by Ronald Barron | Sep 18, 2023 | Uncategorized
Job Description
Paid Social Media Specialist – Remote
Nationwide
TrueCar is a leading automotive digital marketplace and we are on a mission to make car buying and selling easy, transparent and efficient. We work to empower consumers with data, and foster connections with our network of Certified Dealers who share our belief that truth, transparency and fairness are the foundation to a great experience. We forge partnerships to power car buying programs for some of America’s most trusted brands. And we continually innovate to provide useful tools, research, market context and pricing transparency to help consumers feel empowered and confident all throughout their journey.
As consumers’ priorities and shopping habits shifted, so did we. We are building a modern day marketplace and invite you to come join the TrueCar Crew. You can have a real & direct impact on our journey as we continue to evolve and revolutionize the car buying and selling experience. We are seeking talented individuals who are excited by our mission to revolutionize & elevate the car buying & selling experience.
The Opportunity:
As a key member of the Acquisition & Growth Marketing team, the Paid Social Media Specialist is responsible for developing and implementing paid advertising strategies on various social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, Snapchat, and Pinterest. The primary goals of this role are to drive brand awareness, engagement, and conversions through paid social media advertising.This role involves managing ad campaigns, analyzing performance data, and making data-driven recommendations to achieve marketing objectives.
How you will contribute to TrueCar’s success:
- Collaborate with the marketing team to define campaign objectives, target audience, and budget allocation.
- Develop comprehensive paid social media strategies that align with overall marketing business objectives.
- Create and optimize ad creatives, including ad copy, visuals, and ad formats.
- Set up and manage paid social media campaigns across various platforms, ensuring accurate targeting and budget control.
- Monitor ad performance and adjust bids, budgets, and targeting as needed to maximize ROI.
- Utilize audience segmentation and targeting options to reach specific demographics and user profiles.
- Implement targeting strategies to re-engage with previous website visitors and leads.
- Write compelling ad copy that aligns with campaign goals and resonates with the target audience by collaborating with designers to create a visually appealing ad creative.
- Analyze campaign performance metrics and provide regular reports to assess KPIs, using data insights to optimize campaigns and make strategic recommendations for improvement.
- Conduct A/B tests on ad creatives, audience targeting, and other campaign elements to identify winning strategies. Implement changes based on A/B test results to improve campaign performance.
- Ensure efficient allocation of advertising budgets across campaigns and platforms, while monitoring and managing daily and monthly spending to stay within budget constraints.
- Keep up to date with the latest social media advertising trends, algorithm changes, and best practices to help implement innovative techniques and tactics to improve campaign performance.
Your Expertise:
- Proven success in managing paid social media advertising campaigns to include Facebook, TikTok and YouTube.
- Proficiency in Facebook Ads Manager (required) and other social media advertising platforms (i.e Twitter Ads, LinkedIn Ads) preferred.
- Proven ability to manage large social media advertising budgets.
- Experience working in an agency environment preferred.
- Proficiency in Google Analytics
- Advanced analytical skills and the ability to interpret data and make informed decisions.
- Excellent written and verbal communication skills.
- Creative thinking and a passion for staying updated with digital marketing trends.
- Certifications in social media advertising (i.e Facebook Blueprint, Google Ads) are a plus.
- Ability to work in a fast-paced, dynamic environment.
- Attention to detail and ability to manage multiple tasks simultaneously.
APPLY HERE
by Ronald Barron | Sep 18, 2023 | Uncategorized
Job Description
SEM Manager
- GE Healthcare Healthcare
- USA & Canada Category
- Marketing
- Mid-Career
- R3734144
- Relocation Assistance:No
- Remote, United States Of America
Create the future of healthcare.
Join our mission to create a world where healthcare has no limits. We’re not just evolving today’s technologies, we’re pushing the boundaries of what care means. Together, we’re building a community of diverse perspectives, giving ideas space and energy to grow and succeed. Every day, we confront the biggest challenges in healthcare and deliver solutions to make it more personal, human, and connected. Tomorrow is always in the hands of those with a passion and drive to make the world better. Here, our future is limitless.
Job Description Summary
Leads, coordinates and/or manages execution of marketing plans, identifies and executes opportunities for growth and share gain, and contributes to the development of a product/portfolio strategy including product positioning. Optimizes commercial execution though development of marketing and launch plans and aligning market insights with technology trends. Operates with some autonomy but are typically subject to standard sales practices and procedures. The role is subject to regular review of sales results. Some judgment may be required but this is typically with guidance. May be responsible for medium-sized sales territories.
GE HealthCare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.
Job Description
We are in search of a results-driven Paid Search Campaign Manager to oversee our paid search campaigns across the US and Canada. The ideal candidate will have a proven track record of driving successful campaigns, possess a deep understanding of pay-per-click (PPC) practices, and be adept at optimizing budgets for maximum ROI.
Key Responsibilities:
- Audit and analysis of current agency-led paid search program. Paid Strategy & Execution: Design, develop, and deploy paid search campaigns across the US and Canada.
- Oversee keyword research, bid management, ad copywriting, and A/B testing to optimize campaign performance.
- Performance Analysis: Monitor and analyze campaign performance using tools like Google Analytics, Google Ads, and Bing Ads.
- Provide regular insights and recommendations based on campaign results.
- Budget Management: Allocate and manage campaign budgets to ensure maximum ROI.
- Continuously monitor bid adjustments and optimize spend across different channels and keywords.
- Collaboration & Reporting: Collaborate with marketing, design, and content teams to ensure alignment in strategy and messaging.
- Generate and present regular reports on campaign performance, insights, and recommendations.
- Keep abreast of the latest PPC trends, tools, and best practices.
- Attend webinars, courses, or conferences as necessary to enhance skills and industry knowledge.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- 4+ years of experience in paid search campaign management, specifically in the US and Canadian markets.
- Proficiency in tools like Google Ads, Bing Ads, and Google Analytics.
- Strong analytical skills with an ability to derive actionable insights from data.
- Excellent communication skills, both verbal and written.
- Ability to work in a fast-paced, dynamic environment.
Job Description
SEM Manager
- GE Healthcare Healthcare
- USA & Canada Category
- Marketing
- Mid-Career
- R3734144
- Relocation Assistance:No
- Remote, United States Of America
Create the future of healthcare.
Join our mission to create a world where healthcare has no limits. We’re not just evolving today’s technologies, we’re pushing the boundaries of what care means. Together, we’re building a community of diverse perspectives, giving ideas space and energy to grow and succeed. Every day, we confront the biggest challenges in healthcare and deliver solutions to make it more personal, human, and connected. Tomorrow is always in the hands of those with a passion and drive to make the world better. Here, our future is limitless.
Job Description Summary
Leads, coordinates and/or manages execution of marketing plans, identifies and executes opportunities for growth and share gain, and contributes to the development of a product/portfolio strategy including product positioning. Optimizes commercial execution though development of marketing and launch plans and aligning market insights with technology trends. Operates with some autonomy but are typically subject to standard sales practices and procedures. The role is subject to regular review of sales results. Some judgment may be required but this is typically with guidance. May be responsible for medium-sized sales territories.
GE HealthCare is a leading global medical technology and digital solutions innovator. Our mission is to improve lives in the moments that matter. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.
Job Description
We are in search of a results-driven Paid Search Campaign Manager to oversee our paid search campaigns across the US and Canada. The ideal candidate will have a proven track record of driving successful campaigns, possess a deep understanding of pay-per-click (PPC) practices, and be adept at optimizing budgets for maximum ROI.
Key Responsibilities:
- Audit and analysis of current agency-led paid search program. Paid Strategy & Execution: Design, develop, and deploy paid search campaigns across the US and Canada.
- Oversee keyword research, bid management, ad copywriting, and A/B testing to optimize campaign performance.
- Performance Analysis: Monitor and analyze campaign performance using tools like Google Analytics, Google Ads, and Bing Ads.
- Provide regular insights and recommendations based on campaign results.
- Budget Management: Allocate and manage campaign budgets to ensure maximum ROI.
- Continuously monitor bid adjustments and optimize spend across different channels and keywords.
- Collaboration & Reporting: Collaborate with marketing, design, and content teams to ensure alignment in strategy and messaging.
- Generate and present regular reports on campaign performance, insights, and recommendations.
- Keep abreast of the latest PPC trends, tools, and best practices.
- Attend webinars, courses, or conferences as necessary to enhance skills and industry knowledge.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- 4+ years of experience in paid search campaign management, specifically in the US and Canadian markets.
- Proficiency in tools like Google Ads, Bing Ads, and Google Analytics.
- Strong analytical skills with an ability to derive actionable insights from data.
- Excellent communication skills, both verbal and written.
- Ability to work in a fast-paced, dynamic environment.
APPLY HERE
by Ronald Barron | Sep 18, 2023 | Uncategorized
Job Description
Senior Manager UX Writing
Location: US National
Remote, US
Job Description
Please note that the following job posting is for a fully remote position, allowing employees to work from their preferred location.
Who We Are
The UX Writing team at Wayfair is central to the company’s commitment to offering an intuitive shopping experience for all our customers. This role falls under the umbrella of the Global Experience Design (GXD) community at Wayfair, which encompasses Product Design, User Research, and UX Writing. Together, we steer Wayfair’s vision of becoming the go-to destination for home essentials, ensuring that everyone feels at home, no matter where they are. Join a cohesive unit that celebrates knowledge-sharing, inclusivity, and growth.
Dive deeper into the world of Wayfair’s GXD community through our Wayfair Design Blog. This dynamic team is spearheaded by Simone Orlowski and Betsy Bland.
What You’ll Do
- Architect a seamless shopping experience through coherent UX writing across all storefront platforms.
- Participate in the development of Wayfair’s new CMS, Block Builder, ensuring a consistent and intuitive user experience.
- Work with cross-functional teams, including UX Research, Systems, Accessibility, and Platforms, to craft comprehensive digital strategies.
- Create content models for designers.
- Establish a content matrix for consistent messaging across all platforms
- Oversee and guide a team of UX writers, ensuring top-down strategy alignment and prioritization in line with organizational goals.
- Engage in cycle-to-cycle projects, maintaining an alignment with the company’s tech and business objectives.
- Act as a mentor, guiding junior team members through projects, helping to shape the nature of the work, set expectations, and ensure delivery.
- Engage in occasional travel (<10%) for summits and group events to connect with the wider team and stakeholders
What You’ll Need
- Boast 8+ years of experience in UX writing, copywriting, technical writing or a related field and 2-3 years of experience in people management.
- Thrive when facing substantial, undefined challenges, carving out actionable plans and ensuring their successful execution.
- Are adept with industry-standard tools, including content management systems and organizational platforms like JIRA.
- Hold a bachelor‘s degree in English, journalism, library science, communications, marketing, or a related domain (or have equivalent professional experience).
- Possess a deep understanding of experience design essentials like journey maps, content audits, user flows, competitive analyses, and content hierarchies.
- Appreciate the symbiotic relationship between design and content, focusing on creating a holistic user experience.
- Excel in presenting ideas, nurturing relationships across teams, and sharing insights across organizational strata, inclusive of the c-suite.
- Employ critical thinking in your endeavors, focusing on long-term gains, executing tasks promptly, learning from setbacks, and pivoting when necessary to ensure the best outcomes.
- Demonstrated outcomes against organizational/company priorities.
APPLY HERE
by Ronald Barron | Sep 18, 2023 | Uncategorized
Job Description
2D Designer
2023-6122
US-Remote
Creative / Ideation
As our 2D Designer, you will work with highly talented individuals and develop creative for some fantastic Fortune 500 brands. This does not happen in a vacuum, as you will work within multi-disciplinary teams to create insightful, immersive, and memorable solutions. In this entry-level role, you will use your experience to design environmental graphics, tradeshow and event graphics, signage, vehicle graphics, wearables, presentations and more.
To thrive in this role, you are passionate about building relationships in the creative space. You also understand the importance of collaboration when bringing our designs to life. This role will allow you to utilize a mix of design, organization, and communication skills, making every day unique and exciting.
A portfolio or work samples are required to be considered for the role.
ABOUT GMR MARKETING
We are the Experience Agency Making Unforgettable Stories Born of Humanity
NOT JUST EXPERIENTIAL. EXPERIENCE.
The lines have blurred. People live in the physical, digital, and social worlds all at once, and your brand experiences should do the same.
NOT JUST TELLING. MAKING.
The best stories are lived, not heard. Make an immersive world for people to explore so they can experience something they’ll never forget.
NOT JUST CONSUMERS. HUMANS.
It all starts with the human. If you want to make a lasting impact, look beyond the wallet to understand what motivates and inspires people.
REQUIRED SKILLS
- Design. In this role, you will be responsible for developing concepts through brainstorms, sketching, photo comps, or rough vector designs. Creative focus will be (but not limited to) environmental signage systems, special design dcor, retail POS, brand identity development, event branding, and static storyboard visuals.
- Execution. You will research products and services to impact design thinking and concepts positively. You have flawless execution of planning and implementation of projects and can understand Visual Identity Systems and Brand Identities and adequately adhere to guidelines/requirements.
- Time management. You can prioritize and meet multiple deadlines, working well in a fast-paced environment with limited supervision and managing multiple lines of design projects.
- Collaboration. You are holding yourself and those on your team accountable, supporting each other to seize opportunities, and coming to the most innovative and effective process as a team.
- System proficiency. You will join our team with a previous understanding of Adobe Creative Suite, specifically InDesign, Illustrator, Photoshop, and Acrobat. You also have strong typography and layout skills and extra points if you have agency experience.
APPLY HERE
by Ronald Barron | Sep 18, 2023 | Uncategorized
Job Description
Information Security and Compliance Analyst
Full-time at TCX
Information Security Team
Job ID: 1445
Tucows (NASDAQ:TCX, TSX:TC) is possibly the biggest Internet company you’ve never heard of. We started as a simple shareware site in 1993 and have since grown into a stable of businesses: Tucows Domains, Ting Internet and Wavelo.
What’s next at Tucows
We embrace a people-first philosophy that is rooted in respect, trust, and flexibility. We believe that whatever works for our employees is what works best for us. It’s also why the majority of our roles are remote-first, meaning you can work from anywhere you can connect to the Internet!
Today, over one thousand people work in over 20 countries to help us make the Internet better. If this sounds exciting to you, join the herd!
Job Summary
The Information Security and Compliance Analyst is responsible for IT security solutions and responses for all corporate and production environments. This position will be responsible for maintaining, configuring, troubleshooting, auditing, and documenting the status of all security and compliance solutions, as well as assisting with planning and implementing incident response. The position supports the technology needs of the organization to provide a robust, secure, and reliable computing environment.
Responsibilities:
- Monitor information security requirements, policies, and compliance.
- Document and communicate security incidents, vulnerabilities and current state of the system.
- Facilitate security risk management activities, advise on threats, vulnerabilities, and mitigation strategies.
- Daily Scanning, Implementing and maintaining of information security tools and documentation.
- Provide support to internal teams with security concerns and with security incident response.
- Responsible for Spam Prevention and monthly vulnerability Scanning.
- Responsible for updating block lists, allow lists for our various in house rbls.
- Working with 3rd party companies to resolve spam complaints, blacklistings.
- Supporting the annual external audit.
- Perform other duties as assigned.
Requirements:
- 5+ years of experience in an information security role or equivalent.
- Experience in security and fraud prevention tools (Cybersource, Wireshark, nessus vulnerability scan).
- Experience in IDS/IPS, penetration and vulnerability testing.
- Experience in security risk assessments and IT audit.
- SSL certificate management.
- TCP/IP, computer networking, routing and switching.
- Experience in firewall and intrusion detection/prevention.
- Experience in Windows and Linux operating systems.
- Experience with scripting languages (JavaScript, Python, C, C++, etc.).
- Updating best practices, security procedures and standards.
- Degree or diploma in Computer Science, Cyber Security or related field.
- Security certifications are an asset. #LI-NA
APPLY HERE
