Ecommerce Marketing Manager

by | May 1, 2024 | Uncategorized

About the Role

Ecommerce Marketing Manager (Wellmore)

RemoteUnited States

Wellmore Holdings

Full time

Description

About Wellmore Holdings

Wellmore Holdings owns and operates a portfolio of clean, fast-growing brands across several health and wellness categories, including sports nutrition, plant-based protein, collagen, teas, and superfoods. Owned by WM Partners, the WellMore portfolio of brands includes Vega, Great Lakes Wellness, Jade Leaf Matcha, and FGO (From Great Origins).

Wellmore is committed to making clean, great-tasting products that improve the health and wellbeing of our consumers and the planet! It is the people that make us who we are: a diverse community of ambitious humans working tirelessly to make a positive impact on the planet, on people, and on the communities, we live in. Learn more at getwellmore.com

About the Role

As the Ecommerce Marketing Manager, you will play a key role leading our DTC marketing efforts, with a focus on both Retention and Acquisition. This role will oversee customer loyalty, lifecycle marketing, subscription; as well as managing strategy for search and social paid media. This role is pivotal in driving the consumer and brand experience, while supporting the portfolio business needs. You will be responsible for developing and executing customized strategies that help optimize customer experience, maximize lifetime value, and reduce customer churn. The ideal candidate will have a proven track record in developing and executing successful marketing strategies, while delivering on core business OKRs and KPIs.

What Youll Do

Retention Tactics: (30%)

Loyalty Programs:

  • Develop and execute customer loyalty programs to enhance customer retention and lifetime value.
  • Implement strategies to incentivize repeat purchases and foster brand advocacy.

Lifecycle Marketing:

  • Create and optimize lifecycle marketing campaigns to engage customers at various stages of their journey.
  • Develop personalized and targeted communication strategies to drive customer satisfaction and loyalty.
  • Track and report out on business KPI, share results with stakeholders
  • Maintain business balance between email/sms flows and standalone campaigns
  • Provide understanding of segmentation strategy and CPM
  • Manage promotional code usage and margin impact
  • Develop strategies to increase subscription sign-ups and retention rates.

Email Marketing:

  • Oversee the planning, execution, and optimization of email marketing campaigns.
  • Develop compelling content, segment audiences, and utilize automation for personalized customer experiences.
  • Manage health of newsletter subscriber list growth, collaborate with CRO on optimization testing
  • Manage day to day in marketing platform
  • Manage email agency

Subscriptions:

  • Manage subscription programs, ensuring a seamless and delightful experience for subscribers.
  • Evaluate subscription offering, upsell opportunities, and margin impact
  • Consistently review subscriber rate of churn, suggest strategies to reduce risk
  • Manage LTV of subscribers, and impact to business
  • Provide forward looking unit forecast to manage inventory appropriately

Acquisition (30%):

Search and Social Paid Media:

  • Plan, execute, and optimize search and social media paid campaigns to drive customer acquisition.
  • Conduct ongoing keyword research to identify relevant terms for paid search campaigns.
  • Refine and expand keyword lists based on performance data and industry trends.
  • Develop comprehensive paid search campaigns aligned with business objectives.
  • Develop social media paid campaigns in alignment with overall marketing and business strategies.
  • Identify target audiences and tailor campaigns for optimal reach and engagement.
  • Utilize advanced audience targeting options to segment and reach specific user groups.
  • Leverage data insights to refine audience targeting for improved campaign performance.
  • Write and project manage brief for creative assets
  • Liaise with Media agency for execution
  • Stay updated on industry trends and best practices in paid media for continuous improvement.
  • Regularly analyze campaign performance data to derive actionable insights.
  • Identify trends, areas for improvement, and opportunities for scaling successful strategies.
  • Design and execute A/B tests to optimize ad creatives, messaging, and targeting.
  • Implement learnings from tests to continually improve campaign effectiveness.

Analytics and Strategy (40%):

Analytics:

  • Utilize data analytics to derive insights and measure the performance of marketing initiatives.
  • Develop a deep understanding of customer behavior to inform business needs

Strategy Building:

  • Build and execute comprehensive marketing strategies aligned with business goals.
  • Collaborate with cross-functional teams to ensure alignment between marketing efforts and overall business strategy.

OKRs and KPIs:

  • Define and Track Key Metrics:
  • Establish and track OKRs and KPIs to measure the success of marketing initiatives.
  • Regularly report on performance and adjust strategies based on data insights.
  • Contribute insight on impact to LTV and revenue, and reflection of business results

Requirements

  • Bachelor’s degree in marketing or a related field
  • 5+ years of experience marketing as a manager in e-commerce; CPG industry experience preferred
  • Strong understanding of email marketing, SMS marketing, subscription programs, and loyalty programs
  • Experience leading initiatives across the customer journey from acquisition to retention
  • Experience working collaboratively with an email marketing agency on media and acquisition
  • Demonstrated experience utilizing marketing analytics to drive revenue
  • Proficiency in email/SMS marketing platforms like Klaviyo and Yoptpo, with a strong track record in driving successful marketing initiatives
  • Experience with Shopify, Google Analytics 4, Google AdWords & Facebook
  • Hands-on marketer with experience working cross-functionally in a fast-paced environment.

APPLY HERE

Senior Web Optimization Manager

by | May 1, 2024 | Uncategorized

About the Role

Senior Web Optimization Manager

United States

WHAT WE DO MATTERS:

Here at The Knot Worldwide, we believe in doing work that matters. In more than 16 countries around the world, The Knot Worldwides leading family of brandsincluding The Knot, WeddingWire, Bodas, The Bash, The Bump, and morehelp people take celebration planning from inspiration to action. When you join our global team, youll be a part of a diverse group of individuals passionate about serving and enabling our communities to celebrate the moments that make us.

The Knot Worldwide is seeking a talented Sr. Web Optimization Manager to join the B2B Marketing team and accelerate our growth for WeddingPro. In this role, you will focus on conversion rate optimization, A/B testing, personalization/customization, and have experience in digital marketing focused on web channels. You will partner with a team of talented B2B marketers, marketing operations, creative, and external agencies to deliver a high growth testing roadmap. You will identify areas of opportunity based on data, insights and industry best practices, and develop test plans to optimize the web experience for our prospects, and drive conversion rate improvements for the WeddingPro website/brand.

You will focus on A/B testing landing pages, targeting criteria & content placement, optimizing lead generation forms, and youll be the expert on audience conversion strategy and objectives. Youll partner with marketers to understand the strategy and business needs and with design, data engineering, and marketing operations teams on UX enhancements.

This role will drive large parts of our website initiatives, providing optimal user experiences aligned with our marketing strategies and goals.

Responsibilities:

  • Partner with marketing operations, creative, product, performance, and external agencies to develop a test roadmap for the site that works to achieve incremental growth for the business via testing and personalization initiatives.
  • Develop and refine test strategy, A/B Tests, personalization and user flow experiences to drive growth including creating and executing test plans for a/b testing and personalization, and monitoring and reporting on results
  • Execute tactical initiatives based on analysis of performance, marketing technology, market opportunities, and best-practices/industry developments
  • Optimize the WeddingPro experience (traffic, conversion, revenue, visitor engagement, time on site, and technical site performance)
  • Identify high-growth and high-revenue opportunities, take the lead on executing them, measuring them, and optimizing their performance
  • Brief and work with external agencies on design and implementation of projects
  • Partner with analytics/operations teams to set and measure goals/KPIs to measure efficacy of programs and campaigns on the website.
  • Provide visibility and socialize program performance with actionable insights to key stakeholders across the organization.

Qualifications

  • BA/BS degree
  • 10+ years of web optimization, marketing, and other relevant digital marketing experience
  • 10+ years of experience building and optimizing web pages and their features collaboratively with acquisition/new business teams, operations, product management and design teams
  • Experience with hypotheses-driven A/B testing, experiment design, and basic statistical analysis
  • Demonstrated track record of building and optimizing web experiences to drive growth
  • Excellent communication, project management, and interpersonal skills
  • Ability to analyze data and translate web findings clearly for both technical and non-technical audiences
  • Experience partnering with marketing stakeholders across demand generation, product, and revenue
  • Understanding of customer journeys and how to optimize paths for user engagement and conversions
  • Data-driven storyteller who can articulate key needs, rationale and findings to management/executives. Comfortable leading meetings, retros and business reviews.
  • Ability to build a roadmap – in collaboration with key stakeholders while also managing hands-on day-to-day execution.
  • Experience with, or proficient in: Google Analytics, Google Suite, Project Management tools (Asana), BI/reporting/visualization tools (Data studio, Looker), A/B testing tools, SEO/SEM tools & Marketo.

APPLY HERE

Senior Manager, Merchandising

by | May 1, 2024 | Uncategorized

About the Role

Senior Manager, Merchandising

United States

WHAT WE DO MATTERS:

Here at The Knot Worldwide, we believe in doing work that matters. In more than 16 countries around the world, The Knot Worldwides leading family of brandsincluding The Knot, WeddingWire, Bodas, The Bash, The Bump, and morehelp people take celebration planning from inspiration to action. When you join our global team, youll be a part of a diverse group of individuals passionate about serving and enabling our communities to celebrate the moments that make us.

ABOUT THE ROLE AND OUR TEAM:

The Senior Merchandising Manager will lead the implementation of product merchandising for our eCommerce Paper business. You will bring an entrepreneurial spirit, creative problem-solving, and user-centric thinking to the TKWW eCommerce business. You will work alongside key business partners providing a creative & data-driven approach to decision-making, and will report directly to the Director of Merchandising.

RESPONSIBILITIES:

  • Develop and execute an assortment expansion strategy and new product development in partnership with Design and Product Development teams to reach business growth goals.
  • Develop, execute, and optimize site merchandising strategies that drive conversion, enhance site navigability, and maximize member engagement.
  • Manage the eCommerce merchandising team and provide direction and support to ensure team members are achieving their goals and objectives.
  • Analyze product performance, site metrics and leverage category, consumer, and market insights to effectively drive business strategies.
  • Bring strong industry knowledge and expertise while balancing strategic vision with tactical execution in a fast-moving environment.
  • Constantly review and assess the competitive landscape to provide insights on product categories and white space opportunities.
  • Assist in establishing core KPIs to measure success for merchandising strategy
  • Collaborate with the marketing team to create compelling content and promotions that drive traffic and sales.
  • Partner closely with the Build organization to ensure that website functionality is optimized for the user experience.
  • Maintain a deep understanding of our customers and their needs, and use this knowledge to inform merchandising decisions.

SUCCESSFUL SR MANAGER, MERCHANDISING CANDIDATES HAVE:

  • 3-5 years of people management experience
  • 5+ years of experience in e-commerce merchandising, with time spent leading Site Merchandising efforts
  • Strong analytical skills and the ability to drive analysis into action.
  • A highly organized, prepared, and thoughtful communicator.
  • The ability to balance art and science to drive design innovation while maximizing revenue growth based on historical data and future trends.
  • Experience building product strategies including curation, category, and product-driving improvements.
  • Strong eye for design, color & trend.
  • A desire to build business relationships across departments.
  • Comfortability collaborating and communicating in a remote work environment.

APPLY HERE

Senior Experience Designer

by | May 1, 2024 | Uncategorized

About the Role

Senior Experience Designer, Remote

Product Experience Design & Research /

Full Time /

Remote

A Senior Experience Designer at Aledade envisions and designs products and services that help transform primary care in the US to become more patient-centered, proactive, equitable. The person in this particular role will focus on designing experiences to help clinicians identify and prioritize care opportunities during patient visits. To do this, the Senior Experience Designer will partner with a collaborative, cross functional team to understand users needs, visualize concepts and prototype solutions. This role requires strategic thinking that leverages a strong background in digital interaction design to create seamless and beautiful solutions that work across an ecosystem of touchpoints.

We are flexible with respect to geographic location, and the ideal candidate will be comfortable working remotely/work from home within the U.S. or from our headquarters office in Bethesda, MD.

Primary Duties:

  • Partner closely with Product Management, Engineering, Practice Adoption and others to identify user problems and shape how they will be solved.
  • Gather, articulate, and visualize key concepts and patterns using storyboards, user journey maps, etc. in order to drive strong cross functional alignment and enable effective decision-making about possible approaches.
  • Deliver user flows, low fidelity prototypes, high fidelity design comps, and build specifications for high quality digital workflows that fit within broader end-to-end service experiences.
  • Support engineering delivery with design documentation, rationale, and conversations that ensures intent is translated to the end user experience.
  • Contribute to the evolution of our Experience Design & Research practice, playbook, and knowledge base.

Minimum Qualifications:

  • 6+ years of professional experience in product and interaction design
  • Fluency in usability best practices and their application to unique design challenges
  • Fluency and skill with a variety of design related tools (e.g., Figma, Miro, etc.).

Preferred knowledge, skills, and/or abilities:

  • Demonstrated ability to collaborate with cross functional partners to gather information and navigate tradeoffs.
  • Solid communication and storytelling skills can clearly articulate the what, why, and how of their approaches and tailor a message to the audience. Experience designing and prototyping end-to-end digital experiences with cross-functional teams working in iterative environments.
  • Demonstrated expertise designing complex analytic, decision support and workflow applications
  • A robust portfolio showing expertise in multiple facets (two or more) of experience design, particularly interaction design, visual design, and content design
  • Experience applying research based insights to designs
  • Understanding of and commitment to inclusive and accessible design
  • Excellent communication, facilitation, consulting, and organizational navigation skills
  • Experience working in complex health care product and service contexts (particularly in population health, clinical decision support, and direct patient care)
  • Strong interaction and visual design skills
  • Knowledge of modern product development methodologies (design thinking, lean, agile, etc)

Physical Requirements:

  • Sitting for prolonged periods of time. Extensive use of computers and keyboard. Occasional walking and lifting may be required.

APPLY HERE

Staff UX Researcher

by | May 1, 2024 | Uncategorized

About the Role

Staff UX Researcher (Remote/Flexible)

  • Acton, Massachusetts
  • Full time
  • REQ-2024-6429

Insulet started in 2000 with an idea and a mission to enable our customers to enjoy simplicity, freedom and healthier lives through the use of our Omnipod product platform. In the last two decades we have improved the lives of hundreds of thousands of patients by using innovative technology that is wearable, waterproof, and lifestyle accommodating.

We are looking for highly motivated, performance driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it!

Job Title: Staff User Experience Researcher

Department: User Experience

FLSA Status: Exempt

Description

Insulet is on a mission to simplify life for people living with diabetes! We are looking for a Staff User Experience (UX) Researcher in the growing Innovation & Strategy organization to accomplish our mission. The Staff UX Researcher will work closely with cross-functional members of the development and planning teams. They will lead UX research to identify new opportunities and improve our product, digital, and service-based experiences. The ideal candidate is a strategic thinker with significant quantitative and qualitative research experience contributing to innovation through curiosity and rigorous research.

Responsibilities

  • Independently lead and execute multiple user research projects simultaneously while working closely with UX leadership and cross-functional teams (including Data Science, IT, Product, Human Factors, Design, Clinical, Marketing, and Innovation)
  • Responsible for End-to-End research in their assigned product category, including medical devices, web portals, and all user-facing experiences.
  • Create mixed-methods research roadmap(s) by consulting with stakeholders and leadership.
  • Lead and execute the UX research process, from study planning, alignment, and findings communication.
  • Construct polished reports and presentations, with excellent data visualization and narratives.
  • Actively communicate and collaborate with the User Research manager, peers, and stakeholders.
  • Mentor partner researchers in the execution phases of the research process
  • Evangelize insights to drive customer-centered product outcomes
  • Identify opportunities to improve the user research processes
  • Work closely with vendors to execute external research with high internal standards

Basic Qualifications

  • Bachelors or Masters degree in Psychology, Human Computer Interaction, Human Factors, or related field required.
  • 7+ years of relevant experience in UX, Human Factors, or Marketing/Customer Insights with a focus on researching and developing customer-centric physical, digital, web, and/or service-based products
  • Knowledgeable (or excited to learn) about diabetes
  • Experience executing primary research with qualitative, as well as quantitative methodology and statistical analysis (e.g., Qualtrics, large-scale surveys)
  • Demonstrated experience leveraging design tools (PowerPoint, Figma, …) for research
  • Demonstrated experience working cross-functionally on successful research projects with Customer Care, Data Science, Product, Design, Finance, etc…
  • Work well in ambiguous situations with the ability to drive to research that enables business and design data-driven decision making.

Preferred Qualifications

  • Worked in regulated medical spaces
  • Demonstrated flexibility with organizing schedule and working across time zones, within US and Europe.
  • Charismatic leader who builds and maintains strong, positive cross-functional relationships throughout the organization
  • Strategic thinker who executes well-crafted research to push innovation and customer-centricity forward
  • Experience supporting global initiatives and conducting research internationally
  • Balancing diving deep with bias for action: can execute quickly
  • Enjoys mentoring and investing in others growth
  • Prototyped digital and web-based research artifacts

APPLY HERE

Secret Advanced Cost Analyst

by | May 1, 2024 | Uncategorized

About the Role

Title: Secret Advanced Cost Analyst

Location: US Remote

JobDescription:

Insight Global is seeking an Advanced Cost Analyst to join our team supporting a complex weapon system supporting the DoD. The position can be worked 100% remotely with having to go onsite once per quarter to Dahlgren, VA. On a day to day basis, the Cost Analyst responsibilities include:

  • Assisting in execution of DoD business operations doing Cost Estimating and Modeling, Cost Analysis, Cost Data Analysis and Collection, and Affordability Analysis
  • Develop dost models and incorporate cost risk analysis
  • Coordinate information with programs and functional areas conducting data normalization, statistical analysis and empirical analyses using applicable databases
  • Develop initial cost data collection plans and validation methods for earned value and other contractor cost data reporting requirements
  • Assist in the preparation of prioritized requirements lists and their justification

–

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com .

   

To learn more about how we collect, keep, and process your private information, please review Insight Global’s Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .

Skills and Requirements

  • Active DoD Secret Security Clearance or the ability to obtain a clearance
  • BS/BA in a related field and 5+ years of applicable experience
  • MS Office proficient (Word, Excel, PowerPoint) * MS Degree in Mathematics, Engineering, Finance or related field

* Proficiency with the Automated Cost Estimating Integrated Tool (ACEIT) null

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