by Ronald Barron | Aug 2, 2022 | Uncategorized
Job Description
Marketing Strategy Coordinator
Remote
Full time
Position:
Marketing Strategy Coordinator
Job Description:
Arrow Electronics is seeking a Marketing Strategy Coordinator to work very close to our smaller supplier brands to develop and manage a successful Marketing Strategy. We hope you are able to deliver/execute the plan and show the Marketing ROI, while delivering exceptional services to our clients. If you are very organized, have excellent communication skills and able to multitask in a fast paced environment this may be the role for you!
What You’ll Be Doing:
- Develops and plans multi-touch and multi-channel marketing strategy and experience to promote our smaller supplier brands. Uses effective internal and external performance benchmarks in planning effective campaigns.
- Owns Marketing investment and spending strategy against the marketing plans.
- Delivers ROI through effective marketing execution against the marketing plans.
- Uses marketing campaign brief development process to create very effective campaign plans, aligns business and suppliers on those plans, gets sign-off from the suppliers and then works with shared services organization to execute and marketing effectiveness organization to track the effectiveness of those dollars.
- Using advanced product and technical knowledge/understanding within defined supplier and brand/product area, creates high-impact supplier marketing campaigns that drive supplier new product introductions and creation of qualified opportunities from suitable buyers.
- Analyzes and articulates campaign effectiveness and metrics to supplier, partner and Arrow stakeholders including rebates and revenue as program return on investment (ROI).
- Becomes the face of Arrow ECS Marketing to the supplier community. Single point of contact for all planned or unplanned campaigns. Monitor closely the progress made on the execution of the campaigns with shared services teams or any agencies working on the campaign activities.
- Applies a deep understanding of Arrow’s value proposition, initiatives, and programs and use these items to guide strategic marketing planning for external customers and internal stakeholders to gain market share and maximize profitability.
- Manage marketing campaign budget(s). Ensure marketing plan is implemented and program is completed on time and within budget; recommend or redirect strategies as needed
- Uses approved Marketing campaign workflows to interact with other marketing teams and Learns marketing best practices and benchmarks (and/or A/B tests results) from Shared Services and Marketing Effectiveness teams and uses those in the planning and pitching process with the suppliers.
- Research and implement cross-partner lead generation programs with field marketing.
What We Are Looking For:
- Background in marketing
- Experience with marketing strategy
- Project management experience
- Being able to work in a fast-paced very demanding environment
- Bachelors degree preferred
What’s In It For You:
At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That’s why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.
- Medical, Dental, Vision Insurance
- 401k, With Matching Contributions
- Paid Time Off
- Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
- Growth Opportunities
- Short-Term/Long-Term Disability Insurance
- And more!
Annual Hiring Range/Hourly Rate:
$29.90 – $33.32
Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer.
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by Ronald Barron | Aug 2, 2022 | Uncategorized
Job Description
Head of SMB Marketing
Kustomer
Menlo Park, CA | New York, NY | Remote, US
Kustomer – now part of Meta – helps businesses grow by delivering exceptional customer service via phone, email, chat, text, social, messaging and more. As a SaaS solution, Kustomer enables fast, personalized, and efficient customer and agent experiences using complete customer visibility, seamless omni-channel conversations, intelligent automation and easy, no-code customization to adapt to change. The Head of SMB Marketing at Kustomer is responsible for planning and executing demand marketing programs cross-functionally that drive high-quality leads and revenue growth for Kustomer’s small and medium business (SMB) market segments worldwide. You will have a heavy emphasis on digital and measurable performance marketing that drives growth of our pipeline and revenue. This role will be responsible for supporting our product-led growth motions in international markets by designing, building and optimizing demand marketing efforts that translate into customer acquisition. The role owns responsibility for achieving pipeline goals, working hand-in-hand with sales, business development, field marketing, and operations to optimize logo acquisition, deal size, deal velocity and conversion across the funnel. The ideal candidate is a deadline-driven and growth-oriented professional with a track record of fueling revenue growth through innovative campaigns aligned with target segments.
Head of SMB Marketing, Kustomer Responsibilities
- Create, analyze and optimize growth marketing strategies and tactics including field and digital marketing to meet pipeline goals, including end-to-end quarterly media planning, budgeting, and lead & pipeline forecasts
- Drive targeted demand efforts for each of our sales segments (SMB and Mid Market) through omni-channel personalized experiences to each of our core personas
- Partner with product marketing, business development and sales to find and scale new channels to drive free trials and conversions to paid accounts
- Collaborate cross-functionally with corporate campaign and content marketing, product marketing, and brand teams to prioritize and refine messaging across ads and landing pages
- Collaborate with campaign, field, digital and content marketing to inform needs and priorities for targeted digital content (assets, webinars, events, etc.)
- Optimize product-led growth workflows and initiative
- Develop a strategy and share it with leadership and key stakeholders to get their support
- Develop and execute email marketing strategy to grow total marketable audience and engage and convert prospects
- Develop and manage targeted digital campaigns from strategy to execution including campaign, ad and landing page copy to improve CRO and BDR/Sales enablement
- Partner with the digital and content teams to determine relevant promotional channels, including but not limited to paid search (Google, Bing), paid social (LinkedIn, Twitter, Facebook), retargeting (AdRoll), display (GDN), forums (Quora, Reddit), publishers, and syndication partners
- Implement a testing framework to improve performance across different channels, creative, and vendors
Minimum Qualifications
- 12+ years experience of leading B2B SaaS growth or digital demand generation and/or customer acquisition for high-growth tech companies in international markets including APAC, EMEA, and LATAM
- Experience and proven frameworks for optimizing product-led growth initiatives that drove hyper growth in B2B SaaS
- Experience building out a best-in-class marketing operations infrastructure
- 5+ years experience of leading high-performing teams of marketing professionals and vendors
- Extensive Marketo and SFDC experience
- Proven understanding of search, social and display platforms like LinkedIn, Facebook, Good Ads, etc.
- Proven quantitative and problem-solving skills to analyze and present data to inform decisions
Preferred Qualifications
- Proficiency in Excel Pivot Tables, Google Analytics or Tableau
- Strong track record of using email marketing to drive growth, building audiences and gaining insights to drive decisions
- A strong communicator that can efficiently communicate takeaways and insights to drive improvements
- Excellent project management skills with proven experience meeting deadlines, comfortable with a fast-paced environment
- WordPress experience
- Asana project management experience
- Degree in Marketing, Advertising, Communications or related Business field
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support.
(Colorado only*) Estimated salary of $225,000/year + bonus + equity + benefits
*Note: Disclosure as required by sb19-085(8-5-20)
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by Ronald Barron | Aug 2, 2022 | Uncategorized
Job Description
Head of Design
Job description
We are looking for a kick-ass Head of Design to lead the design team as we continue our greatest adventure yet, bringing Mailbird from Windows to all platforms with our new flagship product, Mailbird Next!
Mailbird is a fast-moving, award-winning company that focuses on making email management as easy and enjoyable as it can be, especially in a multi-email accounts context. At Mailbird we value impact, being data and experiment driven, learning, collaboration and having fun while doing it. With 20 nationalities located all over the world, you will find yourself in a truly and fully remote international environment, where engagement, values, and job satisfaction are goals of equal importance to the financial goals of the company.
The role:
As the Head of Design at Mailbird, you will be the primary person responsible for all design work and will be able to put your mark on everything. You will lead our design team, which to start with will consist of you, a senior designer and a number of freelancers, but in the longer term we expect the team to grow further, to cope with the workload of having a product on different platforms and markets all over the world.
To perform well in this role you should have experience leading and managing a design team, as well as a willingness to be hands-on and work on design tasks yourself as needed. Since we work remotely, a high degree of ownership and responsibility is also required.
Your responsibilities:
- Lead and manage the design team, including external freelancers, as we work on both Mailbird itself, the website, branding, marketing initiatives, promotions etc. Always with the highest attention to detail.
- Nurture a positive working environment and work with HR to develop training programs to help the people in your team grow.
- Lead the design of a new website to fit with our new product.
- Help carry out and continually improve our products based on user feedback.
- Work on a rebranding plan for Mailbird as a company. We have ideas for a new logo, colors etc.
- Ensure that everything a user touches looks modern, attractive, polished and is easy to use – following best practices and established UX guidelines.
Job requirements
- You are an experienced designer, with 8+ years of professional experience. Some of that experience as a leader and manager of a team.
- You can work to produce the best results both in a team and independently.
- Solid foundational visual design skills – e.g. typography, layout, colour and information hierarchy.
- You are an expert in human-computer interaction and design principles, and interested in understanding user needs in-depth.
- The ability to think creatively and deliver clever concepts with pixel-perfect accuracy and a high attention to detail.
- You have a meticulous mind and a strive for perfection.
- You are good with technology and using different tools to get the job done.
- You are very comfortable working remotely and you understand the benefits but also the drawbacks that comes with it.
- You have worked in a smaller company before and are happy taking on a lot of varied tasks.
- You are hands-on and love getting your hands dirty, but also know when it’s best to delegate.
- You enjoy communicating regularly with people of different cultures in various time zones.
- Excellent active listening, negotiation and presentation skills.
- You have excellent verbal and written English skills.
Benefits of working with us
- Competitive contractor pay.
- Flexible hours and freedom within the job.
- Time off bonuses.
- Health Days.
- Team building.
- A chance to work with an exceptional international team that is highly productive, creative and fun!
- A place where you can get things done. No unnecessary meetings or admin work.
APPLY HERE
by Ronald Barron | Aug 2, 2022 | Uncategorized
Job Description
Senior Art Manager – Outsourcing
United States, Remote
Insomniac Games is looking for a Senior Art Manager to join our team! This individual will be responsible for logistical problem solving, planning, and execution of the Art department within a given project. The Senior Art Manager will supervise a team of managers and provide strategy and leadership to this group. This role will also look after the well-being of the art team.
Essential Duties and Responsibilities include the following:
- Manages Art leads and evaluates schedules and deliverables for a specific project
- Evangelizes tools and workflow improvements for project
- Evaluates leads’ objectives and goals, and ensures that department goals are being met
- Work with Department Head and other Senior Managers to determine best practices and guide leads in their implementation across all art groups within a given project
- Builds and maintains relationships with peers and other senior leaders to align project and departmental priorities
- Evaluates schedules in conjunction with project management, ensures that teams deliver against project goals and pillars
- Assists in pre-production planning through resource allocation and staffing
- Responsible for developing project budget in coordination with Department Head and Executives
- Plays game in development to ensure that operational goals are meeting or exceeding quality bar
- Ensures that all complaints and concerns related to inappropriate or unprofessional conduct in the workplace are addressed immediately to foster a safe work environment
- Other duties may be assigned
Supervisory Responsibilities: Supervises a team of managers across multiple studio locations and is responsible for carrying out duties in accordance with the studio’s policies and applicable laws. Responsibilities include but are not limited to interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; addressing complaints and resolving problems.
Qualifications: 12+ years related experience and/or training; or equivalent combination of education and experience.
Technical Skills: Advanced Maya, 3D Studio Max, Photoshop, Perforce, and ZBrush (or equivalent) user, Microsoft Office 365. Ability to adapt to new tools quickly.
Other Skills:
- Large team leadership, with experience navigating multiple simultaneous projects and reports.
- Creative collaboration and problem solving, with an understanding that often it is appropriate to defer to the expertise of specialists.
- Demonstrated high-level business, strategic and contemporary management skills and oriented both towards the big picture and operational detail.
- Effective time management, with the ability to delegate tasks and focus on larger issues while monitoring critical smaller details.
- A strong critical eye for detail and the ability to communicate effectively with the team to resolve issues.
- Communication with both large groups and individuals, with excellent written and oral communication skills.
- Deadline-oriented approach, with the ability to get results even in difficult situations.
- A leadership style that is marked by personal visibility, open communication, relationship building, collegiality, and teamwork.
- Well-developed interpersonal skills and the poise and the ability to relate effectively to others at all levels, state a point of view, and advocate for a position within a strong and assertive senior executive group.
- High level oral and written communication skills and a professional demeanor.
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by Ronald Barron | Aug 2, 2022 | Uncategorized
Job Description
Customer Support Specialist – Graphics Designer
US-Remote
Company Description
At Higher Logic, engagement happens here. As the industry-leading, human-focused engagement platform we deliver powerful online communities and communication tools to organizations looking to build, retain, and grow their member or customer base. We’re obsessed with engagement and, with over 13 years of experience in the industry, we’ve got it down to a science. We are a global company with offices throughout the US, Canada, and Australia. We serve more than 3,000 customers, representing over 350,000 online communities with over 200 million users across 42 countries worldwide.
Our team is a thriving community of authentic people with diverse experiences and perspectives. We are honest and genuine and believe that sharing ideas and feedback openly helps us to be successful. We believe that diversity and empathy bring us #AllTogether to make us stronger. We learn from failure and successes because both help us to grow and learn. We strive to understand the why behind our actions and bring our best selves to work every day.
Job Description
Higher Logic is seeking a Customer Support Specialist to join our Customer Services & Support team. This key team member delivers first-tier application support, and handles the initial research, troubleshooting and resolution of customer issues.
The successful candidate is technology-literate, loves detective work, relentlessly pursues the full answer and is able to see the connection between different pieces of software or technology components. This person must also display a positive, proactive ‘customer-first’ approach, and is adept at conveying difficult concepts in terms that a non-technical user can appreciate and understand.
The Customer Support Specialist demonstrates exceptional customer service and organizational skills, and handles multiple priorities and responsibilities. Finally, applicants must also be self-directed, able to learn independently, and possess good time and task management skills.
Qualifications:
- Bachelor’s Degree or equivalent technical training and professional work experience.
- 2-3 years of recent technical customer service experience.
- Basic knowledge of standard web technologies, browsers and web applications.
- 1+ year(s) experience working as a designer
- Proficiency in email design and HTML/CSS (ability to code emails and web pages)
- Basic knowledge of JavaScript
- Excellent analytical and troubleshooting skills.
- Possess strong time and priority management skills and is able to meet and manage deadlines.
- Exceptional verbal and written English communication skills.
- The preferred candidate will also be familiar with contact center ticketing and service systems.
What you’ll earn:
- Competitive compensation.
- Comprehensive health benefits package.
- 401(k) plan with employer match.
- Healthcare and dependent-care flexible spending account.
- Company short-term and long-term disability insurance.
- Company culture that recognizes its employees.
- Room for growth and development and management that cares about your professional growth and will help you achieve your goals.
- Significant advancement opportunities for outstanding performers.
APPLY HERE
