by Ronald Barron | Jun 17, 2024 | Uncategorized
About the Role
Title: Email Marketing Manager
Location: United States
Type: Full Time
Workplace: remote
Category: Marketing
Job Description:
At Colibri, culture is a critical part of our collective success, and we live our values everyday: Love, Joy, Boldness, Teamwork and Curiosity. These values guide our interactions with each other, our customers, and the community as a whole.
We have a rich and storied history. Colibri is one of the pioneers of online professional education, introducing some of the first web-based professional education courses in 2001. Today, the company’s family of brands are the leading online professional education platforms in their respective end-markets.
We proudly to serve >1 million customers annually and employ more than 1,000 mission-aligned professionals. To learn more, please visit: www.colibrigroup.com
Position Overview:
The Email Marketing Manager is a skilled professional responsible for planning, implementing, and managing email marketing campaigns for Colibri’s Financial Services ecosystem. They utilize expertise in digital marketing platforms and emerging web technologies, and analytics to create engaging email campaigns, grow email lists, and drive revenue through impactful communication with customers. They are an experienced user of Eloqua and HubSpot marketing automation platform and serves as the email lead, partnering with stakeholders to fulfill organizational growth goals. This role would be focused on troubleshooting, developing, and maintaining processes, and can bring strong marketing operational strategy to the table for email campaigns.
What You’ll Do
- Own the email campaign, segmentation, engagement, conversion and deliverability strategy and execution.
- Manage and maintain overall email domain health with adherence to email best practices for Financial Services brands.
- Manage the marketing automation platform and related marketing automation tools through governance and best practices.
- Knowledge of campaign setup and management, form fulfillment processing, audience segmentation, reporting, and contact management.
- Identify the target audience, design, and execute email campaigns, ensure the content is clear and error-free, and optimize email templates for mobile devices.
- Manage subscriber databases, analyze campaign metrics, and provide insights for improving campaign effectiveness.
- Collaborate with other teams, such as content and design, to ensure consistent brand messaging and enhance customer communication through email channels.
- Use of planning, collaboration, and request management tools.
- Transition and support marketing automation tools from the development team.
- Execute marketing campaigns on behalf of the brands and ecosystems at Colibri.
- Provide marketing automation expertise to organization and cross-organization colleagues through consulting, documentation, and training.
- Assist with database uploads for targeting as needed.
- Troubleshoot marketing automation tools and platforms issues for internal customers.
- Manage branded email templates and dynamic email content.
- Work with the Go-to-Market team to align company data with standard data fields and processes.
- Create and maintain master forms.
- Migrate forms and form configuration to the new form fulfillment platform.
- Create and manage user training and support materials for marketing automation tools we manage, and create supplemental documentation as needed.
- Monitor, report, and coordinate with cross-organization teams to gain visibility and insight into database health and contact groups within the database.
- Demonstrate excellent customer service follow-through and communication.
- Identify target audience and grow our email list.
- Design and implement direct email marketing campaigns.
- Proofread emails for clarity, grammar, and spelling.
- Ensure mobile-friendly email templates.
- Write newsletters including all company updates.
- Upgrade our email templates using graphics, personalization, and advanced features.
- Ensure prompt and accurate communication with clients via email to minimize unsubscribes.
- Create email databases for lead generation.
- Analyze campaign performance and suggest improvements.
- Report on sales revenue generated from email marketing efforts.
- Ensure emails follow industry policies and best practices.
What You’ll Need to Succeed
- Thorough knowledge of marketing automation principles and practices.
- Proven work experience as an email marketing manager or digital marketing subject matter expert using Eloqua and HubSpot
- Hands on experience with HTML and content management
- Proficiency in marketing automation technology
- Familiarity with analytical and database tools
- Excellent written communication and copywriting skills
- Strong process orientation: able to analyze requests, determine scope, research options, recommend a solution, execute in collaboration with IT and/or Digital Platforms teams, and measure project success.
- Demonstrated ability and desire to work effectively under tight deadlines and successfully handle multiple projects simultaneously.
- Bachelor’s degree.?
- Five to ten years of marketing automation / CRM or similar experience.
- Expertise in additional marketing platforms or functions (e.g., integrations, analytics, content management) preferred.
- Experience with visualization tools preferred.
- Strong project management skills
- An ability to work under tight deadlines.
APPLY HERE
by Ronald Barron | Jun 17, 2024 | Uncategorized
About the Role
Title: Senior Product Marketing Manager
Location: U.S. – Home Based
Type: Full-Time
Workplace: remote
Category: Product Marketing
Job Description:
About SugarCRM
From the very beginning, SugarCRM had a unique vision: to offer a different kind of Customer Relationship Management (CRM). We pioneered the first commercial open-source CRM platform, and now, more than two decades later, are on a mission to provide products and services that make the hard things easier for sales, marketing and customer service teams. In fact, we help mid-market businesses around the globe reach new levels of performance and predictability by letting our award-winning CRM platform do the work.
Our diverse group of worldwide employees are united and driven by a shared passion for our mission, culture, and values. We treat our employees like humans not line items and are building a culture where your work at Sugar helps fuel personal, professional and business growth – check out our recent ‘Great Place to Work’ certification that we are so proud of. Work/life fit and flexibility for our team matters and together we pride ourselves on solving for our customers, always. What’s more, we are a Remote 1st organization, which means we empower everyone to do their best work from home, on the road, or anywhere in between.
If you’re ready to grow your career and help organizations grow better and faster, you’ve come to the right place. Find out more about our SugarCRM careers and how you can become a part of our journey.
Senior Product Marketing Managers at SugarCRM are responsible for go-to-market strategy, planning, and execution for a suite of related products. As a key member of our all-star team, you will be deeply involved in all products, marketing, and sales processes, including defining and executing product launches, go-to-market plans; messaging & positioning, pricing, and packaging solutions for optimal market fit; educating and enabling cross-functional teams; identifying and researching market opportunities and threats. Sugar Product Marketing Managers are respected experts on our buyers and external stakeholders and use that expertise to inform our strategic growth plans and enable our go-to-market teams.
In this position, you will be responsible for Sugar’s marketing solution offerings. Substantive experience in B2B SaaS software, from both business process and technology perspectives, is essential. Experience with marketing or sales solutions preferred. From a cultural standpoint, experience and preference for the pace, urgency, role flexibility, and team orientation required at emerging technology companies are necessary for success.
Impact you will make in the role:
- Go-to-Market Strategy: Lead the development and execution of detailed go-to-market plans. Analyze market conditions, segmentation, product capabilities, and customer needs to craft strategies that align with our corporate strengths and market dynamics.
- Buyer Personas: Gain deep insights into the buying processes of our target markets. Develop comprehensive profiles that encapsulate the objectives, motivations, and challenges faced by key stakeholders.
- Product Messaging: Create compelling, differentiated messaging that resonates with our buyer personas. Ensure that our messaging delivers impact and drives engagement across all platforms and customer interactions.
- Sales Enablement: Develop and deliver high-quality sales tools such as presentations, collateral, case studies, and ROI calculators. Work closely with our sales teams to create training materials that enhance sales effectiveness and partner engagement.
- Competitive Intelligence: Serve as the subject matter expert on competitive market dynamics. Provide strategic insights and actionable intelligence to support our internal teams.
- Market Analysis: Conduct in-depth market and segment analysis to uncover and document growth opportunities, trends, and potential market challenges.
What you need to succeed:
- Experience: Minimum of 8 years in product marketing or management within the B2B SaaS sector, preferably with a background in sales or marketing automation.
- Education: Bachelor’s degree in Marketing, Business, Data Analytics, Computer Science, or related fields. Relevant professional experience can also be considered.
- Communication Skills: Exceptional ability to convey complex concepts in a clear, persuasive manner and engage effectively with stakeholders at all levels.
- Analytical Skills: Strong proficiency in data analysis, using both quantitative and qualitative data to inform decisions.
- Leadership: Demonstrated leadership in managing comprehensive projects and cross-functional teams.
- Initiative: Highly proactive and self-directed, capable of identifying opportunities, developing strategies, and implementing solutions autonomously.
APPLY HERE
by Ronald Barron | Jun 17, 2024 | Uncategorized
About the Role
Sr. Information Architect, Global Web Marketing
locations
Menlo Park (Flexible)
time type
Full time
job requisition id
JR104437
Genesys empowers more than 8,000 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for customers and employees. Through Genesys Cloud, the #1 AI-powered experience orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experiences at scale. As the trusted, all-in-one platform born in the cloud, Genesys Cloud accelerates growth for organizations by enabling them to differentiate with the right customer experience at the right time.
We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.
Job Description
Job Title: Sr. Information Architect, Global Web
Location: Remote, US
Summary:
The Sr. Information Architect, Global Web will manage information architecture and experience architecture for the Genesys.com website. Our ideal candidate has deep experience creating customer-centric enterprise websites transforming buyer journeys to generate more traffic, conversion, and engagement. With a background in qualitative and quantitative research and web content design strategy, they excel at translating business goals and customer insights into breakthrough digital experiences. Working with stakeholder and content creators across the company, theyll drive strategies to personalize top pages and offers delivering the right content to the right persona at the right time. Through continuous research and testing, they will evolve our ecosystem of web templates, navigation, and digital journeys to deliver more performance and a better customer experience. This role focuses on the intersection of web content design, strategy, research, systems and not web copywriting.
Key Responsibilities:
Lead IA and content design strategy for top website templates and pages
Manage web information architecture and sitemap in partnership with SEO
Craft guidelines for components and patterns in design system
Drive proactive content design and IA recommendations into web roadmap
Align navigation and site structure to GTM launches and updates
Optimize content experiences across campaigns and DG to maximize conversion
Analyze web data to identify and optimize hero buying journey performance
Provide web IA and content design strategy in response to stakeholder requests
Optimize web copy and CTAs for conversion and engagement
Create and manage web content plans, maps, playbooks and standards
Conduct web content design and IA audits, research and analysis
Collaborate with web writers and stakeholders as they adapt messaging to website
Gather requirements and align stakeholders to web content goals
Partner with SEO to optimize site architecture for organic traffic
Scale web content personalization across personas and journeys
Conduct content focused user research and A/B tests
Manage asset taxonomies and onsite search
Provide continuous web insights and data to content and copywriting teams
Lead workshops and share insights for web IA and content design
Requirements:
Bachelors degree and 10+ years of relevant professional experience
Portfolio or work samples showcasing relevant IA, content design, research and other strategic artifacts that helped drive successful outcomes
Experienced in best-practices for UX writing human-centered web design
Experience leading content design for modern SaaS or technology websites
Experience optimizing website architecture for search engine optimization
Experience driving insights from analytics, experimentation, and user research tools
Experience with content design and UI-focused A/B testing and research studies
Experience working in enterprise web content management systems and platforms
Experience in crafting ADA-compliant websites and inclusive content designs
Excited about strategic web content role requiring almost no web copywriting
Systems builder with strong program, project, and product management skills
Cross-functional and collaborative growth mindset
Beautiful and powerful presentation skills
APPLY HERE
by Ronald Barron | Jun 17, 2024 | Uncategorized
About the Role
Title: US Marketing Associate – Product Marketing, Contractor
Location: Remote US
Job Description:
About This Role
Strava is the leading digital community for active people with more than 120 million athletes, in more than 190 countries. The platform offers a holistic view of your active lifestyle, no matter where you live, which sport you love and/or what device you use. Everyone belongs on Strava when they are pursuing an active life.
At Strava, we’ve got a mission to connect the world through movement, and we’re committed to providing the endless motivation for athletes of all levels to live their best active life. To further this mission, we’re hiring a college student or recent college grad to lead marketing efforts for a one-of-kind university-focused marketing campaign to spread awareness of Strava, specifically the Strava Student Plan, and drive participation in a unique collegiate competition that takes place exclusively on Strava.
This is a part-time contract position that will be paid hourly at $32/hour and requires approximately 20 hours a week for 12 weeks from early August to late October; total hours may vary week to week. This role is a remote position but may require some travel during the campaign.
The ideal candidate is (or was):
- A community organizer who knows how to raise awareness on campus and bring students together around new experiences and programs. Understands the intersection of digital and grassroots marketing and how to recruit and rally campus influencers and ambassadors.
- A born leader who isn’t afraid of getting in touch with new people or partners to spread the word, coordinate physical and virtual events, and create buzz.
- Digitally savvy. Comfortable with the fundamentals of digital marketing (email, web, social media, etc.) and knows how to demonstrate them to build and execute a marketing plan.
- Masterful with relationships. Has experience with high-touch relationships and/or outreach and timely communication with multiple people or partners at a time.
- Creative with content. Knows how to create content or develop new ideas for content in a creative, authentic way that drives awareness with a collegiate audience.
- Meticulously organized. Can manage multiple projects and relationships at once without skipping a beat or missing any details. The type of person who loves to organize their Google Drive, takes pride in their folder naming conventions, and regularly gets to inbox zero.
- Recreationally athletic in college, playing intramural, club, or varsity sports and/or staying active through running, cycling or other activities. Understands how to reach/engage students through the fitness/sports scene on campus.
Preferred requirements:
- Passion for sports and fitness
- A senior in college or a recent college graduate
- Uses Strava regularly and familiar with its features and functionality
- Strong working knowledge of the Google Suite and Dropbox
- Excellent verbal and written communication skills
- Able to consistently dedicate 15-25 hours per week
- Familiar with a range of marketing techniques
- A self-starter who is entrepreneurial and action oriented
APPLY HERE
by Ronald Barron | Jun 17, 2024 | Uncategorized
About the Role
Title: Junior Site Reliability Engineer
Location: United States (Remote)
Job Description:
Redefine the future of customer experiences. One conversation at a time.
We’re changing the game with a first-of-its-kind, conversation-centric platform that unifies team collaboration and customer experience in one place. Powered by AI, built by amazing humans.
Our culture is forward-thinking, customer-obsessed and built on an unwavering belief that connection fuels business and life; connections to our customers with our signature Amazing Service, our products and services, and most importantly, each other. Since 2008, 100,000+ companies and 1M+ users rely on Nextiva for customer and team communication.
If you’re ready to collaborate and create with amazing people, let your personality shine and be on the frontlines of helping businesses deliver amazing experiences, you’re in the right place.
Build Amazing – Deliver Amazing – Live Amazing – Be Amazing
We are looking for an Operations Site Reliability Engineer to enhance, support, and troubleshoot our SaaS and VOIP platforms for our Business Technology program. We’re looking for someone with a wide breadth of knowledge, experience, and interest in a range of technology domains. This role will ensure the continued stability of our production applications while improving automation, alerting, and monitoring. We deal with many different technologies; a desire to learn and a hunger to work on challenging projects is a must.
Key Responsibilities:
- Triage, troubleshoot, and fix production problems in every layer of the stack, with a focus on Oracle and billing systems
- Design, develop, improve, and tune logging, monitoring, and alerting
- Create actionable alerts to fix system outages before they occur
- Write software to improve reliability and recoverability of production systems
- Identify manual work, document the fix in the form of a runbook, then automate it away
- Perform and automate system administration tasks
- Participate in 24/7 on-call rotation supporting production systems
Qualifications:
- Bachelor’s degree in Computer Science or related field, or equivalent work experience
- 0-2 years of Oracle systems experience
- 0-2 years of software development experience
- 0-2 years of Linux system administration experience
- 0-2 years of performance engineering experience
- Understanding and experience working with RESTful APIs
- Experience with triaging troubleshooting complex systems
- Experience working with source control
- Experience with containerization and container orchestration
- Experience with application performance monitoring
- Experience with web technology components including relational and SQL Databases, Apache, Tomcat, Java, packet monitoring
- Experience with microservice environments and distributed systems
- Familiarity with front-end technologies
- Ability to clearly communicate technical concepts
- Understanding of general SRE concepts and DevOps principles
- Familiar with the SIP concepts and troubleshooting
APPLY HERE
by Ronald Barron | Jun 17, 2024 | Uncategorized
About the Role
Title: Manager of Cruise
Location: United States (Remote)
Job Description:
Upgrade is a fintech company that provides affordable and responsible credit, mobile banking, and payment products to everyday consumers. We were the fastest growing company in the Americas last year according to the Financial Times and Upgrade Card was the fastest growing credit card in America two years in a row. We have delivered over $25 billion in affordable and responsible credit to our 2.7M customers. The company is backed by some of the most prominent technology investors and was recently valued at $6.3B.
We have built an energizing, collaborative and inclusive culture where team members help each other, learn and innovate to move the company and its customers in the right direction, and own the outcome of their efforts.
Upgrade has been named a “Best Place to Work in the Bay Area” three years in a row, “Top Companies to work for in Arizona” and one of the “Best Engineering Department” awarded annually by Comparably. We’ve also received recognition for being a best company for Diversity, Women, Culture, and Veterans.
We are looking for new team members who get excited about designing and delivering new and better products to join a team of 1600 talented and dedicated professionals. Come work with us if you like to tackle big problems and make a meaningful difference in people’s lives.
About the Role:
Upgrade is looking for an experienced Manager of Cruise to support account ownership and relationship management. As a Manager of Cruise, you will apply analytical skills, and business judgment to refine and execute against strategic priorities, deliver operational excellence and promote new product innovation and growth. You will also take ownership of projects and initiatives to carefully manage business requirements. The ideal candidate must be able to execute on Upgrade’s unique capabilities to customized payment and marketing solutions. The Manager of Cruise will be able to build meaningful relationships with key people at varying levels within mid and large cruise line accounts as well as their business partners.
What You’ll Do:
- Build strong, long-lasting relationships across all levels with large enterprise level clients, initially focusing on the cruise travel sector
- Plan, implement and manage highly strategic commercial activities and pipeline to short and long term business goals and annual revenue targets
- Work closely with the teams to lead & attend meetings to monitor, troubleshoot, collaborate to solve issues, and communicate impacts/progress to internal/external stakeholders
- Prepare and deliver regular sales reports, forecasts, and performance analyses to clients and senior management
- Synthesize data such as performance metrics, credit metrics, and overall feedback to make effective recommendations
- Utilize your excellent organizational and time management skills to ensure projects remain on schedule
What We Look For:
- 5-8 years of B2B Commercial or General Management experience in the cruise industry
- Collaborative; able to build trusting relationships and deliver projects on time
- Highly organized individual with the ability to effectively balance a high volume of tasks of varying degrees of complexity, urgencies, and topics
- Self-starter and ability to thrive in a fast-paced and constantly-changing environment with ease and agility
- Strong strategy, research, analysis, and presentation skills
- Sense of ownership and responsibility towards troubleshooting issues and solutions with a self-motivation to accept and complete tasks
- Willingness to travel between 15-25% of the time
APPLY HERE
