by Ronald Barron | Jan 24, 2024 | Uncategorized
Job Description
Senior Digital Media Planner
eCommerce | Remote (USA) | Full Time
JOB DESCRIPTION
Job Purpose:
The Senior Digital Media Planner will be responsible for creating and executing effective digital media plans that help our clients achieve their marketing goals. They will work closely with other departments to ensure that all campaigns are implemented according to plan and delivered on time and on budget.
As a leader within the digital marketing team, the Senior Planner will drive critical media planning and strategy in collaboration with search and paid social SMEs to deliver on client business objectives. This role requires a strong understanding of how the various digital channels work together, including display, video, mobile, search, and social, and expertise with in-platform programmatic buying.
Job Responsibilities:
Essential Job Functions:
- Develop and implement comprehensive digital media plans that align with client objectives and budgets
- Collaborate with other departments (e.g. account management) to ensure that all campaigns are executed effectively
- Monitor campaign performance and adjust as necessary to optimize results
- Stay up to date with industry trends and new media opportunities to ensure that our agency is offering cutting-edge digital solutions
- Manage relationships with media vendors to negotiate rates and secure the best possible placements for our clients
- Create and deliver campaign performance reports to clients on a regular basis
- Analyze data from multiple sources (e.g. Google Analytics, social media platforms) to inform campaign strategy and optimization
- Train and mentor junior members of the digital media planning team
- Provide POVs on landscape changes & innovations to share with internal & external teams
- Participate in client meetings, QBRs, and on-sites with the goal of developing strong client relationships and educate clients on the industry, align on their campaigns, and deliver strong results
- Work with the Media Supervisors to develop new processes, when necessary, to improve results and efficiencies for the department
Requirements:
Required Education and Experience:
- BA or BS from accredited college or university
- 4-5 years of experience in digital media planning or buying
- Experience working with a variety of digital media platforms (e.g. Google Ads, Facebook Ads Manager, DV360)
- Hands-on experience with Google Marketing Platform (CM, DV360, etc); knowledge of other ad servers a plus
- Excellent numerical aptitude to manage budgets, invoicing, etc.
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by Ronald Barron | Jan 24, 2024 | Uncategorized
Job Description
Associate Digital Shelf Manager
Remote US
Manages Gallo’s digital shelf on external e-commerce sites. Partners with Sales and Marketing teams, IT, and external vendors to fully manage Gallo’s e-commerce digital shelf capabilities and execution, including digital shelf auditing and content syndication.
Essential Functions
- Holistically owns Gallo’s Digital Shelf on external e-commerce sites, including content depth and accuracy. Develops the supporting systems, processes, and tools to enable efficient, optimized, and accurate management of the digital shelf across a complex portfolio of products and a complex network or retailers.
- Manages vendor relationships with Content Syndication partners and Digital Shelf Auditing partners. Negotiates annual contracts, addresses vendor performance issues, and holds vendors accountable.
- Manages connections of technology vendors with Gallo’s IT team. Communicates and prioritizes initiatives for IT, serving as the “voice of the business” for technology projects related to digital shelf management.
- Serves as the power user for Syndigo and Salsify to include responsibility for uploading and maintaining all e-retail content for Gallo portfolio in the content management system, to include copy, bottle shots, mobile hero images, secondary images, and below-the-fold content. Ensures accuracy, relevance and effectiveness of all Gallo content loaded into Syndigo and Salsify.
- Makes content updates on retailer sites and 3rd party marketplaces, including Syndigo/Salsify partner retailers and retailers/marketplaces that require manual content updates. Reformat assets, convert and retitle images to meet retailer specs, create URL links, adjust copy and product titles to meet retailer specs, and populate additional fields required by retailers.
- Builds custom templates in Syndigo and Salsify, when necessary, for retailers or third party platforms.
- Collaborates cross-functionally with Marketing, Commerce Marketing, Creative Services, and external agencies to ensure that E-Commerce team has the correct assets for syndication to e-retail sites, clearly communicating all content needs and securing all necessary content.
- Serves as the Digital Shelf Auditing Tool Power User which includes leveraging auditing platform and associated tools to identify opportunities for improving Gallo’s digital shelf on external e-commerce sites, auditing content regularly to ensure that no outdated content is live on external e-commerce sites (old packaging, images we no longer have rights to use, old accolades that are out of Compliance, etc.), developing retailer-specific digital shelf insights, opportunities and action plans.
- Develops tight feedback loop for identifying all content issues via Digital Shelf Auditing and addressing all content issues within two weeks.
- Tracks digital shelf performance and recaps impact of Gallo and retailer digital shelf improvement initiatives.
- Compiles best practices and case studies.
- Audits competitive e-commerce content and conducts ongoing research and benchmarking across categories to determine best-in-class practices for product detail pages and improve Winery capabilities for e-commerce product detail page content. Acts as subject-matter-expert within the Winery for digital shelf content best practices, across competitors and categories, both within and outside our category.
- Supports E-Commerce Regional team, Customer Development Sales team, and Distributor Management Sales team with customer-specific content projects and content needs.
- Investigates and resolves content issues on e-retail sites.
- Communicates with appropriate internal teams when new digital product content assets are available. Provides consultation and advice to E-Retail sales team.
- Optimizes e-retail product page keywords, titles and copy to improve search ranking performance.
- Responsible for understanding and complying with applicable quality, environmental and safety regulatory considerations. If accountable for the work of others, responsible for ensuring their understanding and compliance.
Minimum Qualifications
- High school diploma or State-issued equivalency certificate.
- Bachelor’s degree plus 5 years Gallo winery IT, Marketing, Sales or Gallo affiliated or non-affiliated distributor sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 5 years of E-Commerce experience reflecting increasing levels of responsibility; OR High School Diploma or State-Issued equivalent certificate plus 9 years of E-Commerce experience reflecting increasing levels of responsibility.
- Strong attention to detail while handling numerous projects with firm deadlines.
- Strong writing skills, with high standards for spelling, grammar and accuracy.
- Strong communication skills, updating stakeholders on project status
- Experience effectively presenting information and responding to questions from managers, clients, customers, and the general public.
- Project management experience.
- Computer skill requirements include: Basic MS Excel, Word, PowerPoint and Outlook.
- Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
- Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.
Preferred Qualifications
- Bachelor’s degree in Marketing, Business, IT, or a similar field, plus 7 years of Gallo sales experience to include a rotation in Marketing or IT or Bachelor’s degree in Marketing, Business, IT, or a similar field plus 5 years of E-Commerce experience.
- Experience with e-commerce content syndication and digital shelf auditing technologies (Syndigo, Salsify, Profitero, Edge by Ascential, ChannelAdvisor, e.Fundamentals by CommerceIQ, etc.)
- Hands-on experience working with e-commerce Product Detail pages.
- Product knowledge of Gallo portfolio
- Experience interpreting an extensive variety of technical instructions.
- Experience collaborating and communicating cross-functionally, coordinating projects across multiple departments
- Knowledge of and experience with applying the fundamental concepts, practices and procedures of this particular field of specialization.
- Skilled in written and verbal communications, organization and time management, and problem solving.
APPLY HERE
by Ronald Barron | Jan 24, 2024 | Uncategorized
Job Description
Visual, UI Designer
Location: United States of America – Remote
Canada – Remote
time type
Full time
Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.
We are looking for an experienced and creative Visual Designer to join the Yahoo Design Studio team. The successful candidate will be responsible for translating the brand voice to the visual elements across various digital touch points. They should have a deep understanding of design and branding principles and be able to stay up to date on industry trends, and deliver creative solutions that match our brand’s voice.
Responsibilities:
Design and develop user interface (UI) components for web and mobile applications.
Create intuitive user interfaces that are visually appealing and easy to use.
Work closely with product managers and developers to ensure the user interface meets requirements and aligns with user needs.
Collaborate with the content team to ensure brand consistency across all platforms
Requirements:
5+ years of experience in graphic, product and/or brand
Expert understanding of principles of design — layout, color & typography.
Expert knowledge of Adobe Creative Suite, Figma or other design software.
Ability to work independently and manage multiple projects at once.
Strong attention to detail and excellent problem-solving skills
Excellent communication and collaboration skills.
Strong portfolio of previous work
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by Ronald Barron | Jan 24, 2024 | Uncategorized
Job Description
Social Media Designer
Location: United States
remote type
Fully Remote
locations
Bethlehem
Holmdel
New York
time type
Full time
We are looking for a Social Media Designer to join our expanding Enterprise In-House Creative team.
The Social Media Designer will be responsible for developing scroll-stopping creative that captures hearts and minds to drive engagement. You will collaborate with creative team members and marketing partners on campaigns to grow familiarity with the Guardian Brand and accelerate business growth.
You are:
Responsible for bringing insight-driven creative concepts to life with unexpected and thought-provoking design solutions.
An expert designer who passionately drives design from concept through execution and delivery with a keen eye for detail and quality of craft
Always approaching design from a mobile-first perspective
A Wikipedia of social media platforms and marketing practices
A master of your craft with hands-on experience in creating engaging content for social media platforms
Curious. You stay on top of emerging trends, keeping the pulse of advertising industry shifts.
A steward of the Guardian brand, responsible for establishing and maintaining consistency with regard to visual style across all channels and brand experiences
Gatekeeper for quality control of creative with respect to assigned projects
KEY RESPONSIBILITIES
Listening, asking, prioritizing and translating key messages into creative concepts and designs
Ensuring consistent and respectful communication to Guardian’s various audiences, in keeping with overall brand standards
Solving complex communication needs using the ability to organize and architect information into concept and visual solutions that stop the scroll and drive engagement.
Consultation with internal client partners on tactical and creative approach
POSITION REQUIREMENTS
Bachelor‘s degree and portfolio or portfolio link required.
Minimum of 3 years of experience in a creative services position, preferably including prior employment with an advertising agency, corporate marketing organization, or digital agency
Mastery of Adobe Creative Suite
Proficiency with Figma
Proficiency in front end design/development
Proficiency in HTML5 animation (specifically banner ads)
Proficiency with animation and video editing (limited to social media)
Familiarity with web accessibility (WCAG AA-tier)
Working knowledge of outlook email client and template design is a plus
Familiarity with Webflow or similar no-code webpage building tool is a plus
Demonstrated talent for high-caliber design and digital storytelling
Proven ability to solve problems, architect information
Ability to work effectively in a dynamic, matrix-oriented environment
Strong relationship management skills: ability to foster collaboration, value other perspectives
Excellent oral and written communication skills
APPLY HERE
by Ronald Barron | Jan 24, 2024 | Uncategorized
Job Description
Title: Salesforce Administrator & Reporting Analyst
Location: Remote
JobDescription:
What you’ll do
In a few words…
Abarca is igniting a revolution in healthcare. We built our company on the belief that with smarter technology we are redefining pharmacy benefits, but this is just the beginning…
Our Sales and Business Development gurus are the welcoming heralds for any potential client! They’re entrusted with developing the strategy operational relationships that are needed to extend our superior quality, processes, and aid to new beneficiaries. They handle everything related to marketing our value proposition, proposal management, emphasizing our broad line of products and supporting all services our potential clients are seeking.
As the Salesforce Administrator & Reporting Analyst you’ll play a vital role at Abarca Health. We are looking for a proactive individual that can help us continually improve and enhance our Salesforce platform, gathering requirements and feedback and designing best practice solutions. Our Salesforce user experience is of great importance to us; therefore, the Salesforce Administrator should enjoy all aspects of user management including support tickets, training, and designing solutions with user satisfaction a priority. We are looking for someone with a strong understanding of the Salesforce platform and a desire to keep learning. The Salesforce Administrator should be comfortable liaising with users and enjoy learning new business processes to translate them into technical solutions.
The fundamentals for the job…
- Maintain the Salesforce platform, including audits, monitoring of user adoption, creation of best practices, manage licensing
- Stay current on Salesforce new tools, capabilities and updates.
- Develop training material, deliver user trainings and simplify for users of any technical level to use Salesforce
- Identify and gather requirements from users and stakeholders
- Manage user support tickets
- Manage Salesforce configuration changes, including but not limited to flow, fields, page layouts, record types, custom settings, dashboards and reports
- Manage reporting and data analysis including creating reports in Tableau or Excel as needed by leadership
What we expect of you
The bold requirements…
- Bachelor’s Degree or Master’s Degree. (In lieu of a degree, equivalent, relevant work experience may be considered).
- Salesforce Admin Certification with Trailhead badges and/ or Super badges.
- 3+ years of experience in reporting, sales and/or business development.
- Experience as Salesforce Administrator with Salesforce product knowledge.
- Experience using Salesforce, Tableau and Excel.
- Experience building relationships to liaise with stakeholders at all levels
- Excellent oral and written communication skills.
- We are proud to offer a flexible hybrid work model which will require certain on-site work days (Puerto Rico Location Only)
Nice to haves…
- Experience in pharmacy benefit management and commercial background.
- Experience and comfort with presentation and public speaking.
- Bilingual fluency in English and Spanish.
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