Job Description

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UX Strategist

  • Location: Remote Worker
  • Type: Full-time


About SmartBug Media: SmartBug Media is a fully remote globally recognized Intelligent Inbound marketing agency that assists businesses in growing revenue through content marketing, sales enablement, web development, marketing automation, and PR. For over 10 years, SmartBug has helped businesses increase qualified leads, close customers, and enhance the reach and loyalty of their brands. We are a 130+ person remote company that believes you shouldn’t have to compromise work/life balance in order to deliver great work, and we believe that you can do this from anywhere. SmartBug has been named to the Inc. 5000 5 times, Adweek 100 the last two years, and has won numerous Comparably awards for its culture and leadership. SmartBug is HubSpot’s highest rated partner in the world.

We are looking to add to our dynamic, dedicated and talented team with a top-notch UX Strategist with a great work ethic who thrives in organizations that are evolving and leading the way we do marketing.

Job Summary:

As the UX Strategist at SmartBug Media you will strategize on a variety of projects to lead research, strategy, site mapping, and wireframe design. The UX Strategist works closely with designers, writers, project managers, and developers.

This is a client-facing role that includes leading research in the form of client and customer interviews, persona development, buyer’s journey creation, content audits, conversion optimization, and usability testing. This position roughly involves 80% UX tasks and 20% administrative and management duties.

Responsibilities and Duties:

  • Lead research and strategy of full web redesign architecture
  • Analyze current performance data and distill the findings into actionable strategic recommendations
  • Perform content audits with subsequent information architecture and sitemap recommendation
  • Conduct client and customer interviews
  • Create personas, buyer’s journey outlines, and user need themes
  • Design clean, strong sitemaps, navigational wireframes, and page wires
  • Validate designs through usability testing
  • Attend and lead client and internal meetings
  • Other responsibilities as assigned


  • Bachelor’s degree in UX design, human-centered interaction, related field or relevant work experience
  • 5+ years of UX strategy and design experience
  • Ability to conduct interviews
  • Ability to simplify and distill complex ideas into intuitive experiences
  • Ability to present cohesive design approaches to internal and external teams
  • Ability to prioritize and manage workload to adhere to project timelines
  • Strong design chops with the portfolio to prove it
  • Proficient in Figma, Invision, Flowmapp, Adobe Suite, or comparable tools
  • Excellent communication skills

Preferred Education and Experience

  • Understanding of the principles of inbound and overall marketing strategy and the role UX/UI design plays
  • 4+ years of agency experience working with multiple clients
  • Experience working remotely in similar roles

Benefits and Perks:

  • Health insurance with company contribution
  • Paid maternity and paternity leave
  • Paid vacation
  • Paid time off
  • Unlimited sick time
  • 4 week paid sabbatical every 5 years of employment
  • Monthly remote work allowance
  • 401(k) with employer matching
  • Flexible spend plan
  • Company-funded short-term disability and life insurance
  • Long-term disability
  • Annual leadership conference, SmartBugaPalooza
  • Training budget
  • The flexibility of working remotely
  • MacBook Air issued to you at time of hire