by Ronald Barron | Nov 27, 2024 | Uncategorized
About the Role
Title: Marketing Manager (Remote- US Based)
Job Description:
Job Summary
The Marketing Manager for Higher Education provides leadership and coordination of all marketing functions across the Fraternal vertical solution at Togetherwork.
The Manager develops and implements marketing strategy to generate leads via marketing campaigns and tradeshows. Manager tracks return on investment and key performance indicators. This role has no direct reports, but is supported by a larger marketing team.
Responsibilities
Strategic Planning & Evaluation – 10% of time
- In collaboration with VP of Marketing, Develop the policies, tools and systems the company needs to advance the company’s mission and objectives and to promote bookings, revenue, profitability and growth
- Managed provided budgets and review activity reports and financial statements to determine progress in attaining objectives and revise plans in accordance with current conditions
Marketing Campaign Execution- 50% of time
- Develop, monitor performance and execute the product’s marketing plan to drive high quality leads to the sales pipeline and retain customers
- Achieve lead generation goals (MQLs and SQLs)
- Define buyer personas and determine market messaging
- Conceptualize and create engaging and brand-consistent campaigns to generate leads and promote new products and features using a variety of channels including SEO, Google, Facebook and other platform ad buying, email distribution, social media, high velocity sales cadences, blog and content creation
- Create standard presentations
- Create and maintain an editorial calendar to effectively manage consistency and frequency of messaging across all appropriate channels
- Monitor company-wide adherence to product Brand Standards through all aspects of product operations
Events Management & Marketing – 30% of time
- Manage marketing tradeshows from beginning to end, to include concept ideation, logistics and execution for major industry events. NOTE: you will be supported by the central events team to manage logistics such as shipping, etc.
- Work closely with Sales Team to ensure successful onsite/ live event planning and execution, with shared goal of driving MQLs and brand recognition.
Data & Analytics – 10% of time
- Establish closed-loop analytics with Sales to understand how marketing activities convert into customers
- Deliver weekly and monthly reporting to the management team and actively monitor the contribution and ROI of marketing to overall revenue targets
Requirements
- Bachelor’s degree
- Three or more years of experience in demand generation marketing
- Experience working with HubSpot
- Excellent organizational skills and ability to multi-task
- Ability to develop and execute marketing and lead generation plans
- Ability to analyze and interpret data
- An unquestionable work ethic and the ability to accomplish established goals
- Excellent written and verbal communication skills
- An in-depth knowledge and understanding of marketing technologies and social media platforms
- A working knowledge of the principles of SEO
- Must be able to collaborate with Sales team members and work closely in partnership
Preferred
- Fraternity/sorority membership, or equivalent industry knowledge
- Experience working with Salesforce
APPLY HERE
by Ronald Barron | Nov 27, 2024 | Uncategorized
About the Role
Title: Digital Marketing Manager
Location: San Jose United States
Job Description:
Manager, Digital Marketing
Harmonic is the industry leading solution for the transformation for video, broadband and media companies, with smarter, faster, and simpler video streaming and broadband services. We are at the forefront of industry innovations, with simplified streaming using the cloud or software as a service, or next-generation gigabit services for the broadband market. To learn more, go to “About Harmonic”.
Role Description
The Digital Marketing Manager will lead Harmonic’s digital marketing initiatives, driving effective strategies and operations that align with the company’s business goals. This role focuses on creating impactful campaigns, analyzing performance metrics, and ensuring a consistent digital brand presence.
As the Digital Marketing Manager, you will oversee and optimize Harmonic’s digital ecosystem, managing marketing campaigns, enhancing customer engagement, and championing continuous innovation in digital marketing. Collaborating with cross-functional teams, you will ensure the success of demand generation efforts, product launches, and broader marketing initiatives.
Ultimately, this role will play a key part in positioning Harmonic as a leader in digital transformation for video and broadband services.
Location
Remote – Anywhere in the US
What you will be doing
- Develop and execute a comprehensive digital marketing roadmap.
- Manage all digital marketing channels (website, blogs, email, social media, etc.) to ensure consistent branding and messaging.
- Measure ROI and KPIs and manage the digital marketing budget.
- Design and implement campaigns that drive high levels of customer interaction and lead generation.
- Oversee social media strategy and execution, ensuring alignment with marketing goals.
- Optimize online content and campaigns for SEO and analyze performance with tools like Google Analytics.
- Drive database management and lead nurturing process optimization.
- Stay informed about emerging digital marketing technologies and trends, identifying opportunities for innovation.
- Build, lead, and mentor a team of digital marketing professionals to foster creativity, collaboration, and growth.
Collaboration
- Internally: Partner with sales, product development, and other departments to align strategies with business objectives and ensure cohesive execution. Communicate progress, strategies, and results transparently with stakeholders.
- Externally: Work with agencies, freelancers, and vendors to execute campaigns, ensuring timeliness and cost-effectiveness. Manage partner relationships, contracts, and performance metrics.
What you will need to succeed
- Bachelor’s degree in Marketing, Business, or a related field; Master’s or MBA preferred.
- 10+ years of experience in digital marketing with leadership responsibilities.
- Proven success in developing and executing marketing strategies that drive measurable results.
- Expertise in managing digital campaigns, CRM tools, and analytics platforms.
- Strong analytical, communication, and negotiation skills.
- Ability to lead cross-functional teams and collaborate with stakeholders at all levels.
- Passion for digital marketing technologies and staying ahead of industry trends.
APPLY HERE
by Ronald Barron | Nov 27, 2024 | Uncategorized
About the Role
Sr. UX Researcher & Engagement Strategist
US-Remote
Overview
Our mission is to SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS. Come be part of remarkable.
How you can make a difference
The Senior UX Researcher & Engagement Strategist plays a crucial role in understanding user behavior and needs, connecting these insights with the emotional aspects of the experience to achieve engagement goals. This role leverages behavioral psychology, rigorous research, and UX design principles to uncover user insights, address engagement challenges, and enhance user satisfaction. By understanding user motivations, emotions, and intent through robust research methods, this role informs intuitive design, personalized content, and habit-forming interactions.
While focused on research, this role ensures that insights seamlessly translate into effective design and communication strategies, shaping digital experiences that deeply resonate with users. The Senior UX Researcher collaborates closely with cross-functional teams to align business objectives with user-centered strategies, driving immediate and long-term product engagement.
What you’ll be doing
- Conduct qualitative and quantitative user research (e.g., interviews, surveys, usability tests) to gather deep insights into users’ needs, behaviors, cognitive processes, and friction areas.
- Analyze and synthesize research findings into actionable recommendations, including user personas, journey maps, and research reports to communicate insights effectively.
- Apply behavioral psychology principles to research and design strategies, leveraging cognitive triggers, feedback loops, and habit-forming techniques to drive engagement.
- Develop and maintain research repositories to ensure scalability and knowledge sharing across the team.
- Design and facilitate user testing sessions to evaluate designs, identify areas for improvement, and refine engagement strategies.
- Collaborate with UX designers, product managers, developers, and data scientists to integrate research findings into product features and align with user and business needs.
- Use research insights to design and refine strategies for fostering long-term user interaction, including gamification and personalized experiences.
- Analyze engagement and behavior metrics and use A/B testing to optimize features and engagement strategies.
- Contribute to the continuous improvement of research methods and processes to ensure they remain impactful and innovative.
- Support content strategy by aligning messaging with user needs, motivations, and engagement strategies.
- Run experiments and employ rapid iteration to test and optimize features, content, and engagement approaches.
What you will need to be successful
- Strong understanding of behavioral psychology and cognitive science, with the ability to apply these principles to uncover user motivations and inform design.
- Proven experience conducting user research using multiple methods to gather insights into user behavior and needs.
- Demonstrated ability to translate research findings into actionable insights that drive user engagement and retention.
- Proficiency in analyzing user engagement metrics and using A/B testing to optimize user experiences.
- Strong analytical skills, focusing on synthesizing research data into clear strategies and recommendations.
- Excellent verbal and written communication skills, with the ability to present complex research insights to stakeholders across disciplines.
- Familiarity with behavior analytics tools and research repositories for streamlined knowledge sharing.
- Experience building engagement strategies and conducting research in industries such as healthcare, retail, or finance is a plus.
- 4-6 years of experience in user research, UX design, or a related field.
APPLY HERE
by Ronald Barron | Nov 27, 2024 | Uncategorized
About the Role
UX Writer, Vehicle Interface
remote type
Hybrid
locations
Warren, Michigan, United States of America
Mountain View, California, United States of America
Remote – United States
time type
Full time
job requisition id
JR-202423180
Job Description
Remote OR Hybrid: Reporting where work can/needs to be performed / collaboration should happen. If the person lives w/n 50 miles of such a location, they are expected to come in three times a week. If they do not live within 50 miles of any of those locations, they don’t need to report in.
- This role is based remotely but if you live within a 50-mile radius of role GM Mountain View Technical Center OR GM Warren Technical Center, you are expected to report to that location three times per week, at minimum.
- This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.
About the Team:
Innovative design ideas are destined to be a catalyst to transform our automotive software and service experiences. The General Motors Interface Design team is dedicated to inventing, designing, and delivering our core software experiences in our vehicles, 1st-party apps, services, and branded websites.
About the Role:
Our writing team is seeking passionate and talented Lead UX Writers for our vehicle Interface to create customer-facing user interface language across multiple brands and digital platforms.
Responsibilities:
- Lead and manage a team of UX writers responsible for creating clear, concise, and user-centered content for vehicle interfaces.
- Develop and maintain writing standards and guidelines for in-vehicle content, ensuring consistency and adherence to brand voice and tone.
- Collaborate with cross-functional teams, including designers, engineers, and product managers, to define and implement best practices for in-vehicle user experience.
- Provide guidance and mentorship to the UX writing team, fostering their professional growth and development.
- Conduct regular reviews and feedback sessions to ensure the quality and effectiveness of in-vehicle content.
- Drive the creation and maintenance of a content style guide specific to vehicle interfaces, covering terminology, microcopy, and interaction design principles.
- Stay up-to-date with industry trends and emerging technologies related to in-vehicle user experience and incorporate them into the team’s work.
- Collaborate with localization teams to adapt and translate in-vehicle content for different markets and languages.
- Collaborate with external partners and vendors to ensure the delivery of high-quality content and adherence to writing standards.
- Stay informed about regulatory requirements and industry standards related to in-vehicle content and ensure compliance.
- Continuously evaluate and improve the team’s processes and workflows to optimize efficiency and effectiveness.
Additional Job Description
Requirements:
- Proven experience in UX writing, with a focus on vehicle interfaces and writing standards.
- Strong knowledge of UX writing principles, content design, and interaction design.
- Excellent writing and editing skills, with a keen eye for detail and the ability to simplify complex information.
- Proficiency in design tools and software used for creating and managing in-vehicle content.
- Strong understanding of user-centered design principles and methodologies.
- Ability to collaborate effectively with cross-functional teams and stakeholders.
- Excellent communication and presentation skills, with the ability to advocate for UX writing best practices.
- Strong analytical and problem-solving abilities, with a strategic mindset.
- Passion for user experience and a deep understanding of the role of content in enhancing the overall user experience.
APPLY HERE
by Ronald Barron | Nov 27, 2024 | Uncategorized
About the Role
Title: Senior Software Engineer (Remote)
Location: Raleigh United States
Job Description:
Senior Software Engineer
(Remote)
Company
At Denim, we have made it our mission to advance the supply chain by accelerating the movement of money and data. Denim is a tech-forward freight factoring partner processing millions of dollars daily. Denim delivers fast access to the working capital freight brokers and fleets need, when they need it. With Denim’s proven, flexible factoring solutions, customers can easily manage their business’ financing options, monetize working capital, and automate back-office operations to build a resilient business.
A remote-first company, Denim has been named a Best Place To Work by Built In and Fast Company. At Denim, we depend on the unique approaches of our team members to help us solve complex problems. We are committed to increasing diversity across our team and ensuring that Denim is a place where people from all backgrounds can make an impact.
The Opportunity
As a Senior Software Engineer, you will be responsible for building the critical infrastructure to process transactions, internal automation tools to streamline payments, and underlying functionality for features our clients love. You’ll not only be enhancing existing functionality, but also have the opportunity to solve new problems as we continue to scale and grow.
What Excites You
- You love creating delightful user experiences by leveraging your ability to build clean, maintainable, and high-quality products.
- You thrive working with a cross-functional team to deliver novel solutions for complicated business problems.
- You have a passion for continual learning and team communication, as well as listening to the customers or internal users to create a great experience.
- You’re transparent and believe that open communication is critical for team success.
- You want to work with a collaborative team that supports each other and helps one another grow.
- You want to join a team that is going beyond a Phoenix API project, taking advantage of the language’s unique strengths in solving complex, concurrent, and distributed problems.
- “Eventual Consistency” sounds like an exciting challenge to program against.
What Excites Us
- You’re a curious, scrappy, motivated innovator who is excited about diving into a high-growth startup and taking ownership of important platform features and capabilities.
- You’re a solid developer who obsesses over building technology that delights your users.
- You bring a DevOps mindset and are comfortable with supporting, monitoring, deploying applications.
- You work small and seek to shorten feedback loops
- You have strong opinions about how software gets built but are open to alternatives.
- You are unafraid to step out of your comfort zone and work across different parts of the product.
- You foster personal growth and professional development in yourself and your peers.
- Your peers see you as a team player who lives by the philosophy that we win together.
- Deep experience building large applications with Elixir.
- Experience with React and/or LiveView is a plus.
- Experience working with B2B software products.
- Freight and Fintech experience is a plus.
APPLY HERE
