Job Description
Web Marketing Manager
Remote
Marketing Content /
Full Time
/ Remote
About DroneDeploy
Build with certainty, operate with confidence. Thats why thousands of construction, oil and gas, and renewable energy companies use DroneDeploy on a daily basis. We help them automate reality capture using drones, robots, and 360 cameras combining this data in one platform for AI-powered analysis. From aerial and ground views of construction progress to automated gauge readings and methane leak detection, DroneDeploy is shaping the future of reality capture.
At DroneDeploy, we thrive in a remote-first culture, powered by innovation. Growth is limitless, and employee contributions matter. With accolades as a Best Place to Work in the SF Bay Area and a spot on Americas Best Startups list, our team is dynamic, purpose-driven, and dedicated to delivering top-tier reality capture software. We cultivate an environment of opportunity. Our dynamic growth is fueled by the diverse range of ideas nurtured by our team. This is why our commitment to internal advancement is profound. A multitude of paths for professional and personal development are available, where flexible schedules, family-friendly benefits, and remote work options propel our team’s journey.
About the role
Did you stumble across the perfect next step in your marketing career? You just might have… Were looking for the future MVP of our Marketing team a creative thinker and assumption challenger by nature with a deep curiosity for the customer journey, what messaging and CTAs entice action, and all the associated levers and data that will ultimately drive pipeline and revenue.
Youll be well known in your personal and professional circles as the go-to for anything web strategy, management, and optimization-related. Youre just as comfortable managing a design/dev agency and building pages from templates as you are mapping user journeys, creating SEO strategies, and running CRO experiments and you have a progressive understanding of what works and doesnt on a website in 2024.
This is a critical position in a growing team that would be the perfect step up for someone with big ambition, bigger ideas, and a healthy balance of creativity, curiosity, and obsession for data.
Our website is our greatest marketing asset, sees hundreds of thousands of visitors every month, and deserves an owner and optimizer who will maximize its full potential. Does that sound like you?
Responsibilities:
- Develop a comprehensive website growth strategy in line with our business objectives that pushes the performance of the site, and by extension revenue and pipeline, up and to the right.
- Build an efficient, scalable landing page machine that drives conversions, pipeline and revenue.
- Work with a creative agency to design and build beautiful, impactful core and campaign landing pages that position our brand favorably, pull users down the page and entice action.
- Work with a creative agency to develop custom Webflow components, collections, animations and interactions to enhance user engagement and interactivity, ensure a high design standard, and make content management more efficient.
- Manage the day-to-day operations of the website, including content planning, development, publication, and overall website health, in collaboration with our DevOps team and external contractors as appropriate.
- Ensure a seamless and visually appealing user experience by optimizing the website’s information architecture, navigation, layout, and responsiveness.
- Regularly conduct user experience research and usability studies to inform website design and content strategies.
- Collaborate with the Marketing Operations team to integrate custom functionality and troubleshoot any technical issues that may arise.
- Assist with other marketing projects as needed.
How youll be measured:
- Pipeline
- MQLs/SQLs
- Landing page conversion rate
- Lead-to-closed won conversion rate
- User engagement and website traffic metrics
- SEO rankings and site health
- Design quality and visual consistency