Job Description

Social Media Strategist

Location: United States

Brainlabs is a wildly successful business because we have a remarkable bunch of Brainlabbers.

We’re not cloned in a laboratory as the name might suggest. In fact we’re a diverse group of over 800 people located across the world. The vital DNA we all have in common is a commitment to doing our best work in an environment designed to help us to do just that.

We are committed to our culture (codified in this document) and are looking for people to join Brainlabs who believe in it too. In return, we pledge to make Brainlabs a place for you to:

  1. Do the best work of your career
  2. Work with positive people in a collaborative culture
  3. Be part of building the global agency of the future

About the role

Sounds good right? Ok, let’s move onto some more info about the role. First, the basics:

Classification: Full-time
Team: Client Delivery
Reporting to: Associate Director, Paid Social
Estimated Start: November 2023
Location: [Hybrid] Grand Central Tower, 2, 140 E 45th St, New York, NY 10017
Work Authorization: This role is open to US or Canadian Citizens/Permanent Residents and non-citizens allowed to work for any US or Canadian employer. We are unable to sponsor any work authorizations for this role.

What’s the role

We’re looking for a Social Media Strategist to serve as a social media expert and community manager. They will lead organic social media activities for the assigned client account(s), foster industry partnerships, and project manage within their client Hive to ensure best-in-class social media publishing & community engagement.

So, tell me about the company

Brainlabs is culture-first. You’ve probably heard other companies describe themselves as people, clients, or profit first but we see people, clients and profit as the building blocks of our ecosystem. Culture powers all three and we know that when the ecosystem is balanced, we all win! That’s why the culture we cultivate is a culture of winning together.

To learn more about what it’s like to be a Brainlabber, check out our culture code.

What you do

  • Client Management
  • Organic Social lead within Hive, responsible for status calls, editorial calendar meetings, reporting results, business reviews, and managing client communication
  • Recognize and proactively manage performance or relationship issues, including by not limited to client contact changes, missed goals, and flat or negative growth
  • Strategy and Planning
  • Develop and present cutting edge, integrated, omnichannel social media strategy and content plans
  • Collaborate with key stakeholders, planning, & paid social media team members to deliver best-in-class editorial schedules & copy recommendations
  • Lead deck creation for business reviews, cohesively tying in a performance, strategic approach and story


Collaborate and/or lead organic social media strategic approach and growth of audience & audience engagement

Project Management

Responsible for project management and delegation of all Organic Social activity within Hive, ensuring we fulfill client contracts, promised strategy and SLA’s

Leadership and Management

Collaborate with a team of creative, social and paid media teammates to ensure high quality and timely delivery for clients

Community Management

Ensure community communications & social media comments to client accounts are addressed in accordance with SLAs
Make data-driven engagement recommendations that beat client goals and expectations and foster our test and learn methodology

Technology and Experimentation

Proactively recommend enhancements and additions to Brainlabs’ proprietary tech offerings
Ensure optimal utilization of client publishing & social management tool: Sprinklr

Who you are

  • Experience using Sprinklr
  • Minimum of 2-years hands-on experience managing social media editorial calendars while conducting community and/or crisis management
  • Minimum of 2-years client-facing experience
  • Demonstrated proficiency, comfort and expertise within Facebook, Instagram, LinkedIn, Twitter, & YouTube
  • Experience in writing, editing, publishing, and performance analysis of Social Media copy
  • Experience using Canva, or a general understanding of Social Media image specs and best practices
  • Experience working both collaboratively and independently
  • Proven organizational, project, and time management skills
  • Excellent communication and presentation skills, both written and verbal, with the ability to provide actionable insights for all levels of an organization
  • Demonstrated interpersonal and intrapersonal skills with a passion for collaboration and one team spirit
  • High degree of accuracy, vigilance and attention to detail
  • Possess keen critical thinking and analytical skills
  • Be curious and inquisitive — know how the platforms work and more importantly, know how to game them
  • Proven skills with Google Suite (Docs, Sheets & Slides) or Microsoft equivalence