by Ronald Barron | Sep 26, 2024 | Uncategorized
About the Role
SEO Strategist, Food
Remote
Apartment Therapy was originally launched in 2001 by interior designer Maxwell Ryan (nicknamed “The Apartment Therapist”) as a weekly newsletter for clients. We officially became an independently-owned company in 2004, and since then Apartment Therapy Media has grown to become the only media group dedicated to life at home. We are committed to teaching our audience real-life solutions by giving them tools to create happy, healthy homes through our award-winning brands: Apartment Therapy, The Kitchn, Cubby, and Dorm Therapy. Together, our portfolio engages a monthly audience of 47 million users across platforms, while our dedicated team of over 140 professionals collaborates from our sunny New York City office and locations across the U.S. and around the globe.
We have an exciting opportunity open for a SEO Strategist, Food to join our dynamic team. This role is the primary SEO Strategist for Apartment Therapy Media’s industry-leading food brand The Kitchn, as well as for SEO-focused food and grocery content produced by AT Media’s other brands, Cubby and Dorm Therapy. The role is responsible for evaluating SEO performance and formulating monthly, quarterly, and yearly SEO content strategy in response to internal and external data. The Strategist is responsible for data and reporting and will work closely on content strategy with The Kitchn Editor-in-Chief (“EIC”) and other Growth and Content team stakeholders. A key component of the role is delivering SEO recommendations and keyword assignments to the editorial team on both monthly and project-based cadences.
The ideal SEO Strategist, Food is comfortable with data-informed decision-making and storytelling, and they will have the collaborative people skills to be an enthusiastic evangelist for intent-based, on-demand content, helping colleagues across the company connect with the value of identifying our audience’s true needs and meeting them through our content.
Responsibilities
Keyword-Level SEO Strategy
-
- In close collaboration with the SEO Content Director, develop and deliver monthly, quarterly, and yearly SEO strategy to grow The Kitchn’s organic query audience
- Provide content recommendations for both new content and refreshed archive content
- Deliver recommended keywords and competitive insights on a publishing cadence determined with the EIC (monthly/quarterly/project)
- Audit archive content as needed to provide refresh / rewrite recommendations and assignments to the editorial team and refresh team
- Provide guidance to writers and edit teams; recommend search headlines, URL slugs, redirecting, and more
- Regularly audit and update SEO templates for each key content type
Quality Control & Best Practices
-
- Review published query content as needed to ensure SEO best practices are met; make recommendations and updates as needed
- Consult on creative (video, art, photography) to make format recommendations as needed from an SEO perspective
- Identify tools and processes that could better support our query growth goals
Analytics & Reporting
-
- Analyze content performance from data in Google Analytics, Google Search Console, SEMRush, Ahrefs and other tools, and share findings with editorial and other stakeholders in scheduled reports, training sessions, and in on-going, ad-hoc communication
- Deliver monthly, quarterly, and/or annual reports on the performance of current SEO strategy, with recommended strategy shifts if applicable
Requirements
- At least 3-5 years experience with proven growth results in SEO content strategy, ideally guiding content for a high-volume consumer-facing publisher
- A real flair for keyword research, gap analysis and content ideation, across a variety of home cooking, grocery shopping and food lifestyle topics
- Fluency in the most recent changes in the SEO landscape and implications for informational content, especially in food media
- Solid understanding of KPIs that matter for search success, and comfort in plowing through numbers and extracting meaningful stories from them
- Readiness to proactively lead The Kitchn’s query strategy with curiosity and an entrepreneurial spirit. We will be looking for strong past indicators of skills in experimentation and learning
- Facility with Google Analytics, Google Search Console, Google Trends, and SEMRush (and if you know your way around Google Sheets’ search add-ons and/or Google Data Studio, all the better)
- Terrific writing skills and understanding of our properties’ style and tone; editorial background is a plus
- Ability to narrate search insights and confidently identify priorities and opportunities to colleagues with different levels of search expertise
- A lively curiosity for the topics our brands cover, specifically home cooking and food culture
- Familiarity with non-Google query search platform growth and best practices, including video-focused content on Instagram, TikTok, and YouTube is a plus
APPLY HERE
by Ronald Barron | Sep 26, 2024 | Uncategorized
About the Role
Title: Head of Brand (Remote)
Location: DE
Category: Marketing
Job Description:
Social Discovery Group (SDG) is a global technology company that builds apps at the intersection of dating, social, and entertainment. The company’s portfolio includes 70 social discovery platforms with a focus on AI, game mechanics, and video streaming. We actively support and invest in social discovery startups worldwide through our CVC fund.
More than 500 million people in 150 countries enjoy our products, and we strive to have ten times as many.
SDG invests in social discovery technology startups around the world. Our Investments include Open AI, Patreon, Flo, RAW, EVA AI, Clubhouse, Magnet, Woebot, Flure, Astry, Coursera, Academia, Harbour, Space, Auto1, DocSend, AppAnnie, Rapyd, Boom Supersonic, Trading, View, K-Health and many others.
We solve the problem of loneliness, isolation, and disconnection with the help of digital reality.
Our digital nomad team of more than 1200 professionals works all over the world. Together, we are solving the prevalent problem of loneliness and shaping Social Life 3.0 — a new digital reality where people will be able to fulfil their needs for communication and attention from other people and artificial life forms.
Our teams of digital nomads live and work remotely from Cyprus, Malta, the USA, Thailand, Indonesia, Hong Kong, Japan, Australia, Poland, Israel, Turkey, Latvia and many others.
We are seeking a Head of Brand for one of our investment products (B2C AI). The product is revolutionizing the world of AI role-playing apps in the USA market. The ideal candidate will be responsible for cultivating and managing partnerships with Influencers to drive business growth and enhance our market presence.
Your main tasks will be:
- Create and implement a plan of media activities, including social platforms (IG, Twitter, Reddit, Discord) to reach established goals in First Sales and Registrations;
- Secure publications about the Product in the main role in major media outlets in the US and Europe, relevant to the target audience;
- Launch creative campaigns aimed at engaging the target audience and increasing brand awareness, including events, media and digital platforms;
- Build a huge and active community around the brand in social media (IG, X, Redditt, Discord);
- Collaborate with Influencers (Creators) to increase traffic and first sales.
We expect from you:
- Brand Strategy Development: Expertise in building and positioning a brand, particularly in digital spaces like social media, AI, and tech industries. Knowledge of brand positioning and identity creation is crucial;
- Social Media Marketing: Deep understanding of how to drive engagement and growth on platforms like Instagram, Twitter, Reddit, and Discord. This includes content creation strategies, influencer marketing, and viral campaigns that align with the product’s positioning;
- SEO/SEM: Proficiency in search engine optimization (SEO) and search engine marketing (SEM) to increase brand visibility organically and through paid efforts, specifically within highly competitive niches like AI romantic companions;
- PR and Media Relations: Skills in handling media outreach and public relations to secure mentions in top-tier media outlets in both the US and Europe. Familiarity with managing relationships with journalists, bloggers, and influencers is essential;
- Analytics and Performance Tracking: Ability to measure success through tools like Google Analytics, social media insights, and PR impact. They need to track and optimize engagement, mentions, and conversions across all platforms;
- Community Management: Experience building and managing large communities (1M+ followers) on platforms like Discord and Reddit. Understanding community dynamics, user interaction, and fostering long-term brand loyalty through engagement;
- Content Creation and Campaign Management: Ability to work closely with creative teams to generate impactful content and campaigns that resonate with the audience. Knowledge of storytelling, copywriting, and creative direction for digital assets is critical;
- Sales Funnel and Conversion Optimization;
- English Native//C+.
APPLY HERE
by Ronald Barron | Sep 26, 2024 | Uncategorized
About the Role
Sr. Upstream Product Manager, Digital Health
United States Remote
time type
Full time
job requisition id
R15219
Are you ready to shape the future of digital health solutions? At Clario, we are revolutionizing clinical trials for sponsors, sites, and CROs by integrating cutting-edge endpoint technologies with deep scientific expertise and global reach. Our innovative platform, supported by 24/7 partner and patient care, ensures seamless adoption, compliance, and retention across the board.
As a Senior Upstream Product Manager, you will lead the strategy and execution for our most advanced respiratory, cardiac safety, and precision motion devices and solutions. You’ll leverage your extensive product management expertise to drive innovation and create solutions that solve our customers’ most pressing challenges while boosting profitability. In this high-impact role, you’ll define market strategies, develop compelling product roadmaps, and collaborate with top-tier talent to shape the future of clinical trials.
If you are a strategic thinker with a passion for digital health and a proven track record of delivering innovative software, SaaS or product solutions, we want to hear from you!
What we offer:
- Competitive compensation
- Medical, dental, and vision insurance beginning Day 1 of employment
- Flexible work schedules
- Attractive PTO plan
- Engaging employee programs
- Remote working
What you’ll be doing:
Strategic Leadership
- Define and execute market research strategies.
- Assess new technological shifts and industry direction.
- Develop and maintain value proposition framework.
- Partner with Finance to develop detailed business cases and monitor progress.
- Assess new market opportunities for growth and expansion.
- Lead competitive intelligence efforts.
- Develop and maintain compelling product roadmaps that align with the overall portfolio and company strategic priorities.
- Develop short- and long-range strategic plans that result in high level of differentiation.
- Partner with internal stakeholders to develop and maintain buyer and user personas.
- Lead new product pricing and forecasting.
- Develop and monitor success measurements (KPIs) and regularly report to product and business management.
Product Lifecycle
- Work closely with Technical Product Managers, Architecture, R&D, and User Experience teams to define architecture, user experience, and innovative product capabilities.
- Outline business architecture, including business and data workflows.
- Manage the product lifecycle from inception to retirement.
- Develop & prioritize requirements and acceptance criteria, determining the optimal release schedule.
- Validate market requirements to ensure acceptance and priority.
- Establish relationships with disruptive 3rd party vendors and lead build/buy/partner decisions.
- Lead release planning & partner with Product Marketing Advise on go-to-market launch planning & associated activities.
Stakeholder Management & Collaboration
- Be the voice of your products internally, communicating strategy & status to stakeholders.
- Partner with internal scientific and technical experts to ensure plans are scientifically sound and consider the technical architecture across product lines.
- Collaborate with cross-functional teams to build a product knowledge base that empowers internal teams to serve customers.
- Actively transfer knowledge to Product Owners on buyers, users, use cases, and market dynamics to ensure the voice of customer is represented in the development process.
People Leadership
- Serves as a mentor on the Product team, modelling and sharing best practices.
What we look for:
- Bachelor’s degree in business, science, technology, medicine required; Master’s degree in Business Administration, preferred
- 7+ years of experience in product management.
- Deep healthcare and/or clinical trial industry knowledge is ideal
- Full life-cycle experience within healthcare or clinical trials industry
- Has an executive presence, strong business acumen, and ability to navigate ambiguity
- Strong analytical mindset and demonstrated ability to synthesize into a cohesive strategy
- Experience building comprehensive business cases with proven results
- Track record of successful product launches
- Demonstrated leadership in executing market research
- Proven ability to work directly with customers effectively
- Proven ability to prioritize and focus on activities in alignment with strategy
- Experienced people leader, and the ability to lead by influence
- Proven leadership and decision-making ability in a fast-paced, agile environment
- Excellent written, verbal, and presentation skills in English language
- Direct experience managing medical devices that acquire vital signs used for monitoring or diagnosis would be advantageous
- Experience with GCP, 21 CFR Part 11, Medical Device Security would be advantageous
APPLY HERE
by Ronald Barron | Sep 26, 2024 | Uncategorized
About the Role
Title:Digital Designer – Global Creative
Location: Remote, US
Job Description:
Values & Innovation
At Under Armour, we are committed to empowering those who strive for more, and the company’s values – Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality – serve as both a roadmap for our teams and the qualities expected of every teammate.
Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we’re here, and fueling everything we do.
Our pursuit of better begins with innovation and with our team’s mission of being the best. With us, you get the freedom to go further – no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.
If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here.
Purpose of Role
This role will drive, innovate, and enhance the digital customer journey in lockstep with the larger Digital Creative Team. The Digital Designer will work closely with the website, email, and performance marketing strategy teams to bring digital experiences to life —leveraging a consumer centric mindset. This role will work within a dedicated creative team to execute product storytelling and presentation through a brand-right, digital first lens. This role will work closely with multiple business stakeholders, cross-functional creative teams, in addition to operational and production partners to streamline creative development and ensure the digital brand experience executes successfully, with purpose. This role reports into the Creative Director – Digital.
The Digital Designer has an established command for design and executional excellence and makes quick informed decisions. This role understands the importance of digital work in the Omni Journey and its impact on the business — this role connects the dots. The Digital Designer can successfully work individually or within different team builds — consistently delivering elevated, informed work given an evolving brand and a demanding business. This role navigates challenges and leverages relationships to land solutions and solid recommendations with agility. An offensive partner, the Digital Designer role is a forward thinker who sweats the details while simultaneously thinking big — developing best practices for overall success. Most importantly, this position delivers innovative creative tied to the business — maximizing the power this channel’s work has to inspire, communicate and drive action.
Your Impact
- Best-in-class design for digital channels: website, email, display ads, paid social, loyalty
- Create with versatility and constantly seek new and innovative ways to elevate consumer experience
- Utilize insights and data to make informed design decisions that drive user engagement and conversion
- Work collaboratively with the Creative Director, agency partners, external resources, copy, category partners to produce brand relevant digital consumer experiences that reflect and elevate brand’s DNA and standards.
Qualifications
- Solid portfolio showcasing best-in-class solutions with a high level of design excellence
- Passion for athletics and retail
- Connoisseur of culture, current trends, and refined graphic design
- Understanding of e-commerce, e-mail, and performance marketing channels
- Solid understanding of UX/UI and front-end development
- Command of the Figma and Adobe Creative Suite
- Ability to create GIF animations
- Strong visual, verbal and written communication skills
- Command of digital visual systems and structures: typography, design, photography
- Command of applied creative strategy, critical thinking and wireframe development
- Ability to handle multiple tasks and projects at any given time
- Working knowledge of Workfront, Keynote, and Miro programs/platforms.
- Bonus: Working knowledge of motion and video software (i.e. After Effects, Premiere)
- BFA in graphic design, visual communications, or another relevant field
APPLY HERE
by Ronald Barron | Sep 26, 2024 | Uncategorized
About the Role
Senior Manager, Business Applications
Location: Remote, United States
Type: Full-time
Workplace: remote
Category: Technical Operations
Job Description:
The Sr. Manager, Business Applications will report to the Chief Information Officer. This individual will be responsible for all business applications at Accurate including Salesforce, HR systems, Oracle NetSuite and numerous other business applications that support sales, marketing, HR, finance and operations. He or she will work cross functionally across all the departments within Accurate as well as key partners including Engineering, Product, Business Applications and the Revenue teams. This individual plays a key role in the technology organization participating in strategic planning for their area, overseeing critical initiatives and ensuring the successful execution of our key priorities.
Responsibilities
- Application Strategy & Planning
- Responsible for ensuring the right technology and application stack is being deployed for the right business need.
- Assist in the development of our application roadmap and oversee its execution
- Collaborate with executive leadership to align software application plan with business goals and objectives
- Keep abreast and updated on industry trends and emerging technologies to ensure that our application footprint remains cutting-edge, scalable and stable
- Identify opportunities for efficiency and cost savings
- Establish process standards and metric targets
- Application Software Operations
- Collaborate with cross-functional teams to define requirements for new projects and initiatives
- Ensure projects and feature requests are delivered on time and successfully delivering on business outcomes
- Develop and implement best practices, standards and procedures
- Ensure adherence to security standards
- Meet department OKR’s and metric targets
- Application Reliability and Performance
- Establish and maintain service level objectives (SLOs) and key performance indicators (KPIs) for key applications
- Application Support:
- Manage global support for business applications
- Responsible for working with technical operations on application deployment
- Vendor Management
- Manage relationships with infrastructure vendors, ensuring timely delivery and quality of services
- Evaluate vendor proposals, negotiate contracts and manage vendor performance
- Team Leadership and Management
- Lead and manage a global team of application developers and administrators
- Foster a culture of collaboration, innovation, and continuous learning within the team
- Define team goals, set performance expectations and conduct regular performance evaluations
- Collaborate with other technology leaders and stakeholders to align application plans with overall technology strategy
- Communicate effectively with leadership and provide regular updates on business application initiatives, challenges and accomplishments
Qualifications
- 15+ years of experience in technology
- Strong experience with Salesforce Sales & Service Cloud
- Experience operating in a global environment
- Knowledge of Workday and HR applications
- General knowledge of SaaS business applications that increase worker productivity
- Solid problem solving, conflict resolution and negotiation skills.
- Critical thinking skills
- Strong teamwork and collaboration skills
- Ability to thrive in a role that is constantly changing to meet evolving demands.
- Self-leader able to lead others and embrace unpredictable circumstances.
- Detail oriented, with strong written and verbal communication
APPLY HERE
