by Ronald Barron | Mar 1, 2023 | Uncategorized
Job Description
Title: Manager, Media Strategy
Location: United States
Full Time
Summary
The Manager, Media Strategy develops innovative full funnel media strategies to drive awareness, consideration, enrollment and brand affinity across media channels, both paid and earned. The Manager will provide strategy and thought leadership in creating and managing the holistic media strategy of the assigned academic partner marketing portfolio in partnership with the leaders of marketing.
They will drive the development of 360-degree integrated media plans using on & off channel media. They must be well versed in attribution modeling that connects broad based top of the funnel strategies to lower funnel actions that increase ROAS. The ideal candidate possesses outstanding organizational skills, can provide objective analyses, and can handle multiple projects simultaneously, work with autonomy, while managing deadlines. This position will report to the Director, Paid Media Strategy and work closely with delivery teams, as well as across their assigned academic partner. Individual must enjoy working in a fast-paced, dynamic environment with a proven ability to handle a high- volume workload and navigate a matrixed organization with a positive attitude and a solutions-oriented mindset.
General Responsibilities
- Lead media strategy and planning of annual and quarterly campaigns to addressable audiences, their dynamic behavior, and fulfill business and marketing objectives for Learner Acquisition goals.
- Create strategy and framework of the communication/media plans that will deliver on goals and KPI targets.
- Drive forward the IMC Framework in partnership with key stakeholders across campaigns.
- Manage day to day work with greater media team towards a seamless and integrated marketing campaign; ensuring creative is well aligned to strategy; and consult on best practices by channel.
- Guide other media team members through fundamentals of the planning process.
- Represent Media team on cross functional marketing teams, and external meetings.
- Work closely with internal teams to drive information gathering and data analysis efforts to be learner centric.
- Stay on top of online/digital media industry trends, ad products, online modality higher education and viewing behaviors to inform media plans.
General Qualifications
- Bachelor’s degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of experience and education
- Minimum 5+ years of related experience in integrated media planning (brand, corporate, agency or publisher side preferred)
- Must have knowledge of TV/video, radio, digital, mobile, e-mail, search and social media planning/buying
- Strong knowledge of media landscape, terminology, and measurement
- Passion for data-driven marketing and experience with devising effective strategies based on true insights
- Aptitude for insight: The ability to find trends in large amounts of data & to inform strategies based on those trends
- Exemplary verbal and written communication skills. Is able to voice POV in the moment as well in more formal settings, host meaningful discussion, and drive clarity
- Proactive self-starter: Thrives in a fast-paced environment, can provide an action plan with little/variable direction, has a positive attitude, and can manage own time efficiently and independently
- Superior organizational skills: Attention to detail oriented with the ability to multitask in face of shifting priorities, and meet multiple deadlines; has superior organization, and project management skills
- Collaborative team player: Strong written and verbal communication skills that allows for the clear articulation of strategy and ideas to influence and set direction; seeks advice from peers and senior staff members; and isn’t afraid to ask questions
- Adaptable: can work well in both group and individual settings, has strong interpersonal skills, and can interface with a wide variety of personalities
Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the Colorado, California, Washington State, and New York City laws, the pay range for this position is as follows:
Minimum full-time salary range is between $95,000 – $115,000
Job: MARKETING
Organization: Virtual Learning
Schedule: FULL_TIME
Req ID: 10485
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by Ronald Barron | Mar 1, 2023 | Uncategorized
Job Description
Graphic Designer
ID 2023-5584
Job Locations US
Category Marketing
Type Full Time
Overview
We are looking for a dynamic, kind-hearted, creative wizard who can join us on our quest to continue evolving our brand and take over the mortgage world. We want a graphic designer that is down-to-earth, a self-starter, and team player who is excited to work in a collaborative, fast-paced, in-house environment.
As one of our graphic designers, you will assist with day-to-day design requests, working on a wide array of creative assets from digital to print. Mentored under creative leadership, you will have opportunities to flex your creative muscles and contribute to our nationwide creative campaigns while also supporting our branded house of creative products and materials.
Salary range $45k to $60k depending on experience
Responsibilities
- Create design solutions including print and digital for various campaigns.
- Key focus on concept development, branding, and broad reach collateral materials.
- Working closely with Senior Designers and Art Director, design engaging creative suites that effectively communicate messaging under brand guidelines to increase brand recognition within in the market.
- Maintain asset servers with high level of organization and detail.
- Manage multiple projects and deadlines with quick turn time.
Qualifications
Desired Education/Experience:
- Minimum of two years of relevant experience (including internships).
- High attention to detail, critical-thinking, and problem-solving skills.
- Ability to prioritize multiple tasks with strong communication skills.
- Portfolio demonstrating a keen sense of typography, color, layout, and hierarchy.
- Strong Adobe Creative Suite skills including Illustrator, InDesign, Photoshop. HTML/CSS knowledge is a plus.
- Proficiency in Microsoft Office Suite, specifically PowerPoint and Outlook.
- Stay knowledgeable of brand standards and creative best practices.
- Experience working with print vendors is a plus.
Work Authorization: Must be able to verify identity and employment eligibility to work in the U.S.
Other Duties: This job profile is not intended to be an all-inclusive list of job duties and responsibilities, as one may perform additional related duties as assigned in order to meet the needs of the organization.
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by Ronald Barron | Mar 1, 2023 | Uncategorized
Job Description
Visual Designer
ID 2023-5586
Job Locations US
Category Marketing
Type Full Time
Overview
We are seeking an experienced and motivated Senior Visual Designer to create engaging static image and motion graphics. Using their skillsets to propel our brands reach through various social media platforms. The Senior Visual Designer is responsible for producing resonating visual concepts that correspond intuitively with creative campaigns across platform-specific audiences on Instagram, LinkedIn, and partnership spheres.
Responsibilities
What You’ll Do:
- Own the visual design and creative executions with high fidelity, branded content for stories, paid and organic posts and display ads.
- Collaborate with Creative Leaders to identify, clarify and visualize asset requirements in social and partnership campaigns.
- Partner with Creative Leads, Video and Design teams as well as Content and Social teams in creating consumer-facing content that engages.
- Lead the effort in improving our brands recognition and reach across social platforms and partnerships.
- Stay knowledgeable with best creative practices and brand standards, steering clear of trends that would tarnish our brand’s credibility and trust.
- Partner with our Analytics Researcher and Social teams to strategize for best performing creatives under brand guidelines and company core values.
- As needed, assist graphic design and/or video team members.
Qualifications
What You’ll Bring:
- 6+ years of relevant experience with portfolio showcasing examples demonstrating experience in motion graphics and graphic design.
- Broad experience with application of design concepts in both static images and video.
- Advanced knowledge in Adobe Creative Suite (Illustrator, Photoshop Premiere, and After Effects. Adobe Animate is a plus).
- High attention to detail, critical-thinking, and problem-solving skills.
- Excellent communication skills.
- Comfortable working on multiple projects simultaneously.
- Strong sense of typography, color, layout, and hierarchy.
Work Authorization: Must be able to verify identity and employment eligibility to work in the U.S.
Other Duties: This job profile is not intended to be an all-inclusive list of job duties and responsibilities, as one may perform additional related duties as assigned in order to meet the needs of the organization.
Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be able to lift up to ten pounds. Primary functions require sufficient physical ability and mobility to work in an office setting; to stand or sit for prolonged periods of time; to occasionally stoop, bend, kneel, crouch, reach, and twist; to lift, carry, push, and/or pull light to moderate amounts of weight; to operate office equipment requiring repetitive hand movement and fine coordination including use of a keyboard; and to verbally communicate to exchange information. VISION: See in the normal visual range with or without correction. HEARING: Hear in the normal audio range with or without correction.
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by Ronald Barron | Mar 1, 2023 | Uncategorized
Job Description
Title: Business Systems Analyst, Marketing
Location: Remote, US
Podium exists to help local businesses win. Using Podium, local businesses can simplify the way they communicate with their customers from collecting payments to facilitating online reviews to launching marketing campaigns, and much more.
Our work and focus on helping local businesses thrive has been recognized across the industry, including Forbes’ Next Billion Dollar Startups, Forbes’ Cloud 100, the Inc. 5000, and Fast Company’s World’s Most Innovative Companies.
We look for people who are curious, creative and are willing to do the work to be a little better every day. We also embody our company values in all that we do, which always starts with being Customer Obsessed, followed by Be a Founder, Zero Drama, and Enjoy the Ride. Does that sound like you?
What you will do:
- Work with Podium’s business partners to identify, define, and clarify scope of problems/issues in terms of system requirements and processes
- Document and understand key marketing processes in order to strategize with our department stakeholders on the best technical solutions
- Facilitate requirement gathering meetings, communicate complex business needs into clear, actionable systems requirements, researches and evaluates alternative solutions with our business team members
- Evaluate design of existing business processes & systems to judge their functionality, effectiveness, reliability, performance, usage, maintainability and cost of ownership.
- Understand and articulates data requirements and data quality standards related to business application projects
- Collaborate with other analysts and project contributors to create comprehensive and cohesive solution approaches
- Solve complex problems and develop innovative solutions related to the GTM application suite (Salesforce, Marketo, etc) while driving for OOTB solutions and articulating the pros/cons of customizations
- Work with a dedicated team (Admin, Developer, Program Manager) to build a best in class Lead to Opportunity flow across multiple systems
What you should have:
- You are highly adaptable in a fast-paced hyper-growth environment; able to thrive within ambiguity.
- Marketing automation experience
- Lead to Opportunity business process and flow experience
- Minimum of 2 years experience in Salesforce.com
- Minimum of 2 years experience in business process and/or requirements gathering
- Experience working in complex, enterprise, global Salesforce implementations
- Experience working in a business process team and coordinating process efforts across multiple levels of the organization
- Ability to perform efficiently within a high pressure, fast-paced environment.
- Enterprise business solutioning experience for large corporations
- Technical implementation consulting experience is a plus
BENEFITS
- Open and transparent culture – Checkout this video to see what it’s like to work at Podium
- Life insurance, long and short-term disability coverage
- Paid maternity and paternity leave
- Fertility Benefits
- Generous vacation time, plus three 4-day summer holiday weekends
- Excellent medical, dental, and vision benefits
- 401k Plan
- Bi-annual swag drops with cool Podium gear and apparel
- A stellar HQ (Utah) gym with local professional coaches and classes offered
- Onsite HQ (Utah) child care center, subsidized for employees
- Additional benefits for fully remote employees
Podium is an equal opportunity employer. Podium provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.
APPLY HERE
by Ronald Barron | Mar 1, 2023 | Uncategorized
Job Description
Title: Senior Software Engineer, Reviews
Location: Remote, US
Podium exists to help local businesses win. Using Podium, local businesses can simplify the way they communicate with their customers from collecting payments to facilitating online reviews to launching marketing campaigns, and much more.
Our work and focus on helping local businesses thrive has been recognized across the industry, including Forbes’ Next Billion Dollar Startups, Forbes’ Cloud 100, the Inc. 5000, and Fast Company’s World’s Most Innovative Companies.
We look for people who are curious, creative and are willing to do the work to be a little better every day. We also embody our company values in all that we do, which always starts with being Customer Obsessed, followed by Be a Founder, Zero Drama, and Enjoy the Ride. Does that sound like you?
At Podium, we are looking for a Full-Stack Engineer that can help build out new features and directly impact the future of our Product from the UI to database. Our frontend stack is React with our back end in Elixir and PostgreSQL. We are looking for highly self-driven people who are creative problem solvers that learn quickly and can thrive in an environment with little guidance.
What you should have:
- 2+ years working as a full-stack developer
- Strong algorithms, data structures, and coding background
- Disciplined approach to testing and quality assurance
- Experience with web infrastructure and distributed systems
- Strong backend experience with a solid frontend foundation
- Evidence of exposure to architectural patterns of a large, high-scale web application (e.g., well-designed APIs, high volume data pipelines, efficient algorithms)
What we hope you have:
- 3+ years of professional experience as a backend engineer on an Agile development team, in a hyper-growth SaaS setting
- Experience working with component libraries and/or building a component library from the ground up.
- The passion to mentor your peers and be a problem solver
- Strong experience with algorithms, data structures, and code
- Disciplined approach to testing and quality assurance
- Experience with web infrastructure and distributed systems
- Experience with Phoenix and/or Postgres
- Full-stack experience and the ability to think through a solution all the way through the tech stack
BENEFITS
- Open and transparent culture – Checkout this video to see what it’s like to work at Podium
- Life insurance, long and short-term disability coverage
- Paid maternity and paternity leave
- Fertility Benefits
- Generous vacation time, plus three 4-day summer holiday weekends
- Excellent medical, dental, and vision benefits
- 401k Plan
- Bi-annual swag drops with cool Podium gear and apparel
- A stellar HQ (Utah) gym with local professional coaches and classes offered
- Onsite HQ (Utah) child care center, subsidized for employees
- Additional benefits for fully remote employees
Podium is an equal opportunity employer. Podium provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.
