by Ronald Barron | Jun 27, 2023 | Uncategorized
Job Description
Senior Marketing Automation Manager
PALO ALTO, CA (OPEN TO US-BASED REMOTE) /
MARKETING – MARKETING /
FULL-TIME
/ REMOTE
APPLY FOR THIS JOB
Wealthfront is a company on a mission to build a financial system that favors people over institutions. We help you grow your long-term wealth through automated investing and savings products, and give you a complete picture of your financial life.
The marketing automation function at Wealthfront owns the tools and processes that enable how we communicate with our clients. We are building out the team to support our growing lifecycle marketing function. The team will help inform the lifecycle marketing roadmap in support of lead conversion, client growth, engagement, and retention.
We are hiring a Senior Manager who is passionate about our technology and has a strong understanding of the marketing technology ecosystem and project management experience to help grow Wealthfront’s lifecycle marketing efforts. As the Senior Manager on this team, you will be the owner of Wealthfront’s marketing tech stack – including the marketing automation platform.
You will solve difficult challenges like – what tools and processes do we need to support marketers across different lines of businesses at scale? How do we increase the cadence of experimentation and learning? How do we leverage our marketing technology to provide personalized, curated experiences for our clients?
Responsibilities
- As the owner of Wealthfront’s lifecycle marketing channels (email, push notifications, in-app messages, SMS) and tools (Iterable), define and execute the overall strategy and roadmap for the marketing automation goals across the organization.
- Be the business owner of our marketing automation tools, working with engineering, data science, product, and marketing partners to build and support a robust platform that elevates the delivery and communication of content to our clients.
- Responsible for executing marketing projects to completion – intake requests, making sure changes, assets, directions, and best practices are implemented. Communicate with stakeholders to set timelines and expectations and keep them informed. Advise partners on technical feasibility and best practices.
- Own the channel attribution and reporting of lifecycle marketing programs and experiments, using data from our programs and experimentation tools to inform decisions.
- Together with the Lifecycle team, drive experimentation within messages and personalization of content.
- Keep track of innovations and lead conversations with third parties to build a best-in-class marketing technology platform.
- Ensure that all marketing processes are compliant with regulatory requirements (CCPA, GDPR etc.)
- Partner closely with Research, Data Science, Product, and Engineering teams on marketing strategies concerning product features, updates, and cross-functional projects
Requirements
- 4+ years experience in marketing technology, marketing operations, data analysis/reporting, email marketing, and A/B testing.
- Experience working with marketing automation tools (e.g. Iterable, Braze), project management tools (e.g. Jira). SQL skills preferred but not required.
- Experience in mapping, organizing, and utilizing data in marketing automation tools to build targeted segmentation and send personalized, real-time messages to users.
- Experience in implementing new marketing channels (push notifications, SMS, etc) in marketing automation platforms.
- Experience in HTML/CSS
- Strong stakeholder management and project management skills.
- Structured thinker and strong problem-solving skills- there will be new challenges which will require an ability and interest in learning quickly
Estimated annual salary range: $148,000 – $160,000 USD plus equity. Benefits include medical, vision, dental, 401K plan, generous time off, parental leave, wellness reimbursements, professional development, employee investing discount, and more!
APPLY HERE
by Ronald Barron | Jun 27, 2023 | Uncategorized
Job Description
Digital Marketing Manager
Marketing | 100% Remote within the US | Full Time
JOB DESCRIPTION
Finalsite is the preferred website, communications, enrollment, and marketing platform of more than 7,000 schools and school districts in 119 countries around the world. The company’s people, products and services transform how schools connect and engage with their community, recruit students and staff, and fundraise; while managing the complex requirements around data privacy, accessibility, hosting and security. Finalsite products and services include award-winning website designs, a robust content management system, mass communications tools, a powerful enrollment management system, innovative inbound marketing tools, data integration, training, support and marketing consulting. Finalsite is headquartered in Glastonbury, CT, USA with employees who work remotely in nearly every state in the U.S. as well as Europe, South America, and Asia.
VISION
Finalsite will transform the way school communities engage with their schools.
SUMMARY OF THE ROLE
This data-driven marketer will play a crucial role in driving the success of Finalsite’s digital marketing campaigns and initiatives. Reporting to the director of marketing operations, the digital marketing manager will implement strategies to increase website traffic and generate qualified leads, with a primary focus on advertising from ideation to execution to maintenance. This person will be a key member of the demand generation team, collaborating on full-funnel campaign strategies, email marketing, and content writing as needed. If you are a strategic thinker with a passion for driving growth through demand generation, and you have a track record of delivering results, we encourage you to apply for this exciting opportunity.
LOCATION
100% Remote – Anywhere within the US
RESPONSIBILITIES
(Reasonable accommodations may be made to enable individuals with disabilities to perform)
- Develop and execute comprehensive digital marketing strategies to promote Finalsite’s products and services.
- Manage and optimize advertising campaigns across various platforms, including Google, 6sense, LinkedIn, and Meta.
- Manage all advertising budgets and report on spend and return on an ongoing basis.
- Analyze and report on campaign performance, providing actionable insights and recommendations.
- Monitor industry trends, competitive landscape, and emerging digital marketing technologies to stay ahead of the curve.
- Create and optimize lead-generation landing pages to drive conversions and capture valuable customer information.
- Partner with colleagues on the product marketing team to develop and execute on product and client marketing campaigns.
- Work closely with the field marketing, brand, and communications teams to develop lead-generation strategies and materials that promote awareness for the Finalsite brand.
QUALIFICATIONS AND SKILLS
- Bachelor’s degree in marketing, advertising, or a related field.
- Background in digital marketing, with a focus on managing advertising campaigns across multiple platforms.
- Strong analytical skills with the ability to derive insights from data and make data-driven recommendations.
- Proficient in using digital marketing tools and platforms, including Google Ads, Google Analytics, LinkedIn Ads, Meta Ads Manager, and marketing automation systems (such as HubSpot, Pardot, and/or Marketo).
- Proven experience in developing and executing successful marketing campaigns, landing pages, funnels, and conversion paths.
- Excellent written and verbal communication skills.
- 2+ years of experience, preferably in a tech inbound marketing role or agency environment.
RESIDENCY REQUIREMENT
Finalsite offers 100% fully remote employment opportunities, however, these opportunities are limited to permanent residents of the United States. Current residency, as well as continued residency within the United States is required to obtain (and retain) employment with Finalsite.
APPLY HERE
by Ronald Barron | Jun 27, 2023 | Uncategorized
Job Description
Freelance Senior Copywriter/Copy Manager
EMPLOYEE TYPE: Contract
WORKPLACE: Remote
Job Description
As a Senior Copywriter, you’ll be developing copy direction through style guides-to-execution, for events and programs that can scale effectively, cohesively, and support customer needs. You’ll partner with art directors, designers, marketing, producers and project managers.
You’ll work closely with your creative and technical peers, as well as with many internal teams across Amazon. This role will use data and insights to write copy, and develop templates for programs and events, that can be scaled across digital touch points and provide guidance to teams across events.
You have strong conceptual, presentation, storytelling and project management skills, strong understanding of e-commerce/retail, and of course, an acute attention to detail.
This position is remote.
Responsibilities:
- Ability to craft concise, strong, cohesive copy across a large volume of assets, ensuring the messaging remains consistent and is customer centric.
- Ability to stay current with evolving platform needs and best practices across both the company and industry.
- Lead large, event and program content marketing projects that present multidisciplinary challenges and span multiple departments.
- Solve for business, customer, and stakeholder requirements while writing copy that is unique and effective.
- Think across platforms, mastering the idiosyncrasies of each and create tailored copy across channels that help drive marketing objectives.
- Articulate and provide feedback to freelances across multiple projects and timelines.
- Communicate with key stakeholders internally and externally in a spirit of collaboration, building strong relationships with stakeholders, communicating and collaborating effectively, articulating complex issues in an effective manner.
Qualifications:
- 5+ years of copywriting experience in big technology, retail, or agency setting.
- 2+ years of managing a team of copywriters and art directors in leading concepts.
- Strong portfolio representation of voice and content building.
APPLY HERE
by Ronald Barron | Jun 27, 2023 | Uncategorized
Job Description
SENIOR 3D ARTIST
at Fortis Games (View all jobs)
Remote – Global
WHO WE ARE
At Fortis Games we aspire to make great games that bring people together while redefining how game companies work. We believe in building a sense of belonging through our games, their communities, and how we operate and treat each other. Through our game communities, we will create powerful connections and lasting memories. We will foster a culture of diversity, equity and belonging where together our diverse skills, experiences and background impact the games we make.
We are an early but mighty organization with a leadership team of game industry veterans. There are many opportunities for you to have a big impact on the products we’ll be making as well as the overall direction of the company. If you’re passionate about tackling difficult problems with direct and thoughtful communication and team first mentality, we may be the right place for you.
ABOUT THE ROLE (THE MISSION, WHY THIS ROLE EXISTS, THE THING YOU DO OVER AND OVER AGAIN)
- Produce high-quality 3D game assets utilizing a variety of techniques including hight-to-low poly workflows, hard surface modeling and organic sculpting.
- Utilize your professional skills in creating stylized characters, with a deep understanding of shape language, anatomy, proportion, and character design.
- Work with the lead 3D artist and art director to ensure that all characters are visually consistent and meet the project’s quality standards.
- Work closely with the animation team to ensure that character models are rigged and skinned properly for animation.
- Collaborate with the game design and programming teams to ensure that all assets are optimized for mobile devices and meet performance requirements.
- Mentor and provide guidance to junior artists on the team, as needed.
- Continuously improve skills and stay up-to-date with the latest techniques, tools, and best practices in the mobile game industry.
- Participate in team meetings and contribute to the overall development process.
WHAT YOU’LL ACHIEVE (OUTCOMES VS WHAT PEOPLE WILL DO)
- Contribute to the production of high-quality, optimized 3D environments and assets for mobile games.
- Deliver benchmark quality assets adhering to and translating the overall art direction.
- Consistently high-quality contributions to the creation of visually stunning and immersive mobile game characters.
- Effective communication and collaboration with the art, design, and programming teams.
WHAT YOU’LL NEED TO BE SUCCESSFUL (COMPETENCIES)
- Deep understanding of 3D modeling and texturing using software such as May/3ds Max/ Blender, Photoshop and Substance.
- In-depth knowledge of rigging and animation is a plus.
- Ability to effectively integrate 3D assets into the Unity game engine, ensuring seamless integration with the overall game design and functionality.
- Expert knowledge in digital sculpting and high-to-low poly workflows.
- In-depth knowledge of mobile optimization techniques and best practices.
- Ability to mentor and provide guidance to junior artists on the team.
- Strong attention to detail and ability to work in a fast-paced, deadline-driven environment.
- Able to effectively collaborate with every department of a game development team (game designers, programmers, tech art, animation, etc.).
- Excellent written and verbal communication skills.
WHY JOIN US
There are many reasons to join us, but here are a few:
- We strongly believe we are changing how games studios operate and at the core of what we do is making great games that create a connected community
- We’re not just about making Games Where You Belong. We’re also about building communities where our people belong. That’s why Fortis is a thriving environment that celebrates diversity, embraces inclusivity, and fosters growth.
- Build and grow with a seasoned team of accomplished talent who have left an impactful mark in their disciplines, both in and out of gaming
APPLY HERE
by Ronald Barron | Jun 27, 2023 | Uncategorized
Job Description
SENIOR CONCEPT ARTIST
at Fortis Games (View all jobs)
Remote – Global
WHO WE ARE
At Fortis Games we aspire to make great games that bring people together while redefining how game companies work. We believe in building a sense of belonging through our games, their communities, and how we operate and treat each other. Through our game communities, we will create powerful connections and lasting memories. We will foster a culture of diversity, equity and belonging where together our diverse skills, experiences and background impact the games we make.
We are an early but mighty organization with a leadership team of game industry veterans. There are many opportunities for you to have a big impact on the products we’ll be making as well as the overall direction of the company. If you’re passionate about tackling difficult problems with direct and thoughtful communication and team first mentality, we may be the right place for you.
ABOUT THE ROLE (THE MISSION, WHY THIS ROLE EXISTS, THE THING YOU DO OVER AND OVER AGAIN)
As a Concept Artist, you will work closely with the Art Director and Lead Concept Artist to help conceptualize the visual style of our mobile games! You’ll bring your expertise as a visionary, designer, and storyteller to lead a global team of passionate artists to visually communicate and maintain a stylized art direction throughout the creation of world-class environments, characters, props, and key art marketing materials.
- Collaborate with the Lead Concept Artist and Art Director to establish and execute the artistic vision of a game.
- Create designs for characters, creatures, props, and environments to elevate the gameplay and overall player experience.
- Create model packets, orthos, and asset breakdowns.
- Collaborate with team members across various departments to problem-solve and help steer the conceptual direction into the final game experience
- Work closely with 3D Asset teams, Environment teams, and Character teams, joining their design processes and working out the visual problems that arise during production.
WHAT YOU’LL ACHIEVE (OUTCOMES VS WHAT PEOPLE WILL DO)
- Benchmark quality assets covering all aspects of style guides, creative briefs, concept design, key art, illustration, and experiments adhering to the overall art direction
- A visual style that has broad appeal while being distinct and memorable. We aspire for our original IP to have the potential to cross over into multiple games, genres, and media.
- An efficient and scalable art pipeline that can provide a foundation for future games shaped by constructive feedback and implemented solutions.
WHAT YOU’LL NEED TO BE SUCCESSFUL (COMPETENCIES)
- Solid fundamental drawing skills and a good aesthetic sense with a solid understanding of how concepts translate into 3D game assets. Top-notch technique and thorough knowledge of anatomy, perspective, composition, color, and textures.
- A portfolio showcasing a range of styles that leans heavily toward stylized work.
- Mastery of industry standard digital painting tools such as Photoshop.
- Knowledge and/or proficiency in 3D modeling packages like ZBrush, Maya, Blender, etc. to help quickly concept ideas is a plus.
- Ability to turn ideas into images, coupled with a desire to push the envelope.
- Commitment to the project and a desire to find the best possible way of inspiring others.
- Ability to communicate your creative vision, process, decisions, and rationale to team members and cross-functional stakeholders in a way that inspires and motivates.
- A natural curiosity and eagerness to learn – we believe this is essential to our ability to stay ahead of the market and value this over years of experience.
- You should be educated on the latest trends and have a strong perspective on how they relate to our current and future projects.
WHY JOIN US
There are many reasons to join us, but here are a few:
- We strongly believe we are changing how games studios operate and at the core of what we do is making great games that create a connected community
- We’re not just about making Games Where You Belong. We’re also about building communities where our people belong. That’s why Fortis is a thriving environment that celebrates diversity, embraces inclusivity, and fosters growth.
- Build and grow with a seasoned team of accomplished talent who have left an impactful mark in their disciplines, both in and out of gaming
APPLY HERE
