Job Description
Vice President, Social, Content & Brand Marketing
Remote US
Marketing
We know experience is built in a number of ways. Even if your background doesnt match the exact requirements, we encourage you to apply and share any relevant skills in a cover letter. Sprout welcomes all candidates to apply, including those who identify as BIPOC, women and underrepresented genders in tech, LGBTQIA+, parents, veterans, persons with disabilities and people of all faiths.
Vice President, Social, Content & Brand Marketing
Description
Sprout Social is looking to hire a Vice President of Social, Content & Brand Marketing on the Marketing team. This position, which reports directly to the CMO, is responsible for building the social-first Sprout brand globally, at scale, and tying those efforts to our demand engine. This high-energy, positive-attitude, high-visibility leader will report directly to the CMO and will be a champion of our louder and prouder ethos while leading, developing and growing a team in a fast-paced, entrepreneurial environment.
This includes providing strategic direction and editorial guidance for Sprouts social media presence, influencer marketing strategy, content marketing (from brand presence and thought leadership to demand and SEO), and brand activations. We need to be best-of-class in each of these areas, and Customer Zero for our own products and services. The executive who leads this team will have deep knowledge and experience in each of these functions, and be willing to be a spokesperson who amplifies how Sprout leads in these areas. Note that this role does NOT include responsibility for brand creative, which lives under a different leader.
Another critical aspect of how we build our brand is through internal and external communications: PR/media relations, international communications, internal/employee communications, and executive communications. The most qualified candidates will understand how these functions help build our brand, and will have experience leading some or all of these areas. They will play a crucial role in communicating the corporate strategy, vision and values consistently inside and outside the organization.
Why join Sprouts Marketing team?
As a member of Sprouts Marketing department, youre an integral part of empowering and inspiring our customers and driving the growth of our business. As a true partner to Sales and Success, we are accountable toand responsible fordriving significant revenue across new business acquisition and customer growth. Together, we make up our revenue organization where we lead our go-to-market strategy and establish our goals as one unified team. We put our customers at the center, were driven by results and passionate about our impact on the overall strength and health of Sprout. As individuals, theres no shortage of opportunities to learn and grow in your current role and beyond. Here, we just really want you to do your best work, be creative, take risks and make mistakes. You create your own path.
What youll do
- Drive Sprouts social media presence and strategy, showcasing a world-class social strategy for a B2B brand, with best practices and innovation that B2C brands will also appreciate and admire
- Develop and execute an influencer marketing strategy
- Build and execute a social-first Brand Marketing strategy for the company
- Build on our existing content marketing strategy to ensure that our brand goals (brand presence and thought leadership) and our demand goals are met
- Create an innovative, content-centric, social-first strategy for brand activations
- Provide strategic guidance on identifying and engaging with prospects, customers, influencers, media, and analysts
- Evolve our PR/media relations strategy and execution
- Collaborate with Campaign Marketing, Product Marketing, and Brand Creative teams to create campaigns that build the Sprout brand, reinforce our thought leadership in Social and Influencer Marketing, and generate buzz around Sprout and our story
- Make internal communications a priority, so every Sprout employee becomes a brand ambassador
- Develop an executive communications strategy that puts our execs in the center of all of the conversations we care about
- Collaborate with company leaders, marketing teammates, and other key stakeholders on key projects and campaigns
- Hire, manage, and develop your team with a focus on empowering members to grow professionally
- Influence allocation of marketing budget to meet strategic and financial goals
What youll bring
The minimum qualifications for this role include:
- 15+ years of experience in marketing with extensive experience managing a social media and brand strategy team
- 7+ years of leadership experience including mentoring, hiring, and coaching individual contributors and managers
- Deep knowledge of social media, content marketing and SEO
- Ability to generate content ideas across a broad range of content types and channels
- Ability to interpret concepts, follow trends and contribute new ideas to create buzz
Preferred qualifications for this role include:
- B2B SaaS experience preferred
- Data-driven with experience testing, reporting, analyzing and optimizing marketing efforts
- Strong communication and cross-functional distributed team leadership skills
- Passion for building, mentoring and coaching a team of creative and successful professionals