About the Role
Website Coordinator (Automotive Advertising)
Remote US
Join our award-winning A-Team!
Ready to produce exceptional results with exceptional people? Get in touch, we would love to get to know you.
Affinitiv is the largest provider of end-to-end, data-driven marketing and software solutions exclusively focused on the automotive customer lifecycle. Backed by 20+ years of automotive and marketing expertise, we pride ourselves on being the go-to experts in the industry. Not only do we work with over 6,500 dealerships and every major manufacturer in the country, were well-versed in OEM standards and the intricacies of a dealership or groups local business.
As aWebsite Coordinator, you will play a crucial role in maintaining and enhancing the online presence of our clients through regular website updates and audits. Your responsibilities encompass a range of tasks related to content management, compliance adherence, and continuous improvement of website performance.
Position Responsibilities:
- Content Management:
- Hide new car specials on the 1stof the month.
- Utilizing approved offers, post new vehicles specials with correct linking and tagging.
- Not responsible for obtaining approved offers.
- Post client & coop/compliance approved sliders with accurate click throughs and tagging.
- Not responsible for creative or compliance approval
- Update client approved service specials
- Not responsible for obtaining approved offers.
- Complete weekly/monthly desktop & mobile website audits utilizing approved checklist
- Evaluation of your customer-facing website to screen for design flaws and glitches that may interfere with browsing or purchasing.
- Reporting of design & development recommendations.
- Highlight inefficiencies such as poor optimization, lengthy page loading times, and duplicate content.
- Spot errors such as broken links, misspelled words, improperly tagged images, and outdated information.
- Identify oversights such as missing search boxes, contact information, or a clear way to return to your homepage.
- Performance Improve user experience by implementing strategies to decrease page load times.
- Conversion optimization Add elements designed to build trust, such as awards, certifications, and testimonials. These simple additions make websites convert significantly better.
- Screen for navigation problems such as poorly defined headers that prevent users from smoothly moving to another page.
- The above as well as individualized needs per client/website/AE.
- Take action on and resolve any issues found in website audit.
- Constant record keeping of website audits in our internal dashboard.
- Submits all dealer websites for compliance approval on a monthly basis, if applicable:
- Making all required changes in a timely manner
- Resubmitting
- Obtaining and filing compliance approval letter.
Position Requirements:
- 1+ years of work experience
- Must be detailed oriented and self-motivated.
- Able to thrive in a fast-paced, deadline driven environment.
- Ability to maintain composure and function well under pressure.
- Take initiative & be organized.
- Must be able to take direction well with ability to juggle multiple clients and tasks simultaneously.
- Consistently show respect for colleagues at all levels to contribute to a positive work environment.