Job Description
Vice President of Product Marketing
at Udacity
Remote – US, UK, Ireland, or Germany
Udacity is on a mission to change lives, businesses and nations through radical talent transformation in digital technologies. We offer a unique and immersive online learning platform, powering corporate technical training in fields such as Artificial Intelligence, Machine Learning, Data Science, Autonomous Systems, Cloud Computing and more. Our rapidly growing global organization is revolutionizing how the enterprise market bridges the talent shortage and skills gaps during their digital transformation journey. Udacity is proud to be backed by respected investors like Andreessen Horowitz, Charles River Ventures, Bertelsmann and Drive Capital, among other leading VC firms, and provides a powerful and differentiated solution inside of a $32b total addressable market opportunity. Udacity has more than 100 enterprise customers including Airbus, Bertelsmann, BNP Paribas, Leidos, Mazda, and the United States Air Force.
Ready to grow a product marketing organization from early-stage to strategic function? Reporting directly to the CMO, you will set our overall Product Marketing strategy, create a clear and compelling messaging framework, drive differentiated offerings, and deliver work that will meaningfully impact revenue targets. You’re going to need help to execute your vision, so you will also build a creative and savvy Product Marketing team to help you drive results.
What you’ll do:
- Assess market dynamics, buying trends, and customer behavior in key market segments, identifying market opportunities for current product offerings and new solution development
- Drive product marketing direction for Udacity, creating a messaging architecture and collaborating with demand generation, content marketing, and digital marketing teams to develop content and test new messages in market
- Provide input into product roadmap, strategy, and pricing structures based on market and customer research findings, industry analyst interactions, and competitive research
- Educate sales, product management, marketing teams, and the partner channel about the competitive landscape, competitor offerings, and key Udacity differentiators
- Lead Udacity’s analyst and influencer relations strategies and drive interactions with key thought leaders and industry analyst firms
- Develop a customer reference program, building an engaged customer community and gathering feedback, proof points, value stories, and ROI data that can be used both internally and in externally-facing marketing programs
- Build and lead a high-performing Product Marketing team, setting clear goals and measuring outcomes
What you’ll need
- Deep experience in product marketing, positioning, and messaging development for enterprise software companies (experience in education, learning, or training software a plus)
- Experience supporting integrated GTM motions that include sales, channel, and services partners, as well as strategic alliances and technology ecosystems
- Exceptional communication and storytelling skills, with a focus on translating complex product information into value-focused, strategic content
- A proven track record of team building and empathetic, collaborative people management
- Ability to communicate effectively and build trusted relationships at all levels, from executive sponsors to product end users
- Demonstrated experience building credibility with and delivering results for product teams, sales teams, marketing teams, and customers
- Ability to use data to measure results and inform decision-making and strategy development
Learn more about Udacity’s Values
Students First – Better Together – Entrepreneurial – Data Driven – Candid and Direct – Talent Obsessed
Udacity is committed to creating economic empowerment and a more diverse and equitable world. To ensure that our products and culture continue to incorporate everyone’s perspectives and experience we never discriminate on the basis of race, color, religion, sex, gender, gender identity or expression, sexual orientation, marital status, national origin, ancestry, disability, medical condition (including genetic information), age, veteran status or military status, denial of pregnancy disability leave or reasonable accommodation.