Job Description

Specialist, Digital Asset Management

Location: Remote

Preferred Location: Hershey, PA

Major Duties/Responsibilities:

The Digital Asset Specialist will support the Omnichannel & Content Operations lead and serve as a subject matter DAM (Digital Asset Management) expert to partner with cross-functional teams to execute the overall digital content strategy and workflow for Digital Asset Management and coordination.

This position will define criteria and requirements for integrations, workflows, and processes across the organization (e.g., Digital, Media, Design, etc.) and within multiple digital asset categories and platforms. In addition, this position is also responsible for defining agency needs and requirements for legal purposes, asset research, renewals, expirations, and processing documentation to support the ingestion of assets into HAS (Hershey Asset Studio).

The Digital Asset Specialist is responsible for managing and governance of digital assets within the enterprise-wide Digital Asset Management (DAM) system, Hershey Asset Studio (HAS), to optimize efficiencies and speed to market in the distribution of assets.

Responsible for meticulously maintaining functions within the DAM system. This includes but is not limited to, ensuring assets are uploaded with proper users & permissions; metadata, keywording, cataloging, categorizing, and organization is accurate and consistent.

The Digital Asset Specialist will be responsible for continuously developing best practices & improvements associated with managing digital assets from end to end to ensure the DAM continues to provide value to business needs. Will proactively recognize and communicate when system upgrades/enhancements are needed where necessary.

This Digital Asset Specialist plays a pivotal role in ensuring Hershey’s content management capabilities continue to evolve in accordance with the ever-changing business needs.

Skills/ Competencies/ Qualifications:

  • Experience in managing digital assets for an organization producing a large volume of work.
  • Detail-oriented, and ability to multi-task.
  • Must have strong written and verbal communication skills to effectively convey messages in a clear, concise, and simple manner.
  • Must have a high degree of collaboration & teamwork to communicate with marketing, design, corporate communications, media, sales, digital and brand teams, internally and externally.
  • Understanding of maintenance and improvement of metadata.
  • Experience with asset tagging and taxonomy.
  • Knowledge of Jira/Asana or similar ticketing system.
  • Knowledge of Excel, PowerPoint, Teams.
  • Demonstrate ability to think strategically and prioritize.
  • Demonstrate ability to simplify results.
  • Understanding of how to quantify & analyze data

Minimum Education and Experience Requirements:

EducationBachelor’s degree from accredited university in business, library or computer science, digital arts & design, photography, or equivalent experience with digital asset management.


  • 3+ years of related digital asset management experience, preferably in CPG (Consumer Packaged Goods), an agency or in-house.
  • 1+ years of experience in digital arts, photography/videography, or design.
  • Experience with Adobe Create Suites.
  • Experience with Adobe Experience Manager (AEM). Adobe Analytics (or similar) experience