About the Role
Vice President, CRM & Digital Marketing | Remote
Department:Brand and Customer Experience
Remote
Who We Are:
Cardinal Financial is a nationwide direct mortgage lender that focuses on creating solutions for our borrowers, partners, and employeesto provide the very best experience. We are genuine and hard-working individuals who are not scared to improve and intentionally push beyond what is considered good enough
Looking to join a growing company that values its people, innovates and expands on its proprietary technology? Apply below!
Who We Need:
Seeking a visionary marketing leader with a passion for innovation to lead our strategic brand-building efforts and drive sustainable business growth with a proven track record of delivering results in CRM strategies and cutting-edge digital marketing initiatives.
What You Will Do:
- Strategically develop and articulate a forward-looking CRM and digital marketing strategy that elevates our brand presence, fosters customer loyalty, and drives sustainable growth across all channels.
- Lead cross-functional teams to ensure that CRM and digital marketing initiatives are aligned with overarching business objectives and long-term strategic vision.
- Drive consumer direct business growth by orchestrating impactful digital marketing campaigns, implementing advanced CRM strategies, and leveraging data-driven insights to optimize customer acquisition and retention.
- Cultivate and strengthen relationships with retail partners through digital marketing channels, maximizing sales opportunities and enhancing brand visibility both online and offline.
- Collaborate closely with sales teams to integrate CRM initiatives into the sales process, driving revenue growth and enhancing customer engagement across all touchpoints.
- Conduct in-depth analysis of customer data, market trends, and competitive landscape to identify opportunities for innovation and inform strategic decision-making.
- Oversee the development of compelling digital marketing content and campaigns, leveraging cutting-edge technologies and platforms to engage customers and drive conversions.
- Effectively manage CRM and digital marketing budgets, allocate resources strategically, and optimize return on investment across all initiatives.
- Foster a culture of innovation, collaboration, and excellence within the CRM and digital marketing team, inspiring team members to push the boundaries of creativity and achieve ambitious goals.
- Provide regular updates and insights to senior leadership on CRM and digital marketing performance, key metrics, and strategic initiatives, demonstrating a clear understanding of the broader business context.
What You Need:
- Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.
- 15+ years of progressive experience in senior marketing leadership roles, with a demonstrated track record of developing and executing successful CRM and digital marketing strategies.
- Deep understanding of consumer behavior, market dynamics, and industry trends, coupled with a keen ability to translate insights into actionable strategies.
- Exceptional strategic thinking, analytical prowess, and problem-solving skills, with a focus on driving sustainable growth and competitive differentiation.
- Strong leadership skills with the ability to inspire and motivate teams, provide direction, and make strategic decisions.
- Outstanding communication, presentation, and interpersonal skills, with the ability to influence and inspire stakeholders at all levels of the organization.
- Proven experience in effectively leading cross-functional teams and collaborating with internal and external partners to achieve shared objectives.
- Results-driven mindset with a relentless focus on achieving measurable outcomes and continuously improving marketing performance.
- Creative vision and a passion for innovation, coupled with the ability to translate bold ideas into practical, executable plans.
- Ability to thrive in a fast-paced, dynamic environment, adapt quickly to changing priorities, and inspire a high-performing team to excel in pursuit of shared goals.