing strategies to nurture leads effectively through the sales funnel.
Campaign Management:
- Manage and optimize PPC campaigns, SEO initiatives, and email marketing campaigns, including segmentation and A/B testing to determine the most effective strategies.
- Oversee the maintenance and content strategy for the company website ensuring consistent messaging across all digital platforms.
Analytics and Reporting:
- Analyze digital marketing analytics across all channels, including website traffic, PPC campaign results, email marketing metrics, and social media engagement.
- Share insights and make data-driven decisions to enhance campaign performance and marketing ROI
Cross-functional Collaboration:
- Work closely with content, sales, and design teams to ensure cohesive messaging and alignment of marketing strategies across all channels.
- Collaborate with team members to ensure all digital marketing efforts are integrated and aligned with marketing objectives.
- Other duties as assigned.
Requirements
- Bachelors degree in Marketing, Business, Communications, or a related field.
- 7+ years of experience in digital marketing with a proven track record in managing PPC campaigns, SEO, email marketing, database management, and digital content strategies.
- Leadership qualities, including the ability to motivate, exhibit flexibility, prioritize, attend to detail, solve problems, make decisions, manage time, adapt to change, and remain calm and positive under pressure.
- Strong understanding of customer segmentation, journey mapping, and the ability to optimize campaigns for maximum performance.
- Proficient with marketing analytics tools, email marketing platforms, content management systems, and digital marketing tools.
- Excellent analytical, communication, and project management skills.
- Creative thinker with the ability to work independently and collaboratively in a fast-paced environment.
APPLY HERE
by Ronald Barron | May 16, 2024 | Uncategorized
About the Role
Communications Associate
We are seeking aSMART4TBCommunications Associatewho will be responsible for developing and supporting communications for a groundbreaking initiative to improve the global response to tuberculosis radically. Reporting to the Communications Director, this position will liaise with and provide support to the seven technical areas within the initiative, project partners, and several regional collaboratives across the globe on communications strategies. The ideal candidate will be both an independent self-starter and a strong collaborator who is well-versed in different media strategies and how to best utilize them to reach specific audiences. Primary channels include academic publications, policy and advocacy messaging, digital media, earned media, and events.
Project Summaries
- Supporting, Mobilizing, and Accelerating Research for Tuberculosis Elimination (SMART4TB) is a five-year cooperative agreement with the United States Agency for International Development, to identify more effective methods and tools for finding, treating, and preventing tuberculosis. SMART4TB will design and implement research studies with local partners to identify effective person-centered methods for finding, treating, and preventing TB; strengthen local capacity to conduct high-quality research; and engage communities to build demand for new interventions, drive policy change, and improve implementation of new and existing interventions to reach the End TB targets.
Specific Duties & Responsibilities
External Communications
- Meet with internal stakeholders, including senior leadership, to conceptualize, create, and edit content that promotes SMART4TBs research and policy work.
- Liaise with funders to secure approvals on materials and provide relevant context for communications support.
- Manage different complex streams of information about SMART4TB to create relevant content for websites, social media, and email lists, including regular newsletters, and seize overlapping opportunities between projects when relevant.
- Design and produce visual materials including reports, study overviews, infographics, digital graphics, etc.
- Write, edit, and proofread copy for various materials and audiences, including study briefs, progress reports, event descriptions, and emails.
- Develop ideas for storytelling opportunities across all three programs and help gather content, including photos, videos, and personal stories.
- Assist with media relations by identifying compelling or stakeholder-valued media placement opportunities and developing and producing media advisories, press releases, interviews, etc.
- Manage language translation of materials for different audiences as needed.
- Support coordinating events, including developing content, prepping speakers and logistics, and post-event communications.
Internal Communications
- Maintain and keep brand assets updated including logos, brand colors, graphics, videos, and illustrations.
- Ensure compliance with funder regulations including archiving approved materials in the funder library.
- Co-lead communications training for relevant stakeholders.
- Communicate expectations and requirements for complex branding & marking and publications among consortium members to support adherence to funder and project policies.
- Track website and social media analytics to inform communications strategies.
Additional Knowledge, Skills & Abilities
- Proven ability to take initiative and to work independently towards a shared goal.
- Proven ability to juggle numerous projects and deadlines with a proactive communication style and excellent judgment regarding prioritization.
- Demonstrated ability for designing projects ranging from reports to digital graphics and programs.
- Demonstrated ability to translate complex information into compelling communications for different audiences.
Minimum Qualifications
- Bachelor’s Degree in a related field.
- Four years related experience.
- Flexibility to work occasional weekdays before/after normal East Coast business hours and rare weekends, depending on deadlines and availability of partners based in different time zones.
- Additional education may substitute for required experience, to the extent permitted by the JHU equivalency formula.
Preferred Qualifications
- Experience with Adobe Illustrator, In Design, and Photoshop.
- Familiarity with public health, clinical research, and/or health policy issues.
- Demonstrated experience working with senior-level staff on organizationally complex projects.
- Proven ability to work within a collaborative team in a multicultural environment where commitment to diversity and equity is a core value.
- Commitment to using communications to advance social justice and equity.
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