Job Description
Vice President of Marketing and Communications
Remote Worker – N/A
Job Type
Full-time
Description
As the VP of Marketing & Communications, you will be at the forefront of driving our family of brand’s growth and visibility. Your role will encompass crafting and executing innovative marketing strategies to drive sales at Gravity Haus properties and culinary outlets, optimize membership sales and retention, and lead a high-performing marketing team.That’s where YOU come in!
Who You are…
- You’re a resourceful, self-motivated leader who’s comfortable navigating ambiguity and carving a new path with minimal direction.
- You’re able to adapt dynamically to shifting internal and external conditions.
- You have exceptional emotional intelligence and interpersonal skills, with the ability to build strong working relationships with team members and stakeholders at all levels.
- You bring a fine balance of technical & creative marketing strategy to the table
- You can anticipate future trends and consequences and adjust accordingly.
- You’re a true team player who can set your ego aside and find win-for-all solutions.
- You excel at problem solving
- You are adaptable and innovative
- You voice your opinions and share ideas and best practices
- You collaborate to work smarter, not harder
- You have an appreciation for and commitment to the outdoors, sustainability, and your own personal growth.
What You’ll Do…
- Develop and execute comprehensive marketing strategies that elevate brand awareness, enhance the member experience, and drive revenue growth across all business segments.
- Oversee the creation of compelling content across various channels, including social media, website, email campaigns, and print collateral.
- Responsible for creating scalable quarterly marketing strategies for each brand that clarify needs from brand owners and simplify execution for the marketing team.
- Define and maintain personas and audience behaviors, and utilize in brand storytelling and membership communications.
- Lead the membership sales efforts, working closely with sales teams to devise strategies for attracting, converting, and retaining members, ensuring consistent growth in membership numbers.
- Own digital marketing strategy for each of the Gravity Haus brands, working with operations owners to drive success.
- Manage referral and retention campaigns to grow our membership community by leveraging our existing members and engaging them as our greatest evangelists and storytellers.
- Work with the Product Team to ensure brand continuity across all digital channels (app, web, email)
- Work effectively with senior executives to develop technology growth plans for the organization.
- Work effectively across the GH team to develop and execute cross functional campaigns in owned digital channels.
- Develop marketing strategies that drive new leads to the membership business, as well as organic growth through referrals, and nurturing our existing membership community.
- This role oversees many areas of the business including but not limited to website management, campaign planning and execution, and email marketing.
- Collaborate with cross-functional teams to ensure a seamless and captivating member journey, from onboarding to ongoing engagement, maximizing member satisfaction and loyalty.
- Build and maintain strong media relations, ensuring proactive and positive coverage in key publications, blogs, and relevant media outlets to position the brand as a leader in the outdoor lifestyle industry.
- Manage and mentor a talented marketing team, fostering their professional growth, and ensuring alignment with brand goals and values.
- Oversee the creation of compelling content across various channels, including social media, website, email campaigns, and print collateral.
- Monitor industry trends and competitive landscape to identify growth opportunities, adapting strategies as necessary to maintain a competitive edge.
- Embrace the core values of Gravity Haus with your Team by…
- Gravity Haus Value – Keep Growing Evaluate, encourage, and teach Team members to improve and widen their knowledge by creating learning opportunities for future growth. Inspire and lead by example!
- Gravity Haus Value – Bring Others Along Make employment decisions including recruiting, interviewing, hiring, evaluating, and coaching and counseling team members as appropriate.
- Gravity Haus Value – Create Powerful Moments Encourage and recognize both personal and professional OKR’s (Objectives with Key Results) along with other milestones, consistently recognizing the value of each Team Member. Hold yourself to the same (or higher standard) let your team see your commitment to your own growth and theirs!
- Gravity Haus Value – Be “All-In” + Go the Distance Ensure excellence in guest satisfaction through commitment to a “Do Whatever It Takes Attitude” and a hands-on, lead by example approach to management.
- Gravity Haus Value – Make it Better than You Found It Consistently look to improve processes and procedures, Team Member experiences and opportunities both within your Team and company-wide by working with the People & Culture Team.
- Be an Ambassador for Gravity Haus, sharing our mission and and vision to build our globally conscious community for the modern adventurers!
Education and Experience…
- Bachelor’s degree in Business Administration, Marketing, or related field required; Master’s degree preferred.
- At least five years of experience in marketing and long-range planning required.
Required Skills/Abilities:
- Excellent verbal and written communication skills.
- Thorough understanding of market developments.
- Thorough understanding of marketing strategies and practices.
- Excellent interpersonal and customer service skills.
- Excellent organizational skills and attention to detail.
- Strong analytical and problem-solving skills.
- Strong supervisory and leadership skills.
- Proficient with Microsoft Office Suite or related software.
Physical Requirements…
- Prolonged periods of sitting at a desk and working on a computer.
- Travel to various Gravity Haus locations
