by Ronald Barron | Apr 22, 2024 | Uncategorized
About the Role
Director of Subscriber Engagement
Req #41808
Virtual
United States
Job Description
Posted Friday, April 19, 2024 at 12:00 AM
|Current Gannett Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through OKTA|
Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application onGannett CareersviaDayforce.Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visitwww.gannett.com
Base Salary: $140,000 – $170,000 annually
Key Responsibilities
- Defines customer engagement strategy across all subscribers, products, and channels.
- Establishes and communicates priorities, sets performance objectives, provides direction, and holds staff accountable to commitments.
- Identify and implement opportunities for both print and digital subscriber retention.
- Leverage customer segmentation, insights, and research to develop strategies that will increase engagement and retention of all existing and future subscribers.
- Request, collect, and analyze data from multiple sources and create and maintain dashboards that measure performance.
- Independently manage ad-hoc requests negotiate scope, set expectations, define requirements, and manage tasks to completion.
- Participate in cross-functional collaboration with acquisition, content, sales, analytics, product, and customer service teams.
- Identify trends and insights to optimize expenses and resources.
- Manages test and learn the strategy and defines a road map to implement changes from key learnings.
- Translating customer insights into dynamic, personalized customer journeys
- Collaborate with agencies and other external partners.
- Manage and mentor direct reports.
- Partner with business stakeholders to further enhance a culture of data-driven decision-making and adoption of best practices.
- Ensure the highest level of clear and timely communication with the team, key stakeholders, and other members within the organization.
Qualifications
- Bachelor’s degree
- Ten (10) years of digital marketing experience
- Minimum six (6) years managing a team.
- Five (5) years of experience overseeing digital engagement, subscriptions, and/or subscriber retention.
- Highly analytical, experience working in or closely with data analytics teams.
- Experience working within marketing technology: CDP, Google Analytics, marketing automation tools (Salesforce Marketing Cloud, or similar) Tableau.
- Advanced knowledge of MS Office suite including Excel and PowerPoint.
- Exceptional communication and writing skills.
APPLY HERE
by Ronald Barron | Apr 22, 2024 | Uncategorized
About the Role
SEO Manager
Category Marketing and Creative Job Type Full-Time (Exempt) Job Id 5911212 Location USA (Remote)
At Talkdesk, we are courageous innovators focused on redefining the customer experience, making the impossible possible for companies globally. We champion an inclusive and diverse culture representative of the communities in which we live and serve. And, we give back to our community by volunteering our time, supporting non-profits, and minimizing our global footprint. Each day, thousands of employees, customers, and partners all over the world trust Talkdesk to deliver a better way to great experiences.
We are recognized as a cloud contact center leader by many of the most influential research organizations, including Gartner and Forrester. With $498 million in total funding, a valuation of more than $10 Billion, and a ranking of #8 on the Forbes Cloud 100 list, now is the time to be part of the Talkdesk legacy to help accelerate our success in a new decade of transformational growth.
At Talkdesk, we embrace FAST, our fundamental operating principles that define who we are as an organization. These principles drive us to make the impossible possible. FAST: Focus + Accountability + Speed = Talkdesker.
- Focus: Focus time, energy and attention on what is most impactful for the business and thoughtful about how and when to partner with others.
- Accountability: Hold self and others accountable to meet commitments and drive results. Accept responsibility for successes and failures.
- Speed: Execute with agility and urgency. Act promptly, decisively, and without delay. Make good and timely decisions that keep the organization moving forward.
- Talkdesker: YOU!
We are seeking a highly skilled and experienced SEO Manager to lead our search engine optimization strategy and execution. As an SEO Manager, you will be responsible for improving our website’s visibility, driving organic traffic, and increasing lead generation to support revenue growth for Talkdesks offerings. You will play a key role in shaping our online presence and ensuring that our solutions reach our target audience and drive them towards actions that yield growth for the business.
Responsibilities:
- Develop and implement a comprehensive SEO strategy that aligns with our business goals and targets clients
- Conduct keyword research to identify opportunities for improving our website’s ranking and visibility in search engines
- Optimize website content, landing pages, and marketing materials with a focus on conversion rate optimization
- Monitor and analyze SEO performance metrics using Google Analytics, SEMrush, Ahrefs, or similar tools, and make data-driven decisions to improve results
- Collaborate with the content, marketing, and product teams to create SEO-friendly content that resonates with our audience
- Stay up-to-date with the latest SEO trends, search algorithm updates, and industry best practices to ensure our SEO strategies remain effective
- Manage and improve the technical SEO aspects of our website, including site structure, schema markup, and page speed optimization
- Lead link-building strategies and efforts to enhance domain authority and search visibility
- Report regularly on SEO progress and impact, providing insights and recommendations to senior management
Requirements:
- Bachelor’s degree in Marketing, Business, Information Technology, or a related field
- Minimum of 3-5 years of SEO experience, specifically with B2B SaaS products
- Proven track record of improving SEO performance, driving organic traffic, and generating leads for B2B audiences
- Strong understanding of search engine algorithms and ranking strategies
- Proficiency in SEO tools (e.g., Google Analytics, SEMrush, Ahrefs) and Microsoft Office or Google Suite
- Excellent analytical skills with the ability to interpret data and make actionable recommendations
- Strong communication and collaboration skills, with the ability to work effectively across different teams
- Creative and strategic thinker with a problem-solving attitude
APPLY HERE
by Ronald Barron | Apr 22, 2024 | Uncategorized
About the Role
Senior Search Engine Optimization Coordinator (remote eligible)
remote type
Remote
locations
Kohl’s Corporate Offices (0900)
time type
Full time
BUSINESS IMPACT STATEMENT
The Senior Search Engine Optimization Coordinator is responsible for driving organic search traffic and improving SEO performance. This will be achieved through a combination of SEO analysis, content creation, keyword research and collaboration with teams across the organization. The Senior Search Engine Optimization Coordinator will lead aspects of the SEO teams day-to-day operations and manage relationships with key business partners and vendors.
Job Description
ACCOUNTABILITIES
SEO RESEARCH AND OPTIMIZATION
- Responsible for measuring, reporting and evaluating SEO performance for internal stakeholders.
- Analyze keyword trends and performance data to identify SEO optimization opportunities.
- Ongoing communication and collaboration while acting as a point of contact for internal stakeholders.
- Problem solving and curiosity to seek out creative solutions.
CONTENT CREATION
- Create keyword-rich content that meets SEO best practices while providing an excellent customer experience across Kohls.com on product pages, catalog pages, blog posts, page titles, and internal linking sections
- Perform frequent content audits and refreshes to keep SEO content on Kohls.com relevant and strategically impactful.
- Work within existing workflows to effectively prioritize, execute and track optimizations.
SPECIAL PROJECTS & VENDOR PARTNERSHIP
- Lead critical efforts with external partners and vendors and act as the main point of contact.
- Head special projects and initiatives such as local SEO, store information and profile management, cross functional collaboration and data governance.
QUALIFICATIONS
Required
- 3-4 years SEO experience, with demonstrated success in content creation
- Ecommerce experience is preferred
- Strong written and verbal communication skills
- Ability to organize and prioritize tasks independently
- Problem solving and analytical skills
- Bachelors Degree is preferred
- Working knowledge of website analysis using a variety of analytics tools including Google Search Console, BrightEdge ScreamingFrog and more
- Intermediate or advanced knowledge of Google Sheets or Excel and the ability to manipulate and analyze large datasets.
- Proficiency with Google suite (Gmail, Google Slides, Docs, Drive, etc)
APPLY HERE
by Ronald Barron | Apr 22, 2024 | Uncategorized
About the Role
Senior Designer (Remote)
New York
Marketing /
Full Time /
Remote
About Ophelia
Are you looking for a role in a company that’s solving one of the greatest challenges of our lifetime? Ophelia helps people end their opioid use and restore their quality of life with respect for their time and dignity. Our Mission is to make evidence-based treatments for opioid use disorder accessible to everyone… and we’re looking to bring more people onto our team to help us achieve it.
Join us, save lives, and help fix healthcare for those who need it most.
The Role
We are looking for highly motivated and proactive Senior Designer who will play a key role in reimagining how we experience and talk about opioid use disorder (OUD). You will have an incredibly strong design eye and impeccable attention to detail. Since were a small but mighty team, youll have the opportunity to work between bold brand campaigns, performance driven advertising and sophisticated B2B efforts.
The ideal candidate understands the complexity and sensitivities of the behavior change we are trying to make and can design within the seriousness of the mission while infusing personality and warmth. You have the ability to think both critically and strategically, with an awareness of current and historical trends in art, design, and advertising. You are familiar with fast-paced environments and performance driven creativity. This role will be remote and report directly to the VP, Marketing.
Outcomes:
- Concept, iterate, and create design and content (illustration, motion graphics, etc) solutions that will live in websites, brand campaigns, social media, videos, events, and more.
- Collaborate within cross functional teams to understand campaign objectives and target audiences.
- Adhere to, and evolve, brand identity standard, improving based on new learnings and business changes.
- Engage with the latest design and social media trends, design techniques, emerging technologies (AI), and industry best practices to improve the effectiveness of creative deliverables.
About You
- 5+ years of experience executing design systems across offline and online channels
- A portfolio that demonstrates a strong understanding of brand and visual identity design. Can work within dark, grittier aesthetics.
- Skilled with Figma, AfterEffects/Premiere, Photoshop, Illustrator and Webflow, and have a strong working knowledge of advertising fundamentals and a passion for learning about new platforms and technologies
- An innate ability to create remarkable executions by leveraging marketing goals, data, user feedback and research
- Low ego and flexible mindset. Open to critical feedback.
- Organizational and time-management skills for meeting deadlines in a fast-paced environment
- High growth D2C and/or health-focused company background a plus
APPLY HERE
by Ronald Barron | Apr 22, 2024 | Uncategorized
About the Role
Creative Director, Lytx
Remote – USA
Full time
R-3195
Why Lytx:
We are looking for a highly creative, results-driven Creative Director to join our team at Lytx. In this role, you will be responsible for overseeing the creative development for all of Lytxs creative work. The Creative Director drives creative strategy, voice and tone, and stand-out design that elevates the global brand experience across all brand and product go-to-market phases. You should be a conceptual thinker and strong writer, who can motivate a team of creative professionals to produce innovative, effective, and inspiring content that meets our high standards. You should have a keen eye for detail and bring industry changing creative solutions that differentiate and enhances Lytxs unique brand and product position.
This role reports into the VP, Brand, Creative, and Comms and is a key stakeholder advocating for the positive business effects of developing and maintaining a healthy brand.
If you’re obsessed with all things creative, enjoy working from concept to execution and are operations and process-minded, we’d love to speak with you.
Youll get to:
- Lead the creative vision and direction for Lytx, reflecting Lytx’s vision, mission, and positioning.
- Establish and curate brand guidelines to build consistency and ownership of our global brand look and feel.
- Protect the brand. Heads the overall quality, innovation, and creative vision. Ensures a high standard of visual execution across all media and campaigns. Guides written and visual articulation of ideas into concepts.
- Coach internal and external creative teams across the core creative pillars: copy, design, web/UX, digital, video/photograpy, trade shows, and editorial.
- Establish functional objectives and measurement approach in line with organization goals.
- Advise on brief design and structure, resource management and operations and review process.
- Manage and lead creative reviews and presentations, while successfully presenting concepts and narratives for C-Suite management, sales teams and external audiences in order to influence business and creative decisions.
- Provide direction and leadership to internal design team and freelance and agency resources.
- Collaborate with cross functional teams to deliver creative ideas, strategies and designs across all brand and product categories.
What youll need:
- 10+ years directing creative, copy, or design with a brand and/or agency; global experience preferred.
- Strong portfolio showcasing successful writing, design, and conceptual work
- Proficient in creative and project management software and tools such as Adobe Creative Suite, Asana, Figma.
- Must be dependable, positive, open-minded and be able to clearly communicate both verbally and visually.
- Ability to work under pressure, manage multiple projects simultaneously, and meet deadlines.
- Experience presenting to, influencing, and taking feedback from C-Suite level.
- Experience with B2B software and technology a plus.
APPLY HERE
