Job Description

Web Content Specialist II

Job Locations: US-Remote Position | US-IA-Iowa City

Job ID: 2023-2395

# of Openings: 1

Category: Information Technology

Travel: No Travel Required


At ACT, Your Work Makes a Difference

Education has power a power that changes lives forever. It creates opportunities that lift up individuals, their families, and sparks societal change that echoes through generations to come. From our grassroots we have fought the good fight for equity in education, and we remain devoted to helping anyone who struggles to access that power. This is what matters to us and we must do better — we’ve never been more sure of our purpose.

ACT team members are part of an organization dedicated to a mission that has never been more important: Helping people achieve education and workplace success. Advancing that mission within our organization, by helping our team members achieve education and workplace success of their own, is core to our values.

We want our team members to have the well-being and confidence they need to do their best work, in an environment where both they and ACT thrive. To support this, our total rewards include company paid life insurance, medical, dental, vision, flexible spending accounts, 403B with company contributions, paid holidays, paid time off, and so much more. You can find a comprehensive list of our benefits here.

We are seeking a Web Content Specialist II to help us fulfill that mission. ACT Marketing is currently seeking a talented and motivated Web Content Specialist II to join our rock star marketing team. As the Web Specialist, you will be responsible for designing and building landing pages and websites that align with our brand image and business objectives. You will collaborate closely with cross-functional teams, including marketing, design, and development, to create user-friendly and visually appealing online experiences. The ideal candidate is creative, detail-oriented, and possesses a strong understanding of web design best practices.

The ACT Marketing Team ACT Marketing is part of ACT’s External Affairs business area. We are a mid-sized team of 25-30 professionals with varied skill and backgrounds. Some of our team values as established by our team include honesty, authenticity, adaptability, vulnerability, and a commitment to continual growth and learning. Our team is divided into four subgroups including Brand and Creative, Marketing Strategy, Market Growth and Innovation, and Customer Touchpoints. We work across and within these teams to drive impact. We believe in setting realistic goals, testing hypothesis, failing forward, leading with data-informed decisions, and also trusting our intuition.

One of our recent hires shared:

With the ACT Marketing Team, you never feel alone or like you’re working on an island by yourself. True collaboration lives here, and that’s from brainstorming to getting the job done. Every single person brings the latest knowledge and expertise to their area and is so committed to impacting the lives of students and their champions. This team strives to give our audiences the best experience possible and to let students know that we genuinely care about them and want to see them succeed! Working with this group is awe-inspiring every single day and so much fun!

The finalist will be hired at the salary and level commensurate with their qualifications. For this position, we anticipate offering an annual salary in the range of $65,000 to $80,000. ACT manages salaries within the range based on relevant factors including, skills, experience, and internal equity.

Location: Remote

Here is what you will do as a Web Content Specialist II:

  • Conduct day-to-day website maintenance, including updating content, files, asset management, and troubleshooting issues.
  • Design and create engaging landing pages and websites that adhere to brand guidelines and user experience principles using platforms like AEM
  • Develop wireframes, prototypes, and design mock-ups to visualize and iterate website concepts.
  • Implement SEO best practices to optimize website performance and search engine visibility.
  • Stay current with industry trends, emerging technologies, and design best practices to continuously improve the quality and effectiveness of web projects.
  • Collaborate with developers to ensure seamless integration of design elements and functionality.
  • Participate in the strategy and execution of A/B testing to enhance user experience and web page performance.
  • Conduct usability testing and gather feedback through heatmaps, recordings, and surveys to refine designs and enhance user experience.

This could be the job for you if you have (minimum requirements):

  • A minimum of 3 years of experience as a Web Content Specialist or Producer, Web Designer, or Digital Design
  • Solid understanding of responsive design principles and mobile-first development
  • Proficient in graphic design software such as Adobe Photoshop or Canva
  • Familiarity with content management systems (CMS) such as Adobe Experience Manager
  • Knowledge of SEO best practices and experience with optimization techniques
  • Ability to work collaboratively in a team environment and effectively communicate ideas and concepts
  • Strong attention to detail
  • Collaborate and work effectively with individuals inside and outside the organization
  • Includes and actively seeks and engages with diverse perspectives and invites a sense of belonging
  • Develops ideas that are new, innovative, better, or unique; embraces and promotes diverse perspectives
  • Ability to prioritize work and manage change and navigate positively in an environment experiencing change at a fast pace
  • Prioritizes needs and experiences of customers and puts them at center of decision making
  • Skills and knowledge required for success in this position attained through experience, education (Bachelor’s degree in Web Design, Computer Science or related area of study), or a combination of both

It’s a plus if you have:

  • Proficiency in HTML, CSS, and JavaScript
  • Experience with UX/UI design and user-centered design principles
  • Experience with project management tools (e.g., Jira, Salesforce)