Job Description

Social Media Strategist

Location: Remote, Remote, US

We, at Leggett & Platt Inc., are searching for a Social Media Strategist within our Marketing and Creative team to help support our Corporate business. As a global-diversified manufacturing company, it’s sometimes hard to explain all the different things we do. We like to say, “we’re the biggest company no one has ever heard of.” We are confident you interact with one of our products in your daily life without knowing it. Whether it’s the mattress you sleep on, the car you drive, the plane you fly on, or the furniture you sit on, our high-quality components are there supporting you. If you join our team, your work will ensure people across the world have a little more comfort in their lives.

As a Social Media Strategist you will have the opportunity to create rough draft content and graphics for the company’s social media platform. Your contributions will have a direct impact on the business by developing strategies and content for multiple business units in a variety of industries. The team you will be working with is creative and collaborative, and values fast-moving, high-volume environments.

So, what will you be doing as a(n) Social Media Strategist?

  • Oversee and manage program and project development from definition through delivery including identifying key measures of success.
  • Design, execute and present social media strategies for different industries, across multiple social media platforms.
  • Collaborate with project management and business unit partners to brainstorm content and effectively identify target audience reach.
  • Write and design high quality, SEO driven content for social media in common business-use platforms (Instagram, Twitter, Facebook, LinkedIn, YouTube, TikTok, etc.) with the potential for others. Work closely with designers and copywriters to produce accurate, appealing content.
  • Develop ROI models around Social Media engagement and prioritize projects based upon a solid business case as well as determine guidelines for evaluating benefits and risks for certain Social Media engagements.
  • Translate business strategy into applicable interactive experiences that drive business results and meet business and user goals.
  • Be the primary interactive M+C point of contact for assigned key initiatives.
  • Work with various teams, BU leaders and departments to gain appropriate input and buy-in on social networking strategies and execution.
  • Ensure all posts are approved, proofed, and edited as required by our business policies.
  • Create content calendars for review following accepted social media practice.
  • Plan and schedule social media content.
  • Serve as primary content developer for brands and corporate social media sites excluding corporate PR, recruiting and HR related posts performed by other groups.
  • Develop M+C blog content and write or review Line of Business blog posts.
  • Monitor trends in social media tools and applications and appropriately apply that knowledge to increasing the use of social media.
  • Ensure that all social networking strategies are compliant with brand guidelines.
  • Coordinate integration of efforts to align with other marketing, creative, and BU campaign efforts.
  • Work to ensure consistent messaging between advertising and internally produced communications.
  • Stay current with new social media sites, platforms, and emerging technologies.
  • Report on program, performance, analytics, costs, scope, performance, and scheduling.
  • Make recommendations to improve productivity, effectiveness and reduce social media costs.

To be successful in this role, you’ll need:

  • Associates or bachelor’s degree in marketing, business, communications, journalism, English or related field, and/or equivalent work-related experience. Or certification in digital marketing and social media from approved industry leaders (ANA, AMA, DMA, etc.).
  • A minimum of 3 years’ experience in interactive marketing, editing, digital marketing, or social media that included the responsibility of social media content development and client interaction.
  • Experience sourcing and managing content development and publishing for social networking functions.
  • A passion for social media marketing and other inbound marketing strategies.
  • Excellent written and communication skills.
  • Experience with social media, SEM and SEO.
  • Expertise in writing and maintaining a blog.
  • Self-motivated and able to manage multiple takes and priorities within specified time frames.
  • Experience using graphic arts tools such as Adobe Creative Cloud, Canva, Digital Asset Management DAM solutions. Experience with enterprise level media management such as HubSpot, Sprout, Agorapulse or others. Experience using organizational tools such as Smartsheet.
  • Professional level skills with MS Office suite.

What to Do Next

Now that you’ve had a chance to learn more about us, what are you waiting for! Apply today and allow us the opportunity to learn more about you and the value you can bring to our team. Once you apply, be sure to create a profile, and sign up for job alerts, so you can be the first to know when new opportunities become available.

Our Values

Our values speak to our shared beliefs and describe how we approach working together.

  • Put People First reflects our commitment to safety and care of each other, learning and development, and creating an inclusive environment of mutual respect, empathy and belonging.
  • Do the Right Thing focuses us on acting with honesty and integrity, delivering the results the right way, taking pride in our work, and speaking the truth – good or bad.
  • Do Great Work…Together occurs when we engage without hierarchy, collaborate as a team, embrace challenges, and work for the good of all of us.
  • Take Ownership and Raise the Bar demonstrates our responsibility to add value and make a difference, challenge the status quo and biases to make things better, foster innovative and creative solutions to drive impact, and explore new perspectives and embrace change.

Our Commitment to You

We’re actively taking steps to make sure our culture is inclusive and that our processes and practices promote equity for all. Leggett & Platt is comprised of people of all abilities, gender identities and expressions, ages, ethnicities, sexual orientations, veteran status, and more. Join us!

We welcome and encourage applications if you meet the minimum qualifications. Even if you do not meet the preferred qualifications, we’d love the opportunity to consider you.

Equal Employment Opportunity/Affirmative Action/Veteran/Disability Employer

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