Job Description
Social Media Strategist
Northampton, Massachusetts
Marketing – Marketing & Communications /
Full-Time
/ Remote
About RepresentUs
RepresentUs is America’s leading nonpartisan organization fighting to protect and strengthen democracy. We unite independents, progressives and conservatives to pass pro-democracy laws, fight corruption, and defeat authoritarian threats. We have won more than 170 victories in cities and states across America since our founding 11 years ago. Each win is one step closer to our vision of making America the world’s strongest democracy by 2050.
RepresentUs is a carefully curated mix of professionals who want to make an impact in the world, and are passionate about strengthening democracy. We’re not a startup, but we’ve got startup DNA: we’re nimble, constantly learning and iterating, and we push ourselves to push the envelope—to ignore “industry standards” and set a new standard.
Democracy is for all, and at RepresentUs, so is our workplace. That’s why we’re an Equal Opportunity Employer. We are committed to evolving our staff and board to reflect the full diversity of America and the communities we aim to serve. As we seek the best of the best to join our ranks, we welcome applications from all walks of life (including but not limited to BIPOC/people of color, women, people with disabilities, and LGBTQ candidates) because we know that our democracy-building work has greater impact when we center diverse backgrounds, perspectives and ideologies. Once on the team, we encourage our teammates to bring their whole selves to work. We’re continually working to increase our cultural awareness, strengthen our approach to equity, and foster a climate of inclusion in all that we do. We invite you to belong with us! Read our statement on Diversity, Equity, Inclusion, and Belonging here.
These Cultural Agreements are the principles that guide the work we do and how we work together. They were developed collaboratively by a team of staff across the organization. It is critical to our success that all current and prospective staff review this document and agree to center these ideals in our work. We believe playing by and iterating on these rules will maximize the positive impact our organization has on the strength of America’s democracy.
Come win with us!
About The Role
Under the direction of the Director of Marketing, the Social Media Strategist will leverage the power of social media to grow RepresentUs’s membership and small donor community; and show that RepresentUs is the premier democracy organization in the country through engaging, timely, best in class content. The Social Media Strategist is responsible for day-to-day execution of social media campaigns and strategies for RepresentUs. They work with the Content Director to operationalize the vision for growing our social audiences and reaching millions of Americans with creative campaigns and educational content.
This is a full-time remote position and must be located within the United States.
What You’ll Be Doing
- Brainstorming social media strategy for all channels to reach organizational goals.
- Pitching and developing content for TikTok, Instagram and Facebook.
- Building plans to leverage influencer relationships to bring new people into our movement.
- Owning social media campaigns and strategies from start to finish.
- Drafting social media plans, strategies, and messaging calendars for various marketing projects and campaigns.
- Writing audience messaging including social media copy, graphics direction, video scripts, and landing page copy.
- Amplifying social media for partner campaigns.
- Scheduling content on social channels natively and in Sprout Social.
- Proofing and performing quality assurance checks on content to ensure posts go live without mistakes.
- Collecting and analyzing social media metrics to help inform strategies.
- Working with designers and video editors to ensure content is optimized for each social platform.
- Setting up brainstorm meetings for social media campaigns, creating task lists, helping finalize content, ensuring all deliverables go live on schedule.
- Writing copy for scripts, posts, and campaign plans as needed.
- Moderating comments on social media channels.
- Assisting the team with other tasks as needed.
Skills and Experience
- Ability to learn new skills quickly.
- Deep understanding of TikTok, Instagram Reels and how to leverage video content for social platforms.
- Experience working directly with influencers and leveraging their creativity and audiences to grow brands.
- High level of organization, including experience coordinating multiple projects at once.
- High attention to detail; spelling and grammar snobs are encouraged to apply.
- Excellent design and copywriting instincts.
- Experience using publishing tools for social media platforms, on Sprout Social as well as natively.
- Ability to work well under pressure and tight deadlines, and stay organized to get a campaign out the door.
- Creative thinking and problem solving skills.
- Excellent strategic thinking skills.
- This is a remote position, working East Coast hours. Candidates must have consistent access to reliable internet and phone.
- Commitment to working beyond partisanship and commitment to Diversity, Equity, Inclusion, and Belonging (DEIB) are required.