About the Role
VP, Analytics Strategic Furniture Clients Leader
Location: Charlotte United States
Were proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.
Job Description:
Role Summary/Purpose:
The VP, Analytics Strategic Furniture Clients Leader is responsible for leading analytics for the Ashley Furniture portfolio. In this capacity, the role will work closely with portfolio cross-functional senior leadership (Sales/Client Development, Finance, Marketing, Risk, Operations & Technology). The role also serves as the primary SYF analytics contact for our client. The individual is expected to be fully immersed in the portfolios strategic initiatives, provide strategic insights, decisioning support and create advanced analytics tools for our client teams and partners. In doing so, they are expected to elevate the role of analytics in their sphere of influence. The ideal candidate must display strong initiative and ownership, have a passion for generating insights, be familiar with contemporary analytics tools, and bring interpersonal and collaborative skills to be successful in the role.
Essential Responsibilities:
- Develop and own the analytics agenda and provide innovative leadership to evolve its strategy based upon the state of the business and potential opportunities
- Collaborate with cross functional teams to combine consumer, product, channel, and credit strategies into a unified roadmap to deliver a unique customer experience to grow acquisition and increase customer repeat engagement
- Conduct analysis of customers, product and sales channel performance to uncover insights that inform critical decision-making to drive profitable outcomes
- Partner closely with broader marketing organization to execute integrated portfolio marketing campaigns leveraging personalization, and segmentation
- Act as a trusted strategic advisor to portfolio senior leadership team in solving complex business problems and provide actionable recommendations based upon data driven insights
- Establish a test and learn culture and provide guidance and leadership for the design, analysis and measurement phases of programs/campaigns and large-scale projects.
- Ongoing assessment and measurement of product, channel and targeting strategies
- Implement and automate data visualization tools to measure and diagnose portfolio performance that allow stakeholders to understand trajectory of KPIs to enable better forecasting and management of the portfolio
- Strengthen client relationships and evangelize the value of client sharing/combining their data assets with SYF data to drive enhanced acquisition, account management and portfolio strategies to improve overall portfolio performance
- Develop business case presentations and action plans to drive marketing strategy; including targeting recommendations, test design, cross-sell optimization, product opportunities and cost/benefit analysis to review with client and SYF Marketing teams
- Perform other duties and/or special projects as assigned
Qualifications/Requirements:
- Bachelor’s degree in a STEM discipline from an accredited institution, OR in lieu of degree, 11 years of progressive experience in a marketing or customer analytics role at multi-product/multi-channel financial services organization
- A minimum of 7+ years progressive work experience to include:
- 3+ years leadership / managerial experience in analytics in the financial services, retail and/or consulting industries
- 5+ years experience with statistical and analysis tools, such as SAS, SQL, R, Python, Tableau, etc.
- 3+ years experience working on large-scale consumer analytics projects and/or working in matrix, cross-functional environments
- 3+ years of client facing experience
Desired Characteristics:
- Ability to travel up to 20% of the time, averaging 10-20% travel
- Masters degree preferred statistics/ decision sciences/ predictive analytics or other quantitative field or MBA
- A strategic thinker with an ability to influence business strategies and decisions based on analytic insights; Ability to influence senior corporate decision makers
- Proven hands-on experience utilizing SAS and SQL; Experience with open-source tools such as R and Python a plus
- Experience with data visualization tools such as Birst and Tableau a plus
- Proven understanding of credit card or financial services industry financial P&L drivers and key sensitivities, with business performance reporting experience
- Ability to synthesize/analyze diverse information, develop and recommend strategies, and articulate clearly to business partners and clients
- Experience with modeling/forecasting, and strong understanding of targeting and segmentation
- Experience with evaluating and using external and diverse data sources/assets to develop innovative analytical solutions and drive growth for clients
- Strong project management, communications, multi-tasking, relationship management and influencing skills and the ability to work independently are critical to success
- Digital marketing analytics experience a plus
- Advanced skills using Excel and PowerPoint
Grade/Level: 12