About the Role
Social Media Strategist (Remote USA)
locations
USA – PA – ANY CITY
time type
Full time
job requisition id
51526525
Job Description:
Title: Social Media Strategist
We are looking for a dynamic, strategic and results-oriented Social Media Strategist to join our team and lead the social media efforts for our Insurance Software & BPS (ISB) customer community. In this fast-paced role, you will be responsible for developing and executing a robust social media strategy that enhances our brand presence, fosters customer engagement and drives community growth.
Responsibilities:
- Create and implement a data-driven social media strategy that aligns with the company’s goals, focusing on customer engagement, lead generation and community building
- Collaborate with Social Media Copywriter to execute social media strategy through compelling content and visuals
- Oversee the company’s presence on key social media platforms, including LinkedIn and industry-specific networks, ensuring that content is tailored to each platform’s audience and capabilities
- Collaborate cross-functionally within the organization to develop a content calendar that supports marketing campaigns, product launches and community events
- Monitor social media metrics to assess the effectiveness of campaigns, identify trends and provide actionable insights to improve future efforts
- Conduct regular audits of competitors’ social media activities and strategies, identifying opportunities for differentiation and improvement
- Develop and implement strategies to encourage customers and employees to become brand advocates,
- Work closely with cross-functional teams, including marketing, sales, product and customer support, to ensure social media strategies are integrated with broader business initiatives
- Lead social media community engagement; monitor and respond to social media interactions, engage with followers with 1:1 response that builds brand affinity and drives engagement
- Track and analyze social media metrics, generate reports and utilize data for improved social media strategy and performance
- Stay informed of the latest social media related trends and best practices
- Advocate for new ideas and approaches in support of continuous improvement / innovation
Qualifications
- Undergraduate Degree
- 4 – 5 years of experience: Proven experience as a Social Media Strategist or similar role with a strong portfolio of social media content working in a B2B environment
- Knowledge: In-depth understanding of social media platforms (e.g., LinkedIn, Facebook, Twitter, Instagram, TikTok) and their best practices
- Skills: Excellent writing, editing, and communication skills with a keen eye for detail and creativity
- Technical Proficiency: Familiarity with social media management tools (e.g., Hootsuite, Buffer), analytics platforms (e.g., Google Analytics, LinkedIn analytics), and graphic design software (e.g., Adobe Creative Suite, Canva)
- Attributes: Strong organizational skills, ability to manage multiple projects simultaneously, and a proactive, results-oriented mindset
Preferred Qualification:
- Concentration in Marketing, Communications and/or New Media preferred
- Strong customer-centricity and demonstrated ability to place the customer at the heart of everything
- Proven ability to work collaboratively with others
- Experience managing influencer/creators to develop engaging social media calendar
- Ability to think strategically, coupled with a pragmatic results orientation and proven track record of delivering strong tactical execution
- Proven ability to develop cohesive brand social strategies and recommend supporting tactics
Must have a Valid US Indefinite Work permit