by Ronald Barron | Jan 3, 2025 | Uncategorized
About the Role
Campaign Analyst
Remote
Full Time
Mid Level
Pathlabs is an end-to-end digital media partner built for agencies. We handle all aspects of our clients’ digital media campaigns, so they can focus on growing their business.
Pathlabs is an extension of an agency’s team, combining the best of both worlds between in-house teams and media vendors. In a product-obsessed world, we double down on service-based solutions. We focus on planning, executing, optimizing, and reporting of performance-based paid advertising campaigns – providing our clients a single point of entry into the world of digital media.
What you’ll do
The Campaign Analyst position is directly responsible for managing paid digital media campaigns. The Campaign Analyst is responsible for communicating cross-functionally with other roles and departments and externally as needed with customers and vendors to ensure top-of-industry performance and service. The ideal candidate for this position must exhibit expertise in advertising principles and tactics. This person is detail-oriented, tech-savvy, proactive and communicative. Success in this position requires a considerable amount of leadership, discretionary effort, ownership, innovation and proactive communication.
- Accurately and efficiently deploy and optimize digital media campaigns across various ad buying platforms to meet and exceed performance-focused KPIs
- Analyze all campaign metrics, constantly looking for outliers and areas of improvement within and outside the KPI
- Ensure campaigns are pacing to and meeting all campaign spend and delivery requirements
- Proactively seek out and communicate current and potential issues to relevant department members
- Provide consistent information to the account management team relative to campaign successes, challenges, optimizations, and other insights to be communicated to clients
- Maintain optimization logs and track results
- Provide insights and recommendations; craft compelling data stories
- Effectively manage tracking, trafficking, set up QA and other applicable tasks
- Debug and troubleshoot technical problems and discrepancies within the ad buying platforms and TapClicks
- Communicate with media vendors on an as-needed basis to resolve issues within ad buying platforms and investigate opportunities for innovation
- Collaborate and contribute to the strategic direction of individual accounts by providing recommendations that improve quality, efficiency, creativity, and performance
- Complete all work on accounts as assigned and prioritize appropriately
- And other duties as needed to evolve this position
KPIs
- KPI compliance > 95%
- Delivery compliance > 98%
- Make Good < 0.5%
- Incidents < 10%
What you will bring
- Highly organized and detail-oriented
- Quick learner with a passion for technology, software, and data
- Genuine curiosity about how things work
- Embraces hard problems with a ‘whatever it takes’ mindset for problem-solving and execution.
- Regularly goes above and beyond to exceed expectations and goals
- Innovative mindset with a passion for bringing forth new ideas and process improvements
- High degree of personal accountability, diligence, and proactivity
- Excellent ability to collaborate and contribute new ideas and fresh perspectives in written, one on- one, and group settings
- Creative problem solver
- Passion for digital advertising and technology
- Ability to give and receive direction and constructive criticism
- Ability to collaborate and contribute new ideas and fresh perspectives in writing, one-on-one, external and internal settings
- 1 to 8 years of relevant experience in digital campaign management
What we value
- Basic understanding of advertising principles and digital strategies
- Use of active personal social accounts with 2-factor security for business purposes
- Experience in any ad buying platform a plus (DSP, Paid Social, Paid Search)
- Experience with ad servers a plus
- Experience with Google Analytics a plus
- Comfortable using advanced functionality in Microsoft Excel and/or Google Sheets to analyze data
- Total comfort with basic financial and mathematical calculations
- The ability to work up to 50 hours a week when necessary with sustained computer usage. Pathlabs requires employees to be available during all working hours, unless on PTO or for reasons disclosed with your manager. This role requires self-discipline and the ability to stay on track in a remote environment.
- Alignment with Pathlabs’ Core Values:
- People First
- Unforgettable Service
- Own it
- Master the Craft
APPLY HERE
by Ronald Barron | Jan 3, 2025 | Uncategorized
About the Role
Title: Customer Experience Associate (West Coast)
Location: Remote (United States)
Job Description:
#KeepGrowing with Nutrafol
Come grow with us. We’re a growing company. Everything we do, we do to help people grow into the best version of themselves.
As the pioneers of hair wellness, we create natural, clinically effective solutions for hair growth and skin, and provide support for people at every step of their journey. Our multi-factorial approach targets the root causes of hair thinning and acne, using a patented blend that is recommended by physicians and hair professionals for trusted, reliable results.
We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too — by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.
Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.
About You
We are seeking a remote Customer Experience Associate to join our rapidly growing team to provide a high-level and empathetic customer experience at Nutrafol! In this role, you will play an active role in enhancing the overall customer experience, and team efficiency. This is an excellent opportunity if you are a creative problem solver, team player, and critical thinker.
*This role is open to candidates based in Pacific/Mountain time zones. Work schedule will be: 9am-6pm PST, with at least 1 weekend day of availability: Tuesday-Saturday schedule
Responsibilities
- Answer customer calls and reply to email inquiries in a fast-paced environment.
- Act as a point of escalation for complex customer and process issues.
- Resolve high-priority customer escalation.
- Assist customers with navigating the Nutrafol website.
- Become an expert on our product.
- Think quickly on your feet to customize creative solutions.
- Prioritize daily tasks and direct assignments to aid in maximizing efficiency.
- Manage Ad-hoc projects as needed.
- Take on additional responsibilities and training to improve overall customer experiences.
Requirements
- 1-3 years in a customer experience-related role; e-commerce or startup preferred.
- Proficient using platforms such as ZenDesk, Salesforce, Microsoft Office and Google Workspace products.
- Stellar written and verbal communication skills – you aren’t afraid to hop on the phone, write an email, or send a chat to help a customer.
- Demonstrated positive approach toward customers.
- You have a passion for understanding problems and are solution-oriented.
- You have a head for science as it pertains to health and wellness.
- You are a self-starter with an entrepreneurial spirit! You’re ready to jump in – no job is too big or too small.
- You’re a people person and you truly enjoy making someone smile.
- Bilingual in English/Spanish preferred.
APPLY HERE
by Ronald Barron | Jan 3, 2025 | Uncategorized
About the Role
Creative Strategist
Remote
Full time
United States
We are looking for an experienced Creative Strategist to craft engaging ads for our clients’ performance-first social media ad campaigns. The Creative Strategist will conceptualize and brief innovative, engaging, and conversion-focused ad ideas tailored for platforms like Facebook, TikTok, Instagram, Amazon, Snapchat, YouTube, and emerging channels. The ideal candidate is highly organized, thrives in a fast-paced environment, and excels at managing multiple projects while contributing to the creative and strategic success of performance marketing initiatives
Here’s what you’ll do:
- Collaborate with cross-functional teams, including designers, copywriters, and editors, to develop ad concepts that align with campaign objectives and drive measurable results.
- Own the creative development process, from ideation to final execution, by preparing detailed briefs and feedback.
- Monitor and analyze industry trends, competitive benchmarks, and platform-specific best practices to continuously optimize creative strategies.
- Manage the workflow of multiple creative projects, ensuring deadlines are met and deliverables align with strategic goals.
- Review and provide feedback on ad creative to ensure alignment with the strategy and brand guidelines.
- Collaborate with media buyers to test and iterate ad creatives based on performance data and platform metrics.
- Present creative concepts and campaign results to clients and internal stakeholders with clarity and confidence.
Requirements
- 2-4+ years of experience in a creative, performance marketing, or advertising role within an agency or in-house brand team.
- Passion for performance-driven marketing and a strong understanding of what makes ads convert across different platforms.
- Detail-oriented with a knack for creating clear, concise, and actionable briefs for creative teams.
- Strong project management skills with the ability to juggle multiple campaigns and timelines simultaneously.
- An analytical mindset with the ability to translate performance data into actionable creative insights and iterations.
- Excellent written and verbal communication skills to articulate ideas, strategies, and feedback effectively.
- Highly proactive and self-motivated, with the ability to work both independently and collaboratively in a team setting.
- Proficiency in creative tools like Figma, Premiere Pro, After Effects, or CapCut is a plus but not required
APPLY HERE
by Ronald Barron | Jan 3, 2025 | Uncategorized
About the Role
Title: Performance Designer – Health and Wellness (Remote)
RemoteBrand MarketingFull time
United States
Description
Stingray Direct is a health and wellness enterprise that builds vitality-conscious brands and generates products to increase consumers’ quality of life. We seek a full-time Performance
Designer to join our dynamic, close-knit team. This role is 100% remote; however, candidates must be based in California.
The Performance Designer will be instrumental in creating high-impact assets, including email marketing campaigns, landing pages, and ad creatives. Utilizing performance data and user insights, this individual will implement ongoing improvements to optimize the customer journey and drive measurable results.
The ideal candidate seamlessly blends creative expertise with analytical acumen to craft designs that prioritize overall performance via targeted KPIs with a mobile-first, usability, and emotional resonance approach. This role is ideal for a proactive, innovative thinker who excels in fast-paced environments with ever-changing priorities and stays at the forefront of industry trends. The Performance Designer will report directly to the Creative Director.
Requirements
- Email Marketing Campaigns: Design and optimize visually engaging email templates to enhance readability, usability, and conversions, leveraging A/B testing and analytics tools.
- Landing Page Design: Lead the creation and iteration of high-converting landing pages and checkout flows, analyzing user behavior and prioritizing a mobile-first approach to improve user experience and drive targeted KPIs.
- Ad Creative Development: Craft platform-specific ad creatives (static, video, carousel) for Meta, Google, and other channels, continuously optimizing designs based on performance feedback and A/B testing.
- Data-Driven Design: Utilize performance metrics, user insights, and innovative techniques to refine designs, focusing on measurable outcomes such as conversion rates, engagement, and average order value.
- Cross-Functional Collaboration: Work closely with marketing, UX/UI, development teams, and leadership to ensure cohesive, functional, and goal-aligned creative assets across all campaigns.
- User-Centric Focus: Design intuitive, emotionally appealing content that aligns with the customer journey, ensuring a seamless and engaging experience across touchpoints.
Qualifications:
- Based out of California
- Bachelor’s degree in Graphic Design, Visual Arts, Digital Media, Marketing, or a related field preferred
- 5-7 years of experience with Graphic/Web Design in an eCommerce Marketing Environment
- Strong portfolio showcasing expertise in conceptualizing and executing visual content across formats
- Proficiency in designing for B2C audiences
- Experience with email marketing platforms such as Iterable, Klaviyo, and Mailchimp
- Experience with sales channels like Amazon, Walmart, or eBay
- Understanding of UX/UI best practices and requirements
- Experience with the eCommerce Shopify platform and the design-focused plug-ins/tech stacks associated with it (e.g., Pagefly, Shogun, etc)
- Strong understanding of page builders (Shogun, Pagefly, GemPages)
- Experience with HTML/CSS, WordPress, & social media is a plus
- Deep understanding of ad formats and guidelines for Meta (e.g., Stories, Reels, Feed Ads), Google Ads (e.g., YouTube Bumper Ads, Responsive Display Ads), and others.
- Certifications or coursework in digital marketing, user experience (UX), or data analytics is a plus.
- Proficiency in design software such as Figma, Adobe Creative Suite (Photoshop, Illustrator, After Effects, XD), Sketch, or similar UI/UX design tools.
- Experience with Microsoft Office (Word & Excel) and Google Workspace (Gmail, Docs, Sheets)
- Understanding of layout, typography, color theory, and branding.
- Experience creating digital assets, such as display ads, landing pages, social media, and email campaigns.
- Must be able to work well independently as well as collaboratively in a remote creative team environment
- Knowledge of the Health and Wellness, Supplements, or Beauty Industry is a plus
- Fluent in English, spoken and written
- Excellent comprehension & communication skills
- Must be able to work in a fast-paced remote work environment and work on multiple projects concurrently
- The best candidate for this position enjoys being busy and collaborating across departments
APPLY HERE
by Ronald Barron | Jan 3, 2025 | Uncategorized
About the Role
Customer Support Specialist
REMOTE
Roadie, a UPS Company, is a logistics management and crowdsourced delivery platform. Founded in 2014, Roadie offers businesses fast, flexible and asset-light logistics solutions for last-mile delivery. Roadie enables local delivery to more than 95% of U.S. households by providing access to more than 200,000 independent drivers nationwide – allowing businesses to offer their customers delivery optionality for almost any industry, from airlines to artisans.
Our Support team operates as the first point of contact for the Roadie community. We’re looking for a Customer Support Specialist who brings excellent communication and problem-solving skills, and operates with a customer-first mentality. In this role you’ll act as an expert user of our mobile and web-based tools, ensuring the success of our logistics services and a great experience for our users. Customer Support Specialists work full time on a 4-day workweek schedule that may include nontraditional hours such as evenings, weekends and holidays.
What You’ll Do
- Provide phone, email, and text-based support to Roadie customers, partners, users, and other community members
- Address all customer concerns politely, using active listening skills to understand and confirm the information
- Balance efficiency and speed in addressing questions or issues with ensuring a high-quality customer experience
- Proactively monitor in-progress deliveries and take corrective action when necessary
- Manage non-standard delivery situations with professionalism, empathy, and urgency
- Effectively use Salesforce and other internal tools to accurate log interactions and solve issues
- Collaborate with team members from various Roadie departments to ensure seamless delivery experience
What You Bring
- 1+ year customer service experience, optimally with a technology or logistics company
- Strong written and verbal communication skills, with the ability to interact and connect with many types of personalities
- Able to quickly and efficiently problem solve and troubleshoot
- Comfortable with a fast-paced environment and changing requirements
- Ability to receive and implement feedback to continuously improve quality of support provided to customers
- Proactive and able to comfortably navigate through uncertainty and ambiguity
- Must have the ability to work a schedule comprised of non-standard hours, including evenings and weekends
- Experience with Salesforce, a plus!
APPLY HERE
