by Ronald Barron | Aug 28, 2024 | Uncategorized
About the Role
Performance Marketing Manager
Job Category: Marketing & Retail
- Full-Time
- Remote
- Remote, USA
Job Summary:
Movement Gyms is seeking a Performance Marketing Manager to spearhead our paid marketing initiatives and drive customer acquisition and engagement. This role requires a strategic thinker with a strong background in performance marketing, data analysis, and customer engagement strategies. The ideal candidate will lead innovative marketing campaigns that significantly contribute to Movement Gyms’ growth and success and will be passionate about hands-on execution of campaign strategies.
Responsibilities:
- Develop and implement comprehensive performance marketing strategies to acquire new customers and drive membership growth.
- Manage and optimize paid advertising campaigns across various channels (e.g., Paid Search, Paid Social, TikTok, Influencer, and Affiliate Marketing) to drive efficient customer acquisition and revenue growth.
- Regularly present insights, progress, and strategies to leadership, influencing the overall direction of Movement Gyms’ marketing efforts.
- Design and implement robust performance measurement frameworks, including A/B tests and incrementality tests.
- Manage tracking tools, pixels, server-to-server integrations, and measurement platforms to ensure effective campaign tracking and data accuracy.
- Collaborate with the creative team to develop engaging content and ad creatives that resonate with our target audience.
- Stay up-to-date with the latest trends and best practices in performance marketing and the climbing industry to ensure Movement Gyms remains competitive and innovative.
Qualifications:
- A strong background in marketing, with a minimum of 3-5 years of experience, preferably in performance marketing within high-growth environments.
- Proven track record of developing and executing successful performance marketing strategies.
- You’ve built impressive landing pages before and can easily recognize an exceptional one.
- Exceptional analytical skills, with proficiency in utilizing data to drive decision-making and marketing optimization.
- You can fly at many altitudes simultaneously – You’re just as comfortable setting the strategy for a new initiative as you are digging into the tactical weeds.
- Experience in managing large budgets efficiently.
- Proficiency in using marketing tools and platforms such as Google Analytics, Facebook Ads Manager, Google Ads, TikTok Ads, and others.
- Strong understanding of performance metrics and KPIs.
- Excellent communication and presentation skills.
- Demonstrated experience in driving creative strategy and testing in a performance marketing capacity.
- You’re naturally curious, have hustle, and innately proactive
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously while paying attention to detail
- Passion for climbing and understanding of the climbing gym industry is a plus.
APPLY HERE
by Ronald Barron | Aug 28, 2024 | Uncategorized
About the Role
Senior Marketing Analyst
Remote, USA
time type
Full time
The Marketing Analyst will research, organize, and analyze data to recommend products, promotions and target audiences, as well as, identify relevant trends in the higher-education market. Utilize web analytics, data automation, analytics reporting, data visualization, digital media optimization, and search engine optimization strategies across multiple media modalities for National University (NU) and its affiliates. Determine the impact of current and future marketing initiatives through quantitative data and research. Work with partners to ensure NU has access to reporting and data to drive analysis and strategy for campaigns and marketing channels.
Essential Functions:
- Researches and analyzes data to recommend new products and services to target audiences and generate business development opportunities based on audience requirements.
- Evaluates, identifies and reports on emerging trends in the online and higher-education industry with relevancy of services based on specific demographics and behaviors; executes digital strategies based on analysis.
- Creates graphs, reports, dashboards and presents data analysis results to senior management with recommendations and potential impact.
- Constructs dashboard visualization techniques to articulate the data to easily understood stories.
- Executes pre and post marketing campaign analysis, spike and dip analysis and other analytics as necessary and determines the campaign Return-On-Investment (ROI).
- Corroborates data integrity by ensuring website tracking is meticulous and complete; analyzing and reporting on website performance across different channels.
- Manages and plans conversion rate optimization tests and reports results with strategic recommendations.
- Data Integrity: Ensure website tracking is thorough and complete.
- Manages relationships with third party vendors and partners as well as NUS affiliate partners to ensure NUS has access to data warehouses and data sources.
- Develops new insights into situations; questions conventional approaches; encourages new ideas and innovations; designs and implements new or cutting-edge programs/processes. Ability to generate and/or recognize imaginative or creative solutions that generate successful outcomes.
- Maintain full funnel data pipeline to ensure marketing department has access to data
- Other duties as assigned.
Supervisory Responsibilities: N/A
Requirements:
Education & Experience:
- Bachelor’s degree in Business Administration, Mathematics, required; and, four (4) years relevant experience in digital marketing, web analytics or business intelligence platforms at an agency level; higher-education experience, preferred; or, equivalent combination of education and experience.
- 2-4+ year experience in digital marketing.
- 2-4+ year experience with web analytics platforms (SiteCatalyst, Google Analytics, Omniture, WebTrends.)
- 2-4+ year experience with business intelligence platforms (Tableau, DOMO, Birst, Microsoft Power BI).
- Experience working at an agency preferred.
- Experience in higher education is a plus.
- Experience in SEO, PPC, or email marketing is a plus.
Competencies/Technical/Functional Skills:
- Ability to own all data aspects of a digital media campaign: developing key metrics, tagging, testing, reporting, and analysis
- Aptitude to gather and analyze statistical data and generate reports and design and implement systems necessary to collect, consolidate and analyze data. Knowledge of research methodology, principles and procedures. Understand data visualization and data flow.
- Strong understanding of Google Analytics; Demonstrated ability to create reports from Google Analytics
- Advanced use of computers and Microsoft Office Suite Applications such as Word, Excel, Power Point, Outlook
- Impeccable attention to detail and follow-up.
- Ability to maintain working relationships and be the main point of contact for all data and analytics related projects and inquiries for multiple affiliates.
- Working knowledge of Conversion Rate Optimization and website best practices.
- Ability to get things done through existing production processes; help improve existing processes; identify need or new processes; improve efficiencies.
- Must have experience in developing effective working relationships within both large and small organizational teams.
- Actively seeks opportunities to influence, build effective relationships and gain alignment with peers, functional partners and/or external partners to accomplish business objectives.
- Accepts personal accountability, proactively seeks resolution for personal limitations head-on; and supports honesty and respect towards others, the company and oneself.
- Ability to review in detail, tasks to identify errors or omissions and edit where necessary to ensure accuracy and completeness, including solid follow-up and follow-through.
- Strong interpersonal skills and the ability to effectively communicate with a wide range of individual of constituencies in a diverse community. Ability to communicate effectively orally and in writing. Strong problem solving, critical and analytical thinking skills.
- Deal with problems involving several concrete variables in standardized situations; apply common sense understanding to carry out instructions furnished in written or oral form.
- Work independently and foster a cooperative spirit within a large and/or small team of diverse cultures, while working in a fast-paced environment with multiple deadlines and frequently changing priorities.
APPLY HERE
by Ronald Barron | Aug 28, 2024 | Uncategorized
About the Role
Director, Performance User Experience
Remote, USA
time type
Full time
The Director of Performance User Experience leads efforts to optimize user experience with a strong emphasis on performance metrics across our digital products and platforms. This role is instrumental in ensuring that products and experiences not only meet high standards of usability and user satisfaction but also achieve key performance indicators such as conversion rates, page load times, and overall digital performance. The Director of Performance User Experience will oversee a team of web developers, CRO professionals, and third-party partners to integrate performance optimization seamlessly into our digital experiences.
Essential Functions:
Strategic Planning & UX Design:
- Develop and execute a comprehensive UX strategy that prioritizes performance metrics and aligns with business goals.
- Conduct user research and usability testing to inform design decisions and improve the overall user experience.
- Guide the UX/UI design process to create user-centric digital experiences that drive engagement and conversion while not sacrificing web accessibility.
- Ensure all digital assets are visually appealing, functional, and align with brand guidelines.
Research & Testing:
- Utilize user research, usability testing, and data analysis to understand user behaviors and inform UX and performance optimization strategies.
- Implement A/B testing, multivariate testing, and other experimentation methodologies to validate UX and performance improvements.
- Monitor and analyze performance metrics such as conversion rates, bounce rates, session durations, and other relevant KPIs to identify opportunities for optimization.
- Make data-driven decisions to optimize digital strategies and improve ROI.
- Stay updated on industry trends, emerging technologies, and best practices related to UX design, performance optimization, and digital product development.
Infrastructure Management & Compliance:
- Ensure the technical infrastructure supports current and future digital initiatives, including website hosting, content management systems (CMS), and third-party integrations.
- Manage relationships with external vendors and partners, including digital agencies and technology providers.
- Ensure all digital platforms are secure, compliant with industry standards, and accessible.
Team Leadership and Collaboration:
- Oversee the user experience, design, development, and maintenance of the company’s websites and web applications.
- Lead and mentor a multidisciplinary team including web developers and conversion rate optimization professionals.
- Collaborate with cross-functional teams including IT, marketers, and executives to integrate performance optimization into all stages of digital product development.
Supervisory Responsibilities: Supervise 2-4 employees
Requirements:
Experience:
- 8-12 years of experience in User Experience, Design Thinking, and Digital Product research, strategy, and design.
- 4-7 years of experience in digital marketing, web development, UX/UI design, and product development, with at least 3 years in a leadership role.
- Proven track record of managing web development projects and digital teams.
- Proven experience (5+ years) in a leadership role overseeing UX design, performance optimization, or a related field.
- Strong understanding of UX/UI principles, methodologies, and best practices.
- Demonstrated ability to drive measurable improvements in user experience and performance metrics.
- Experience with web analytics tools (e.g., Google Analytics, Adobe Analytics) and performance monitoring tools.
- Proficiency in A/B testing platforms, usability testing methods, and performance optimization techniques.
- Excellent analytical skills with the ability to interpret data and insights to inform decision-making.
- Excellent project management skills with the ability to manage multiple projects simultaneously.
- Strong leadership, communication, and interpersonal skills.
- Creative thinker with a strategic mindset and a passion for digital innovation.
Technical Skills:
- Strong understanding of web technologies, including HTML, CSS, JavaScript, and content management systems (e.g., WordPress, Drupal).
- Expertise in UX/UI design principles and tools (e.g., Sketch, Adobe XD, Axure, Figma).
- Experience in product development processes, from ideation to launch.
- Proficiency in WCAG and Accessibility compliance standards.
- Proficiency in Agile methodologies and ceremonies, including sprint planning, daily stand-ups, and retrospectives.
- Proficiency in digital analytics and SEO tools (e.g., Google Analytics, SEMrush).
Education:
- Bachelor’s degree in UX design, HCI, computer science, business, or a related field (Master’s degree preferred).
APPLY HERE
by Ronald Barron | Aug 28, 2024 | Uncategorized
About the Role
Content Coordinator
Remote; Virtual
Overview
Placement Type:
Temporary
Salary (USD):
$55 to $60 an hour
Start Date:
09.23.2024
The purpose of this team is supporting storytelling and communications for a centralized 100-member organization that often works closely with other teams. The team helps executives deliver communication all over the company and help leaders deliver communications, presentations, and sometimes videos. The team ensures a high level of quality, especially when communications are being presented to customers or high-level executives.
This role will contribute to standard graphic design work as well as storytelling for the team. The role will work closely with another graphic designer and coordinate with them on who will action on items. The role will work on various projects, examples include: a presentation to customers about products or solutions, an internal email newsletter owned by CVP sent to multiple organizations, writing the first pass of a story for a PowerPoint deck that others will touch on to complete, etc.
While the role will be very collaborative, the role provides plenty of opportunity to own various projects. The role will not be doing any production work on any active products.
Typical task breakdown and operating rhythm:
The role will consist of
20% storytelling: writing and adjusting stories, as well as writing copy for executives (using AI and CoPilot is ok)
40% graphic design for newsletter templates, deck templates, bespoke template work, etc.
20% giving guidance to video editor on graphic design elements,
20% help with miscellaneous graphic design supporting such as branding, creating swag, etc.
Candidate Requirements
• Years of Experience Required: 5-10 overall years of experience in the field.
• Degrees or certifications required: No degree is required to be eligible for this role.
• Disqualifiers: Candidates that aren’t submitted with a portfolio attached or do not have significant experience in both graphic design and storytelling will not be eligible for the role.
• Best vs. Average: The ideal resume would contain previous experience doing similar graphic design & storytelling work in the recent past. Previous experience in a team that works per project and supports lots of various stakeholders is also a plus. Experience with generative AI applications is also a small plus.
• Performance Indicators: Performance will be assessed based on meeting deadlines and quality of work, as well as the ability to respond well to feedback and adjust their work as required.
Top 3 Hard Skills Required + Years of Experience
1. Minimum 5+ years experience with Graphic Design in Adobe Photoshop/Suite
2. Minimum 5+ years experience with Design tools such as Figma
3. Minimum 5+ years experience with Storytelling utilizing the Microsoft 365 office suite
APPLY HERE
by Ronald Barron | Aug 28, 2024 | Uncategorized
About the Role
Title: Director, Engineering, Inventory and Purchasing
Location: Remote
Type: Full Time
Workplace: remote
Category: Product
Job Description:
Restaurant365 is a SaaS company disrupting the restaurant industry! Our cloud-based platform provides a unique, centralized solution for accounting and back-office operations for restaurants. Restaurant365’s culture is focused on empowering team members to produce top-notch results while elevating their skills. We’re constantly evolving and improving to make sure we are and always will be “Best in Class” … and we want that for you too!
We’re on the hunt for a dynamic Director of Engineering to inspire and lead a group of talented software developers in delivering cutting-edge technical outcomes. This pivotal role involves guiding and nurturing your team, ensuring top-notch engineering results, and fostering a collaborative environment within our integrated product and engineering teams. Your mission? To steer architectural progress, champion best practices, and drive innovative solutions while mentoring your team to new heights.
How you’ll add value:
- Oversee one or more software engineering teams, working closely with the VP of Engineering and collaborating with Product Group leaders. Your leadership will be pivotal in aligning technical decisions with product goals and ensuring stellar engineering outcomes.
- Build strong relationships with the Product Group General Manager and Product Director to influence and drive technical decisions that deliver world-class results.
- Quickly master the architecture and workflows of your product group, ensuring timely project releases and providing ongoing production support and troubleshooting. Lead the charge in architectural advancements such as microservices and cloud initiatives.
- Provide guidance and support to your team, fostering an environment where quality and productivity flourish. Embrace Agile methodologies to help your team achieve their best work.
- Design and develop scalable, multi-tiered software solutions using both Microsoft and open-source technologies. Your expertise will drive the creation of robust, high-performance systems.
- Stay attuned to industry trends and emerging technologies, integrating new best practices and solutions into your team’s workflows. Encourage a culture of learning and adaptability.
What you’ll need to be successful in this role:
- Bachelor of Science/Master of Science degree in Computer Science or equally relevant degree or an equivalent combination of education and applicable work experience?
- 10+ years’ experience in an engineering position creating code-based solutions and tools?
- 5+ years’ experience in a leadership role leading multiple engineering teams in a director capacity?
- Expert knowledge and experience with C#, SQL databases, cloud computing and/or mobile applications, APIs, distributed version-control systems(i.e. Git), Agile development concepts, and client-side frameworks and technologies(i.e. React, Angular and Bootstrap)
- Proven expertise in architecture design and workflows, software engineering methodologies, and creative problem-solving. Your ability to troubleshoot and diagnose issues will be a key asset.
- Highly collaborative and able to work effectively across various levels in a dynamic, matrixed environment. Your professional demeanor and agility will foster a positive and inclusive team culture.
- Exceptional verbal, written and presentation communication skills, with the ability to convey complex technical issues clearly and effectively to executives, team members, and other stakeholders.
APPLY HERE
