About the Role
Director of Subscriber Engagement
Req #41808
Virtual
United States
Job Description
Posted Friday, April 19, 2024 at 12:00 AM
|Current Gannett Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through OKTA|
Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application onGannett CareersviaDayforce.Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visitwww.gannett.com
Base Salary: $140,000 – $170,000 annually
Key Responsibilities
- Defines customer engagement strategy across all subscribers, products, and channels.
- Establishes and communicates priorities, sets performance objectives, provides direction, and holds staff accountable to commitments.
- Identify and implement opportunities for both print and digital subscriber retention.
- Leverage customer segmentation, insights, and research to develop strategies that will increase engagement and retention of all existing and future subscribers.
- Request, collect, and analyze data from multiple sources and create and maintain dashboards that measure performance.
- Independently manage ad-hoc requests negotiate scope, set expectations, define requirements, and manage tasks to completion.
- Participate in cross-functional collaboration with acquisition, content, sales, analytics, product, and customer service teams.
- Identify trends and insights to optimize expenses and resources.
- Manages test and learn the strategy and defines a road map to implement changes from key learnings.
- Translating customer insights into dynamic, personalized customer journeys
- Collaborate with agencies and other external partners.
- Manage and mentor direct reports.
- Partner with business stakeholders to further enhance a culture of data-driven decision-making and adoption of best practices.
- Ensure the highest level of clear and timely communication with the team, key stakeholders, and other members within the organization.
Qualifications
- Bachelor’s degree
- Ten (10) years of digital marketing experience
- Minimum six (6) years managing a team.
- Five (5) years of experience overseeing digital engagement, subscriptions, and/or subscriber retention.
- Highly analytical, experience working in or closely with data analytics teams.
- Experience working within marketing technology: CDP, Google Analytics, marketing automation tools (Salesforce Marketing Cloud, or similar) Tableau.
- Advanced knowledge of MS Office suite including Excel and PowerPoint.
- Exceptional communication and writing skills.