About the Role
Title: Social Media Strategist, Acuity
Location: Remote, United States
Job Description:
We are looking to add a Social Media Strategist to join our marketing team and support the daily operations and long-term social strategy for Acuity Scheduling. Acuity Scheduling, a Squarespace company, allows users to schedule appointments online, taking away the administrative burden of their business and giving customers a seamless booking experience.Mar
You will be responsible for planning, executing, and expanding Acuity Scheduling’s social efforts across channels to boost brand awareness, engage our target audiences, and drive organic customer acquisition. This opportunity is for a passionate brand builder who has a deep understanding of social media algorithms and best practices to efficiently grow platforms.
You will report to the Head of Marketing for Acuity. This role can be remote (within the U.S.) or on-site (hybrid) at our NYC headquarters.
You’ll Get To…
- Develop an innovative social media marketing strategy that drives growth and engagement among an audience interested or considering a scheduling tool.
- Plan and execute social media campaigns aligned with marketing goals, such as new product launches, seasonal promotions, and customer acquisition initiatives, collaborating with the Content Marketing lead to ensure alignment with overall content strategy.
- Manage the social media calendar to sustain a consistent publishing cadence across all organic channels, including Facebook, Instagram, LinkedIn and TikTok and identify opportunities to expand into new high-impact channels and communities.
- Utilize social media and analytics platforms to track performance and compile regular reports in collaboration with the Growth Marketing lead.
- Optimize social publishing strategy based on new product updates, best times to post, and any algorithm changes to maximize effectiveness.
- Develop social content copywriting, aligning to the overall brand voice and tone.
Who We’re Looking For
- 4 years of experience in social media strategy, community management, and/or public relations/communications.
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience managing social media accounts for a brand and/or SaaS business, understanding the nuances of different platforms and best practices, with a strong portfolio of successful social media campaigns.
- Exhibit writing and visual design skills to create compelling content that conveys Acuity’s brand voice and captures audience attention.
- Fluency in social media trends and how they can translate into content opportunities.
- Creative mindset with the ability to identify opportunities for growth.
- Possess the ability to measure campaign performance and translate data into actionable insights.