About the Role
Web Content Specialist
Remote, United States
Description
At Torrid we’re committed to cultivating a welcoming, inclusive and diverse culture driven by a focus on open dialogue, empowerment, recruiting, training, development and retention. We believe inclusion of diverse backgrounds and perspectives is fundamental to our success.
As our Web Content Specialist, you will implement promotions, develop content, and communicate changes with cross-functional teams to drive revenue, increase conversion and channel loyalty. You’ll focus on the development and maintenance of digital content, with a focus on quality assurance. You’ll use web analytics, testing tools and the voice of the customer to guide improvements, increase engagement and drive conversion on Torrid’s digital properties.
What You’ll Do:
- Responsible for site promotions including campaigns, promo codes, source codes and multi-variate testing to drive revenue.
- Create, edit, and implement content within ecommerce platforms or management systems.
- Supports various teams through production of digital content placements within our websites and mobile app.
- Review and thoroughly test content and promotions to ensure quality execution throughout all viewports and placements.
- Responsible for store listing updates for Site, App and Google My Business
- Work closely with cross-functional teams to ensure all content aligns with the brand, style guidelines, best practices, and design principles.
- Troubleshot issues related to promotion set up, content, and site navigation.
- Ensure consistency of user experience on all devices (mobile, tablet, desktop & App) in conjunction with style guides and best practices
- Assist in the maintenance and implementation of content strategies
What You’ll Need:
- 3+ years of experience as a site merchant in a specialty store environment, with a strong history of developing and growing an apparel business; skilled in creating and executing tactical plans to support strategic goals, identifying market trends, and leveraging retail financials to drive business performance