About the Role
Sr. Information Architect, Global Web Marketing
locations
Menlo Park (Flexible)
time type
Full time
job requisition id
JR104437
Genesys empowers more than 8,000 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for customers and employees. Through Genesys Cloud, the #1 AI-powered experience orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experiences at scale. As the trusted, all-in-one platform born in the cloud, Genesys Cloud accelerates growth for organizations by enabling them to differentiate with the right customer experience at the right time.
We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.
Job Description
Job Title: Sr. Information Architect, Global Web
Location: Remote, US
Summary:
The Sr. Information Architect, Global Web will manage information architecture and experience architecture for the Genesys.com website. Our ideal candidate has deep experience creating customer-centric enterprise websites transforming buyer journeys to generate more traffic, conversion, and engagement. With a background in qualitative and quantitative research and web content design strategy, they excel at translating business goals and customer insights into breakthrough digital experiences. Working with stakeholder and content creators across the company, theyll drive strategies to personalize top pages and offers delivering the right content to the right persona at the right time. Through continuous research and testing, they will evolve our ecosystem of web templates, navigation, and digital journeys to deliver more performance and a better customer experience. This role focuses on the intersection of web content design, strategy, research, systems and not web copywriting.
Key Responsibilities:
Lead IA and content design strategy for top website templates and pages
Manage web information architecture and sitemap in partnership with SEO
Craft guidelines for components and patterns in design system
Drive proactive content design and IA recommendations into web roadmap
Align navigation and site structure to GTM launches and updates
Optimize content experiences across campaigns and DG to maximize conversion
Analyze web data to identify and optimize hero buying journey performance
Provide web IA and content design strategy in response to stakeholder requests
Optimize web copy and CTAs for conversion and engagement
Create and manage web content plans, maps, playbooks and standards
Conduct web content design and IA audits, research and analysis
Collaborate with web writers and stakeholders as they adapt messaging to website
Gather requirements and align stakeholders to web content goals
Partner with SEO to optimize site architecture for organic traffic
Scale web content personalization across personas and journeys
Conduct content focused user research and A/B tests
Manage asset taxonomies and onsite search
Provide continuous web insights and data to content and copywriting teams
Lead workshops and share insights for web IA and content design
Requirements:
Bachelors degree and 10+ years of relevant professional experience
Portfolio or work samples showcasing relevant IA, content design, research and other strategic artifacts that helped drive successful outcomes
Experienced in best-practices for UX writing human-centered web design
Experience leading content design for modern SaaS or technology websites
Experience optimizing website architecture for search engine optimization
Experience driving insights from analytics, experimentation, and user research tools
Experience with content design and UI-focused A/B testing and research studies
Experience working in enterprise web content management systems and platforms
Experience in crafting ADA-compliant websites and inclusive content designs
Excited about strategic web content role requiring almost no web copywriting
Systems builder with strong program, project, and product management skills
Cross-functional and collaborative growth mindset
Beautiful and powerful presentation skills