by Ronald Barron | Jan 30, 2025 | Uncategorized
About the Role
Ecommerce Marketing Manager
United States
“We enable greatness in people and organizations everywhere.”
FranklinCovey (NYSE: FC) is the workplace of choice for Achievers with Heart. We are one of the largest and most trusted leadership companies in the world, with directly owned and licensee partner offices in over 160 countries and territories. With more than 2,000 global associates, FranklinCovey transforms organizations by partnering with clients to build leaders, teams, and cultures that get breakthrough results through collective action. Our services and products are primarily delivered through our subscription offerings, which are comprised of the FranklinCovey All Access Pass, which is primarily sold through our Enterprise Division, and the Leader in Me membership, which is designed specifically for our Education Division. Enterprise clients include Fortune 100, Fortune 500, thousands of small and mid-sized businesses, and numerous government entities. FranklinCovey Education has shared our programs, books, and content with thousands of public and private primary, secondary, and post-secondary schools and institutions.
To learn more, visit franklincovey.com.
Title: Ecommerce Marketing Manager
Payroll Title: Ecommerce Marketing Manager
Division & Department: Education Operations
Status: Full-Time Exempt
Reports to: VP, Education Operations
Location: Remote – Anywhere in the contiguous United States
Compensation: Anticipated compensation for this position is $75-80k plus up to an 8% variable pay component*.
Job Summary
We are seeking a dynamic and entrepreneurial E-commerce Marketing Manager with a strong focus on Shopify to join our team. This role is perfect for a tech-savvy marketing professional who thrives in a fast-paced environment and is passionate about driving online sales and customer engagement.
Essential Job Functions
Marketing E-commerce Strategy Development:
- Develop and execute comprehensive email, SMS, and digital marketing strategies to increase customer acquisition, retention, and lifetime value.
- Analyze campaign performance and make data-driven adjustments to maximize ROI. Work closely with design, product, and operations teams to ensure cohesive branding and messaging. Coordinate with external vendors or agencies as needed for campaign execution.
- Stay up to date with the latest e-commerce and digital marketing trends, tools, and strategies, including Generative AI, Machine Learning Analytics, and Conversational Agents
- Experiment with new marketing tactics and tools to attract customers and close sales.
- Capture and analyze customer information to develop personalized marketing campaigns.
- Leverage data to create customer segments and tailor marketing strategies to different audience groups.
Sales Growth:
- Drive traffic through targeted marketing campaigns and promotions.
- Monitor and report on key metrics such as traffic, sales, conversion rates, and customer behavior.
Shopify Store and Operations Optimization:
- Continuously improve the online store and underlying operations to enhance user experience, optimize conversion rates, and increase average order value.
- Implement strategies to recommend products, highlight first-time buyer promotions, and upsell/cross-sell opportunities.
Basic Qualifications
- Bachelor’s degree or above
- 3+ years in e-commerce marketing
Preferred Skills & Experience
- Shopify-specific experience
- Proven track record in email and SMS marketing, including automation, segmentation, and performance tracking.
- Comfortable with Shopify apps, integrations, and basic store customizations. Familiarity with tools like Klaviyo, Postscript, or similar platforms. Willingness to explore, learn, and operationalize emerging digital technologies including various AI solutions.
- Ability to analyze data and translate insights into actionable strategies.
- Strong ability to craft compelling campaigns that resonate with target audiences.
- Self-starter with a “roll-up-your-sleeves” attitude, constantly learning and experimenting with new tactics.
- Excellent verbal and written communication skills to effectively convey ideas and collaborate with teams.
APPLY HERE
by Ronald Barron | Jan 30, 2025 | Uncategorized
About the Role
Senior Marketing Operations Manager
at Motive (View all jobs)
United States – Remote
Who we are:
Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.
Motive serves more than 120,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.
Visit gomotive.com to learn more.
About the Role:
The marketing operations team is responsible for building the tools and capabilities that enable us to scale our marketing practice. That includes all we do with marketing systems, marketing services, data quality, sales alignment and more. The team provides strategic and tactical support to key projects at Motive that make it possible for us to grow. We collaborate closely with teams across the company – like enterprise systems, sales, product marketing, engineering and more.
As a manager of campaign services you will own the team and process for producing and delivering digital marketing assets needed to support go-to-market campaigns, paid media plans, partner marketing and demand generation initiatives. You’ll interact with internal team requesters to assess their project briefs and requirements, assign resources, manage the timeline and expectations, output quality, and overall goal attainment of each request. As the leader of a service organization within Marketing Operations, you’ll be responsible for team efficiency and throughput, capacity and growth, status communication and transparency, and setting direction and education about how to work and engage with the Campaign Services team. You’ll play a strategic role in thinking about how to improve the process, make it more efficient, and expand the catalog of digital assets that your team can deliver.
This role is remote and based in the US.
As a bonus, you’ll be able to embed yourself deep in the world of the physical economy and help understand the forces that govern it.
What You’ll Do:
- Own end to end campaign execution across multiple channels and tools
- Partner with channel managers to manage campaign intake and execution process; consult on best practices to support legal compliance, deliverability, and campaign performance
- Establish standard operating procedures for team members to ensure quality delivery, timeliness and system stability
- Manage a small team of campaign specialists on the intake, development, QA and delivery of emails, landing pages, Marketo programs and campaigns
- Analyze campaign KPIs to identify optimization opportunities and work with go-to-market teams to implement
- Manage the marketing technical stack and database supporting all campaign processes and integrations
- Partner with marketing stakeholders to translate business requirements into technical designs, manage the development, deployment, ongoing management of and goal attainment of marketing tools.
- Partner with the Marketing Ops team to deeply understand the business and our marketing opportunities and build the right tools and capabilities to address them
What We’re Looking For:
- 5+ years of experience executing campaigns within a marketing operations function
- Experience leading teams of technical talent with a “player/coach” mindset.
- Past hands-on expertise in Marketo, Salesforce; deep expertise in email and other digital marketing operations.
- Project management experience and customizing project orientation and flow for your teams and stakeholders.
- Strong communication and presentation skills, demonstrated experience briefing senior leaders on outcomes & recommendations, and an interest in teaching others
APPLY HERE
by Ronald Barron | Jan 30, 2025 | Uncategorized
About the Role
Digital Marketing Website Manager
Remote
locations
Remote-USA
Full time
About the team
Zillow is on a mission to rewire the real estate transaction. This team is passionate about driving advertising products at Zillow including products that help agents grow their prospecting pool, expand their ability to win new business, and help their brand stand out. The Demand Generation team is actively driving scalable growth through a blend of traditional and innovative digital channels, employing a data-driven approach to deliver a seamless and unified experience throughout the customer journey. Our close collaboration with Product Marketing, Sales teams, and Business Operations enables us to swiftly adapt our go-to-market strategy based on outcomes, ensuring alignment with revenue targets. Not only are we achieving our business goals, but we are also empowering agents with solutions that simplify their lives, enhance their capabilities, and increase their efficiency.
About the role
We are looking for a Digital Marketing Website Manager to join our Demand Generation team, tasked with enhancing our marketing website strategy to align with business objectives and effectively communicating their vision through a website roadmap that delineates the desired direction. The ideal candidate will excel in creating an intuitive experience for agents, brokers, and other real estate professionals, continuously seeking innovative methods to drive engagement, optimizing performance through continual experimentation, and introducing additional features and functionality to enhance visitor engagement on the website. Moreover, the candidate must possess a strong focus on data-driven decisions to communicate the website’s revenue impact from an acquisition perspective.
Key Responsibilities
- Develop and implement a comprehensive website strategy aligned with SEO standard methodologies, emphasizing acquisition and growth.
- Create and implement a detailed marketing website roadmap that corresponds with key business goals and achievements.
- Collaborate effectively with front-end developers and visual designers to efficiently bring projects to fruition.
- Manage a multi-website strategy encompassing diverse sub-brands, striving for a harmonized user experience.
- Continuously optimize website content to engage and convert agents, ensuring a seamless user journey and steady monthly growth in organic traffic.
- Supervise an agile project pipeline for daily website updates to meet evolving business needs.
- Innovate by exploring dynamic content integration for a personalized user experience.
- Utilize website data to analyze revenue impact and provide insightful reports from an acquisition perspective.
- Provide guidance on A/B testing methodologies and practices to validate user behavior. Conduct usability tests on key interface elements like CTAs, layouts, and landing pages for enhanced user engagement.
- Develop high-quality solutions using visual aids such as flow diagrams, storyboards, and site maps.
- Articulate how the website drives customer journey progression, from initial awareness to customer advocacy.
- Apply product knowledge and user psychology to predict effective strategies for enhanced user experience.
- Implement thorough quality assurance measures to ensure the website meets and surpasses company standards
APPLY HERE
by Ronald Barron | Jan 30, 2025 | Uncategorized
About the Role
Title: Lead Visual UX Designer
Location: United States of America
Job Description:
At Nuna, our mission is to make high-quality healthcare affordable and accessible for everyone. We are dedicated to tackling one of our nation’s biggest problems with ingenuity, creativity, and a keen moral compass.
Nuna is committed to simple principles: a rigorous understanding of data, modern technology, and most importantly, compassion and care for our fellow human. We want to know what really works, what doesn’t—and why.
YOUR TEAM
It’s a pivotal time for our company. Nuna has established its brand in the B2B space over the last decade by shifting the US healthcare system towards an incentive model that rewards healthcare providers for positive outcomes. Leveraging our collective backgrounds and insights, we are now in start-up mode once again, crafting an innovative, new healthcare companion experience that further improves outcomes for people with chronic conditions. We are doing so by filling a critical gap: helping patients to manage their chronic conditions and general health at home, while providing a bridge to their care team between visits. The Nuna app is our first direct-to-consumer product, and is bringing new dimensions to our brand and company culture, as we continue to strive to impact the lives and health of everyone in accordance with our mission.
We’re thrilled for you to join our growing design team in the role of Lead Visual UX Designer, to set the bar for visual impact across our products. This role blends execution and leadership skills to deliver compelling brand experiences and expressions that are core to our business. This is a highly visible role across the organization, requiring cross-functional collaboration and engagement. It also necessitates deep empathy for and understanding of patient healthcare and wellness journeys; the primary focus of our work.
Nuna Designers embrace their superpower to visualize the ideal user experience, rapidly testing and iterating on solutions while aligning the teams on a common vision. We embrace a holistic approach to design: curiosity, respect, passion, narrative, craft, and systems-thinking fuel our success.
YOUR OPPORTUNITIES
As Lead Visual UX Designer you will be primarily responsible for driving Nuna visual design excellence, focusing on our direct-to-consumer application. You will also support sales/marketing efforts and educational content development. As we are in the early stages of product development, this role presents an exciting opportunity to deeply influence our creative strategy in alignment with Nuna’s brand vision and business goals. It also presents the opportunity to engage in the building of a world-class product design team.
In this role you will:
- Leverage your expertise designing consumer facing applications to develop the visual design of Nuna’s direct-to-patient experience: brand, UI elements, motion/animation, information visualization, iconography, and illustration
- Leverage your project experience to align your processes and deliverables with typical product development cycles and releases
- Develop a deep understanding of the needs of our customers, aligning your design recommendations accordingly and advocating for a customer-first mindset across the company
- Develop a deep understanding of the Nuna brand, infusing our experience design work with core brand principles
- Own and collaborate on design projects from initial explorations to pixel-perfect visuals
- Proactively find and propose ways to make every part of the product more joyful and easy to use
- Craft smart and scrappy generative and evaluative research opportunities to ensure we’re building the right thing for our customers
- Give and solicit feedback from designers and cross-disciplinary partners throughout the design process
QUALIFICATIONS
Required Qualifications
- 5+ years of experience designing end-to-end consumer applications in a senior or lead capacity
- A strong portfolio showcasing exceptional direct-to-consumer digital product design, with experience in launched/in-market products at scale
- Experience in designing analytics products including dashboards, data visualizations and data storytelling for enterprise customers
- Demonstrated history of taking initiative, leading an end to end design process, and getting things done at the appropriate level of polish against tight timelines
- Proven impact applying design strategy methodologies to produce successful outcomes from discovery through to implementation
- Experience drawing from a variety of research methods at different stages of the design process: to inspire early design work, inform the initial opportunity, collect formative feedback to support iteration, and validate a go-to-market solution
Preferred Qualifications
- Healthcare product experience
APPLY HERE
by Ronald Barron | Jan 30, 2025 | Uncategorized
About the Role
Senior Brand Designer
Remote US
About Hello Heart:
Hello Heart is on a mission to change the way people care for their hearts. The company provides the first app and connected heart monitor to help people track and manage their heart health. With Hello Heart, users take steps to control their risk of heart attacks and stroke – the leading cause of death in the United States. Peer-reviewed studies have shown that high-risk users of Hello Heart have seen meaningful drops in blood pressure, cholesterol and even weight. Recognized as the digital leader in preventive heart health, Hello Heart is trusted by more than 130 leading Fortune 500 and government employers, national health plans, and labor organizations. Founded in 2013, Hello Heart has raised more than $138 million from top venture firms and is a best-in-class solution on the American Heart Association’s Innovators’ Network and CVS Health Point Solutions Management platform. Visit www.helloheart.com for more information.
About the Role:
Hello Heart is growing rapidly and is looking for a Senior Brand Designer to join the marketing team to design content that delights our buyers, raises the bar for visual design, and elevates our brand image. Are you able to translate ideas and/or creative briefs into visually stunning designs that capture attention and spur action? Do you love working cross-functionally with a variety of teams that have diverse and often differing opinions? Do you have excellent communication skills that include the ability to confidently articulate design choices? If so, this could be the role for you.
Reporting to our VP of Brand Design, you will own both B2B and B2C marketing brand design. This includes growth marketing and member-focused strategies like direct mail and enrollments. You should excel at managing projects end-to-end, from brainstorming and design to production, approvals, and execution, while demonstrating a balance of creative innovation and strategic thinking. You’re informed and ahead of the latest design trends and well-versed in industry and creative best practices, particularly when it comes to marketing in the U.S. market.
We are looking for a designer who can thrive in both strategic and tactical environments. This is a newly created individual contributor role on our growing enterprise marketing team. If you enjoy wearing many hats and make an outsize impact beyond the traditional scope of a brand designer, we would love to hear from you.
Areas of Responsibility
- Be the “go-to” person for all marketing design needs at the company, consistently raising the bar on creative development and execution.
- Collaborate cross-functionally to deliver quality, on-brand designs that effectively “speak” to diverse audiences, including employers, channels, and members, helping drive revenue and enrollment growth.
- Ideate and execute marketing campaign assets (both B2B and B2C), including sales materials (slides, case studies, white papers, etc.) and digital assets (website, social media, etc.).
- Support the direct mail process by collaborating with the member marketing team on brainstorming, coordinating production and design, and ensuring approvals.
- Design materials to support B2C growth marketing efforts, including direct mail campaigns, digital campaigns, and member onboarding assets.
- Modernize existing content to high design standards, ensuring alignment with the brand.
- Support your designs using insights, including quantitative data/metrics and qualitative feedback.
- Collaborate with other Hello Heart (and external) designers to ideate, share key learnings, create efficiencies, and ensure visual identity consistency.
- Create and manage a brand asset library to streamline production and reduce delays.
- Solve cross-functional design challenges while maintaining consistency across formats.
- Provide design documentation and specifications.
- Manage and assist with brand photoshoots and asset creation.
Qualifications
- 7+ years of experience working in graphic design, ideally with a mix of in-house and agency experience
- 5+ years in both B2B and B2C marketing with a focus on growth marketing, direct mail, and enrollment campaigns.
- Experience in working inhouse within digital healthcare marketing is a plus.
- Proven expertise in managing the creative process, including project management tools like Asana.
- Exemplified mastery of the principles of design, typography, layout, and color theory.
- Experience designing a variety of assets, including collateral, social, print, web, ads, and email templates.
- Experience in a scaling company is a must.
- Bachelor’s degree required, ideally in a graphic/visual design field.
- Expertise using the latest creative design tools (Adobe CC, Figma/Sketch, etc.).
- Familiarity with enterprise tools, including Salesforce, Google Suite, Pardot, and Asana.
APPLY HERE
