About the Role
Team Lead Mobile User Acquisition & Growth (remote)
Remote
- Berlin, Berlin, Germany
Remote
Job description
Join SOFTGAMES, a leading mobile game company, as aTeam Lead Mobile User Acquisition & Growth and take your career to new heights. We are looking for a highly motivated and passionate individual to lead our mobile user acquisition and growthteam. Whether you prefer a remote or on-site role in Berlin, we have the flexibility to accommodate your needs.
As a hands-on Team Lead Mobile User Acquisition & Growth, you will play a pivotal role in managing, building, and developing our mobile user acquisition team. You’ll report directly to the management team, allowing you to contribute to strategic decision-making. Your main responsibility will be to lead, shape, and scale our user acquisition strategy for both existing and upcoming instant and mobile games. Collaboration with cross-functional teams in Product, Analytics, and Engineering will be key as we work together to maximize ROI.
What you’ll do:
- Join the SOFTGAMES leadership team and contribute to strategic decision-making.
- Take ownership of the user acquisition strategy for our current and future instant and mobile games.
- Continuously challenge, experiment, test, and iterate on acquisition channels, optimization strategies, and automation opportunities.
- Support your team in planning, setting up, monitoring, and analyzing mobile user acquisition campaigns.
- Collaborate with the Product andBI teams to analyze and report performance KPIs, providing data, forecasts, and insights to various stakeholders.
- Manage the development and growth of a team consisting of 4-6 direct reports, including career management and recruitment efforts.
What we’re looking for:
- A minimum of 5 years of experience and expertise in user acquisition and performance marketing strategies for mobile games across platforms such as Facebook, Adjust, Google, and Unity.
- Demonstrated experience in successfully soft launching (casual) games in app stores and effectively scaling them.
- Proven ability to effectively manage, optimize, and scale 6+ digit user acquisition budgets per month, while maximizing ROAS.
- Exceptional communication skills with a demonstrated ability to lead, manage, and develop cross-functional teams.
- Strong data-driven and analytical skills with a track record of achieving significant volume and returns from creative development, testing, and iteration.
- Deep knowledge about existing privacy challenges on AppStores and implementation as well as executionstrategies how to navigate these efficiently.
- Hands-on approach, highly motivated, fast, and well-organized work style to overcome challenges and roadblocks.
- Excellent written and verbal communication skills in English.
As a plus:
- Experience working with casual mobile games, ideally with instant games.