Job Description
Vice President, Brand Marketing
B2B (OPM / Higher Education)
USA (Remote)
At Academic Partnerships, we drive change through innovation in online education using the strengths, experience and creativity of our people. As a leader in online program management, we are focused on facilitating the goal of scalable online program success for our university partners and the students they serve—from the dream of a degree to a bold reality. Our company is built on the foundation of our mission – to expand access to top-quality, affordable and workforce relevant degree programs that serve career pathways. Come join a company that helps make dreams into reality!
Job Summary
The VP, Brand Marketing will join the marketing team to develop AP’s brand strategy and marketing campaigns that drive engagement and growth in brand awareness with potential university customers. The focus will be on building AP’s reputation while highlighting AP’s differentiators and value proposition to new audiences, while also reinforcing the ways AP’s mission complements the schools’ missions.
Main Responsibilities
- Develop brand and marketing strategy to target potential new university customers working alongside the business development team to build and increase brand awareness
- Develop and implement targeted marketing campaigns (content marketing, email, social and other channels)
- Collaborate cross-functionally to develop all marketing creative/collateral and optimize the campaigns
- Develop and implement various events, customized for different audiences, as appropriate
- Manage coordination and implementation of various collaborative speaking opportunities
- Maintain compliance with internal policies and external regulations in partnership with internal stakeholders
- Assess, report, and communicate progress/achievements to goals and objectives cross-functionally
- Generate necessary reports for the executive team
- Coordinate with Business Technology team on outside vendor initiatives, as needed
Job Requirements
- Demonstrated ability to drive engagement and brand awareness
- Demonstrated track record of regular positive interactions with executive-level audiences
- Track record of customer-centric decision-making
- Proven ability to collaborate within a matrixed organization
- Bachelor’s degree required, master’s degree preferred
- 10+ years’ experience leading customer outreach, reputation campaigns, brand awareness or similar initiatives
- 5+ years’ experience interacting directly with C-suite level leaders
- Strong working knowledge of performance and operations management
- Demonstrated ability to manage multiple projects, programs, and priorities in a fast paced, dynamic environment
- Experienced collaborator and skilled cross-functional communicator
- Exceptional presentation development and delivery skills; skilled in story-telling techniques
- Strong knowledge of Microsoft Office Suite (Excel, Word, Outlook, PowerPoint)
- Self-starter, self-motivated and a team player
- Highly organized with great attention to detail
Academic Partnerships offers the following comprehensive benefits:
- PTO – accumulated from day one
- 11 designated holidays
- Medical – four options (including PPO and HDP)
- Dental
- Vision
- Life & Disability (company paid)
- Flexible Spending Account & Health Savings Account (company contribution to HSA)
- Retirement plan with company match
- Maternity / Paternity / Parental Leave (company paid)
- Volunteer Time Off
Supplemental Benefits:
- Wellness program
- Alternative medicine options
- Pet discounts
- Accident, Critical Illness and Hospital Indemnity
Personal and Professional Development:
- Continuous Professional and Leadership Development Programs
- Tuition Reimbursement for employees and their dependents
