by Ronald Barron | Jun 21, 2022 | Uncategorized
Responsibilities:
- Conduct daily research to identify new content opportunities surrounding topics you are assigned
- Pitch creative, engaging, and original headlines based on the research you conduct
- Monitor breaking news surrounding different high priority targets in the coverage areas
- Track and analyze content performance in order to optimize future article ideas
- Work closely with other members of the audience development team to identify future content and topic opportunities
Ideal candidates will have:
- A passion for content and an understanding of the types of articles and headlines that drive engagement online
- Strong creativity skills to help craft engaging headlines and content ideas
- Attention to detail when it comes to our company’s style and voice
- 1+ years of writing or content strategy experience for a digital entertainment publisher preferred
Experience:
- 1+ years of experience working for an entertainment media company preferred
Requirements:
To apply for this job, please submit the following materials:
- Your resume
- A letter of intent
Work Location: USA (Remote)
Benefits:
- Health insurance
- Dental insurance
- Vision insurance
- Paid time off
- Parental leave
- 401K matching
Job Type: Full-time, hours are Mon-Fri, 9am-5pm EST
APPLY HERE
by Ronald Barron | Jun 21, 2022 | Uncategorized
Role:
We’re currently looking for an agile and strategic Demand Generation Manager to join our expanding marketing team at Stamped. The successful candidate will be responsible for all demand generation channels and email marketing communications, and will be key to our growth trajectory.
This is a unique opportunity for an experienced marketer to get their hands on a hybrid direct sales and product-led growth model in the ecommerce space. You’ll have the opportunity to make a meaningful impact on Stamped right away and play a foundational part of our growing marketing team.
Responsibilities:
- Build and iterate on Stamped’s demand generation strategy to improve web traffic, self-service installs and conversion to paid, as well as demo requests and customer acquisition
- Manage and improve performance of demand from app stores (Shopify, BigCommerce, etc) and review sites
- Own the email automation process including calendar planning, targeting and reporting
- Utilize data and feedback to identify and recommend new marketing channels and opportunities for optimization
- Work with our Engineering team to pull in and organize customer data into a cohesive framework within Customer.io
- Build drip and nurture campaigns for different audiences to educate our growing list of prospects and customers
- Partner with Marketing, Sales and Support teams to identify new opportunities to engage with our audience throughout their customer journey
- Manage performance marketing campaigns in close collaboration with our agency partners.
Requirements:
- Demonstrated ability to successfully lead the demand generation strategies for a SaaS business, preferably in the ecommerce space. Bonus points if you’ve worked with a product-led (free-to-paid) motion
- Ability to drive the planning, tactical execution and iteration of drip sequences, workflows and email automation best practices
- Proficiency with data management and marketing operations best practices, including testing techniques, pulling actionable insights from metrics/analytics and delivering clear reports for management
- A proven track record of managing organic and paid digital channels
- Experience managing a paid ad budget and optimizing for ROAS
- Strong grasp of SEO, website management and analytics
- Experience with marketing technology such as Customer.io, Marketo, Hubspot, Salesforce, Unbounce, Zapier, Segment, Google Suite
- Some familiarity with HTML/CSS and email coding best practices
- Sound understanding of GDPR, CASL, CANSPAM and other marketing regulations
Benefits:
What’s in it for you?
- Work with a passionate, multinational and multi-talented group of tech enthusiasts who always go that extra mile
- Work directly with company leadership
- A fully remote company driven by deliverables, not hours
- Grow and own your area
- $500 USD home office set up allowance
- $500 USD annual education budget
- A key member of a growing Marketing team here at Stamped!
APPLY HERE
by Ronald Barron | Jun 21, 2022 | Uncategorized
How You’ll Make an Impact:
- Manage and mentor a team of content writers
- Help set tone and editorial strategy/direction for all external-facing company content and thought leadership that aligns with company and team priorities
- Architect a content strategy and editorial calendar
- Content planning and message development to curate compelling and highly engaging stories that support thought leadership and brand awareness
- Generate, write, edit and execute diverse content initiatives and plans within our established processes
- Edit content pieces per AP Style and assure SEO optimization on all content produced
- Collaborate with teammates and subject matter experts across the company to develop high-quality, targeted content that resonates with various personas and drives action (clicks, downloads, etc.)
- Prioritize work and manage multiple streams of work, partnering with marketing project management to ensure projects are right-size and deadlines and quality are met
- Work within documented processes and platforms, including Workfront
- Define, track and report metrics. Leverage metrics to inform decisions and evolve writing strategy
- Be a brand ambassador; help own and amplify brand platform messaging and guidelines
- Other duties as assigned
Qualifications for Success:
- At least 12-15 years of demonstrated experience in marketing content writing (experience in technology/cybersecurity industry a plus but not required)
- Experience managing direct reports
- Experience architecting and executing a corporate content strategy
- Superior written, oral, relationship, listening and organizational skills
- Passion for storytelling
- Digital writing and SEO experience; website management a plus
- Demonstrated experience generating diverse content from creative briefs and content calendars, to infographics, webinars, white papers, ebooks, infographics, web pages, company blogs, service briefs, demand gen emails, ads, video scripts and more (writing samples are required)
- Experienced team player with a strong sense of ownership, accountability and agility
- Ability to distill complex issues and information into simple, digestible, and actionable messages for personas across a variety of content channels
- Proven success building and maintaining relationships; experience interacting with executive leaders a plus
- Proactive, hardworking self-starter with a “no-task-is-to-small†attitude, collaborative mindset and willingness to go above and beyond stated responsibilities
- Ability to prioritize on the fly and manage multiple tracks of work simultaneously
- Knowledge of AP Style and an eye for detail
- Ability to navigate Office 365 and Workfront
- Bachelor’s degree in communications, journalism, English or associated field
APPLY HERE
by Ronald Barron | Jun 21, 2022 | Uncategorized
As one of our Global Web Producers, you will be a key contributor to an innovative and entrepreneurial Online Experience Team in the Brand, Content & Digital Marketing Department at IDEXX. You will collaborate extensively with your peers in digital marketing to create, collaborate, and maintain content across our growing family of global websites.
What you will do:
- Support the development and execution of marketing strategy and tactics through the creation and evolution of web pages, email communications, online learning materials, and other key online customer touch points
- Coordinate and collaborate with peers to deliver best-in-class digital assets for a global audience using platforms like DjangoCMS, Pardot, Salesforce Marketing Cloud, and Docebo LMS.
- Collaborate with peers and project managers to accurately inform on project statuses and provide informed estimates on various scopes of work in support of organizational goals
- Provide testing support for project releases
- Reporting to the Manager, Global Web Strategy for IDEXX, you will be a key player in the success of web projects in a globally-distributed team of digital marketing experts who manage web production, user experience, quality assurance, web development, and digital asset management
What you need to succeed:
- 1-3 years of experience with web CMS technology and publishing processes
- 1-3 years of experience with iterative web design processes
- Bachelor’s degree and/or years of education and 2+ experience required
- Ability to multi-task and prioritize in a fast-moving team, take the initiative on projects when relevant
- Unemotional, analytical approach to problem-solving; belief that the best solutions come from creativity and collaboration, even in a crisis
- Excellent communication and collaboration skills
- Organization skills and strong attention to detail
- An eagerness to learn with the flexibility to adapt in a fast-moving environment
- Can-do attitude and calm presence in difficult situations
- Ability to gain confidence and trust in others through honesty, integrity, and authenticity
Other nice-to-haves:
- Experience working with multilingual websites
- Interest in or experience with analytics platforms (ie, Google Analytics, Tableau, Splunk, etc), identify trends, and opportunities to optimize
- Experience working as part of a global organization
- Knowledge of the marketing technology stack (e.g. marketing automation)
- An understanding of the digital content creative process
- An understanding of digital marketing customer acquisition strategy
- If this describes you, we want to meet you! All candidates are unique, and if you don’t meet all these requirements but have web content management experience and are enthusiastic about doing high quality work within a global digital marketing center of excellence, please apply today.
APPLY HERE
by Ronald Barron | Jun 21, 2022 | Uncategorized
Job Description
*This position can be located anywhere in the U.S.*
We are looking for a talented User Experience Designer with experience creating engaging, interactive, and thoughtful visual design for digital experiences, in addition to guiding both user research and front-end web development, by understanding the needs of the user and focusing on best practices in user experience, technical excellence, performance and accessibility. The User Experience Designer will play a crucial role in collaborating with stakeholders to develop and improve the customer journey by utilizing customer research, feedback and analytics.
The successful candidate must be creative, collaborative, common-sense driven, and posses an innate passion and curiosity for the digital space. The individual must be a self-starter with strong communication skills, and be able to multitask across different disciplines.
Role Responsibilities:
- Create wireframes, journey maps, functional specifications, high-fidelity designs and HTML prototypes based on business requirements, user research and user feedback.
- Contribute to the development and ensure implementation of design system, brand and accessibility standards on all digital projects.
- Collaborate with internal and external designers, developers and stakeholders to solve problems elegantly and effectively.
- Be the voice of our customers and advocate for the best user experience.
- Keep current with digital trends and recommend/advocate innovative opportunities that benefit Rockwell Automation through attending conferences, marketing communities or professional affiliation group(s).
- Conduct design reviews with peers and stakeholders, giving and receiving feedback to improve the overall design and align to standards.
- Help establish, improve, promote, and institutionalize design systems, standards, practices and reusable components.
Basic Qualifications:
- Bachelor’s degree in visual communication, user experience, design or a related discipline required OR equivalent demonstrated experience and expertise.
- Legal Authorization to work in the US is required.
- We will not sponsor individuals for employment visas, now or in the future, for this job opening.
Preferred Qualifications:
- 3+ years of professional experience within a design or development environment.
- Strong knowledge of design tools including: Adobe XD, Figma, Sketch, InVision, Adobe Photoshop, Adobe Illustrator, and similar applications.
- Technical experience with HTML, CSS and browser dev tools.
- Experience with user-centered design techniques, principles, and practices and how to apply them.
- Understanding of Lean and Agile methodologies.
- Experience designing for progressive web applications and mobile platforms (iOS/Android).
- Experience with responsive web design, personalization strategies and working within a CMS and custom coded environments.
- Strong problem-solving and organizational skills
- Experience designing for accessibility and search engine optimization.
- Knowledge of analytics, reporting, tag management and event tracking.
- Proficiency with version control, code management and content delivery tools.
- Understanding of jQuery, JavaScript and similar frameworks.
- UX design certification or education.
- Experience in internationalization and cross-cultural design desired.
APPLY HERE
