About the Role
eCommerce Strategist
United States
G&A ECommerce Services /Full Time / Remote
RevolutionParts is not just a pioneering force in the automotive eCommerce realm; we’re actively seeking passionate and talented individuals to join our squad of Revolutionaries (yes, that’s what we call ourselves!). As leaders in providing streamlined, userfriendly solutions, we empower automotive brands to maximize online sales. Our commitment to technology, topnotch customer service, and a profound understanding of the automotive market sets us apart. If you’re ready to revolutionize the eCommerce space for automotive parts and accessories, consider joining our dynamic team of Revolutionaries.
The Role
The eCommerce Strategist manages the creation and coordination of marketing strategies associated with growing our enterprise clients eCommerce business on the RevolutionParts platform. Their primary duties include analyzing market trends, identifying buyer path improvement opportunities, developing merchandising calendars, creating growth plans and demonstrating the results of those activities.
This role will directly interact with clients to develop these strategies, implement with our internal agency resources and report back on the outcomes of the initiatives.
The person should view themselves as the business partner of the client, with the purpose to guide them to growth in the eCommerce sector.
The best candidates have handson experience in eCommerce strategy, campaign management and client communication.
- Business Planning: Experience building business goals and targets across key eCommerce metrics like revenue, gross margin, product mix, marketing mix and tracking actuals against these detailed plans for efficient business management.
- Market Analysis: Conduct comprehensive market research to understand current trends, customer preferences, and competitive scanning in the automotive landscape.
- Pricing Strategy: Experience designing and implementing effective pricing strategies to maximize profitability while remaining competitive.
- Merchandising Management: Experience building merchandising calendars that harmonize product demand with product availability and site placement, including promotional planning, sales, and events to drive sales/GMV growth.
- Digital Marketing : Experienced with digital marketing channels (SEM, SEO, email, Social, etc.) and collaborate with marketing teams to align category goals and sales targets to create impactful campaigns that target audiences tailored to the P&A category.
- DataDriven Decision Making: Experience in data analysis tools to make informed decisions and track the performance with an ability to unpack the business and identify drivers.
- Customer Feedback Integration: Regularly review customer feedback and use insights to improve product offerings and customer experience.
- eCommerce Customer Journey: Experience in understanding the purchase journey of a P&A customer and collaborating closely with Site experience and product teams to enhance enduser experience.
Responsibilities:
- eCommerce Strategy Advisory: Act as a trusted advisor to clients, providing expert guidance to enhance their eCommerce strategies in the automotive parts industry.
- Market Analysis and Client Education: Conduct market research and educate clients on demand trends, customer preferences, and competitive practices in the P&A sector.
- ClientCentric Assortment Management: Assist clients in identifying new product opportunities and implementing effective pricing and inventory strategies.
- Collaborative Planning: Work with clients to develop tailored promotional campaigns and merchandising events to optimize their online sellthrough and enhance customer engagement.
- Data Analysis and Performance Tracking: Employ data analytics to track client performance across key output (Sales, profits) and input (pageviews, conversions, AOV, etc.) metrics, offering insights and recommendations for improvement, tying actions taken to outcomes and course corrections needed to set the business on track to achieve revenue and profitability goals.
- Digital marketing & Site Experience: Understand the clients buyer site experience, methodology of demand generation.
- Client Relationship Management: Work with Partner Success Managers to establish and maintain strong relationships with clients, understand their unique needs and challenges, and flex our approaches to accommodate their dynamic needs.
Requirements:
- Bachelors degree in business administration, Marketing, economics or a related field, with a strong preference for automotive industry knowledge.
- Minimum of 5 years of experience in eCommerce marketing, with a focus on clientside relationships.
- Solid proficiency in data analytics and performance management via data and insights.
- Experienced in defining customer/user experience to maximize conversions and repeat behavior.
- Proficient in digital marketing, especially knowledge in multichannel marketing, marketing mix optimization
- Exceptional communication and relationshipbuilding skills.
- Experience in automotive parts or a related industry is highly advantageous.
- Customer Orientation: Dedicated to understanding and meeting the needs of end customers & clients.
- Strategic Advisor: Capable of providing insightful, actionable advice to clients.
- Collaborative Communicator: Skilled in working closely with diverse stakeholders, from the analyst to the CSuite level.
- Innovative Thinker: Brings fresh, practical ideas to enhance client eCommerce strategies.
- Highly analytical: Leverages data and insights to drive meaningful outcomes.
- Resultsdriven: Focused on achieving sales and performance targets.